Crisis Communication Final Exam Questions
Course Introduction
Crisis Communication explores the principles, strategies, and practices necessary for effectively managing and communicating during organizational crises. The course examines the role of communication before, during, and after a crisis, focusing on topics such as risk assessment, message development, media relations, stakeholder engagement, and reputation management. Through case studies and practical exercises, students learn how to anticipate potential threats, craft clear and credible messages, and navigate the complexities of public perception and media scrutiny. Emphasis is placed on ethical considerations, cross-cultural communication, and the impact of digital and social media in the context of crisis response.
Recommended Textbook
Public Relations The Profession and the Practice 4th Edition by Dan L. Lattimore
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16 Chapters
451 Verified Questions
451 Flashcards
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Chapter 1: The Nature of Public Relations
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Sample Questions
Q1) Activist publics should be contacted by practitioners ___________________.
A) only after they gain media exposure
B) as early as possible
C) once they register with the government
D) after they stage their first protest
E) once the name of the leader is known
Answer: B
Q2) Public relations practitioners promoting _______________ insist that the organization serve in the public interest.
A) persuasion
B) marketing communication
C) social responsibility
D) employee welfare
E) media relations
Answer: C
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Page 3
Chapter 2: The History of Public Relations
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Sample Questions
Q1) ______________ was assembled to create public support for World War I.
A) The Office of War Information
B) The Public Affairs Committee
C) The Office of Strategic Services
D) The Creel Committee
E) The Office of Wartime Support
Answer: D
Q2) What tool has revolutionized the way journalists and public relations practitioners gather information _________.
A) iPhone or other smart phones
B) Wikipedia
C) Search engines such as google
D) online newspapers and magazines
E) None of these
Answer: C
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Chapter 3: A Theoretical Basis for Public Relations
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Sample Questions
Q1) The ________________ influences people through such things as repetition,spokesperson credibility,and tangible rewards.
A) social route
B) peripheral route
C) central route
D) persuasion route
E) secondary route
Answer: B
Q2) What two broad roles emerge to describe public relations practitioner activity?
A) leader and follower
B) speaker and writer
C) media and audience members
D) internal and external
E) technician and manager
Answer: E
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Page 5
Chapter 4: Law and Ethics
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Sample Questions
Q1) Which of the following is NOT one of the criteria that must be met for an occupation to become a profession?
A) expertise
B) credibility
C) commitment
D) autonomy
E) responsibility
Q2) Edward Bernays believed that _____________ could protect the profession of public relations and the public from unscrupulous practitioners.
A) codes of ethics
B) uniform education
C) licensing
D) governmental control
E) registration with the Better Business Bureau
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Chapter 5: Research: Understanding Public Opinion
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Sample Questions
Q1) The ___________________ is a broad-scale study that examines the internal and external public relations of an organization.
A) organizational audit
B) communication audit
C) public relations audit
D) relevance audit
E) social audit
Q2) Which public type faces an indeterminate situation but does not recognize it as a problem.
A) intervening publics
B) latent public
C) internal public
D) aware public
E) active public
Q3) Scientific research is also known as _________________ research.
A) formal
B) informal
C) focus groups
D) data base
E) secondary
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Chapter 6: Strategic Planning for Public Relations
Effectiveness
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Sample Questions
Q1) Which of the following is a characteristic of a quality theme?
A) should be a least two sentences in length
B) should be built around a catchy logo
C) should employ an acronym
D) should have an element of humor
E) should be short
Q2) Campaign plans are sometimes referred to as ___________ plans.
A) linear
B) communications
C) single-use
D) standing
E) all of these
Q3) _____________________ public relations involves anticipating needs and planning to meet goals.
A) Reactive
B) Operational
C) Tactical
D) Proactive
E) Directive
Page 8
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Chapter 7: Action and Communication
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Q1) ____________________ are groups that share a common goal or guiding philosophy and can make an impact on the primary public.
A) aware publics
B) intervening publics
C) latent publics
D) moderating publics
E) active publics
Q2) In the end,a message must be _______________ to be acted upon.
A) published
B) interesting
C) beneficial
D) enjoyable
E) retained
Q3) Which of the following is one of the basic considerations for media selection?
A) slant of typical news stories
B) audiences
C) availability of media near organization
D) managers in control of media
E) whether graphics will be used or not
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Page 9
Chapter 8: Evaluating Public Relations Effectiveness
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Sample Questions
Q1) ____________________ models attempt to incorporate factors outside the control of the public relations campaign when assessing its effectiveness.
A) open-system evaluation
B) campaign evaluation
C) outcome evaluation
D) closed-system evaluation
E) communication program evaluation
Q2) Evaluating __________________ may involve examining the adequacy of the background information gathered,the appropriateness of the message content and format,and the quality of the message.
A) impact
B) implementation
C) outcome
D) preparation
E) exposure
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Chapter 9: Social Media and Traditional Media Relations
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Sample Questions
Q1) PR practitioners should give journalists materials __________________.
A) in a form that makes their use in the media easier.
B) in a form that requires proper attribution of the PR practitioner.
C) in a form that only states the positive attributes of an organization
D) in a form that requires the journalists to do follow-up work with the organization.
E) in a form that requires specific software to open.
Q2) ____________________ is an effort to get content disseminated across a large number of social media.
A) Social Media Dissemination
B) Social Media Sharing
C) Social Media Optimization
D) Social Media Syndication
E) none of these
Q3) A problem with public service announcements is
A) They cost too much to produce
B) They cost too much to air
C) They may air at any time of the day or night
D) They aren't produced well
E) All of the above
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Page 11
Chapter 10: Employee Communication
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Sample Questions
Q1) Which of the following best describes the Fed Ex attitude about employees?
A) employees convey the brand
B) employees are unionized
C) employees are acquisitions
D) employees are good community citizens
E) employees are excellent communicators
Q2) Which is not a reality of employee communication?
A) Employees want information about their companies.
B) There is a link between open communication and manager satisfaction
C) Effective 2-way communication is key to addressing new challenges
D) It is not necessary for good customer experiences
Q3) Exhibits and displays rely primarily on ________ messages.
A) visual
B) audio
C) e-mail
D) Power Point
E) newsletter
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Page 12
Chapter 11: Community Relations
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Sample Questions
Q1) Questions such as: Is the population homogeneous or heterogeneous? are related to knowing a community's _____________.
A) structure
B) strengths
C) weaknesses
D) perception of the company
E) perception of itself
Q2) Effective community relations depend on recognizing the ___________ of institutions with their communities.
A) independence
B) dependence
C) interdependence
D) relationship
E) location
Q3) In the case study,Love is Respect,was created to help
A) teens (3-18 year olds) deal with dating abuse
B) college students deal with premarital sex
C) young single adults deal with AIDS
D) all of the above
E) none of the above
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Chapter 12: Consumer Relations and Marketing
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Sample Questions
Q1) _________ is one of the most powerful ingredients in any organization's marketing mix.
A) public relations
B) marketing
C) advertising
D) sales
E) promotion
Q2) Soliciting consumer opinion and making management aware of the effects of corporate decisions on consumers is characterized as a ________________.
A) media relations specialist
B) corporate liaison
C) CEO
D) public relations specialist
E) consumer spokesperson
Q3) What acts as the bridge between the consumer and the manufacturer?
A) public relations
B) media relations
C) consumer relations
D) advertising
E) marketing
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Chapter 13: Investor Relations
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25 Flashcards
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Sample
Questions
Q1) One of the principles of sound stockholder relations is ___________________.
A) only disclose bad news when forced by ruling
B) encourage investment from people predisposed to support your company
C) provide only the required information to stockholders
D) All of these
E) None of these
Q2) Announcement of a significant new product or discovery is required by the _____________________.
A) the federal government
B) the SEC
C) the American Stock Exchange
D) the IRS
E) None of these
Q3) ______________ have been called "unquestionably the single most important public document(s)released by a publically held corporation."
A) Mission statements
B) News releases
C) Tender offers
D) Annual reports
E) Stock exchange policies
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Chapter 14: Public Affairs: Relations With Government
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Sample Questions
Q1) To a PAC,"100 percent money" is given _________________.
A) after an election
B) to only the candidate that wins
C) to gain access
D) All of these
E) None of these
Q2) In the practice of government public relations the following problems exist except for _________?
A) internal bureaucratic situations that hinder professional efforts
B) weak job standards
C) lack of education
D) little career development
E) political pressure
Q3) When did the United States Information Agency begin (as the Office of War Information)?
A) Before World War I
B) During World War I
C) During World War II
D) During the Korean War
E) During the Vietnam War
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Chapter 15: Public Relations in Nonprofit Organizations
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Sample Questions
Q1) What is the top revenue-generating nonprofit organization in the United States?
A) YMCA
B) Lutheran Services in America
C) Salvation Army
D) American Red Cross
E) American Cancer Society
Q2) Non Profits must manage multiple audiences including all but
A) donors
B) employees
C) stockholders
D) members
E) government funders and regulators
Q3) Mission: Readiness was a campaign focused on
A) to support child nutrition legislation
B) to support military recruits
C) to support government crisis prevention
D) to assist crisis volunteers
E) None of the above
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17
Chapter 16: Corporate Public Relations
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Sample Questions
Q1) According to practitioners,what is the most frequent responsibility for "corporate public relations"?
A) crisis management
B) internal communications
C) marketing public relations
D) corporate communications (not advertising)
E) community relations
Q2) The following are major pressures on corporations except
A) to grow
B) to be exciting
C) to reward stockholders
D) to create more jobs
E) All are major pressures
Q3) Chevron's public affairs division reports to
A) Chief Executive Officer (CEO)
B) Chief Financial Officer (CFO)
C) Chief Information Officer (IT)
D) Vice President of Marketing
E) Vice President of Operations
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