Digital Business and Technology
Question Bank
Course Introduction
This course explores the intersection of digital technology and business strategy, examining how emerging technologies such as cloud computing, artificial intelligence, big data, social media, and mobile platforms transform traditional business models and processes. Students will analyze case studies and real-world examples to understand digital innovation, e-commerce, digital marketing, and the impact of technology on organizational performance. The course also covers strategies for leveraging digital tools for competitive advantage, managing digital transformation, and addressing ethical and security issues in the digital business environment.
Recommended Textbook Business Driven Technology 6th Edition by Paige Baltzan
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32 Chapters
1537 Verified Questions
1537 Flashcards
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Page 2
Chapter 1: Business Driven Technology
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78 Verified Questions
78 Flashcards
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Sample Questions
Q1) The department within a company that records,measures,and reports monetary transactions is called _______________.
A) accounting
B) marketing
C) finance
D) operations Management
Answer: A
Q2) Which of the following is considered data?
A) Quantity sold
B) Best customer by month
C) Best-selling item by month
D) Worst-selling item by month
Answer: A
Q3) Consider an oven as a system.Which of the following represents the input?
A) The uncooked food.
B) The cooked food.
C) A light indicating that the oven has reached the preheated temperature.
D) The oven running at 350 degrees for 20 minutes.
Answer: A
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Page 3
Chapter 2: Identifying Competitive Advantages
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Sample Questions
Q1) __________ power measures the ability of buyers to affect the price they must pay for an item.
Answer: Buyer
Q2) Updating business strategies is a continuous undertaking,as internal and external environments ________.
A) become less competitive
B) rmain stagnant
C) rapidly change
D) become more consistent
Answer: C
Q3) Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?
A) The three generic strategies
B) The threat of substitute buyer power
C) Differentiated costs
D) Supplier loyalty
Answer: A
Q4) Porter suggests adopting only __________ of the three generic strategies. Answer: one
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Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
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Sample Questions
Q1) Identify how an organization can use business process reengineering to improve its business.
Answer: The purpose of BPR is to make all your processes the best-in-class.Companies frequently strive to improve their business processes by performing tasks faster,cheaper,and better.Companies often follow the same indirect path for doing business,not realizing there might be a different,faster,and more direct way of doing business.BPR provides companies with a way to find the different,more direct way of doing business.Progressive Insurance is an example of a company that effectively used BPR.
Q2) Summarize why CRM is more than just technology and must be embraced on an enterprise-wide level,along with the types of things an organization can determine when using a CRM system.
Answer: CRM is not just technology,but a strategy,process,and business goal that an organization must embrace on an enterprise-wide level.If an organization does not embrace CRM on an enterprise-wide level,they will have a difficult time gaining a complete view of their customers.CRM can enable an organization to identify the types of customers,design specific marketing campaigns tailored to each individual customer,and understand customer buying behaviors.
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Chapter 4: Measuring the Success of Strategic Initiatives
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Sample Questions
Q1) Which of the following is not a type of effectiveness MIS metric?
A) Customer satisfaction
B) Conversion rates
C) Financial
D) Response time
Q2) What type of metrics includes number of marketing campaigns,new customer retention rates,and number of feedbacks by marketing campaign?
A) CRM metrics
B) SCM metrics
C) BPR metrics
D) ERP metrics
Q3) According to Peter Drucker,what are managers who do things right addressing?
A) Efficiency
B) Effectiveness
C) Both efficiency and effectiveness
D) Customer metrics
Q4) A(n)___________________ is an unfilled customer order.
Q5) _________ focuses on the extent to which an organization is using its resources in an optimal way.
Page 6
Q6) Define the relationship between benchmarks and benchmarking.
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Chapter 5: Organizational Structures That Support
Strategic Initiatives
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Sample Questions
Q1) Software _________ is the unauthorized use,duplication,distribution,or sale of copyrighted software.
Q2) _________ are the principles and standards that guide our behavior toward other people.
Q3) Describe the gap between business personnel and IT personnel and what an organization can do to close this gap.
Q4) What is a broad term encompassing the protection of information from accidental or intentional misuse by persons inside or outside an organization?
A) Ethics
B) Privacy
C) Copyright
D) Information security
Q5) Who is responsible for ensuring the security of IT systems and developing strategies and IT safeguards against attacks from hackers and viruses?
A) CIO
B) CPO
C) CTO
D) CSO
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Chapter 6: Valuing Organizational Information
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Sample Questions
Q1) Transactional information is used when performing operational tasks and repetitive decisions,such as analyzing daily sales reports and production schedules to determine how much inventory to carry.
A)True
B)False
Q2) What is it called when each transaction,entity,and event is represented only once in the information?
A) Uniqueness
B) Accuracy
C) Consistency
D) Timeliness
Q3) Which of the following is an example of transactional information?
A) Withdrawing cash from an ATM
B) Making an airline reservation
C) Purchasing stock
D) All of these
Q4) List,describe,and provide an example of each of the five characteristics of high-quality information.
Q5) List the four primary sources of low-quality information.
Q6) Describe the broad levels,formats,and granularities of information.
Page 8
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Chapter 7: Storing Organizational Information-Databases
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Sample Questions
Q1) In the relational database model,what is a person,place,thing,transaction,or event about which information is stored?
A) Entity
B) Logical view
C) Attribute
D) Physical view
Q2) ______________ is the duplication of information,or storing the same information in multiple places.
Q3) Which of the following is not an advantage of building a data-driven website?
A) Minimizes human error.
B) Cuts production and update costs.
C) Improves or maximizes stability.
D) Minimizes or reduces efficiency.
Q4) What is information redundancy?
A) Duplication of information.
B) Storing the same information in multiple places.
C) Storing duplicate information in multiple places.
D) All of these.
Q5) Describe the role and purpose of a database management system.
Q6) Evaluate the advantages of the relational database model.
Page 9
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Chapter 8: Accessing Organizational Information-Data Warehouse
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Sample Questions
Q1) Explain the multidimensional nature of data warehouses (and data marts)and the business value gained from multidimensional analysis.
Q2) Which of the following describes ETL?
A) A process that extracts information from internal and external databases.
B) A process that transforms information using a common set of enterprise definitions.
C) A process that loads information into a data warehouse.
D) All of these.
Q3) A relational database contains information in a series of two-dimensional tables.How is data contained in a data warehouse and data mart?
A) Information is multidimensional, meaning it contains a single layer of data in a table format.
B) Information is two-dimensional, meaning it contains a single layer of data in a table format.
C) Information is two-dimensional, meaning it contains layers of columns and rows.
D) Information is multidimensional, meaning it contains layers of columns and rows.
Q4) A data __________ contains a subset of data warehouse information.
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Page 10
Chapter 9: Enabling the Organization-Decision Making
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Sample Questions
Q1) What are various commercial applications of artificial intelligence called?
A) Drill-down
B) Sensitivity analysis
C) Digital dashboard
D) Intelligent systems
Q2) What is the study of the effect that changes in one (or more)part of the model has on other parts of the model?
A) Drill-down
B) Sensitivity analysis
C) Statistical analysis
D) Goal-seeking analysis
Q3) A genetic algorithm is an artificial intelligence system that mimics the evolutionary,survival-of-the-fittest process to generate increasingly better solutions to a problem.
A)True
B)False
Q4) What-if analysis checks the impact of a __________ in an assumption on the proposed solution.
Q5) List and define the four primary reasons for the growth of decision-making information systems.
11
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Chapter 10: Extending the Organization-Supply Chain Management
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Sample Questions
Q1) Summarize the best practices for implementing a successful supply chain management system.
Q2) List and describe the components of a typical supply chain.
Q3) Which of the following is not one of the four changes resulting from advances in information technology that are driving supply chains?
A) Speed
B) Consumer behavior
C) Visibility
D) Scalability
Q4) Which of the following generates demand forecasts using statistical tools and forecasting techniques?
A) Bullwhip effect
B) Demand planning software
C) Supply chain visibility
D) Supply chain execution software
Q5) The __________ effect occurs when distorted product demand information passes from one entity to the next throughout the supply chain.
Q6) Define the relationship between supply chain management and decision making.
Q7) Make the sale to the ___________
Chapter 11: Building a Customer-Centric
Organization-Customer Relationship Management
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Sample Questions
Q1) ___________-office operations deal directly with the customers.
Q2) What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers?
A) Analytical CRM
B) Operational CRM
C) Personalization
D) All of these
Q3) ___________ CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.
Q4) CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.
A)True
B)False
Q5) Which of the following represents operational CRM?
A) Supports traditional transactional processing.
B) Supports day-to-day front-office operations.
C) Supports operations that deal directly with the customers.
D) All of these.
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Chapter 12: Integrating the Organization From End to
End-Enterprise Resource Planning
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Sample Questions
Q1) Integrations are achieved by using ___________.
Q2) Which of the following is a component ERP vendors offer to differentiate themselves in the marketplace?
A) Accounting.
B) CRM.
C) Sales.
D) Human resources.
Q3) Which of the following describes ERP systems?
A) ERP systems provide a foundation for collaboration between departments.
B) ERP systems enable people in different business areas to communicate.
C) ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization's performance.
D) All of these.
Q4) Compare middleware and enterprise application integration middleware.
Q5) Sales,marketing,and customer service are the primary users of ______ systems.
Q6) Accounting,finance,logistics,and production are the primary users of ___________ systems.
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Q7) Describe the primary users and primary business benefits of CRM,SCM,and ERP applications.
Chapter 13: Creating Innovative Organizations
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Sample Questions
Q1) Which of the following is an example of a sustaining technology?
A) Porsche's faster car
B) Intel's low-end microprocessors
C) Sony's transistor-based consumer electronics (transistor radio)
D) All of these
Q2) What occurs when a business sells directly to the customer online and cuts out the middle man?
A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation
Q3) Many social media sites today allow you to customize your web address,for example,www.facebook.com/Womenwithdrive.What is an alternate name for a web address such as www.apple.com?
A) Digital bookmark
B) Internet bookmark
C) Universal resource locator
D) Web browser
Q4) Compare disruptive and sustaining technologies,and explain how the Internet and WWW caused business disruption.
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Chapter 14: Ebusiness
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Sample Questions
Q1) Barnes and Noble is an example of a _________-and-mortar business.
Q2) The majority of eBay's customers are using a business-to-business (B2B)ebusiness model.
A)True
B)False
Q3) Consumer-to-business applies to any _________ who sells a product or service to a business over the Internet.
Q4) An ebusiness __________ is a plan that details how a company creates,delivers,and generates revenues on the Internet.
Q5) Which of the following represents the connecting and communicating tools supporting and driving ebusiness?
A) Email, instant messaging, podcasting, content management systems, and video conferencing, and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, and transaction brokers.
C) B2B, B2C, C2C, and C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, and value-added service fees.
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Chapter 15: Creating Collaborative Partnerships
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Sample Questions
Q1) Explain how Business 2.0 is helping communities network and collaborate.
Q2) What is Mozilla Firefox?
A) A competitor to Microsoft Word.
B) A competitor to Microsoft Excel.
C) A competitor to Adobe Photoshop.
D) A competitor to Internet Explorer.
Q3) Which of the following is one of the largest wikis on the web and one of the 10 most popular web destinations?
A) Google
B) eBay
C) Wikipedia
D) Yahoo
Q4) Mobile business is just now emerging and is also referred to as mcommerce or ____________.
Q5) The web version that is defining the next generation of online business is Web ________,or the "intelligent" web application.
Q6) Twitter is one of the largest and most powerful _______________ websites.
Q7) A website dedicated to social ____________ provides users with a place to store,categorize,annotate,and share favorites.
Page 17
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Chapter 16: Integrating Wireless Technology in Business
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Sample Questions
Q1) Mobile technology refers to any type of electrical or electronic operation that is accomplished without the use of a "hard-wired" connection.
A)True
B)False
Q2) What technology uses radio waves rather than wires to transmit information across a local area network?
A) WiMAX wireless broadband
B) Satellite television
C) Wireless local area network
D) Cellular phones and pagers
Q3) Wireless means the technology can travel with the user,but it is not necessarily in real time.
A)True
B)False
Q4) ________________ technology refers to any type of electrical or electronic operation that is accomplished without the use of a "hard-wired" connection.
Q5) List and discuss the wireless trends that consumers and businesses can benefit from.
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Chapter 17: Developing Software to Streamline Operations
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Sample Questions
Q1) Planning,___________,design,development,testing,implementation,and maintenance are the seven phases in the SDLC.
Q2) ____________ revenues are a business-related consequence of successful software.
Q3) Preventing liabilities is a business-related consequence of failed software.
A)True
B)False
Q4) What is the overall process for developing information systems from planning and analysis through implementation and maintenance?
A) Systems development life cycle
B) Project management
C) Systems management
D) Project development life cycle
Q5) Explain why software problems are business problems.
Q6) _________ management is the application of knowledge,skills,tools,and techniques to project activities to meet project requirements.
Q7) Failure to manage __________ scope is one of the primary reasons for project failure.
Q8) An error found during the ___________ phase is the most expensive to fix.
Q9) Identify the business benefits associated with successful software development. Page 19
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Chapter 18: Methodologies for Supporting Agile Organizations
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Sample Questions
Q1) The rapid application development methodology emphasizes extensive user involvement in the rapid and evolutionary construction of working __________ of a system,to accelerate the systems development process.
Q2) Which methodology uses small teams to produce small pieces of deliverable software using sprints,or 30-day intervals,to achieve an appointed goal?
A) Scrum
B) XP
C) RUP
D) RAD
Q3) Compare the waterfall methodology and the agile methodology.
Q4) What is the success rate for a project using the waterfall methodology?
A) 1 in 10
B) 2 in 10
C) 4 in 10
D) 8 in 10
Q5) The ___________ methodology is a sequential,activity-based process in which each phase in the SDLC is performed sequentially from planning through implementation and maintenance.
Q6) Summarize the different software development methodologies.
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Chapter 19: Managing Organizational Projects
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Sample Questions
Q1) What is a project management office (PMO)?
A) Measurable, tangible, verifiable outcome, result, or item that is produced to complete a project or part of a project.
B) Represents key dates when certain groups of activities must be performed.
C) An individual who is an expert in project planning and management, defines and develops the project plan, and tracks the plan to ensure the project is completed on time and on budget.
D) An internal department that oversees all organizational projects.
Q2) Which of the following is the most uncommon reason why companies outsource?
A) Tap outside sources of expertise.
B) Concentrate resources on core business.
C) Reduce headcount and related expenses.
D) Better manage the costs of internal processes.
Q3) ___________ outsourcing uses organizations from developing countries to write code and develop systems.
Q4) ____________ uses the professional expertise within an organization to develop and maintain the organization's information technology systems.
Q5) Time,cost,and ___________ are the three primary variables in any project.
Q6) Describe the fundamentals of project management.
Page 22
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Chapter 20: Developing a 21st-Century Organization
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Sample Questions
Q1) Which of the following is one of the 21<sup>st</sup>-century organizational trends on the business side?
A) Uncertainty in terms of future business scenarios and economic outlooks.
B) Emphasis on strategic analysis for cost reduction and productivity enhancement.
C) Focus on improved business resiliency via the application of enhanced security.
D) All of these.
Q2) Which of the following is one of the new series of business success factors and challenges that are helping to determine marketplace winners and losers?
A) Organization agility
B) A focus on core competencies and processes
C) Instantaneous business response
D) All of these
Q3) IT infrastructure is the hardware,software,and telecommunications equipment that,when combined,provide the underlying foundation to support the organization's goals.
A)True
B)False
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23
Chapter 21: Business Basics
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Sample Questions
Q1) Human resources management includes the policies,plans,and procedures for the effective management of employees (human resources).
A)True
B)False
Q2) Which of the following represents geographic segmentation?
A) Based on regional variables such as region, climate, population density, and population growth rate
B) Based on variables such as age, gender, ethnicity, education, occupation, income, and family status
C) Based on variables such as values, attitudes, and lifestyles
D) Based on variables such as usage rate, usage patterns, price sensitivity, and brand loyalty
Q3) Identify the four primary financial statements used by most organizations.
Q4) Which of the following is not accomplished by human resources management?
A) Employee recruitment
B) Employee training
C) Employee vacation scheduling
D) Employee appraisals
Q5) ____________ are a distribution of earnings to shareholders.
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Chapter 22: Business Process
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Sample Questions
Q1) Define business process reengineering and explain how an organization can use IT to transform its business.
Q2) Continuous process improvement model attempts to understand and _________ the current process,and make performance improvements accordingly.
Q3) Which of the following represent the managerial approach to reengineering projects?
A) Define the scope, plan, evaluate, analyze, approve, execute
B) Define the scope, evaluate, analyze, plan, approve, execute
C) Define the scope, analyze, evaluate, plan approve, execute D) Varies depending on the project
Q4) Explain business process management along with the reason for its importance to an organization.
Q5) A business ____________ is a standardized set of activities that accomplish a specific task,such as processing a customer's order.
Q6) Business process reengineering is the analysis and redesign of _________ within and between enterprises.
Q7) Describe business processes and their importance to an organization.
Q8) Describe business process models and their importance to an organization.
Page 25
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Chapter 23: Hardware and Software Basics
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Sample Questions
Q1) What is similar to a desktop but has more powerful mathematical and graphics processing capabilities and can perform more complicated tasks in less time?
A) Tablet computer
B) PDA
C) Workstation computer
D) Minicomputer
Q2) ___________ medium is a secondary storage medium that uses magnetic techniques to store and retrieve data on disks or tapes coated with magnetically sensitive materials.
Q3) What is hardware?
A) Any computer-based tool that people use to work with information and support the information and information-processing needs of an organization
B) The set of instructions that the hardware executes to carry out specific tasks
C) Consists of the physical devices associated with a computer system
D) An electronic device operating under the control of instructions stored in its own memory that can accept, manipulate, and store data
Q4) List the common input,output,storage,and communication devices.
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Chapter 24: Mis Infrastructures
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Sample Questions
Q1) Which of the following is a type of backup/recovery media?
A) DVD
B) Tape
C) Disk
D) All of these
Q2) What is the primary difference between the different types of backup/recovery media?
A) Speed
B) Cost
C) Expense
D) All of these
Q3) What type of backup strategy would you recommend to an organization that deals with large volumes of critical information?
A) Hourly
B) Weekly
C) Monthly
D) All of these
Q4) Explain the three components of an information MIS architecture.
Q5) _________ ensured all systems are functioning correctly and providing accurate information.
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Chapter 25: Networks and Telecommunications
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Q1) What is a computer that is designed to request information from a server?
A) Client
B) Packet-switching
C) Peer-to-peer network
D) Network operating system
Q2) Explain the need for interoperability and loose coupling in building today's IT systems.
Q3) Simple Mail Transfer Protocol (SMTP)is TCP/IP's own messaging system for email.Telnet Protocol provides terminal emulation that allows a personal computer or workstation to act as a terminal,or access device,for a server.
A)True
B)False
Q4) Interoperability is the capability of two or more computer systems to share data and resources,even though they are made by different manufacturers.
A)True
B)False
Q5) Describe TCP/IP along with its primary purpose.
Q6) List and describe the four components that differentiate networks.
Q7) There are ____________ layers in the OSI model.
Page 28
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Chapter 26: Information Security
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Sample Questions
Q1) ___________ diving is a form of social engineering when a hacker looks through people's trash to find personal information.
Q2) Malicious code includes a variety of threats such as ______________,worms,and Trojan horses.
Q3) Summarize the five steps to creating an information security plan.
Q4) _________ filtering occurs when an organization uses software that filters content to prevent the transmission of unauthorized information.
Q5) Denial-of-service attack (DoS)_______________ a website with so many requests for service that it slows down or crashes the site.
Q6) Tokens are small electronic devices that change user passwords automatically.
A)True
B)False
Q7) What attacks computer systems by transmitting a virus hoax,with a real virus attached?
A) Malicious code
B) Hoaxes
C) Spoofing
D) Sniffer
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Chapter 27: Ethics
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Sample Questions
Q1) Which of the following describes confidentiality?
A) The assurance that messages and information are available only to those who are authorized to view them.
B) Policies and procedures that address the ethical use of computers and Internet usage in the business environment.
C) The right to be left alone when you want to be, to have control over your own personal possessions, and not to be observed without your consent.
D) The principles and standards that guide our behavior toward other people.
Q2) Which policy typically contains a nonrepudiation clause?
A) Ethical computer use policy
B) Anti-spam policy
C) Information privacy policy
D) Acceptable use policy
Q3) Describe the relationship between an email privacy policy and the Internet use policy.
Q4) A(n)__________ use policy contains general principles to guide the proper use of the Internet.
Q5) Explain the statement "information has no ethics."
Q6) Describe the important ethical concepts steaming from information technology.
Page 30
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Chapter 28: Operations Management
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Sample Questions
Q1) CMMI stands for the Capability Matrix Modeling Integrity framework.
A)True
B)False
Q2) Six sigma qualities' goal is to detect potential problems to prevent their occurrence and achieve no more than 3.4 defects per million opportunities.
A)True
B)False
Q3) OM information systems can answer all of the following questions,except:
A) What resources will be needed?
B) Where the funding will come to support the effort?
C) When each resource will be needed?
D) Who will perform the work?
Q4) ___________ planning systems track and analyze the movement of materials and products to ensure the delivery of materials and finished goods at the right time,the right place,and the lowest cost.
Q5) Tactical planning focuses on long-range planning such as plant size,location,and type of process to be used.
A)True
B)False
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Chapter 29: Sustainable Mis Infrastructures
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16 Verified Questions
16 Flashcards
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Sample Questions
Q1) Services are business tasks.
A)True
B)False
Q2) What enables organizations to optimize computing and data resources,pool them for large capacity workloads,share them across networks,and enable collaboration?
A) Virtualization
B) Interoperability
C) Loose Coupling
D) Grid Computing
Q3) Which of the following is not an additional benefit of virtualization?
A) Rapid application deployment
B) Dynamic load balancing
C) Ease of use for customer relationship management systems
D) Streamlined disaster recovery
Q4) Service oriented architecture begins with a(n)______________.
Q5) SOA provides the technology underpinnings for working with services that are not just software or hardware,but rather business tasks.
A)True
B)False
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Chapter 30: Business Intelligence
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Sample Questions
Q1) Which form of BI uses the time frame of days to weeks to months?
A) Operational BI
B) Tactical BI
C) Strategic BI
D) All of these
Q2) Which type of BI benefits are the results of discoveries made by creative users?
A) Quantifiable benefits
B) Indirectly quantifiable benefits
C) Unpredictable benefits
D) Intangible benefits
Q3) The three forms of BI include operational,tactical,and value-added.
A)True
B)False
Q4) __________ analysis performs such functions as information correlations,distributions,calculations,and variance analysis.
Q5) What is time-series information?
A) Analyzes checkout scanner information
B) Time-stamped information collected at a particular frequency
C) Reveals the degree to which variables are related
D) All of these
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Chapter 31: Global Information Systems
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Sample Questions
Q1) Which of the following industries has technology changed the way business is performed?
A) Travel
B) Education
C) Training
D) All of these
Q2) Capability Maturity Model Integration method (CMMI)is a process improvement approach that contains 22 process areas.It is divided into appraisal,evaluation,and structure.
A)True
B)False
Q3) An organization processing personal data of a person living in the EU must comply with which of the following principles?
A) Processed for extended purposes
B) Adequate, relevant, and not excessive
C) Processed without the accordance of data subject's rights
D) All of these
Q4) Explain the cultural,political,and geoeconomic challenges facing global businesses.
Q5) ____________ is the act of conforming,acquiescing,or yielding.
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Chapter 32: Global Trends
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Sample Questions
Q1) Trends viewed as particularly important in a specific community,industry,or sector are carefully monitored,watched,and reported to key decision makers is known as trend
Q2) The world's population will double in the next 20 years.
A)True
B)False
Q3) What kind of society is being created by the growth in information industries?
A) Knowledge-independent global society
B) Knowledge-dependent global society
C) Knowledge-independent local society
D) Knowledge-dependent local society
Q4) Angola is one of the countries that are expected to have the largest increases in population between 2000 and ___________.
Q5) Describe one technology trend discussed in the text and identify the potential business impacts related to the trend.
Q6) Trend ____________ is the examination of a trend to identify its natures,causes,speed of development,and potential impacts.
Q7) The growth in information industries is creating a knowledge-_________ global society.
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