Digital Business and Innovation
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Course Introduction
Digital Business and Innovation explores the transformative impact of digital technologies on contemporary business models, strategies, and operations. This course examines how organizations leverage digital platforms, data analytics, artificial intelligence, and emerging technologies to create value, enhance customer experiences, and drive competitive advantage. Students will analyze real-world case studies of digital disruption and innovation across various industries, evaluate the challenges and opportunities presented by digital transformation, and develop the skills needed to design and implement innovative digital solutions in todays rapidly evolving business landscape.
Recommended Textbook
Essentials of MIS Global 11th Edition by Kenneth C.; Laudon
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15 Chapters
1348 Verified Questions
1348 Flashcards
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Page 2
Chapter 1: Information Systems in Global Business Today
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/29710
Sample Questions
Q1) Engineers, scientists, or architects, who design new products or services for a firm, belong to which level of a business hierarchy?
A) middle management
B) production workers
C) knowledge workers
D) data workers
E) service workers
Answer: C
Q2) The behavioral approach to information systems leaves aside technical solutions to instead analyze the psychological, social, and economic impacts of systems.
A)True
B)False
Answer: True
Q3) ________ is data that has been shaped into a form that is meaningful to human beings.
Answer: Information
Q4) ________ makes long-range strategic decisions about the firm's products and services.
Answer: Senior management
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Chapter 2: Global E-Business and Collaboration
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90 Flashcards
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Sample Questions
Q1) To consolidate the relevant knowledge and experience in the firm and make it available to improve business processes and management decision making, you would use a(n)
A) TPS.
B) extranet.
C) KMS.
D) CRM.
E) MIS.
Answer: C
Q2) Which of the following is a firm's CPO responsible for?
A) ensuring that the company complies with existing data privacy laws
B) making better use of existing knowledge in organizational and management processes
C) enforcing the firm's information security policy
D) overseeing the use of information technology in the firm
E) acting as liaison between the information systems group and the rest of the company
Answer: A
Q3) A Web site that allows citizens to file taxes online is a form of ________.
Answer: e-government
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Page 4
Chapter 3: Information Systems, Organizations, and Strategy
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) An organization is a
A) stable, formal social structure that takes resources from the environment and processes them to produce outputs.
B) formal, legal entity with internal rules and procedures that must abide by laws.
C) a collection of people and other social elements.
D) B and C
E) A, B, and C
Answer: E
Q2) The use of Internet technologies allows companies to more easily sustain competitive advantage.
A)True
B)False
Answer: False
Q3) High product differentiation is a sign of a transparent marketplace.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Ethical and Social Issues in Information Systems
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) COPPA is a set of five principles developed by the FTC that most American and European privacy law is based on.
A)True
B)False
Q2) Although online tracking gathers an enormous amount of information on individual users, it is anonymous and can't be tied to a specific person.
A)True
B)False
Q3) In the ________ model of informed consent, personal information can be collected until the consumer specifically requests that his or her data not be collected.
A) opt-in
B) opt-out
C) P3P
D) PGP
E) IPA
Q4) The rate of global piracy is approximately 42%.
A)True
B)False
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Page 6
Chapter 5: It Infrastructure and Emerging Technologies
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90 Flashcards
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Sample Questions
Q1) Explain why standards are so important in information technology. What standards have been important for the growth of Internet technologies?
Q2) ________ are created by combining and customizing components from different online software applications.
A) Apps
B) Web browsers
C) SaaS
D) Web services
E) Mashups
Q3) Running a Java program on a computer requires
A) a Java Virtual Machine to be installed on that computer.
B) a Java Virtual Machine to be installed on the server hosting the Java applet.
C) a miniature program to be downloaded to the user's computer.
D) no specialized software, as Java is platform-independent.
E) the Mozilla Firefox browser and no other browsers.
Q4) Hypertext markup language specifies how text, graphics, video, and sound are placed on a Web page document.
A)True
B)False
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Chapter 6: Foundations of Business Intelligence: Databases and Information Management
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90 Flashcards
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Sample Questions
Q1) The DBMS programming language that end users and programmers use to manipulate data in the database is called CGI.
A)True
B)False
Q2) The small publishing company you work for wants to create a new database for storing information about all of their author contracts. What factors will influence how you design the database?
Q3) Implementing a Web interface for an organization's internal database usually requires substantial changes to be made to the database.
A)True
B)False
Q4) You can manipulate data on a Web server by using a CGI script.
A)True
B)False
Q5) DBMS have a data definition capability to specify the structure of the content of the database.
A)True
B)False
Q6) List and describe three main capabilities or tools of a DBMS.
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Chapter 7: Telecommunications, the Internet, and Wireless Technology
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) The total amount of digital information that can be transmitted through any telecommunications medium is measured in
A) bps.
B) Hertz.
C) baud.
D) gigaflops.
E) RPMs.
Q2) "Predictive search" in Google's search engine
A) maintains a history of your searches and then predicts what you will search on next.
B) uses a tracking service and cookies on your browser to predict search results.
C) uses a knowledge graph of what similar people searched on to predict your search interests.
D) uses a semantic approach to predict what you are looking for.
E) predicts what you are looking for as you enter words into the query box.
Q3) How are RFID systems used in inventory control and supply chain management?
Q4) Mobile search makes up at least 50% of all Internet searches.
A)True
B)False
9
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Chapter 8: Securing Information Systems
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90 Flashcards
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Sample Questions
Q1) Organizations can use existing network security software to secure mobile devices.
A)True
B)False
Q2) Malicious software programs referred to as spyware include a variety of threats such as computer viruses, worms, and Trojan horses.
A)True
B)False
Q3) In which method of encryption is a single encryption key sent to the receiver so both sender and receiver share the same key?
A) SSL/TLS
B) symmetric key encryption
C) public key encryption
D) private key encryption
E) distributed encryption
Q4) Packet filtering catches most types of network attacks.
A)True
B)False
Q5) What are the security challenges faced by wireless networks?
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Chapter 9: Achieving Operational Excellence and Customer
Intimacy: Enterprise Applications
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) ________ systems are based on a suite of software models used to support business activities across the firm.
A) Global
B) Organizational
C) Supply chain
D) Product differentiation
E) Enterprise
Q2) Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad-hoc analysis, as part of the application.
A) social media
B) PRM
C) ERM
D) SOA
E) business intelligence
Q3) An enterprise system helps reduce redundant business processes.
A)True
B)False
Q4) Identify and describe the two types of customer relationship management applications.
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Chapter 10: E-Commerce: Digital Markets, Digital Goods
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Transaction brokers
A) generate revenue from advertising or from directing buyers to sellers.
B) save users money and time by processing online sales transactions.
C) provide a digital environment where buyers and sellers can establish prices for products.
D) sell physical products directly to consumers or individual businesses.
E) provide online meeting places where people with similar interests can communicate.
Q2) A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)
A) exchange.
B) marketspace.
C) online marketplace.
D) e-hub.
E) net marketplace.
Q3) The Internet shrinks information asymmetry.
A)True
B)False
Q4) What methods could a portal use to generate revenue? Which do you think might be most successful, and why?
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Chapter 11: Managing Knowledge
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90 Flashcards
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Sample Questions
Q1) A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze.
A) inference engine
B) CAD
C) expert system
D) genetic algorithm
E) neural network
Q2) Knowledge is universally applicable and easily moved.
A)True
B)False
Q3) Briefly outline the knowledge management value chain as it might apply to the online catalog system of a public library.
Q4) Expert systems are the primary tools used for knowledge discovery.
A)True
B)False
Q5) Expert systems are typically used in business in discrete, highly structured decision-making situations.
A)True
B)False
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Chapter 12: Enhancing Decision Making
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Sample Questions
Q1) Which of the following types of systems would be used to present senior marketing executives with in-depth information about customer retention, satisfaction, and quality performance?
A) CDSS
B) MIS
C) DSS
D) TPS
E) ESS
Q2) What is the business value of a DSS?
Q3) A(n)________ report is produced when a user enters various values in a pivot table to filter data.
A) drill-down
B) SQL
C) ad hoc
D) production
E) parameterized
Q4) A structured decision can be made by following a well-defined set of procedures. No "feel" or intuition is necessary.
A)True
B)False
Page 14
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Chapter 13: Building Information Systems
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Sample Questions
Q1) CASE tools facilitate the creation of clear documentation and the coordination of team development efforts.
A)True
B)False
Q2) The oldest method for building information systems is prototyping.
A)True
B)False
Q3) Which conversion process introduces the system first to a limited portion of the organization?
A) the pilot study strategy
B) the phased approach strategy
C) the limited cutover strategy
D) the parallel strategy
E) the parallel approach strategy
Q4) ________ is the process of changing from the old system to the new system.
A) Implementation
B) Conversion
C) Systems analysis and design
D) Programming
E) End user involvement
Page 15
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Chapter 14: Managing Projects
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Sample Questions
Q1) Formal planning and control tools
A) enable a project to have sufficient technical support for project management and development.
B) enable a project manager to properly document and monitor project plans.
C) portray a project as a network diagram with numbered nodes representing project tasks.
D) consist of ways to link the work of the implementation team with users at all organization levels.
E) enable senior management to track the development of systems.
Q2) You have been hired by a pharmaceutical company to evaluate its inventory of systems and IT projects. Which types of projects would be best avoided?
A) any high-risk projects
B) any low-benefit projects
C) all high-risk, low-benefit projects
D) none, any project might be beneficial
E) low cost, high benefit projects
Q3) One of the five major variables in project management, ________ is an indicator of how well the project satisfies management objectives.
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16
Chapter 15: Managing Global Systems
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90 Flashcards
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Sample Questions
Q1) A critical necessity for ensuring the integration of local systems into a global system is
A) adherence to data and technical standards.
B) use of standard hardware at the local level.
C) use of standard user software at the local level.
D) using standard computers throughout the system.
E) using localized software.
Q2) List at least four difficult problems for management in the development of the international information system. Which do you see as the most problematic, and why?
Q3) Franchise companies have typically had ________ systems.
A) duplicated
B) centralized
C) networked
D) decentralized
E) autonomous
Q4) European countries have very strict laws concerning transborder data flows and privacy.
A)True
B)False
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