Digital Business Management
Chapter Exam Questions
Course Introduction
Digital Business Management explores the strategies, tools, and techniques organizations use to operate and compete in the increasingly digital marketplace. The course covers critical topics such as digital transformation, e-commerce models, online marketing, data-driven decision-making, and the integration of innovative technologies like cloud computing, social media platforms, and mobile applications. Students learn how digitalization impacts business processes, customer engagement, and organizational structures, as well as the legal, ethical, and security implications of managing digital enterprises. Through case studies and practical assignments, students gain skills necessary to lead and manage businesses in a digital world.
Recommended Textbook
Information Systems Today Managing in the Digital World 7th Edition by Joseph Valacich
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11 Chapters
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Chapter 1: Managing in the Digital World
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Sample Questions
Q1) The Electronic Communications Privacy Act (ECPA)offered far stronger support for e-mail communications than it did for voice mail.
A)True
B)False
Answer: False
Q2) Which of the following can be cited as an example of outsourcing?
A) Microsoft hands over its customer service function to Convergys, located in India.
B) Volkswagen acquires a steel manufacturing plant to reduce its overall production costs.
C) Dell sources computer parts from suppliers located in Russia.
D) Audi starts a manufacturing facility in China to take advantage of low labor costs.
E) P&G acquires a retail outlet to reduce its distribution costs.
Answer: A
Q3) Data about one's tastes and preferences is an example of demographic data.
A)True
B)False
Answer: False
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Chapter 2: Gaining Competitive Advantage Through Information Systems
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Sample Questions
Q1) Organizational learning is the ability of an organization to use past behavior and information to improve its business processes.
A)True
B)False
Answer: True
Q2) With reference to assessing value for the IS infrastructure,________ value is the contribution an investment makes toward improving the infrastructure's ability to enhance the profitability of the business.
A) architectural
B) operational
C) regulatory
D) compliance
E) economic
Answer: E
Q3) In an organizational setup,a functional area represents a discrete area of an organization that focuses on a specific set of activities.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Managing the Information Systems
Infrastructure and Services
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Sample Questions
Q1) Networking hardware and software facilitate the interconnection of different computers,enabling collaboration within organizations,across organizations,and literally around the world.
A)True
B)False
Answer: True
Q2) A public cloud is internal to an organization and can help the organization to balance demand and supply of computing resources within the organization.
A)True
B)False
Answer: False
Q3) Which of the following is an example of an operating system?
A) Safari
B) Microsoft Office
C) Mozilla Firefox
D) Ubuntu Linux
E) Microsoft Surface
Answer: D
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Chapter 4: Enabling Business-To-Consumer Electronic Commerce
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Sample Questions
Q1) Web technologies allow for integration of information via Web sites that can be linked to corporate databases to provide real-time access to personalized information.
A)True
B)False
Q2) For Web sites to be successful,structural firmness is a must.
A)True
B)False
Q3) The concept of the Long Tail refers to a focus on ________.
A) brand evangelism
B) broad markets
C) generic brands
D) brand dilution
E) niche markets
Q4) Briefly explain,with an example,the capability of the Web to integrate information.
Q5) Government-to-business (G2B)EC does not involve businesses' relationships with all levels of government.
A)True
B)False
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Chapter 5: Enhancing Organizational Communication and Collaboration Using Social Media
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Sample Questions
Q1) Content management systems are also known as digital asset management systems.
A)True
B)False
Q2) Which of the following is a collaboration management tool that is used to facilitate virtual or collocated meetings?
A) Internet forums
B) video conferencing
C) blogs
D) fax
E) intranets
Q3) The network effect refers to the notion that the value of a network is dependent on
A) the speed of the network
B) the number of other users
C) the knowledge of the users
D) the commitment of the users
E) the technical expertise of the moderators
Q4) Social sharing and collaboration are two of the core Web 1.0 values.
A)True
B)False
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Chapter 6: Enhancing Business Intelligence Using Information Systems
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Sample Questions
Q1) ________ are produced at predefined intervals to support routine decisions.
A) Security reports
B) Exception reports
C) Drill-down reports
D) Scheduled reports
E) Key-indicator reports
Q2) A ________ is a collection of related attributes about a single instance of an entity.
A) bot
B) form
C) query
D) field
E) record
Q3) The combination of various analysis techniques and interactive visualization to solve complex problems is known as ________.
A) security analysis
B) digital analysis
C) social network analysis
D) concept analytics
E) visual analytics
Page 8
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Chapter 7: Enhancing Business Processes Using Enterprise Information Systems
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Sample Questions
Q1) Enterprise resource planning control refers to the locus of control over the computing systems and data contained in these systems,as well as decision making authority.
A)True
B)False
Q2) The hardware and software that must be implemented to support the applications that the primary activities use are a part of the ________ activities.
A) human resources
B) technology development
C) procurement
D) inbound logistics
E) infrastructure
Q3) How does securing executive sponsorship contribute to an enterprise resource planning's success?
Q4) There are two major categories of enterprise resource planning (ERP)components-ERP core components and ERP extended components.
A)True
B)False
Q5) Compare and contrast business process management and total quality management.
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Chapter 8: Strengthening Business-To-Business
Relationships Via Supply Chain and Customer Relationship Management
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Sample Questions
Q1) ________ can be used just about anywhere a unique identification system might be needed,such as on clothing,pets,cars,keys,missiles,or manufactured parts.
A) Hypertext Markup Language (HTML) tags
B) Radio frequency identification (RFID) tags
C) Spintronics
D) XML tags
E) High capacity color barcodes
Q2) ________ is an XML-based specification for publishing financial information.
A) Extensible Rights Markup Language
B) Extensible Application Markup Language
C) Extensible Access Control Markup Language
D) Extensible Business Reporting Language
E) Enterprise Mashup Markup Language
Q3) Distribution planning leads to the development of the overall ________ plan.
A) production
B) safety stock
C) manufacturing
D) transportation
E) security
Q4) Explain the importance of supply chain analytics. Page 10
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Chapter 9: Developing and Acquiring Information Systems
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Sample Questions
Q1) Business case arguments based on fear are dependent on ________.
A) the belief that implementing the new information system can have significant positive consequences for the firm
B) beliefs about organizational strategy, competitive advantage, industry forces, customer perceptions, market share, and so on
C) data, quantitative analysis, and/or indisputable factors
D) the notion that if the system is not implemented, the firm will lose out to the competition or go out of business
E) the results of a qualitative analysis of employee responses to the new information system
Q2) ________ testing focuses on testing the correctness of individual modules and the integration of multiple modules.
A) Developmental
B) Alpha
C) Beta
D) Destructive
E) Security
Q3) Describe some methods of requirements collection during systems analysis.
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Chapter 10: Securing Information Systems
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Sample Questions
Q1) Organizations periodically have an external entity review the controls so as to uncover any potential problems in the controls.This process is called ________.
A) information systems audit
B) risk analysis
C) information modification
D) recovery plan objective analysis
E) business continuity plan
Q2) A virtual private network is also called a secure tunnel.
A)True
B)False
Q3) ________ refers to any software that covertly gathers information about a user through an Internet connection without the user's knowledge.
A) Spyware
B) Spam
C) Web filter
D) Cookie
E) Bot herder
Q4) What are cookies? Do they pose a threat to users?
Q5) Briefly explain cyberwar and cyberterrorism.
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Chapter 11: Appendix: Technology Briefing: Foundations of Information Systems Infrastructure
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Sample Questions
Q1) ________ has gained widespread acceptance,as it allows for representing characters and scripts beyond the Latin alphabet,including Chinese,Cyrillic,Hebrew,and Arabic.
A) MIME
B) Unicode
C) Binary code
D) Source code
E) ASCII
Q2) Collaborative computing is a synergistic form of distributed computing in which two or more networked computers are used to accomplish a common processing task.
A)True
B)False
Q3) Google's Linux-based operating system for mobile devices is known as ________.
A) iOS
B) Symbian
C) Java
D) Bada
E) Android
Q4) Describe the primary storage used in computer systems.
Page 14
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