Digital Business and Innovation
Exam Bank
Course Introduction
Digital Business and Innovation explores the transformative impact of digital technologies on business strategies, operations, and value creation. The course examines how organizations leverage digital platforms, data analytics, and emerging technologies such as artificial intelligence, the Internet of Things, and blockchain to develop innovative products, services, and business models. Students will analyze real-world cases of digital transformation, learn frameworks for managing digital innovation, and assess the disruptive potential of digital trends in various industries. Through a combination of theoretical concepts and practical insights, the course equips students with the skills to identify opportunities, navigate challenges, and drive digital change in a dynamic business environment.
Recommended Textbook
Business Driven Information Systems 3rd Australian Edition
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840 Verified Questions
840 Flashcards
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Page 2
Chapter 1: Information Systems Are Business
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72 Verified Questions
72 Flashcards
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Sample Questions
Q1) Updating business strategies is a continuous undertaking as internal and external environments _______.
A)Become less competitive
B)Remain stagnant
C)Rapidly change
D)Become more consistent
Answer: C
Q2) Data is useful for understanding individual sales,but to gain deeper insight into a business data needs to be turned into information.Which of the following offers an example of turning data into information?
A)Who are my best customers?
B)What is my best-selling product?
C)What is my worst-selling product?
D)All the answers are correct
Answer: D
Q3) Two ways to reduce buyer power is through switching costs and loyalty programs.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Our Connected World
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74 Flashcards
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Sample Questions
Q1) What is the digital divide?
A)A worldwide gap giving advantage to those with access to technology
B)A data interruption in the internet connection
C)A deficiency in school-aged children with computer knowledge
D)A divide between the economies of third world countries
Answer: A
Q2) What is the most common form of collective intelligence found inside the organisation?
A)Crowdsourcing
B)Tacit management
C)Knowledge management
D)Tagging
Answer: C
Q3) Which of the following best describes Web 3.0?
A)User-generated online business
B)Based on the 'intelligent' web where applications use natural language processing
C)Collaboration and social media
D)All the answers are correct
Answer: B
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Page 4
Chapter 3: E-Business Mobile Business
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70 Flashcards
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Sample Questions
Q1) Intermediaries are agents,software or businesses that provide a trading infrastructure to bring buyers and sellers together.Which of the following businesses do not fall into the category of intermediary?
A)Car dealership
B)Travel agent
C)eBay
D)Dentist
Answer: D
Q2) Enhancing mobility is one of the greatest advantages provided by wireless networks.It allows activities that were formerly tied to physical locations to be performed almost anywhere.
A)True
B)False
Answer: True
Q3) The ability to ___________ and monitor assets reduces losses from theft and damage,gathers information from remote or difficult-to-reach locations,enhances safety and makes possible a new wave of personalised services.
Answer: locate
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5
Chapter 4: Decisions and Processes
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Sample Questions
Q1) Alternative business processes should be adaptable or flexible and support change as customers,market forces and technology shift.
A)True
B)False
Q2) Business process re-engineering is the analysis and redesign of workflow within and between enterprises.
A)True
B)False
Q3) Describe business process management and its value to an organisation.
Q4) What is slice-and-dice capability?
A)Involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information
B)The ability to look at information from different perspectives
C)Enables users to get details, and details of details, of information
D)Finds the inputs necessary to achieve a goal such as a desired level of output
Q5) Differentiate among streamlining,bottlenecks,and redundancy.
Q6) Provide examples of the types of decisions made at the operational,managerial and strategic levels including whether the decision is structured or otherwise.
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Chapter 5: Essentials of Information Systems
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76 Flashcards
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Sample Questions
Q1) Utility software provides additional functionality to the operating system.
A)True
B)False
Q2) What is a complex instruction set computer chip?
A)The actual hardware that interprets and executes the program (software) instructions and coordinates how all the other hardware devices work together
B)Interprets software instructions and literally tells the other hardware devices what to do, based on the software instructions
C)A type of CPU that can recognise as many as 100 or more instructions, enough to carry out most computations directly
D)Performs all arithmetic operations (for example, addition and subtraction) and all logic operations (such as sorting and comparing numbers)
This is the definition of CISC.
Q3) Transmission Control Protocol/__________ Protocol provides the standard used for end-to-end connectivity specifying how data should be formatted,addressed,transmitted,routed and received at the destination.
Q4) Compare the two types of network architectures.
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7
Chapter 6: Systems Development and Project Management
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77 Flashcards
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Sample Questions
Q1) What is project scope?
A)Quantifiable criteria that must be met for the project to be considered a success
B)Products, services, or processes that are not specifically a part of the project
C)Any measurable, tangible, verifiable outcome, result or item that is produced to complete a project or part of a project
D)Defines the work that must be completed to deliver a product with the specified features and functions
Q2) What is a project manager?
A)The application of knowledge, skills, tools, and techniques to project activities in order to meet or exceed stakeholder needs and expectations from a project
B)Any measurable, tangible, verifiable outcome, result, or item that is produced to complete a project or part of a project
C)Represent key dates when a certain group of activities must be performed
D)An individual who is an expert in project planning and management
Q3) Describe the seven phases of the systems development life cycle.
Q4) Explain the business benefits associated with successful software development.
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Page 8
Chapter 7: Enterprise Architecture and Security
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Sample Questions
Q1) e-Waste is discarded electronics and is growing with increased innovation,for example,a business computer has a life expectancy of only two to four years and a mobile phone less than two years.
A)True
B)False
Q2) What are the three business functions that enterprise architecture supports?
A)Supports operations, change and sustainability (the environment)
B)Supports operations, customers and e-waste
C)Supports operations, clients and servers
D)Supports information, change and business continuity planning
Q3) Dynamic scaling means the enterprise architecture can be automatically scaled up or down based on needed requirements.
A)True
B)False
Q4) Which of the following is an example of sustainable enterprise architecture?
A)Cloud computing cluster
B)Cluster computing
C)Grid computing
D)All of the above are examples of sustainable enterprise architecture
Q5) How do authentication and authorisation differ?
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Chapter 8: Data and Business Intelligence
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Sample Questions
Q1) Analytical information encompasses all of the information contained within a single business process or unit of work-its primary purpose is to support daily operational tasks.
A)True
B)False
Q2) Data-mining tools use a variety of techniques to find patterns and relationships in large volumes of information that predict future behaviour and guide decision making.
A)True
B)False
Q3) Data mining is the process of analysing data to find hidden patterns and discover new insights not offered by the raw ___________ alone.
Q4) Which of the following techniques performs such functions as information correlations,distributions,calculations and variance analysis?
A)Clustering objective analysis
B)Statistical analysis
C)Entity modelling
D)Market basket analysis
Q5) Explain the four primary traits that determine the value of information.
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Chapter 9: Enterprise Information Systems: ERP and SCN
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Sample Questions
Q1) What represents a new approach to middleware by packaging together commonly used functionality,such as providing pre-built links to popular enterprise applications?
A)Enterprise application integration
B)Enterprise application intelligence
C)Enterprise data interchange
D)Enterprise demand plan
Q2) CRM involves managing all aspects of a customer's relationship with an organisation to increase customer loyalty and retention and the organisation's profitability.
A)True
B)False
Q3) What represents a new approach to packaging together commonly used functionality,such as providing pre-built links to popular enterprise applications,which reduces the time necessary to develop solutions that integrate applications from multiple vendors?
A)Enterprise systems
B)Enterprise application integration
C)Middleware
D)Enterprise application integration middleware
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Chapter 10: Enterprise Information Systems: CRM and Collaboration Systems
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Sample Questions
Q1) A primary component of managing a customer relationship is knowing about the reasons a customer is communicating.Which aspects of communications are most pertinent?
A)Who and what
B)Where and when
C)When and why
D)How and where
Q2) What type of system can take an incoming telephone number and display the caller's name along with notes detailing previous conversations?
A)Complaint management system
B)Contact management system
C)Contact service system
D)Contact visualisation system
Q3) Without understanding CRM's impact,a business cannot understand whether its CRM practices are adding to its success.How can organisations best understand their CRM's impact?
A)CRM metrics
B)Customer conversions
C)Service requests
D)Order cycle times
Page 12
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Chapter 11: Ethics, Privacy, Social Media and Future Trends
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Sample Questions
Q1) Which of the following contains general principles to guide computer user behaviour?
A)Information technology code
B)Techie policy
C)Ethical computer use policy
D)Information systems
Q2) A policy which outlines the corporate guidelines or principles governing employee online communications is called what?
A)Corporate communication policy
B)Corporate principles policy
C)Social media policy
D)Social communication policy
Q3) What sends massive amounts of email to a specific person or system that can cause that user's server to stop functioning?
A)Mail bomb
B)Spam
C)Intellectual spam
D)Junk mail
Q4) Explain the ethical issues in the use of information technology.
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