Corporate Communication
Textbook Exam Questions
Course Introduction
Corporate Communication explores the strategies, channels, and best practices organizations use to manage their internal and external communications. This course examines the role of communication in building corporate identity, maintaining reputation, handling crises, and engaging stakeholders, including employees, customers, investors, and the media. Students will learn how to plan and execute communication campaigns, craft effective messages, utilize digital and traditional communication tools, and navigate ethical challenges in corporate contexts, preparing them to facilitate seamless information flow within and beyond the workplace.
Recommended Textbook
Business Communication 16th Edition by Carol Lehman
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Page 2
Chapter 1: Establishing a Framework for Business Communication
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Sample Questions
Q1) Sharon,an executive traveling on an international assignment,is preparing instructions to email to her staff during the trip.Carol is in the act of
A)giving feedback.
B)interfering.
C)encoding.
D)decoding.
Answer: C
Q2) Which of the following is FALSE concerning teams?
A)A group must go through a developmental process to begin functioning as a team.
B)Team members need training in problem solving, goal setting, and conflict resolution.
C)The self-directed work team can become the basic organizational building block to help assure success in dynamic global competition.
D)Skills for successful participating in team environments are the same as those for success in traditional organizations.
Answer: D
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Chapter 2: Focusing on Interpersonal and Group Communication
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Q1) Performance appraisal interviews between supervisors and employees frequently combine listening intensively and empathetic listening.
A)True
B)False
Answer: True
Q2) Which of the following facts makes listening difficult?
A)The human ear is unable to keep up with the speech rate of most speakers.
B)Our minds process much faster than a speaker can talk.
C)The listener often thinks ahead to anticipate future points and evaluate the ideas heard.
D)Making written notes short circuits the listening activity.
Answer: B
Q3) According to Maslow's hierarchy of needs,people generally satisfy lower level needs before they move on to higher level needs.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Planning Spoken and Written Messages
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Sample Questions
Q1) A receiver's reaction to a message is strongly influenced by
A)an emphatic beginning sentence or ending sentence.
B)the sequence of the ideas presented.
C)both A andB.
D)none of the above.
Answer: C
Q2) The writer of a long report that contains many ideas and sections will likely benefit from
A)the preparation of a planning outline.
B)the development of a list of jargon to be included.
C)the elimination of objective terms.
D)All of the above.
Answer: A
Q3) Which of the following statements is true of dysphemisms?
A)Dysphemisms are friendly references to a particular individual or group.
B)Dysphemisms direct attention to the real message and away from irrelevant emotional issues.
C)Some dysphemisms are common across regions, cultures, and occupations.
D)Dysphemisms can be complimentary if chosen carefully.
Answer: C
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Chapter 4: Preparing Spoken and Written Messages
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Q1) An effective writer should try to write at the exact grade level of the receiver.
A)True
B)False
Q2) List and briefly explain five visual enhancements a writer can use to draw attention to important information.
Q3) Which of the following is NOT a technique for linking sentences?
A)Repeat a word used in a preceding sentence.
B)Use a pronoun representing a noun from the preceding sentence.
C)Use the passive voice.
D)Use connecting words.
Q4) Hong's memo that describes new steps for merchandise returns should include which of the following techniques for emphasis?
A)Bulleted list
B)Talking heads
C)Numbered list
D)Boxed text
Q5) Discuss why the effective business communicator should vary sentence and paragraph length.
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Page 6
Chapter 5: Communicating Electronically
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Q1) Text messaging should not be used for which of the following business messages?
A)An efficient delivery of a sales message.
B)A quick and silent updating message to a colleague in a meeting.
C)A confirmation of an appointment to a coworker on a business trip.
D)A less emotional way to tell a subordinate he did not receive a desired promotion.
Q2) Because e-mail messages are written efficiently,they should be organized in a direct,deductive style.
A)True
B)False
Q3) Repeating the information in the subject line in the first sentence of an email is redundant and should be avoided.
A)True
B)False
Q4) A good rule of thumb when composing web pages is to use as many graphics as possible,and the bigger the better.
A)True
B)False
Q5) Discuss five techniques for composing appropriate web content.
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Chapter 6: Delivering Good and Neutral News Messages
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Sample Questions
Q1) Which is the recommended format for writing the date of February 10,2011,in an international business document?
A)2/10/11
B)10.2 2011
C)February 10, 2011
D)10th of February, 2011
Q2) Which of the following is NOT good advice for writing a routine claim?
A)Use the direct approach.
B)Use a persuasive, forceful tone.
C)Assume the request will be granted.
D)Avoid an accusatory tone.
Q3) The impersonal nature of form letters makes them inappropriate for business purposes.
A)True
B)False
Q4) A procedural message may be ineffective if it
A)uses active voice and action verbs.
B)numbers each step of the procedure in order of completion.
C)uses a flow chart to show complex procedures.
D)is not pilot tested by colleagues and other employees.
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Chapter 7: Delivering Bad-News Messages
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Sample Questions
Q1) In some circumstances,placing a refusal in the first sentence is justified.
A)True
B)False
Q2) Several methods exist for people to protect their anonymity in cyperspace.Which one is NOT a method for this protection?
A)Anonymous remailers
B)Pseudonymity
C)Anonymity website
D)User ID number
Q3) Communication from management during the Sago mine tragedy was handled in a timely and effective manner.
A)True
B)False
Q4) Which of the following is the BEST advice for using template documents that are available with word processing software?
A)Avoid their use altogether; they are worthless.
B)Recognize their shortcomings, and use them cautiously.
C)Use the deductive templates, but ignore the inductive and persuasive ones.
D)Use them with confidence, as they were developed by experts.
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Chapter 8: Delivering Persuasive Messages
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Q1) Gabrielle writes a sales message in the AIDA approach.She should Announce her intention,Infer the central selling point,Deal with objections,and ask the reader to take Action.
A)True
B)False
Q2) Only communication directed to individuals outside the organization requires use of the inductive approach.
A)True
B)False
Q3) A recommended way to subordinate the price of a product is to reveal it in a sentence that also refers to the central selling point.
A)True
B)False
Q4) Advertising on mobile devices
A)requires personalization for each recipient.
B)costs somewhat more than flyers.
C)is regulated by laws and industry guidelines.
D)has peaked.
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Chapter 9: Understanding the Report Process and Research Methods
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Sample Questions
Q1) Which type of primary research requires no direct involvement with human subjects?
A)Observational studies
B)Experimental research
C)Normative surveys
D)Longitudinal research
Q2) Which of the following represents the correct sequence of steps in the problem-solving process?
A)Recognize and define the problem; collect and organize the data; select a method of solution; arrive at an answer.
B)Select a method of solution; recognize and define the problem; collect and organize the data; arrive at an answer.
C)Recognize and define the problem; select a method of solution; collect and organize the data; arrive at an answer.
D)Select a method of solution; collect and organize the data; recognize and define the problem; arrive at an answer.
Q3) Explain the difference between a finding,conclusion,and recommendation.What is the relationship between them?
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Chapter 10: Managing Data and Using Graphics
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Q1) Which of the following statements is accurate concerning digital material on YouTube?
A)Video material is exempt from copyright requirements.
B)Users can flag content they feel is inappropriate.
C)A majority of employers use YouTube to view video resumes of applicants.
D)YouTube is an effective but expensive method for businesses to promote their products.
Q2) Which of the following statements is MOST accurate in regard to presentation software for the design of graphics?
A)Current presentation software packages have eliminated the need for users to have any previous knowledge or graphic or visual design.
B)The latest presentation software packages try to guide users away from the worst errors of taste and judgment.
C)Developers of presentation software continue to ignore rules for effective design of graphic aids in the default settings of their products.
D)An effective writer can confidently rely on presentation software to design effective visuals.
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Chapter 11: Organizing and Preparing Reports and Proposals
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Sample Questions
Q1) A manager who wants to introduce flexible work schedules in a company will write which one of the following proposals for management consideration?
A)solicited proposal
B)RFP
C)external proposal
D)internal proposal
Q2) Rozell & Ramos Associates wants to ask companies to submit bids to design the lighting in their new building.The Associates will develop which of the following documents to solicit bids.
A)external proposal
B)request for proposal
C)unsolicited proposal
D)internal proposal
Q3) An RFP describes a problem that needs to be solved and invites respondents to describe their proposed solutions.
A)True
B)False
Q4) Discuss guidelines for the writing process when preparing a proposal.
Page 13
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Chapter 12: Designing and Delivering Business
Presentations
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Q1) List the three major parts of an effective presentation and briefly describe the goals of each.
Q2) Which of the following techniques should you consider when using Java script as designed by Sun Microsystems to upload presentations to the Web?
A)Keep graphics small to reduce load time.
B)Use universally available fonts.
C)Use different browsers and different computers to view the presentation.
D)All of the above are recommended techniques.
Q3) Which of the following is recommended during delivery of a presentation?
A)Watch the audience for feedback and make appropriate adjustments in the length and content of your speech.
B)Stay behind the lectern, rather than causing distraction by moving around.
C)Make eye contact with every person in the audience, even if only for a second.
D)Keep breathing shallow and regular through your nose and mouth.
Q4) Since color is an attention getter,the skilled presenter should use as many different colors as his or her software supports.
A)True
B)False
Q5) Explain the value of knowing an audience in preparing a presentation.
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Chapter 13: Preparing Résumés and Application Letters
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Sample Questions
Q1) Developing a Professional Profile
An increasing number of job applicants are developing an electronic portfolio that is posted to the applicant's personal website.Austin McClain is a recent graduate with an M.P.A.degree in accounting.He needs to write a professional profile for his electronic portfolio that highlights his accomplishments that include the following: Austin wants a job working with a large international accounting firm as part of a first-year audit staff.He actually has auditing experience resulting from a summer internship with a Dallas accounting firm.He knows how to work with ERP systems,ACL,database,and spreadsheet software.Austin has developed a fluency in Spanish which will be advantageous for working with international clients.As a student,he has been active in Beta Alpha Psy,the honorary accounting society,and several other organizations,where he held leadership positions.He has developed strong skills in writing and speaking.
Required:
Write a professional profile for Austin McClain suitable for posting to his electronic portfolio.
Q2) List five sources for finding prospective employers; give one advantage and one disadvantage of each source.
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Page 15
Chapter 14: Interviewing for a Job and Preparing
Employment Messages
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Sample Questions
Q1) You've been offered a position over the phone with a firm and were asked to confirm your acceptance in a letter.Your letter should be written
A)inductively, concluding with an enthusiastic response to the job offer.
B)deductively, reviewing the match between job description and applicant qualifications.
C)inductively, reminding the employer of all benefits and salary agreements.
D)deductively, affirming job acceptance and confirming the first day of work.
Q2) Which of the following statements is true concerning video interviews?
A)They are especially useful for conducting a final interview after all applicants have been screened.
B)A person who interviews well in person will do even better on video because much of the pressure is removed.
C)Companies save time and money by using video interviewing.
D)Preparing for a video interview is the same as preparing for a traditional one, except that the applicant only needs to look professional from the waist up.
Q3) Discuss the implications of disclosing potentially damaging information in an employment reference.
Q4) Discuss appropriate ways to respond to illegal interview questions.
Page 16
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Chapter 15: Document Format and Layout Guide
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Sample Questions
Q1) Which of the following is true about modified block style?
A)It is a newer, simpler style than block.
B)Paragraphs may be indented one-half inch.
C)All lines must begin at the left margin.
D)All of the above are true.
Q2) A subject line
A)is used only when composing a memo or email message.
B)sets the stage for the receiver to understand the message.
C)directs a document to a specific person.
D)provides a record of how the document was sent.
Q3) Discuss the use of emoticons in business messages.
Q4) A letter with mixed punctuation has a comma after the salutation and no mark of punctuation after the complimentary close.
A)True
B)False
Q5) The standard paper size for business documents is consistent around the world.
A)True
B)False
Q6) Explain the two common punctuation styles used in business letters.
Q7) Describe the standard parts of a business letter.
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Chapter 16: Referencing Styles
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Q1) A reference list at the end of the paper that includes sources that provided information but did not result in citations is called
A)References
B)Works Cited
C)Bibliography
D)Resources
Q2) In APA style,a citation in the text includes only the author's last name and the page number for the quoted or paraphrased material.
A)True
B)False
Q3) You are preparing a report on professional ethics in which you quote the author of a current issue of Journal of Business Ethics.If you are using APA style,the citation for the direct quote in the text includes
A)author's name and page number
B)author's name and date
C)author's name, date, and page number
D)article title, date, and page number
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Chapter 17: Language Review and Exercises
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Q1) To avoid a dangling modifier phrase,place an introductory phrase near the subject of the independent clause it modifies.
A)True
B)False
Q2) The following sentence is correctly punctuated: The mens' clothing department has been expanded.
A)True
B)False
Q3) Which of the following sentences is hyphenated correctly?
A)This is a device that is attention-getting.
B)He gave a lecture that was hard-to-follow.
C)We need an up-to-date price list.
D)She is a widely-quoted authority.
Q4) Explain the various verb tenses and how they are used.
Q5) You should use figures to express dates,sums of money,and decimals,but spell out distance,weights,and page numbers.
A)True
B)False
Q6) Explain how apostrophes are used to form possessives.
Page 19
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Chapter 18: Extension Course Posttest
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Sample Questions
Q1) Which of the following is NOT a technique for achieving coherence?
A)Repeat a word used in a preceding sentence.
B)Use a pronoun to represent a noun from the preceding sentence.
C)Use connecting words.
D)Use active voice.
Q2) Which of the following should a speaker generally avoid when delivering a business presentation?
A)Quotes from prominent people
B)Jokes and humor
C)Anecdotes
D)Numerous precise statistics
Q3) While being interviewed for a job you really hope to be offered,the interviewer asks you about your marital status.What is the most effective way for you to handle the question?
A)Refuse to answer because it is your legal right to do so.
B)Attempt to answer the primary concern that motivated the question.
C)Answer it to be polite and take your chances with the effects it may have.
D)Let the interviewer know by changing the subject that you know the question is illegal and you do not intend to answer it.
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Chapter 19: Extension Course Pretest
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Q1) Which of the following statements is INCORRECT concerning the reporting of quantitative data?
A)People are usually more interested in proportions or ratios than in exact numbers.
B)When tabulating research results of opinions and preferences, reporting exact statistics to the most accurate decimal point is necessary to avoid distortion in interpretation.
C)Common language reduces difficult figures to the "common denominators" of language and ideas.
D)Due to changing buying power, dollars are not a good measure of comparison from one year to another.
Q2) While information contained in e-portfolios and employment videos are helpful in communicating an applicant's qualifications and abilities,their use may also
A)discourage the potential employer from stereotyping or discriminating against the applicant.
B)make it difficult for the employer to assess "soft skills" of the applicant.
C)weed out those applicants who do not blend in with the company's culture.
D)detract from the applicant's credentials.
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