Corporate Communication Test Bank
Course Introduction
Corporate Communication explores the strategies, channels, and practices organizations use to communicate effectively with internal and external stakeholders. This course covers the principles of strategic messaging, reputation management, crisis communication, and corporate social responsibility, while emphasizing the integration of digital communication platforms. Students will analyze case studies and develop communication plans to enhance organizational image, facilitate change, and support business objectives in a global context.
Recommended Textbook
Organizational Communication 1st Edition by Dennis
K. Mumby
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14 Chapters
560 Verified Questions
560 Flashcards
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Chapter 1: Introducing Organizational Communication
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40 Verified Questions
40 Flashcards
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Sample Questions
Q1) ____________________________ is the process of creating and negotiating collective,coordinated systems of meaning through symbolic practices oriented toward the achievement of organizational goals.
Answer: organizational communication
Q2) Mark,an organizational communication researcher,envisions communication problems as problems of transmission.His goal,then,is to improve the communication process so that a message from person A reaches person B clearly,without distortion or noise.Mark is working from which perspective on organizational communication?
A)Functionalism
B)Interpretivism
C)Critical theory
D)Postmodernism
Answer: A
Q3) The development of less explicit and coercive forms of control means that control is no longer an important issue in daily organizational life.
A)True
B)False
Answer: False
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3
Chapter 2: The Critical Approach
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40 Flashcards
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Sample Questions
Q1) The ideology of work/life balance,as promoted by corporations,can create discursive closure by:
A)Highlighting the importance of work
B)Equating life with family
C)Making individuals responsible for the balance
D)All of the above
Answer: D
Q2) A group maintains _________________ when it is able to create a worldview that other people and groups actively support,even though that worldview may not be in their interests.
Answer: hegemony
Q3) Which of the following rejected the distinction between high and low culture?
A)Cultural Studies
B)The Frankfurt School
C)Karl Marx
D)None of the above
Answer: A
Q4) Marx's theory of _______________________ analyzes history according to different modes of production.
Answer: historical materialism
Page 4
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Chapter 3: Scientific Management, bureaucracy, and the Emergence
of the Modern Organization
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Sample Questions
Q1) Opposition to scientific management came both from labor unions and factory owners.
A)True
B)False
Answer: True
Q2) The term "employee" was originally used exclusively to describe railroad workers.
A)True
B)False
Answer: True
Q3) The shift from task-time to clock-time was an important feature in the emergence of industrial capitalism because through this shift,time became a form of currency.
A)True
B)False
Answer: True
Q4) Taylor's writings are generally descriptive,whereas Weber's are prescriptive.
A)True
B)False
Answer: False
Page 5
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Chapter 4: The Human Relations School
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Sample Questions
Q1) As a pragmatist,Mary Parker Follett was most interested in which component of communication?
A)Environment in which communication takes place
B)Process of relating
C)Receiver
D)Sender
Q2) Which of the following assumes that organizations are at their best when they create cooperative,conflict-free worker-manager relations?
A)Human Relations Theory
B)Follett's Bridge Theory
C)Human Resource Management
D)None of the above
Q3) In resolving conflict through ________________,the goal is to find a resolution in which each party's desires are satisfied and no one has to sacrifice anything.
Q4) According to Elton Mayo,if allowed to do so workers would naturally create an organic community in which spontaneous cooperation increases productivity.
A)True
B)False
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Chapter 5: Organizations As Communication Systems
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40 Flashcards
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Sample Questions
Q1) Systems theory is a natural perspective for empirical researchers to apply to scientific studies,because it helps them reduce the complicated nature of organizing.
A)True
B)False
Q2) Sia is pursuing her passion to help formerly-incarcerated women successfully rebuild their lives outside of prison.She and several community partners started a nonprofit organization that works to organize the social,material,legal,occupational,and psychological resources that might best support women's success after incarceration.The thing is,though,Sia is frustrated because everything just seems so messy.Her team is awesome and they have a great idea,but she needs encouragement and also some practical ways to make sense of how her this often-improvised "mess" is actually an organization.Which of the following systems theorists might best offer her insight to her processes of organizing?
A)Ludwig von Bertalanffy
B)Irving Janis
C)Karl Weick
D)Niklas Luhmann
Q3) Groupthink is a negative effect of ___________________.
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Chapter 6: Communication,culture and Organizing
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Sample Questions
Q1) When Mary Kay consultants earn pink Cadillacs for reaching certain sales goals,they go through a rite of ____________________.
Q2) The leadership team of a small non-profit organization has a team-building and goal-setting retreat each time a person joins or leaves the team,because the director of the non-profit believes that every time a person joins or leaves,they have an entirely new team.His approach most readily reflects which of the following ideas about organizational culture?
A)Culture is something that can be treated as a variable to manage outcomes.
B)Culture is something that the organization has and must be taught to new members.
C)Organizational culture emerges from the participation of the people present.
D)Organizational culture is a single,unitary culture that all members share.
Q3) From a _____________________ perspective of organizational culture,organizations only exist insofar as organization members engage in communication activities.
Q4) The pragmatist approach to organizational culture has a strong descriptive orientation.
A)True
B)False
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Page 8
Chapter 7: Power and Resistance at Work
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Sample Questions
Q1) Narratives of equality and justice inform the perceptions of most U.S.citizens,leading them to severely underestimate the actual inequality of wealth distribution in the U.S.This situation is an example of which aspect of ideology?
A)Ideology represents particular group interests as universal
B)Ideology obscures contradictions in society
C)Ideology naturalizes social relations through the process of reification
D)None of the above
Q2) The ideological process in which social relations and institutions appear natural and objective is called _________________.
Q3) The management of feeling to create a publicly observable facial and bodily display is _________________ labor.
Q4) According to Stan Deetz,______________________ is the process in which the corporation has become the dominant institution in society,largely eclipsing other institutions in producing meaning,identity,and values.
Q5) Scholars in the critical organizational tradition are interested in studying organizations as sites of _________________ and _________________.
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Chapter 8: The Postmodern Workplace: Teams, emotions, and
No-Collar Work
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Sample Questions
Q1) "Cultures of fun" and "just be yourself" cultures of postmodern workplaces provide ample opportunity for all kinds of individual and personal expressions of identity and self without corporate management or response to such expressions.
A)True
B)False
Q2) Work teams are seen as the ideal decision-making structure in post-Fordist,postmodern organizations.
A)True
B)False
Q3) The growth of the "__________________" class has resulted in an influx of workers who face a great degree of job insecurity,who are less likely to make long-term investments in neighborhoods and communities.
Q4) Robert Reich (1991)calls knowledge workers who create ideas and find ways to transform them into braded,marketable products,_______________________________.
Q5) Blurring the lines between white-collar,blue-collar,and auxiliary pink-collar work (and their relationships to the labor process,postmodernism's knowledge-workers are often called ____________________________ workers.
Page 10
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Chapter 9: Communicating Gender at Work
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Sample Questions
Q1) Which of the following best describe "a token"?
A)A token has a high organizational profile.
B)A token is perceived as contrasting significantly with the dominant culture.
C)A token is not permitted to function as an individual.
D)All of the above.
Q2) In order for a feminist organization to truly advocate for women for the long-term,the organization must adapt to changes in the environment and interact with other organizations.
A)True
B)False
Q3) Masculinity is worth of our consideration as organizational scholars because:
A)It is usually taken for granted in wider culture.
B)It has significant implications on how we view men,women,and their relationships.
C)It is a socially constructed phenomenon (like feminity).
D)All of the above.
Q4) Radical feminism adopts "_____________________" views of men and women,uncritically associating men with "typical masculinity" and women with "typical femininity."
Q5) ___________________ feminism is "woman centered."
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Chapter 10: Communicating Difference at Work
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Sample Questions
Q1) Organizations try to exploit human sexuality to increase _____________.
Q2) We can best describe sexual harassment as a communicative construction because:
A)Sexual harassment constructs organizational contexts in which people can communicate openly about their feelings.
B)Sexual harassment is largely communicative,as long as people talk about it after it happens.
C)Sexual harassment depends on interpretation and talking about it relies on people's communicative resources.
D)Sexual harassment is a topic of conversation at workshops,where people are taught communicative practices to avoid.
Q3) When TD reveals his sexuality to his colleague,she suggests that he speak to Linda,another teacher in the building who is also gay.Though TD likes Linda,he refuses to talk to her about anything not strictly curricula- or student-related.Which passing strategy best describes TD's behavior?
A)Denial
B)Dissociating
C)Dodging
D)Deceiving
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Page 12
Chapter 11: Leadership Communication in the New Workplace
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Sample Questions
Q1) Women are _________________ likely than men to be appointed as CEOS when things are running smoothly in companies.
Q2) Transformational leadership and neo-charismatic leadership signal the return of the heroic "great leader," but different organizational contexts.
A)True
B)False
Q3) Companies change leaders both in times of success and in times of turmoil and crisis.Which of the following rings truest?
A)Companies are most likely to appoint female CEOs when companies are thriving,because they do not have to take on any undue challenges.
B)Companies are most likely to appoint male CEOS when companies are thriving,so that they can continue to manage well.
C)Companies are most likely to appoint female CEOs when companies are in crisis,and women are associated with greater risk of failure.
D)Companies are most likely to appoint male CEOs when companies are in crisis,and men are greatly associated with overcoming failure.
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Chapter 12: Branding and Consumption
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Sample Questions
Q1) Consumption is empowering.
A)True
B)False
Q2) Branding is intrinsically unethical.
A)True
B)False
Q3) Advertisers and brand managers target children because children can be influential in household buying decisions through the:
A)Guilt response
B)Nag factor
C)Pester problem
D)Persistence principle
Q4) Companies strive to understand their customers,anticipating their buying behavior so that they can sell them the products or services they want in just the way they want it.At the heart of this approach is the notion of the:
A)Discourse of democracy
B)Entrepreneurial self
C)Identity construction
D)Sovereign consumer
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Chapter 13: Organizational Communication, globalization, and Democracy
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Sample Questions
Q1) Cities such as New York,London,Paris,Tokyo,Amsterdam,Hong Kong,Zurich,and Sao Paulo have become the primary players in the global economy,eclipsing nation-states as the new dominant financial centers that coordinate the flow of money and knowledge.
A)True
B)False
Q2) George Ritzer has labeled the intersection of local cultures and the globalization processes,which results in "something" as ____________________.
Q3) The economic philosophy with the intent to limit extreme economic cycles of "boom" and "bust" through government intervention is ____________________.
Q4) Xochitl went to New York because it was what Saskia Sassen refers to as a:
A)Global city
B)Migration center
C)Opportunity center
D)Professional city
Q5) __________________________ is the economic philosophy that argues for the sovereignty of the free market and proposes that the sole responsibility of a company is to make a profit for its shareholders.
Page 15
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Chapter 14: Communication, meaningful Work, and Personal Identity
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Sample Questions
Q1) "Meaningful work" doesn't refer to a job,necessarily,but instead refers to a set of social norms.
A)True
B)False
Q2) Many no-collar workers experience _____________________________________,the sense that they never have enough time.
Q3) "Creative class" workers are frequently more interested in the quality of the places they live instead of specific jobs.
A)True
B)False
Q4) A sense of agency at work is achievable only in professional,white-collar work.
A)True
B)False
Q5) _______________________________ selves are those who engage in communicative performances aimed at enabling them to survive and prosper in the workplace.
Q6) Light modernity favors those who move,and who can move quickly.
A)True
B)False Page 16
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Page 17