Corporate Communication Study Guide Questions
Course Introduction
Corporate Communication explores the strategies, tools, and practices organizations use to convey information, build relationships, and manage their reputation with internal and external stakeholders. The course covers key topics such as message development, media relations, employee communication, crisis management, branding, and corporate social responsibility. Through case studies and practical exercises, students will develop the skills needed to create effective communication plans that support organizational objectives, foster transparency, and engage diverse audiences in a rapidly evolving business environment.
Recommended Textbook
Essentials of Business Communication 10th Edition by Mary Ellen Guffey
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Page 2
Chapter 1: Communicating in the Digital Age Workplace
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Sample Questions
Q1) Our culture molds the way we think, behave, and communicate.
A)True
B)False
Answer: True
Q2) Which of the following statements is most accurate?
A) Ethics is a priority for many businesses.
B) Because of economic concerns, American companies are relying on local markets.
C) Most companies discourage workers from working in teams because they fear a loss of productivity.
D) Today's businesses are expanding their hierarchies to meet the demands of their workers and their competition.
Answer: A
Q3) As an employee in today's digital workplace, you can expect to work more independently rather than collaboratively in groups.
A)True
B)False
Answer: False
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Chapter 2: Planning Business Messages
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Q1) You are more likely to achieve your communication goals if you profile your audience and shape the message to that profile.
A)True
B)False
Answer: True
Q2) Business messages should use positive language rather than negative language.
Positive language
A) has no effect on the tone of a message.
B) conveys less information than negative language.
C) grants the reader all requests or demands.
D) tells what is and what can be done.
Answer: D
Q3) Feedback
A) includes only those verbal responses from the receiver.
B) is not an important part of the communication process.
C) is the process of converting an idea that will convey meaning.
D) includes both the verbal and nonverbal responses from the receiver.
Answer: D
Q4) The verbal and nonverbal responses from a receiver are called __________.
Answer: feedback
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Chapter 3: Organizing and Drafting Business Messages
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Sample Questions
Q1) Looking in company files for information is a waste of time.
A)True
B)False
Answer: False
Q2) All of the following would probably require informal research methods except
A) routine e-mail messages.
B) business letters.
C) long reports and complex business problems.
D) oral presentations.
Answer: C
Q3) Which of the following kinds of business messages typically use the indirect strategy?
A) Nonsensitive memos
B) Routine requests
C) Informational reports
D) Sensitive messages
Answer: D
Q4) The new organizational chart was presented by our recently hired CEO is an example of a sentence using the ___________________ voice.
Answer: passive
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Chapter 4: Revising Business Messages
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Sample Questions
Q1) All of the following sentences contain unnecessary fillers except
A) There are three important issues to discuss at today's meeting.
B) There is only one job opening available.
C) It was our office manager who won the raffle.
D) Three candidates are running for the board.
Q2) Conciseness is critical when microblogging.
A)True
B)False
Q3) What is the best advice for proofreading a complex document?
A) Be prepared to find errors.
B) Increase your reading speed.
C) Read the message only once.
D) Proofread the message immediately after it has been fully written.
Q4) Clichés are
A) words originating from the French language.
B) overused expressions.
C) descriptive expressions used in business writing.
D) informal words with arbitrary and extravagantly changed meanings.
Q5) ____________ is the process of determining whether your message attracts the reader's attention and achieves its purpose.
Page 6
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Chapter 5: Short Workplace Messages and Digital Media
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Sample Questions
Q1) Blogs are most similar to A) tweets.
B) text messages.
C) journal entries.
D) instant messages.
Q2) Which of these is the best recommendation for business communicators using e-mail?
A) Consider using e-mail to deliver bad news or to resolve arguments so that you can avoid a face-to-face conversation.
B) Add humor or tongue-in-cheek comments to lighten the tone of serious e-mail topics.
C) Type your message in all capital letters to increase your speed and efficiency.
D) Edit your text for readability and proofread for typos or unwanted auto-corrections.
Q3) A wiki is a Web-based tool that employs easy-to-use software to allow multiple users collectively to create, access, and modify documents.
A)True
B)False
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Chapter 6: Positive Messages
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Q1) The body of a routine request message presents A) details explaining the request.
B) action responses from the receiver.
C) deadlines and approvals from governmental agencies.
D) cost-to-benefit ratio analyses.
Q2) Which of the following would be the most effective closing statement in a routine action request message?
A) Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.
B) We hope you can get our work completed in a timely manner.
C) Thank you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.
D) I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.
Q3) Trina must respond to a customer inquiry. Her response should not only answer the customer's questions but also promote her business and its products and services. A)True B)False
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Chapter 7: Negative Messages
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Q1) To convey empathy and sensitivity when delivering bad news, you should A) show that you are human by using strong, forceful language.
B) accept blame and apologize when appropriate. C) avoid explaining the reasons for the bad news.
D) always cite company policy.
Q2) Using a(n) ____________________-voice verb enables you to depersonalize an action and cushion the bad news.
Q3) You should never include resale or sales promotion material in a negative-news message.
A)True
B)False
Q4) In using the indirect strategy to communicate bad news, you should avoid mentioning the bad news.
A)True
B)False
Q5) In denial messages you must establish the proper tone and use you statements such as You would have known that cash refunds are not available if you had read the receipt.
A)True
B)False
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Chapter 8: Persuasive Messages
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Sample Questions
Q1) Which of the following illustrates a testimonial?
A) After completing your training, I received job offers from three employers in one week!
B) We are confident that your skills in applying for jobs and interviewing with employers will improve with this training.
C) Scientifically proven self-actualization techniques will increase your self-confidence and boost your interviewing skills.
D) Employers respond positively to well-written application letters and résumés, and they offer jobs to candidates who are confident and well prepared.
Q2) Claim messages should include a blow-by-blow chronology of the details of the problem to adequately inform the reader of the problem.
A)True
B)False
Q3) In the closing of a persuasive request, your goal is to prove the merit of your request. A)True
B)False
Q4) A(n) ________________ appeal focuses on status, ego, and sensual feelings.
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Chapter 9: Informal Reports
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Sample Questions
Q1) An informational report presents data without analysis and recommendations.
A)True
B)False
Q2) Which of the following is a talking heading?
A) IT Outsourcing
B) Savings
C) Cost Savings
D) Projected Cost Savings for IT Outsourcing
Q3) Primary data
A) result from reading what others have experienced or observed and recorded.
B) come from firsthand experience and observation.
C) are the only type of factual information that should be included in informal reports.
D) include printed materials found in libraries or through electronic resources.
Q4) The manuscript format is appropriate for longer, more formal reports.
A)True
B)False
Q5) Many business writers deliver their reports using digital slideshows, which are also called ____________________.
Q6) ___________________ data result from firsthand experience and observation.
Page 11
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Chapter 10: Proposals and Formal Reports
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Sample Questions
Q1) If you are worried about plagiarizing, you can avoid the problem if you use the grammatical structure of the original and just replace words with synonyms.
A)True
B)False
Q2) Information that is common knowledge requires no documentation.
A)True
B)False
Q3) Chronological organization arranges ideas by A) time.
B) order of importance.
C) physical location.
D) simple to complex.
Q4) The most important section of a report to a reader is the conclusions and recommendations.
A)True
B)False
Q5) A(n) ____________________ is a collection of information stored digitally so that it is accessible by computers and mobile electronic devices.
Q6) The gathering of information is called ____________________.
Page 12
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Chapter 11: Professionalism at Work: Business Etiquette, Ethics,
Teamwork, and Meetings
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Sample Questions
Q1) Which of the following statements about workplace criticism is most accurate?
A) When receiving criticism, individuals should focus on their feelings rather than on the content of the criticism.
B) Most individuals like to give and receive criticism.
C) Giving and receiving criticism is a normal occurrence in the business world.
D) In today's workplace, only managers must give criticism.
Q2) Good manners and a businesslike, professional demeanor are among the top skills recruiters seek in applicants.
A)True
B)False
Q3) Interpersonal skills such as working in teams, possessing a positive attitude, prioritizing work tasks, listening, and demonstrating workplace manners are all examples of ____________________ skills.
Q4) Virtual meetings save travel costs and reduce employee fatigue.
A)True
B)False
Q5) Many organizations are using virtual teams to exchange ideas and make decisions.
A)True
B)False
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Chapter 12: Business Presentations
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Sample Questions
Q1) All of these are good advice for nonverbal messages during a presentation except A) avoid being planted behind the podium.
B) use a variety of gestures planned and rehearsed in advance.
C) punctuate your words by varying your tone, volume, pitch, and pace.
D) maintain appropriate eye contact to show your confidence and preparation.
Q2) It is normal to experience some degree of stage fright when speaking before a group.
A)True
B)False
Q3) By preparing a visually appealing multimedia presentation and ensuring that each slide is great looking, you can compensate for thin content.
A)True
B)False
Q4) The most effective multimedia presentations rely heavily on text, use frequent bulleted lists, and employ few graphics or images.
A)True
B)False
Q5) Good speakers try to build audience ____________________ by forming a bond with their audience.
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Chapter 13: the Job Search and Resumes in the Digital Age
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Q1) Many applicants prepare a plain-text résumé because it can be pasted directly into the body of an e-mail message.
A)True
B)False
Q2) Which online source is used most for job searching and recruiting?
A) Twitter
B) Monster
C) CollegeGrad
D) LinkedIn
Q3) A(n) ____________________ résumé is used for e-mailing or pasting into online résumé submission forms.
Q4) Another name for a video résumé is an infographic résumé.
A)True
B)False
Q5) Which of the following statements uses an action verb to highlight an aptitude?
A) Competent in creation of multimedia presentations
B) Mastered QuickBooks Pro accounting software in 20 hours with minimal instruction
C) Ability to develop innovative and interactive Web pages
D) Adaptable to changing work environments
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Chapter 14: Interviewing and Following up
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Q1) To provide the best possible recommendation of you to a potential employer, your ____________________ need information about the company and position.
Q2) What is the most effective way to handle an illegal or inappropriate question during an interview?
A) If you find the question harmless and you want the job, go ahead and answer it.
B) Confront the interviewer about the illegal nature of the question.
C) Storm out of the room in anger; after all, you wouldn't work for a company with such low ethics.
D) Refuse to answer the question because it is your legal right to do so.
Q3) Which of the following will not help you reduce your fears about interviews?
A) Let the interviewer have complete charge of the entire interview.
B) Practice interviewing as much as you can, especially with real companies.
C) Rehearse answers to the most frequently asked interview questions.
D) Take deep breaths while waiting for the interview to begin.
Q4) Examples of positive ____________________ messages for the interview process include arriving on time, dressing professionally, controlling your body movements, exhibiting good posture, using effective eye contact, smiling appropriately, and listening attentively.
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Page 16
Chapter 15: Correction Symbols and Proofreading Marks
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Sample Questions
Q1) Active-voice verbs are preferred in business writing.
A)True
B)False
Q2) Revise the following sentence to demonstrate direct, concise language: This is to inform you that due to the fact that health care costs are rising, there is a new employee wellness program that will be offered starting on May 1.
Q3) List and describe \(\text {\underline{ two} }\) techniques to improve your chance of being understood when writing to someone from a different culture.
Q4) Revise the following sentence to express the idea using the "you" view: All applicants must complete the attached form by December 1.
Q5) Revise the following sentence to use bias-free language: Every manager must review his employees annually.
Q6) Revise the following sentence to avoid misplaced modifiers: Waiting for the interview, sweat formed on Rich.
Q7) Highly developed technical or "hard" skills are the most sought-after employment skills demanded by employers.
A)True
B)False
Page 17
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Chapter 16: Document Format Guide
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Sample Questions
Q1) Although instant messaging and text messaging are popular among today's youth, they have not yet emerged as practical communication tools in the workplace.
A)True
B)False
Q2) Which of the following subject lines for an e-mail or memo would be most effective?
A) Hello!
B) task force meeting
C) Task Force Meeting March 18
D) Meeting
Q3) When a company is dealing with an internal crisis, the best way for the company to handle this crisis is to let employees and stakeholders find out about the problem through the office grapevine.
A)True
B)False
Q4) If you expect your reader to readily agree with your straightforward claim, use the direct organizational strategy.
A)True
B)False
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Page 18
Chapter 17: Documentation Formats
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Sample Questions
Q1) Hiring managers and recruiters view technical skills as more important than the soft skills of professionalism, etiquette, and communication.
A)True
B)False
Q2) Which of the following situations might require a feasibility report?
A) The status of a large construction project
B) The reporting of monthly sales figures for all divisions
C) The investigation results of implementing an on-site employee exercise facility
D) A one-page summary of a long article in The New York Times
Q3) Rather than memorizing or reading a presentation, you should deliver it extemporaneously.
A)True
B)False
Q4) Information that is common knowledge does not need to be documented in a business report.
A)True
B)False
Q5) List and briefly describe\(\text {\underline{ two }}\) advantages of teams.
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