Cross-Cultural Management Test Questions
Course Introduction
Cross-Cultural Management explores the complexities and opportunities of managing individuals and teams in a globalized business environment. The course examines the impact of cultural differences on organizational behavior, leadership, communication, negotiation, and decision-making processes. Students will gain insights into cultural frameworks, such as Hofstedes dimensions and Halls cultural contexts, and learn to apply these concepts to real-world situations. Through case studies, discussions, and practical exercises, the course prepares students to develop intercultural competence, navigate cross-cultural challenges, and effectively manage in diverse organizational settings.
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International Marketing 10th Edition by
Michael R. Czinkota
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18 Chapters
1027 Verified Questions
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Chapter 1: Global Environmental Drivers
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Sample Questions
Q1) The International Monetary Fund (IMF)was founded to:
A) manage monetary policies around the world.
B) help restructure impoverished economies.
C) provide infrastructural and medical aid to developing countries.
D) provide financial assistance to developing countries for development programs.
Answer: B
Q2) Which of the following is true about closer global linkages and domestic policy makers?
A) They have more effective tools to carry out their responsibilities.
B) They find themselves with decreasing responsibilities.
C) They find it easy to distinguish between domestic and international economic activities.
D) They have imposed import regulations to restrict the impact of global trade.
Answer: D
Q3) The level of trade is now determined by exchange rates.
A)True
B)False
Answer: True
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Chapter 2: International Trade Frameworks and Policy
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Sample Questions
Q1) Which of the following measures by the Roman Empire contributed to the functioning of the international marketplace and to the reduction of business uncertainty?
A) The marching of its legions and warfare
B) An excellent communication system
C) Provision of mixed aid credits by the empire
D) Development of a closed-state economy in the empire
Answer: B
Q2) What must policymakers do for trade and investment negotiations between countries to be long-lasting?
A) Appoint taxing authority from an outside third nonexclusive country.
B) Total cost of policy measures affecting trade and investment should be ignored.
C) Trade off short-term achievements for long-term goals.
D) Implement profit booking in the short term.
Answer: C
Q3) Foreign direct investments tend to be equally distributed across all industries.
A)True
B)False
Answer: False
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4
Chapter 3: The Role of Culture
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Sample Questions
Q1) Which of the following is true about values and attitudes?
A) In tradition-bound societies, attitude toward change is viewed with great suspicion.
B) Attitude toward change is basically negative in industrialized countries.
C) Values are the evaluation of alternatives based on attitudes.
D) Cultural attitudes are typically a deterrent to foreign business practices.
Answer: A
Q2) Attitudes are evaluations of alternatives based on values.
A)True
B)False
Answer: True
Q3) Sensitivity training and case studies are examples of the _____ training method.
A) experiential
B) analytical
C) factual
D) role play
Answer: B
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Chapter 4: The Economic Environment
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Sample Questions
Q1) Income is most indicative of the market potential for most consumer and industrial products and services.
A)True
B)False
Q2) _____ are mature global companies intent on adapting their existing product lines to capture new,emerging global middle markets.
A) International giants
B) Zaibatsus
C) Multinational incumbents
D) Global aspirants
Q3) A household refers to only related people who live in the same housing unit.
A)True
B)False
Q4) Three of the five major industrialized countries in the world that are referred to as the Group of Five include Chile,Canada,and Mexico.
A)True
B)False
Q5) What is the Physical Quality of Life Index (PQLI)? What are its three components?
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) Which of the following is a characteristic of a market-based corporate governance regime?
A) Combined management and ownership
B) Dispersed ownership
C) State ownership of enterprise
D) Family control
Q2) Which of the following is true about domestication?
A) It imposes regulations to ensure that no profits are retained by the host country.
B) It results in inefficiencies due to lack of market discipline, and thus affects the international competitiveness of operations abroad.
C) It results in total ownership and total management responsibility being conferred on the host country.
D) It imposes regulations to ensure that all high-end products are locally produced while all low-end products are produced by the host country.
Q3) Briefly explain the effects of terrorism on business.
Q4) Explain the different problems encountered by policymakers when trying to administer import controls.
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Chapter 6: Consumer,Industrial,and Government Markets
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Sample Questions
Q1) In business-to-business markets,global customers seek to decentralize and vary the methods of purchasing of raw materials,components,and finished goods.
A)True
B)False
Q2) A(n)_____ is an internal force that orients a person's activities toward satisfying a need or achieving a goal.
A) norm
B) virtue
C) motive
D) intuition
Q3) _____ are individuals or organizational buyers that exhibit similar needs and tastes worldwide.
A) Change agents
B) Social entrepreneurs
C) Ethnocentric consumers
D) Global consumers
Q4) Globalization reflects the spread of free-market capitalism.
A)True
B)False
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Chapter 7: Strategic Planning
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Sample Questions
Q1) One of the benefits for international marketers that have been able to globalize is that,customer service is _____.
A) concentrated and not dispersed in all country markets
B) not required because customers do not need service
C) standardized by the government under customer service requirements
D) subsidized by customer service activities in the U.S.
Q2) _____ refers to a company's use of resources accumulated in one part of the world to fight a competitive battle in another.
A) Hard power
B) Diversification
C) Soft power
D) Cross-subsidization
Q3) A local company that has assets that give it a competitive advantage only in its home market is known as a(n)_____.
A) defender
B) dodger
C) contender
D) extender
Q4) Why is standardization not the answer for companies wishing to go global?
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Chapter 8: Analyzing People and Markets
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Sample Questions
Q1) Which of the following research instruments is used for gathering qualitative data in marketing research?
A) Data mining
B) Survey
C) Scanner data
D) Interviews
Q2) Which of the following is the first step in foreign-market opportunity analysis?
A) Identifying the potential demand for a specific product
B) Indexing and ranking countries by their market appeal
C) Clustering countries into similar groups for screening and evaluation
D) Developing and planning of strategies of the country chosen
Q3) _____ can be helpful in providing information about perceptions,emotions,and other nonovert factors.
A) Focus groups
B) Scanner data
C) Structured questionnaires
D) Surveys
Q4) Unstructured questions increase the potential for interviewer bias.
A)True
B)False
Page 10
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) In _____,a parent company grants an independent entity the right to do business in a specified manner that includes the right to sell the parent company's products and use its name,along with its production,preparation,and marketing techniques.
A) leasing
B) a joint venture
C) hire purchasing
D) franchising
Q2) While negotiating licensing agreements,which of the following refers to the costs incurred in the foreclosure of other sources of profit,such as exports or direct investment?
A) Opportunity costs
B) Transfer costs
C) R&D costs
D) Sunk costs
Q3) Geographic closeness to foreign markets may not translate into real or perceived closeness to the foreign customers.
A)True
B)False
Q4) List and describe the key corporate export stages.
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Chapter 10: Marketing Organization,Implementation,and Control
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Q1) _____ refers to the organizational approach that provides clear global strategic direction along with the flexibility to adapt to local opportunities and requirements.
A) Globalization
B) Glocalization
C) Decentralization
D) Segmentation
Q2) A firm is said to be _____ when it maintains tight controls and its strategic decision making is concentrated at headquarters.
A) glocalized
B) cross-subsidized
C) centralized
D) decentralized
Q3) Which of the following is an approach to organizational structure that gives worldwide responsibility to strategic business units for marketing their product lines?
A) Area structure
B) Functional structure
C) Mixed structure
D) Product structure
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Chapter 11: Product Management and Global Brands
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Sample Questions
Q1) Which of the following is a product characteristic that affects product-adaptation decisions?
A) Country of origin
B) Market opportunity
C) Purchase patterns
D) Culture
Q2) Which of the following is one of the three facts a company should consider when marketing a product abroad?
A) The markets that have been targeted
B) The domestic policy
C) The natural resources available in the home country
D) The domestic political system
Q3) The more exporters learn about local market characteristics in individual markets,the more they are able to establish similarities and,as a result,customize their marketing approach,especially across similar markets.
A)True
B)False
Q4) What are the reasons for making investment on R&D abroad?
Q5) What are the factors affecting adaptation?
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Chapter 12: Global Marketing of Services
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Sample Questions
Q1) Which of the following is an advantage of E-commerce?
A) It does not require customization of websites.
B) It saves travel costs.
C) It does not require a multilingual website.
D) It is equally accessible to people in all parts of the world.
Q2) _____ services are comprised of telecommunications,insurance,banking,and logistics.
A) Media
B) Accounting
C) Agricultural
D) Infrastructure
Q3) Once a plane has taken off,selling an empty seat is virtually impossible because of the _____ of services.
A) market transparency
B) service consistency
C) perishability
D) intangibility
Q4) Nondiscriminatory regulations do not hamper business operations.
A)True
B)False
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Chapter 13: Advertising,Promotion,and Sales
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Sample Questions
Q1) Creating brand awareness by featuring a product in visual media such as movies,TV shows,videogames,or Internet sites is known as _____.
A) CGM marketing
B) cause-related marketing
C) product differentiation
D) product placement
Q2) Campaign objectives need not be measurable.
A)True
B)False
Q3) Explain crisis management.
Q4) What are the reasons for a firm's nonparticipation in trade fairs?
Q5) Advertising involves direct relations between the seller and the prospective buyer or customer.
A)True
B)False
Q6) If multimarket target audience similarities exist,then panregional or global campaigns can be attempted.
A)True
B)False
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Chapter 14: Pricing Strategies and Tactics
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Q1) The most favorable term to the importer is consignment selling,which allows the importer to defer payment until the goods are actually sold.
A)True
B)False
Q2) Which of the following can marketers use to discourage other marketers from entering the market?
A) Cost-plus pricing
B) Changing pricing
C) Multiple-product pricing
D) Penetration pricing
Q3) Which of the following provides the exporter with a complete financial package that combines credit protection,accounts-receivable bookkeeping,and collection services to take away many of the challenges that come with doing business overseas?
A) Forfaiting
B) Factoring
C) Invoice discounting
D) Leasing
Q4) What is the process of setting an export price?
Q5) Why has price become such a dynamic element of the marketing mix?
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Chapter 15: Global Distribution and Logistics
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Sample Questions
Q1) Which of the following statements is true of the factors that determine channel design?
A) The stronger the marketer's finances, the more able the firm is to establish channels it either owns or controls.
B) The number of areas to be covered is independent of the time elapsed since the product's introduction to the market.
C) The longer the channel, the more easier it is for the marketer to have a final say over pricing, promotion, and so on.
D) The looser the relationship is between the marketer and the intermediaries, the more control can be exerted.
Q2) Which of the following logistics concepts is based on the notion that materials-flow activities within and outside of the firm are so extensive and complex that they can be considered only in the context of their interaction?
A) Aggregation concept
B) Operating concept
C) Inert concept
D) Systems concept
Q3) How can inventory be used as a strategic tool? Give an example.
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Chapter 16: Social Networks and Communication
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Sample Questions
Q1) Which of the following is a factor behind the success of social media-based communications?
A) Emphasis on pushing or cajoling consumers to buy the firm's products
B) Implementation of static campaigns with a limited lifespan
C) Minimum requirement of time and resources
D) Ability to measure consumer behavior and target highly specific market segments
Q2) Viral marketing depends on a low pass-along rate.
A)True
B)False
Q3) What are blogs,wikis,forums,and podcast?
Q4) Online marketing requires minimum commitment of time and resources.
A)True
B)False
Q5) Which of the following is a drawback of using social media?
A) They involve campaigns that are static, with a limited life.
B) They lack the means to engage target markets more efficiently.
C) They restrict viral marketing.
D) Many people around the world lack access to social media.
Q6) Explain how social media benefits promotional activities.
Page 18
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Chapter 17: Leadership,Corporate Social Responsibility,and
Sustainability
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Sample Questions
Q1) Consumers around the world place a great deal of trust in financial services firms compared to other industries.
A)True
B)False
Q2) Governments are playing a new and growing role in international marketing,partly because of the outgrowth of global crises that had not been anticipated or addressed by market forces.
A)True
B)False
Q3) In socialist societies,it is typically the individual that receives preference over the group.
A)True
B)False
Q4) The trust in business is currently much stronger in developed countries than in emerging markets.
A)True
B)False
Q5) A higher standard of leadership is now required for international marketers.Explain.
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Chapter 18: New Directions and Challenges
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Q1) Videoconferencing is a form of interactive digital media.
A)True
B)False
Q2) How does eye-tracking technology aid marketing research?
Q3) The trend in international marketing is to have a decentralized budgeting process.
A)True
B)False
Q4) Marketing innovation is the last stage in the life cycle of a product category.
A)True
B)False
Q5) The sales of _____ have increased as a result of cocooning.
A) movie tickets
B) video games
C) train tickets
D) concert passes
Q6) With the help of fMRI,the researcher can see what consumers are really viewing when they see an advertisement,a package design,or website.
A)True
B)False
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