Digital Business and Technology
Exam Answer Key
Course Introduction
Digital Business and Technology explores the intersection of technology and business strategy in todays digital economy. This course examines how digital innovations such as e-commerce, social media, cloud computing, artificial intelligence, and big data analytics transform business operations, customer engagement, and competitive landscapes. Students will analyze real-world cases and trends, learn about digital transformation frameworks, and develop skills to leverage digital tools for creating value and driving organizational growth. The course prepares students to understand and address the challenges and opportunities that arise from digital disruption across various industries.
Recommended Textbook
Introduction to Information Systems 6th Edition by R. Kelly Rainer
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17 Chapters
1181 Verified Questions
1181 Flashcards
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Page 2
Chapter 1: Introduction to Information Systems
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Sample Questions
Q1) Expert systems help doctors diagnose diseases.
A)True
B)False
Answer: True
Q2) Rethink Robotics' stated goal/mission for Baxter is to __________.
A)lower manufacturing costs by replacing expensive human workers
B)rescue US manufacturing through technological innovation
C)train employees how to use machines more effectively
D)constantly adjust to changing environments
Answer: B
Q3) ___________ are the "capstone" information systems in an organization.
A)Dashboards
B)ERP systems
C)FAISs
D)TPSs
Answer: A
Q4) _________________________________ refers to any computer-based tools that people use to work with information and to support the information and information-processing needs of an organization.
Answer: Information technology
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Chapter 2: Organizational Strategy, Competitive
Advantage, and Information Systems
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Sample Questions
Q1) Which of the following is a support activity in Porter's value chain model?
A)Customer service
B)Human resource management
C)Logistics
D)Operations
Answer: B
Q2) Business-information technology alignment is the tight integration of the ____________ with the organization's strategy, mission, and goals. Answer: IT function
Q3) RFID tags and bar codes are used in which process?
A)capturing and storing process data
B)executing a process
C)monitoring process performance
D)all of the above
Answer: A
Q4) ____________are the people and equipment that perform process activities. Answer: Resources
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Chapter 3: Ethics and Privacy
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Sample Questions
Q1) Your university collects and maintains a great deal of information about you (and potentially your parents). Using the four general categories presented in the book, what are the issues with all this information being stored on your university's information systems?
Answer: 1)Privacy
a.Collecting - social security numbers, address, phone, age, GPA, scholarship, etc.
b.Storing - How many servers? Where are these servers?
c.Disseminating - Is the university selling or sharing this information with anyone? How are scholarships handled? What outside parties are involved? Other universities? How will my future credit standing be affected?
2)Accuracy - is my information actually correct? Can I fix it?
3)Property - is it my information or does it belong to the university?
4)Accessibility - who can get to my information and are they paying for it?
Q2) The __________ model of informed consent permits the company to collect personal information until the customer specifically requests that the data not be collected.
Answer: opt-out
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Page 5
Chapter 4: Information Security
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Sample
Questions
Q1) What are the five factors that contribute to the increasing vulnerability of organizational information resources? Using the Target case as an example, how did each of these five factors contribute to that situation?
Q2) The Target data breach started with a ____________.
A)back door
B)denial-of-service attack
C)logic bomb
D)phishing attack
Q3) Google created a code fix for the Heartbleed bug. Which of the following is a TRUE statement?
A)Home internet routers should be largely safe from this bug since they don't exchange enough sensitive data to be a target.
B)Industrial control systems are highly vulnerable since they are updated infrequently.
C)Organizations simply have to install the fix.
D)Organizations need to install the fix and just create new private key-public key pairs.
Q4) Why is it so difficult to stop cybercriminals?
Q5) ____________________ is the loss of business from increased customer turnover.
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Chapter 5: Data and Knowledge Management
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Sample Questions
Q1) How could the movie industry put Big Data to use?
Q2) Databases maximize data independence.
A)True
B)False
Q3) Data are scattered throughout organizations. An example of this is
A)customers moving
B)data hoarding
C)human vs.computer languages
D)media changing (cassette to CD)
Q4) Big Data helps companies treat customers as individuals. This is called
A)business model creation
B)data analyzation
C)experimentation
D)microsegmentation
Q5) Big Data predictions come from applying mathematics to huge quantities of data to infer probabilities.
A)True
B)False
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Chapter 6: Telecommunications and Networking
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Sample Questions
Q1) A(n)____________ portal is for critical business information inside and outside the organization.
A)Affinity
B)Commercial
C)Corporate
D)Industrywide
Q2) Which of the following is NOT a reason MOOCs have grown?
A)Convenience
B)High pass rate
C)Improved technology
D)Rapidly increasing costs of traditional universities
Q3) Telecommunications companies want to get rid of their _____________ networks and replace them with ____________.
A)Coaxial cable; fiber optics networks
B)Coaxial cable; IP systems
C)Twisted-pair copper wire; fiber optics networks
D)Twisted-pair copper wire; IP systems
Q4) What is telecommuting? Discuss why you would and would not want to telecommute.
Q5) Search engines index pages updated by __________________ to provide fast searches.
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Chapter 7: E-Business and E-Commerce
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Sample Questions
Q1) You have an entrepreneurial spirit and decide to start your own business. You know you first have to consider the degree of digitization you are going to pursue for your new business. What does this mean? What are your options? Which option would you choose and why?
Q2) A __________________ organization is physical only.
A)Brick-and-mortar
B)Click-and-mortar
C)Pure-play
D)Virtual
Q3) The goal of group purchasing in the buy-side marketplace is to ____________.
A)attract more seller attention
B)bring up the product's value in a reverse auction
C)get the best deal in a forward auction
D)share resources among partner companies
Q4) PenskeUsedTrucks increased its search traffic by __________.
A)advertising on mobile devices
B)including more pictures
C)updating its website
D)using more effective keywords
Q5) The key mechanism of _______________ marketplaces is a reverse auction.
Page 9
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Chapter 8: Wireless, Mobile Computing, and Mobile Commerce
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Sample Questions
Q1) The _____________ model at the Miami Children's Hospital is most appropriate for nonemergency, consultative services because the physician is limited to a visual examination.
A)Dynamic
B)Extremely static
C)Mobile
D)Semistatic
Q2) ______________________ is the wireless transmission and receipt of data gathered from remote sensors.
A)A mobile portal
B)A voice portal
C)The Internet of Things
D)Telemetry
Q3) ____________ is NOT a benefit of RFID for Marks & Spencer.
A)Efficient production
B)Inventory accuracy
C)Inventory turnover
D)Out-of-stock products
Q4) What is the Internet of Things (IoT)? What are the positive and negatives associated with IoT?
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Chapter 9: Social Computing
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Sample Questions
Q1) Discuss five benefits of social commerce for businesses with some real-world examples.
Q2) Facebook is rapidly growing in Africa because it doesn't have any competition.
A)True
B)False
Q3) Which of the following option does the Opening Case mention as a way for Snapchat to make money?
A)Developing affiliate relationships with gaming companies
B)Monitoring and tracking people to sell that information to marketers
C)Offering premium services like storing photos
D)Charging a small fee for downloading the app
Q4) Which of the following is an example of using Facebook for market research?
A)Following what a company is saying and following what everyone is saying to them.
B)Take advantage of the tools that enable you to find people in the industries in which they operate.
C)Test-market your messages, giving people 2-3 options and asking fans which one they prefer and why.
D)Soliciting information from customers and interacting with them.
Q5) Conversational marketing helps with the marketing process of _____________.
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Chapter 10: Information Systems Within the Organization
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Sample Questions
Q1) ____________ is a type of system that automates the data entry and processing of travel and entertainment expenses; these are a type of ___________.
A)Expense management automation; FAIS
B)Expense management automation; TPS
C)Financial and economic forecasting; FAIS
D)Financial and economic forecasting; TPS
Q2) ____________________ is a planning process that integrates production, purchasing, and inventory management of interdependent items.
A)EMA
B)ERP
C)MRP
D)MRP II
Q3) Key indicator reports ___________.
A)compare data
B)display a greater level of detail
C)include only information that falls outside certain threshold standards
D)summarize the performance of critical activities
Q4) The ___________________________ process originates in the warehouse department and ends in the accounting department.
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Chapter 11: Customer Relationship Management and Supply Chain Management
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Sample Questions
Q1) The Morton's Steakhouse case shows the power of ________ CRM.
A)Mobile
B)On-demand
C)Open-source
D)Social
Q2) The problem with open-source CRM systems is _______________.
A)Availability
B)Cost
C)Integration
D)Quality
Q3) The major issue with Disney's MyMagic+ is ________.
A)Cost
B)Integration
C)Privacy
D)Training
Q4) Analytical CRM systems support OLAP.
A)True
B)False
13
Q5) The _____________________ model generates customized products.
Q6) OLAP is a type of _________________________________ CRM system.
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Page 14
Chapter 12: Business Analytics
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Sample Questions
Q1) BI encompasses applications, processes, and technology.
A)True
B)False
Q2) Data marts are used to __________________.
A)Develop few, related BI applications
B)Develop infrastructure to support enterprisewide BI
C)Support business analytics as a subcategory of BI
D)Support organizational transformation
Q3) Status access is the latest data available on _____________, often in real time.
A)CRM
B)CSF
C)ERP
D)KPI
Q4) A major issue facing Cardlytics is ________.
A)Cost
B)Integration
C)Privacy
D)Training
Q5) Examination of a problem occurs in the _________________________ phase.
Q6) Revenue, ROI, overhead, and operational costs are
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Chapter 13: Acquiring Information Systems and Applications
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Sample Questions
Q1) Because of the problems LinkedIn was experiencing with their website, they went back to the _________ stage in the systems development life cycle.
A)Design
B)Implementation
C)Investigation
D)Operation and maintenance
Q2) Healthcare.gov is a type of ______________ CRM system.
A)analytical
B)operational, customer-facing
C)operational, customer-touching
D)analytical and operational
Q3) In the scrum approach, the _________________________ represents the business users and any other stakeholders in the project.
Q4) ASPs and SaaS are a consideration in the following question:
A)How much computer code does the company want to write?
B)How will the company pay for the application?
C)Where will the application originate?
D)Where will the application run?
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Chapter 14: Technology Guide 1 : Hardware
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Sample Questions
Q1) If ________ clients lose access to the internet, they can't do much.
A)Fat
B)Heavy
C)Skinny
D)Thin
Q2) List, describe, and provide an example of the six types of hardware.
Q3) _________ is a gesture-based input device.
A)A touchpad
B)A trackball
C)Microsoft Kinect
D)Microsoft Office
Q4) Decisions about hardware are NOT focused on __________.
A)Appropriateness for the task
B)Cost
C)Speed
D)Strategic value
Q5) RAM is __________________________________, meaning it loses its contents if power is lost.
Q6) ____________________________________ devices input data with minimal human intervention.
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Chapter 15: Technology Guide 2 : Software
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Sample Questions
Q1) What is piracy? Why is piracy such a huge problem today?
Q2) Icons on your desktop are an example of _____________________.
A)application software
B)a GUI
C)input hardware
D)operating system software
Q3) Hardware has become _______ complex over time; software has become _________ complex over time.
A)less; less
B)less; more
C)more; less
D)more; more
Q4) __________, the same operating system with compatible software is installed on all computers that interact within an organization.
A)In an ideal world
B)In an open system
C)With open-source software
D)With proper software licensing
Q5) __________________ are a group of computing products that work together.
Q6) Open-source software is available at __________ cost to developers and users.
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Chapter 16: Technology Guide 3 : Fundamentals of
Relational Database Operations
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Sample Questions
Q1) List and describe the four types of clouds. How could an organization like Walmart utilize each of these cloud types?
Q2) Which of the following is NOT a characteristic of cloud computing?
A)Grid and utility computing
B)Pooling computing resources
C)Server centralization on the internet
D)Utilizing broad network access
Q3) The stand-alone mainframe is synonymous with legacy systems.
A)True
B)False
Q4) When a site like Google Docs becomes unavailable for any period of time, this fuels the cloud computing concern of ________.
A)Legacy IT systems
B)Privacy
C)Reliability
D)Security
Q5) IT _______________________________ expenses tend to be more expensive than routine IT __________________________ expenses.
Page 19
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Chapter 17: Technology Guide 4 : Intelligent Systems
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Sample Questions
Q1) Knowledge __________________________ occurs when knowledge is organized as rules or frames and stored electronically in a knowledge base.
A)Acquisition
B)Inferencing
C)Representation
D)Transfer
Q2) A shopping bot is also called a _____________ agent.
A)Buyer
B)Personal
C)Predictive
D)Seller
Q3) If you use airfarewatchdog.com to wait for the cheapest possible plane ticket to Australia for your summer vacation, this is an example of a __________ agent.
A)Information
B)Personal
C)Predictive
D)User
Q4) A neural network is a system of programs and data structures that simulates the underlying functions of the _________________________.
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