Crisis Communication Review Questions
Course Introduction
Crisis Communication explores the principles, strategies, and best practices for managing communications before, during, and after organizational crises. Students learn to analyze risk, craft effective messages, and engage with various stakeholders including internal teams, the public, and the media. The course covers the role of leadership, ethical considerations, and the use of traditional and digital platforms in responding to events that can threaten organizational reputation or operations. Through case studies and practical exercises, students develop skills in crisis planning, spokesperson training, and critical decision-making under pressure.
Recommended Textbook
Public Relations Strategies and Tactics 11th Edition by Dennis L. Wilcox
Available Study Resources on Quizplus
21 Chapters
619 Verified Questions
619 Flashcards
Source URL: https://quizplus.com/study-set/2124
Page 2
Chapter 1: What Is Public Relations
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/42312
Sample Questions
Q1) Marketing is primarily designed as a relationship-building strategy,and less focused on economic concerns.
A)True
B)False
Answer: False
Q2) IMC stands for:
A) Image Making Consulting
B) Integrated Marketing Communications
C) Imagining, Making Change
D) Ideas, Methods and Communication
Answer: B
Q3) Program planning is the bridge between research and communication in public relations.
A)True
B)False Answer: True
Q4) Journalism and public relations are fundamentally different in scope.
A)True
B)False
Answer: True
Page 3
To view all questions and flashcards with answers, click on the resource link above.
Chapter 2: The Evolution of Public Relations
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/42313
Sample Questions
Q1) The first president to make extensive use of press conferences was
A) Franklin Roosevelt.
B) Theodore Roosevelt.
C) Harry Truman.
D) Andrew Johnson.
Answer: B
Q2) Ida B.Wells' work focused her activist work on:
A) Women's right to vote
B) The Civil Wary
C) Racial discrimination
D) The abuse of power by big business
Answer: C
Q3) The Creel Committee oversaw public relations/propaganda efforts for President Woodrow Wilson during World War I.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Ethics and Professionalism
Available Study Resources on Quizplus for this Chatper
32 Verified Questions
32 Flashcards
Source URL: https://quizplus.com/quiz/42314
Sample Questions
Q1) Most professional membership groups believe that the primary purpose of establishing codes of ethics is
A) enforcement.
B) education and information.
C) as a "warning signal."
D) boosting membership totals.
Answer: B
Q2) To become accredited by the PRSA with the designation of "APR," one must have at least 10 years of experience in the field and have demonstrated some significant achievements.
A)True
B)False
Answer: False
Q3) The major effort to improve standards and professionalism in public relations worldwide is
A) publicizing membership opportunities in professional membership groups.
B) continuing education.
C) accreditation.
D) licensing.
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Public Relations Departments and Firms
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/42315
Sample Questions
Q1) The standard "markup" in public relations firms is 40-50 percent.
A)True
B)False
Q2) A person who indirectly influences the work of others through recommendations is performing this type of function.
A) line
B) managerial
C) staff
D) compulsory-advisory
Q3) "Turf battles" between public relations personnel and human resources managers are relatively non-existent because the two areas rarely overlap.
A)True
B)False
Q4) Public relations has a generally lukewarm return on investment (ROI)of about 120 percent,but the rate is considered acceptable because PR is not considered a "bottom line" function.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 6
Chapter 5: Research
Available Study Resources on Quizplus for this Chatper
32 Verified Questions
32 Flashcards
Source URL: https://quizplus.com/quiz/42316
Sample Questions
Q1) The use of existing information in books,articles,and electronic databases is known as
A) secondary research.
B) primary research.
C) summative research.
D) qualitative research.
Q2) You are moderating and coordinating a focus group on behalf of a popular national tire brand.The company is targeting younger consumers.What "types" of people would comprise the 12-person group,and what would be the three strong questions (outside of group "introductions")that would set a tone and get the conversation going? NOTE: you should NOT mention the word "tire",or even the notion of "auto" or "car",in these first three questions.
Q3) Which is NOT indicative of a focus group?
A) almost exclusively used in media research
B) usually 8-12 participants
C) trained facilitator
D) qualitative research
Q4) Gallup and Harris are popular government-based organizations.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Program Planning
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/42317
Sample Questions
Q1) List three to five "measurable" objectives you have for yourself.They can include college,career,personal goals,etc.Cite specific tactics that you plan to use to achieve these goals.How will they be measured? Please give a basic "timetable" and offer specific,reasonable evidence about your long-term plans.NOTE: Please don't oversimplify objectives as "graduating" or "getting a job." Be as specific as possible.
Q2) Approximately how much of a public relations budget should be allocated toward contingencies or unexpected costs?
A) 1 percent
B) 5 percent
C) 10 percent
D) 20 percent
Q3) The first part of planning is always
A) developing a clear understanding of the situation
B) developing strategies and tactics.
C) setting objectives.
D) creating a calendar/timetable.
Q4) A Gantt chart is often used in compiling timetables for campaigns.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Communication
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/42318
Sample Questions
Q1) The natural tendency for a message to dissipate (lose information)is called
A) semantic noise.
B) cognitive dissonance.
C) entropy.
D) disassembly.
Q2) Audience attention is highest at
A) the beginning of the message.
B) the end of the message.
C) the crux of the message.
D) public reaction to the message.
Q3) Seeing an advertisement is an example of the "interest stage" of the adoption process.
A)True
B)False
Q4) The most effective two-way communication is
A) chat rooms/threaded discussions on the web.
B) two people talking to each other.
C) small group discussions.
D) parent and child interaction.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Evaluation
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/42319
Sample Questions
Q1) The evaluation stage best matches up with the planning stage in terms of measuring objectives of the campaign.
A)True
B)False
Q2) You've been asked to oversee a new website launch for your company.Your boss said that a website hit counter will not suffice as a measurement tool.You really aren't well versed in technology,but have a keen understanding of evaluation and gauging audience attitudes and behaviors.What specific elements do you plan to incorporate,how would you do so,and why?
Q3) Which is NOT a common method to measure reasons behind event attendance?
A) informally gauging behavior patterns of the audience
B) day-after recall of speech pattern and text
C) ask attendees about the key messages of the spokesperson
D) Likert-type comment card
Q4) What figures are necessary to calculate "cost-per-thousand"?
A) media impressions and potential readership
B) census data and event costs
C) media outlets and advertising equivalency
D) media impressions and cost of program publicity
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Public Opinion and Persuasion
Available Study Resources on Quizplus for this Chatper
29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/42320
Sample Questions
Q1) Charisma,sincerity,and expertise are all key factors of
A) self-perception.
B) source credibility.
C) agenda setting.
D) propaganda.
Q2) Which of the following is an informal opinion leader?
A) Brad Pitt
B) the governor of Kansas
C) the president of Ford Motor Company
D) the head of the Sierra Club
Q3) Which of the following factors is NOT considered a possible downside of using celebrity endorsements?
A) overexposure of an individual celebrity
B) inability for the audience to remember who endorses what
C) endorser's actions could undercut the product or service
D) lack of public trust in celebrity
Q4) Traditionally,agenda setting is known as how journalists select certain facts,themes,treatments,and even words to "frame" a story.
A)True
B)False
Page 11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Conflict Management: Dealing With
Issues,Risks,and Crises
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/42321
Sample Questions
Q1) The more complex a situation,the higher the perception of risk.
A)True
B)False
Q2) Justification tactics attempt to appease the public involved.
A)True
B)False
Q3) Image restoration specifically can alleviate problems within reputation management.
A)True
B)False
Q4) Setting up a central information center is not necessary during a crisis.
A)True
B)False
Q5) Which of the following is a way to reduce offensiveness in a conflict?
A) mortification
B) compensation
C) persuasion
D) denial
Page 12
Q6) Cite a recent example where an organization has used "muscular" public relations.What tactics (they used)buttress your arguments?
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 11: Reaching Diverse Audiences
Available Study Resources on Quizplus for this Chatper
21 Verified Questions
21 Flashcards
Source URL: https://quizplus.com/quiz/42322
Sample Questions
Q1) Asian Americans,in particular,can be reached via:
A) television
B) print media
C) radio
D) digital media
Q2) Who watches the most television?
A) African Americans
B) Asians
C) Hispanics
D) Filipinos
Q3) This audience makes more than 80 percent of the household purchase decisions.
A) Generation X
B) men
C) middle-class
D) women
Q4) According to your book,what is key to reaching the Millennial Generation?
A) Creativity with digital media.
B) A thorough understanding of how they influence each other.
C) Communicating all aspects of a product or service.
D) Creativity with television appeals.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 12: Public Relations and the Law
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/42323
Sample Questions
Q1) Using a doctor to endorse drugs not approved by the FDA is legal.
A)True
B)False
Q2) Most lawsuits and complaints involving employee newsletters are usually the result of
A) feature articles about employee hobbies.
B) misappropriation of personality.
C) "personals" columns.
D) use of employee pictures without signed releases.
Q3) If you were a practitioner representing a restaurant or a theater company,at what point would you believe that a media critic "crossed the line"? Noting specific guidelines of the "fair comment" defense,what actions could you legally take,and how might you go about taking action?
Q4) Part of a copyrighted article that may be quoted directly,but brief in relation to the original work,refers to A) fair comment.
B) disclosure.
C) fair use.
D) trademark.
Q5) What are some issues to keep in mind regarding trademarks?
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: The Internet and Social Media
Available Study Resources on Quizplus for this Chatper
19 Verified Questions
19 Flashcards
Source URL: https://quizplus.com/quiz/42324
Sample Questions
Q1) From a public relations standpoint,a website is literally a distribution system in the blogosphere.
A)True
B)False
Q2) Which is NOT a typical,effective outcome of webcasting?
A) introduction of a product
B) decreased dependency on traditional communication methods
C) announcement of new corporate policies
D) sales meeting
Q3) Bloggers are different from other journalists in that:
A) you can give them more information than traditional media.
B) they can get away with publishing non-verified information.
C) it is easier to form relationships with them.
D) there is no difference in how you should treat them.
Q4) Jopurnalists usually do not use websites to gather information..
A)True
B)False
Q5) The use of technology is the leading trend in public relations.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 14: Preparing Materials for Mass Media
Available Study Resources on Quizplus for this Chatper
40 Verified Questions
40 Flashcards
Source URL: https://quizplus.com/quiz/42325
Sample Questions
Q1) What should a practitioner's "checklist" be when hosting a news conference? Cite at least five things the planner should take care of,and briefly explain the importance of those details,and how to take care of them.
Q2) PR Newswire and Business Wire are
A) electronic news services.
B) broadcast outlets.
C) media databases.
D) media watchdogs.
Q3) The worst time for holding a press conference is
A) Monday afternoon.
B) early afternoons.
C) mornings.
D) Friday afternoon.
Q4) Reporters don't appreciate confidence and humor.
A)True
B)False
Q5) Plan a press party.What are factors that need to be considered?
Q6) You should never follow up on an initial pitch.
A)True
B)False
Page 17
To view all questions and flashcards with answers, click on the resource link above.
Chapter 15: Radio and Television
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/42326
Sample Questions
Q1) What are the key elements that should be included in a public service announcement for television? What are the most important elements that should be addressed regardless of time constraints (i.e.,15-second spot),and what elements should be elaborated upon or added for longer versions (30 or 60 seconds)? Cite specific examples of how times and "formats"/versions varied.
Q2) Convincing popular TV programs to write a cause into their plotlines is called A) planting.
B) simulation.
C) issues placement.
D) plugging.
Q3) In audio news releases,a soundbite should be 20 seconds or less. A)True
B)False
Q4) Arranging for selected items (through negotiations by public relations specialists and TV producers)to "appear" on shows is a practice known as A) segmentation.
B) product placement.
C) viral marketing.
D) planting.
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 16: Meetings and Events
Available Study Resources on Quizplus for this Chatper
26 Verified Questions
26 Flashcards
Source URL: https://quizplus.com/quiz/42327
Sample Questions
Q1) Stars such as Justin Timberlake and Jennifer Lopez typically charge _____ for an appearance.
A) $30,000
B) $50,000
C) $70,000
D) $100,000
Q2) Ceremonies or speeches at receptions or cocktail hours should last a maximum of 5 to10 minutes.
A)True
B)False
Q3) Individuals attending a meeting or event are more emotionally involved in the process since they use all five of their senses-hearing,sight,touch,smell,taste.
A)True
B)False
Q4) The word "program" has two meanings: 1)what goes on at the meeting and 2)the printed listing of what goes on.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 17: Corporations
Available Study Resources on Quizplus for this Chatper
29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/42328
Sample Questions
Q1) Cause-related marketing combines for-profit companies and A) government agencies.
B) opinion leaders.
C) media gatekeepers.
D) nonprofit organizations.
Q2) Employees are an important public in investor relations largely because of A) corporate restructuring.
B) stock options and 401 retirement plans.
C) persistence of human resources personnel.
D) compulsory-advisory initiatives.
Q3) The newest trend in product publicity is product placement.
A)True
B)False
Q4) The media is a secondary source for public information and perceptions about a business.
A)True
B)False
Q5) What are the benefits offered by corporate sponsorships? What are ways that corporations sponsor things or events?
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 18: Entertainment, Sports, and Tourism
Available Study Resources on Quizplus for this Chatper
19 Verified Questions
19 Flashcards
Source URL: https://quizplus.com/quiz/42329
Sample Questions
Q1) A "fam trip" usually involves
A) concert/music media.
B) families.
C) travel writers.
D) socialites/entertainment media.
Q2) A junior publicist may need to edit memos.
A)True
B)False
Q3) Crisis communication takes up most of a celebrity publicist's time.
A)True
B)False
Q4) Celebrity reputation damage can be minimized if:
A) celebrities listen to seasoned PR counselors.
B) celebrities avoid sticky situations.
C) situations are dealt with in a timely manner.
D) once the damage is done, it's done.
Q5) The largest percentage of cruise passengers,especially longer voyages,are families. A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 19: Politics and Government
Available Study Resources on Quizplus for this Chatper
25 Verified Questions
25 Flashcards
Source URL: https://quizplus.com/quiz/42330
Sample Questions
Q1) The federal government spends several hundred million dollars a year on:
A) advancing the objectives of government officials.
B) public service advertising.
C) influencing the voting of the general public.
D) changing public policy.
Q2) Lobbying activity serves what purpose?
A) to promote services to government officials
B) to cooperate with government on projects of mutual benefit
C) to counterbalance the actions of governmental bodies
D) to motivate employees to participate in the political process
Q3) Grassroots lobbying includes the use of websites and advocacy ads.
A)True
B)False
Q4) Influence peddlers primarily capitalize on
A) issue advertising.
B) connections.
C) lawmakers.
D) soft money.
Q5) What does grassroots lobbying involve? Give an example of a grassroots lobbying initiative that you know about.
To view all questions and flashcards with answers, click on the resource link above. Page 22
Chapter 20: Global Public Relations
Available Study Resources on Quizplus for this Chatper
33 Verified Questions
33 Flashcards
Source URL: https://quizplus.com/quiz/42331
Sample Questions
Q1) A significant reason why governments employ public relations efforts is:
A) the engineering of consent/persuasion techniques.
B) to a raise a sense of nationalism.
C) because of wars and conflict.
D) to enact social change.
Q2) European and American styles of communication are considered
A) high context.
B) leery to say "no."
C) low context.
D) harmonic and group-oriented.
Q3) American public relations firms shy away from China because of its steadfast,rigid public relations policies.
A)True
B)False
Q4) Which is a nongovernmental organization?
A) U.S. Information Agency
B) Oxfam
C) Committee on Public Information
D) Radio Sawa
To view all questions and flashcards with answers, click on the resource link above. Page 23
Chapter 21: Nonprofit, Health, and Education
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/42332
Sample Questions
Q1) In a capital campaign,funding emphasis is placed on A) employees at the chosen site.
B) substantial gifts from corporations and individuals.
C) square footage and building costs versus amount of local population.
D) smaller to moderate donations from individuals.
Q2) Good morale for faculty and staff comes primarily through better technology and more reliable infrastructure at the workplace.
A)True
B)False
Q3) Terms such as "patron" or "founder" indicate
A) historical significance.
B) level of authority within the organization.
C) size/value of gift.
D) those who establish charitable programs.
Q4) Most large educational institutions have abandoned seeking money from government.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 24