Digital Business and Technology
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Course Introduction
Digital Business and Technology explores the transformative impact of digital technologies on modern business environments. The course examines key digital trends, such as e-commerce, digital marketing, cloud computing, data analytics, and artificial intelligence, highlighting how these technologies drive innovation and create new business models. Students will analyze case studies of organizations leveraging digital solutions to gain competitive advantage, address customer needs, and improve operational efficiency. Emphasis is placed on digital strategy development, technology adoption challenges, and ethical considerations in the digital business landscape, preparing students to navigate and lead in technology-driven markets.
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Business Driven Technology 7th Edition
By Paige Baltzan
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31 Chapters
3498 Verified Questions
3498 Flashcards
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Chapter 1: Business Driven Technology
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Sample Questions
Q1) What type of report changes automatically during creation?
A)Static report
B)Dynamic report
C)Variable report
D)Structured report
Answer: B
Q2) Which of the following is not a technology company but used technology to revamp the business process of selling shoes?
A)Netflix
B)Dell
C)Zappos
D)Amazon
Answer: C
Q3) What is data converted into a meaningful and useful context?
A)Competitive intelligence
B)Information
C)Buyer power
D)First-mover advantage
Answer: B
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Page 3
Chapter 2: Identifying Competitive Advantages
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Sample Questions
Q1) Which of the following offers an example where Porter's five forces are mostly weak and competition is low?
A)An international hotel chain purchasing milk.
B)A coffee shop.
C)A single consumer purchasing milk.
D)A dog walking business.
Answer: A
Q2) Tiffany & Company competes in the marketplace by offering high-cost custom jewelry.Tiffany & Company is following a broad market and cost leadership strategy.
A)True
B)False
Answer: False
Q3) Which of the following demonstrates a company that has implemented a low cost, broad market strategy?
A)Neiman Marcus
B)Payless Shoes
C)The Sharper Image
D)Walmart
Answer: D
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Page 4
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
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Sample Questions
Q1) Which of the following is not one of the three phases in the evolution of CRM?
A)Reporting
B)Analyzing
C)Processing
D)Predicting
Answer: C
Q2) Strategic planning is a customer-facing business process.
A)True
B)False
Answer: False
Q3) Plan, source, make, deliver, and return are the five basic supply chain management components.
A)True
B)False
Answer: True
Q4) Product delivery is a customer-facing business process.
A)True
B)False
Answer: True
Page 5
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Chapter 4: Measuring the Success of Strategic Initiatives
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Sample Questions
Q1) The difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies is called an MIS skill set.
A)True
B)False
Q2) Describe the gap between business personnel and IT personnel and what an organization can do to close this gap.
Q3) Who is responsible for ensuring the ethical and legal use of information within a company?
A)Chief knowledge officer (CKO)
B)Chief privacy officer (CPO)
C)Chief technology officer (CTO)
D)Chief information officer (CIO)
Q4) Which of the below is an example of a critical success factor?
A)Increase in customer satisfaction.
B)Increase in number of new customers.
C)Increase in number of new products.
D)Decrease in percentage of employee turnover.
Q5) List and describe the four common IT-related strategic positions.
Q6) Define the relationship between benchmarks and benchmarking.
Page 6
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Chapter 5: Organizational Structures That Support
Strategic Initiatives
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Sample Questions
Q1) A hacker weapon called a splog (spam blog) is a fake blog created solely to raise the search engine rank of affiliated websites.
A)True
B)False
Q2) What is ediscovery?
A)The unauthorized use, duplication, distribution, or sale of copyrighted software.
B)The ability of a company to identify, search, gather, seize, or export digital information in responding to a litigation, audit, investigation, or information inquiry.
C)A law passed to protect minors from accessing inappropriate material on the Internet. D)A technological solution that allows publishers to control their digital media to discourage, limit, or prevent illegal copying and distribution.
Q3) Downtime refers to a period of time when a system is unavailable, and unplanned downtime can strike at any time for various reasons.
A)True
B)False
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Chapter 6: Valuing and Storing Organizational Information
Databases
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Sample Questions
Q1) Which of the following represents the different information granularities?
A)Detail, summary, aggregate
B)Document, presentation, spreadsheet, database
C)Individual, department, enterprise
D)Executives, managers, operational employees
Q2) What is data stewardship?
A)The time it takes for data to be stored or retrieved.
B)The management and oversight of an organization's data assets.
C)The person responsible for ensuring policies and procedures are implemented across the organization.
D)When a company examines its data to determine if it can meet business expectations, while identifying possible data gaps.
Q3) Which of the following asks users to write lines of code to answer questions against a database?
A)Structured query language
B)Relational query language
C)Structured elements
D)Data mining tools
Q4) Explain integrations and the role they play in connecting a corporation.
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Chapter 7: Accessing Organizational Information Data
Warehouses
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Sample Questions
Q1) Businesses collect a tremendous amount of _____________ information as part of their routine operations.
A)operational
B)transactional
C)aggregate
D)comparative
Q2) ETL stands for extraction, transformation, and loading.
A)True
B)False
Q3) Which of the following questions is an example of how managers can use BI to answer tough business questions?
A)Where has the business been?
B)Where is the business now?
C)Where is the business going?
D)All of these.
Q4) How would the health care industry use business intelligence?
A)Analyze popular vacation locations with current flight listings.
B)Understand customer credit card usage and nonpayment rates.
C)Compare the demographics of patients with critical illnesses.
D)Predict claim amounts and medical coverage costs.
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Chapter 8: Understanding Big Data and Its Impact on Business
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Sample Questions
Q1) In terms of big data, what includes different forms of structured and unstructured data?
A)Variety
B)Veracity
C)Volume
D)Velocity
Q2) Web analytics analyzes unstructured data to find trends and patterns in words and sentences.
A)True
B)False
Q3) Infographics can present the results of large data analysis looking for patterns and relationships that monitor changes in variables over time.
A)True
B)False
Q4) What is a statistical process for estimating the relationships among variables?
A)Prediction
B)Optimization
C)Forecasting
D)Regression
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Chapter 9: Enabling the Organization Decision Making
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Sample Questions
Q1) Which of the following business ideas is not using AI?
A)Best Buy implements a software system that will determine how many customers are needed to increase gross profits to $5 million.
B)McDonald's unveiling a robot that cleans and tidies the restaurant, while also asking guests if it can take their trays to the trash.
C)Starbucks creates a system that works like a hand and lifts and moves the mixing pots for the coffees to and from the coffee machines to the counters.
D)Golf courses create an automated golf cart that can offer swing suggestions, club suggestions, and even navigate the course for the driver.
Q2) Which of the following is considered an operational decision or structured decision?
A)Determining how many employees are out sick.
B)Determining the impact of last month's marketing campaign.
C)Allocating resources to a department for a new system.
D)Monitoring performance of a project team.
Q3) Describe artificial intelligence, and identify its five main types.
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Chapter 10: Extending the Organization Supply Chain Management
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Sample Questions
Q1) What are drones?
A)A process that builds-layer by layer in an additive process-a three-dimensional solid object from a digital model.
B)Uses electronic tags and labels to identify objects wirelessly over short distances.
C)Unmanned aircraft that can fly autonomously, or without a human.
D)Focus on creating artificial intelligence devices that can move and react to sensory input.
Q2) Materials management is the purchasing of goods and services to meet the needs of the supply chain.
A)True
B)False
Q3) Inventory turnover is the frequency of inventory replacement.
A)True
B)False
Q4) In the basic supply chain, deliver refers to planning for transportation of goods to customers.
A)True
B)False
Page 12
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Chapter 11: Building a Customer-Centric Organization
Customer Relationship Management
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Sample Questions
Q1) Summarize the future of customer relationship management.
Q2) What allows customers to use the web to find answers to their questions or solutions to their problems?
A)Contact center
B)Web-based self-service
C)Call scripting
D)Website personalization
Q3) The primary difference between operational CRM and analytical CRM is the direct interaction between the organization and its suppliers.
A)True
B)False
Q4) Call scripting occurs when a customer service representative answers customer inquiries and solves problems by email and IMing.
A)True
B)False
Q5) Click-to-talk functions allow customers to click on a button and talk with a representative via the Internet.
A)True
B)False
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Chapter 12: Integrating the Organization From End to End
Enterprise Resource Planning
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Sample Questions
Q1) Enterprise resource planning (ERP) integrates all departments and functions throughout an organization into a single MIS system (or integrated set of systems) so employees can make decisions by viewing enterprise wide information about all business operations.
A)True
B)False
Q2) Elogistics manages the transportation and storage of goods.
A)True
B)False
Q3) When a user enters or updates information in one ERP module, it is immediately and automatically updated throughout the entire system.
A)True
B)False
Q4) What are two of the primary features of ebusiness components?
A)Eprocurement
B)Elogistics
C)Eprocurement and elogistics
D)None of these
Page 14
Q5) Describe the three primary components found in core enterprise resource planning.
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Chapter 13: Creating Innovative Organizations
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Sample Questions
Q1) What is the World Wide Web Consortium?
A)A markup language that delivers everything from animation to graphics and music to movies.
B)An international community that develops open standards to ensure the long-term growth of the web.
C)A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.
D)The Internet protocol web browsers use to request and display web pages using universal resource locators.
Q2) The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.
A)True
B)False
Q3) What is the best way to measure a company's ebusiness success?
A)Effective MIS metrics
B)Interactivity
C)Clickstream data
D)All of these
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Page 15
Chapter 14: E-business
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Sample Questions
Q1) Compare the four categories of ebusiness models.
Q2) Which of the following represents the primary forms of ebusiness?
A)Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B)Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C)B2B, B2C, C2C, C2B.
D)Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.
Q3) What generates revenue each time a user clicks on a link to a retailer's website?
A)Pay-per-click
B)Pay-per-call
C)Pay-per-conversion
D)All of these
Q4) Which type of ebusiness model is Barnes & Noble using?
A)Pure-play
B)Brick-and-mortar
C)Click-and-mortar
D)Virtual
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Chapter 15: Creating Collaborative Partnerships
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Sample Questions
Q1) What is the practice of expanding your business and social contacts by constructing a personal network?
A)Network effects
B)Tagging
C)Social taxonomy
D)Social networking
Q2) Cell phone manufacturers often refer to their products as mobile devices.Which of the following would not be included in the folksonomy for a cell phone?
A)Cell
B)iPhone
C)Blackberry
D)Technology platform
Q3) A social graphis a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).
A)True
B)False
Q4) Describe Web 3.0 and the next generation of online business.
Q5) Explain the three challenges associated with Business 2.0.
Q6) Explain how Business 2.0 is helping communities network and collaborate.
Page 17
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Chapter 16: Integrating Wireless Technology in Business
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Sample Questions
Q1) Asset tracking occurs when a company places active or semipassive RFID tags on expensive products or assets to gather data on the items location with little or no manual intervention.
A)True
B)False
Q2) What is war driving?
A)Allows mobile voice calls to be made over broadband networks, creating-under the right network conditions-clearer audio and fewer dropped calls.
B)The practice of tagging pavement with codes displaying where Wi-Fi access is available.
C)Deliberately searching for Wi-Fi signals while driving by in a vehicle.
D)Remotely controls smart phones and tablets, ensuring data security.
Q3) Wired equivalent privacy (WEP) a wireless security protocol to protect Wi-Fi networks.
A)True
B)False
Q4) Passive RFID tags do not have a power source.
A)True
B)False
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Chapter 17: Developing Software to Streamline Operations
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Sample Questions
Q1) The systems development life cycle (SDLC) is the overall process for developing information systems, from planning and analysis through implementation and maintenance.
A)True
B)False
Q2) Which internal reports organize and categorize data for managerial perusal?
A)Internal reports
B)Detailed internal reports
C)Summary internal reports
D)Exception reports
Q3) The development phase brings all the project pieces together into a special testing environment to eliminate errors and bugs, and verify that the system meets all the business requirements defined in the analysis phase.
A)True
B)False
Q4) Software engineering is a disciplined approach for constructing information systems through the use of common methods, techniques, or tools.
A)True
B)False
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Chapter 18: Methodologies for Supporting Agile
Organizations
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Q1) Gate four of the rational unified process (RUP) methodology is transition and the primary questions answered in this phase address ownership of the system and training of key personnel.
A)True
B)False
Q2) The traditional waterfall methodology is a sequential, activity-based process in which each phase in the SDLC is performed sequentially from planning through implementation and maintenance.
A)True
B)False
Q3) Summarize the different software development methodologies.
Q4) Scrum is a sequential, activity-based process in which each phase in the SDLC is performed sequentially from planning through implementation and maintenance.
A)True
B)False
Q5) Interoperability is a business task.
A)True
B)False
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Chapter 19: Managing Organizational Projects
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Sample Questions
Q1) What is a simple bar chart that depicts project tasks against a calendar?
A)Gantt chart
B)PERT chart
C)Dependency
D)All of the above
Q2) Which of the following are intangible benefits?
A)Improved decision making
B)Decreased expenses
C)Decreased response time
D)Increased quantity or sales
Q3) Explain the three different types of outsourcing along with their benefits and challenges.
Q4) Scrum methodology, uses small teams to produce small pieces of software using a series of "sprints," or 30-day intervals, to achieve an appointed goal.
A)True
B)False
Q5) Describe the challenges of outsourcing.
Q6) Describe the two primary diagrams most frequently used in project planning.
Q7) Explain the business benefits of outsourcing.
Page 21
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Chapter 20: B: Extension: A Business Basics
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Sample Questions
Q1) What reports operating results (revenues minus expenses) for a given time period ending at a specified date?
A)Balance sheet
B)Statement of owner's equity
C)Statement of cash flows
D)Income statement
Q2) What is the function of the sales department?
A)Deals with the strategic financial issues associated with increasing the value of the business while observing applicable laws and social responsibilities.
B)Includes the policies, plans, and procedures for the effective management of employees.
C)The function of selling a good or service and focuses on increasing customer sales, which increases company revenues.
D)The process associated with promoting the sale of goods or services.The marketing department supports the sales department by creating promotions that help sell the company's products.
Q3) Describe a transaction and its importance to the accounting department.
Q4) List and describe the seven departments commonly found in most organizations.
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Chapter 21: B: Extension: A Business Process
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Sample Questions
Q1) Business process reengineering integrates all of an organization's business process to make individual processes more efficient.
A)True B)False
Q2) The To-Be process model represents the current state of the operation that has been mapped without any specific improvements or changes to existing processes.
A)True B)False
Q3) A business process can be viewed as a "value chain." By contributing to the creation or delivery of a product or service, each step in a process should add value to the preceding step.
A)True
B)False
Q4) Compare the continuous process improvement model and business process reengineering.
Q5) Differentiate between customer facing processes and business facing processes.
Q6) Describe business processes and their importance to an organization.
Q7) Describe business processes and their importance to an organization.
Page 23
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Chapter 22: B: Extension: A Hardware and Software Basics
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Q1) List the common input, output, storage, and communication devices.
Q2) Utility software provides additional functionality to the operating system.Utility software includes antivirus software, screen savers, and anti-spam software.
A)True
B)False
Q3) Random access memory (RAM) is the computer's primary working memory, in which program instructions and data are stored so that they can be accessed directly by the CPU via the processor's high-speed external data bus.
A)True
B)False
Q4) Email provides email services for computer users, including receiving mail, sending mail, and storing messages.Leading email software includes Microsoft Outlook, Microsoft Outlook Express, and Eudora.
A)True
B)False
Q5) A megabyte (MB or M or Meg) is roughly 1 million bytes.
A)True
B)False
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Chapter 23: B: Extension: A Mis Infrastructures
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Sample Questions
Q1) What are the three components of an MIS infrastructure?
A)Information MIS, aggregated MIS, and sustainable MIS infrastructures
B)Information MIS, operational MIS, and changing MIS infrastructures
C)Information MIS, agile MIS, and sustainable MIS infrastructures
D)Varies depending on the industry
Q2) A backup is an exact copy of a system's information.
A)True
B)False
Q3) What is performance?
A)A system that is not operating and cannot be used.
B)Refers to the ability of an application to operate on different devices or software platforms, such as different operating systems.
C)Measures how quickly a system completes a process or transaction.
D)The degree to which a system is easy to learn and efficient and satisfying to use.
Q4) A business impact analysis identifies all critical business functions and the effect that a specific disaster may have upon them.
A)True
B)False
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Chapter 24: B: Extension: A Networks and Telecommunications
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Q1) Which of the following represents the ring topology?
A)All devices are connected to a central cable or backbone.
B)All devices are connected to a central device, called a hub.
C)All devices are connected to one another in the shape of a closed loop, so that each device is connected directly to two other devices, one on either side of it.
D)Groups of star-configured workstations are connected to a linear bus backbone cable.
Q2) A peer-to-peer (P2P) network is a computer network that relies on the computing power and bandwidth of the participants in the network rather than on a centralized server.
A)True
B)False
Q3) Telecommunication systems enable the transmission of data over public or private networks.
A)True
B)False
Q4) Topology includes peer-to-peer networks and client/server networks.
A)True
B)False
Page 26
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Chapter 25: B: Extension: A Information Security
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Q1) What is the traditional security process that requires a user name and password?
A)Single-factor authentication
B)Two-factor authentication
C)Multi-factor authentication
D)Biometrics
Q2) What is the difference between phishing and pharming?
A)Phishing is not illegal, pharming is illegal.
B)Phishing is the right of the company, where pharming is the right of the individual.
C)Phishing is a technique to gain personal information for the purpose of identity theft, and pharming reroutes requests for legitimate websites to false websites.
D)All of these.
Q3) What type of encryption technology uses multiple keys, one for public and one for private?
A)Private key encryption
B)Policy key encryption
C)Public key encryption
D)Protective key code
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Chapter 26: B: Extension: A Ethics
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Q1) Cybervandalism includes threats, negative remarks, or defamatory comments transmitted via the Internet or posted on the website.
A)True
B)False
Q2) A social media manager is a person within the organization who is trusted to monitor, contribute, filter, and guide the social media presence of a company, individual, product, or brand.
A)True
B)False
Q3) Bring your own devices is a general term for a set of standards governing the collection and use of personal data and addressing issues of privacy and accuracy.
A)True
B)False
Q4) Which of the following is a common Internet monitoring technology?
A)Key logger
B)Hardware key logger
C)Cookie
D)All of these
Q5) Identify the six epolicies organizations should implement to protect themselves.
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Chapter 28: B: Extension: A Operations Management
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Q1) Which of the following is not a factor of production when creating goods and services?
A)Entrepreneurship
B)Capital
C)Knowledge
D)Manufacturing
Q2) Which of the following activities is not within the scope of OM?
A)Locating facilities
B)Training employees
C)Transportation planning
D)Capacity planning
Q3) Define the term operations management.
Q4) What is the management of systems or processes that convert or transform resources into goods and services?
A)Operations Management
B)Production Management
C)Transformation process
D)Production
Q5) Explain operations management's role in business.
Q6) Describe the five characteristics of competitive priorities.
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Chapter 29: B: Extension: A Sustainable Mis Infrastructures
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Q1) With grid computing, a problem is broken into pieces and distributed to many machines, allowing _________ processing than could occur with a single system.
A)Moderate
B)Slower
C)Faster
D)Cleaner
Q2) What is a facility used to house management information systems and associated components, such as telecommunications and storage systems?
A)Call center
B)Data center
C)Delivery base
D)Central center
Q3) What delivers applications over the cloud using a pay-per-use revenue model?
A)Disaster Recovery as a Service (DRaaS)
B)Data as a Service (DaaS)
C)Software as a Service (SaaS)
D)Big Data as a Service (BDaaS)
Q4) Identify the environmental impacts associated with MIS.
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Chapter 30: B: Extension: A Business Intelligence
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Q1) Quantifiable benefits, indirectly quantifiable benefits, unpredictable benefits, and intangible benefits are the four primary categories of BI benefits.
A)True
B)False
Q2) Which form of BI uses months to years as its time frame?
A)Operational BI
B)Tactical BI
C)Strategic BI
D)All of these
Q3) Which of the following is a result of implementing business intelligence systems and tools allowing business users to receive data for analysis?
A)Reliability
B)Understandability
C)Easy manipulation
D)All of these
Q4) Improving the quality of business decisions has a direct impact on costs and revenue.
A)True B)False
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Chapter 31: B: Extension: A Global Information Systems
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Sample Questions
Q1) What is the act of conforming, acquiescing, or yielding?
A)Geoeconomic
B)Governance
C)Compliance
D)ISACA
Q2) What refers to the effects of geography on the economic realities of international business activities?
A)Geopolitical
B)Geoeconomic
C)Geoenvironmental
D)All of these
Q3) Which of the following is not one of the issues with global business?
A)Flying IT specialists into remote sites is costly.
B)Sheer physical distances covering the globe make it difficult to operate local businesses.
C)Communicating in real-time across the globe's 24 time zones is challenging.
D)Finding quality telecommunication services in every country is difficult.
Q4) Identify global system development issues organizations should understand prior to building a global system.
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Chapter 32: B: Extension: A Global Trends
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Q1) All of the following jobs will be increasingly performed by robots, except
A)Mundane commercial and service jobs.
B)Environmentally dangerous jobs.
C)The repair of inaccessible equipment such as space stations.
D)Jobs performed by scientists, engineers, and technicians.
Q2) Which of the following is not a potential business impact created by the growth in information industries?
A)Top managers must be computer-literate.
B)Knowledge workers are generally higher paid.
C)Entry-level positions will require less education.
D)Downsizing will continue.
Q3) What kind of society is being created by the growth in information industries?
A)Knowledge-independent global society.
B)Knowledge-dependent global society.
C)Knowledge-independent local society.
D)Knowledge-dependent local society.
Q4) The digital mesh, smart mechanics, and dirty data are the categories of technologies shaping our future.
A)True
B)False
Page 33
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