Corporate Communication
Solved Exam Questions
Course Introduction
Corporate Communication explores the strategic management of communication within organizations and between companies and their stakeholders. This course covers key principles and practices of effective communication in internal and external corporate settings, including branding, public relations, crisis management, media relations, corporate social responsibility, and leadership communication. Students will analyze real-world cases, develop practical skills in message design, and understand how communication strategies can enhance organizational reputation, foster stakeholder engagement, and support business objectives.
Recommended Textbook
Business Communication Essentials 6th Edition by Courtland Bovee
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14 Chapters
1417 Verified Questions
1417 Flashcards
Source URL: https://quizplus.com/study-set/1484
Chapter 1: Understanding Business Communication in Todays Workplace
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29488
Sample Questions
Q1) Communication becomes less important as you take on leadership and management roles.
A)True
B)False
Answer: False
Q2) The medium of a message refers to the form a message takes and the channel is the system used to deliver the message.
A)True
B)False
Answer: True
Q3) When writing for multilingual audiences,you should ________.
A)use slang and jargon
B)use figures instead of spelling out numbers
C)use transitions sparingly
D)use abbreviations generously
E)use long paragraphs and sentences
Answer: B
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Page 3
Chapter 2: Mastering Team Skills and Interpersonal Communication
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101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/29494
Sample Questions
Q1) Teams can increase performance levels by ________.
A)pooling experience
B)discouraging consensus
C)encouraging groupthink
D)duplicating effort
E)promoting hidden agendas
Answer: A
Q2) The best-known guide to parliamentary procedure is ________.
A)the SEC Standards of Ethics
B)Robert's Rules of Order
C)Business Communication 2.0
D)the basic communication model
E)the Code of Professional Conduct
Answer: B
Q3) Summarizing the conclusions of the discussion at the end of a meeting is an inefficient use of time and can easily be avoided.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Planning Business Messages
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29495
Sample Questions
Q1) Media richness depends in part on a medium's ability to facilitate feedback.
A)True
B)False
Answer: True
Q2) Creating audio signals from computer data is known as ________.
A)voice synthesis
B)augmented reality
C)voice over IP
D)Internet telephony
E)voice recognition
Answer: A
Q3) ________ is the process of using a graphic method to generate and organize ideas.It begins with a main idea and then branches out,connecting all other related ideas to the main idea.
A)Groupthinking
B)Journalistic approach
C)Brainstorming
D)Mind mapping
E)Question-and-answer chain
Answer: D
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Chapter 4: Writing Business Messages
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29496
Sample Questions
Q1) ________ refers to a standard block of text that is reused in multiple documents.
A)Footnote
B)Theme
C)Style set
D)Boilerplate
E)Style sheet
Q2) The passive voice combines the helping verb "to be" with a form of the verb that is usually the past tense.
A)True
B)False
Q3) Echoing a word from a previous sentence is one way to establish a transition.
A)True
B)False
Q4) Transitions connect ideas by ________.
A)showing how one thought is related to another
B)extending the sentence with a support sentence
C)using clichés to establish familiarity with the subject
D)avoiding usage of words that are frequently or commonly paired
E)avoiding usage of connecting words such as and, therefore, although, etc
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Chapter 5: Completing Business Messages
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101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/29497
Sample Questions
Q1) Which of the following sentences uses hedging?
A)The deadline is next Tuesday.
B)The driver was responsible for the accident.
C)The financial statement needs to have two sections.
D)The report seems to be incomplete.
E)Our policy does not cover that event.
Q2) Why do business documents prefer a flush-left,ragged-right margin over justified type?
A)It can accommodate more text in a given space.
B)It can produce large gaps between words and increase white space.
C)It produces a more formal look as spacing between words is consistent.
D)It creates a denser look as uniform line lengths decrease the amount of white space.
E)It produces a less formal and more contemporary look.
Q3) Which of the following statements is true regarding justified type?
A)It produces an informal look and is easier to read.
B)It is flush right with a ragged-left margin.
C)It is placed flush left, with a ragged-right margin.
D)It is able to accommodate more text in a given space.
E)It is used in business documents as it is easy to format.
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Page 7
Chapter 6: Crafting Messages for Electronic Media
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) ________ is an/are online service(s)that enable(s)individual and organizational members to form connections and share information.
A)Electronic data interchanges
B)Firmware
C)Social networks
D)Black swans
E)Integrated development environments
Q2) Which of the following is a tip for effective blogging?
A)Blogs are ideal for publishing long, report-style posts that can be read by readers at their own convenience.
B)Post frequently as the whole point of a blog is fresh material.
C)Maximize marketing, sales messages, and customer testimonials to inform readers about new products and services.
D)Avoid providing links to other websites as this will cause readers to exit your blog.
E)Create an artificial character who supposedly writes a blog to stimulate and control online conversations.
Q3) How can the three-step process be adapted to podcasting?
Q4) How can the three-step process be adapted for successful IM?
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Page 8
Chapter 7: Writing Routine and Positive Messages
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29499
Sample Questions
Q1) When making claims or requesting adjustments,you should ________.
A)warn the reader of the consequences of inaction
B)apologize for the inconvenience caused
C)clearly convey your anger and frustration
D)keep your cool, no matter how angry or frustrated you are
E)use the indirect approach
Q2) To avoid lawsuits,you should omit all negative information from your letters of recommendation.
A)True
B)False
Q3) Which of the following is a guideline for writing condolence messages?
A)Use formal or poetic phrases.
B)Do not recount humorous anecdotes.
C)Consider mentioning special attributes or resources of the bereaved person.
D)Offer life advice to help the reader face the event.
E)Express shock and dismay through lines such as "He/she was too young to die."
Q4) The close of routine replies and positive messages should leave things on a neutral or positive note.
A)True
B)False
Page 9
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Chapter 8: Writing Negative Messages
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29500
Sample Questions
Q1) To avoid negative surprises in performance reviews,managers should meet with employees to agree on clear goals for the upcoming year and then provide regular feedback and coaching as needed throughout the year if an employee's performance falls below expectations.
A)True
B)False
Q2) When communicating negative organizational news,multiple media should be used to reach out to affected audiences.
A)True
B)False
Q3) When developing messages conveying negative organizational news,ensure to match your approach to the situation.As a public relations executive at a multinational food company,what approach would you use when sending a message communicating to the public a recall of a batch of canned food that is found to have been contaminated with e-coli virus? Would you use the same approach to inform the public that you are discontinuing a certain line of cereals due to low demand? Why/why not?
Q4) Bad news messages should be delivered promptly,without delay.
A)True
B)False
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Chapter 9: Writing Persuasive Messages
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Given below are the closing statements of some persuasive messages.Judging from the call to action made in each,which of the following constitutes a sales message?
A)To know more about this product, please visit our website at akme/new.com.
B)To order this product, call 345-1234 or visit our online store at akme/store.com.
C)To receive a free product demo, call Alex at 345-1234, or email him at alex@akme.com.
D)To receive a free trial pack, visit our website at akme/new.com.
E)To view customer testimonials, visit our website at akme/feedback.com.
Q2) The psychographics of a group of individuals can include information about their
A)occupation
B)age
C)education
D)lifestyles
E)gender
Q3) What are the guidelines for developing an effective persuasive claim?
Q4) Outline at least four legal aspects that must be considered when developing marketing and sales messages.
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Chapter 10: Understanding and Planning Reports and Proposals
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106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/29489
Sample Questions
Q1) Neville needs to conduct online research for "tips for creating reports/proposals,but not presentations." Using Boolean operators,his search string should look like ________.
A)tips for creating reports and proposals, but not presentations
B)tips OR creating AND reports OR proposals NOT presentations
C)tips AND creating AND reports OR proposals NOT presentations
D)tips AND creating AND reports AND proposals NOT presentations
E)tips AND creating AND reports AND proposals OR presentations
Q2) ________ help(s)boost website rankings in search results,but the ranking algorithms are kept secret to prevent unfair manipulation of the results.
A)Strategically-placed website logos
B)Search engine optimization techniques
C)Real-time customer feedback
D)Aggressive advertising strategies
E)Boolean operators
Q3) Enterprise search engines are powerful search tools that search all computers on a company's network.
A)True
B)False
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Chapter 11: Writing and Completing Reports and Proposals
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101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/29490
Sample Questions
Q1) Tables are ideal when your audience ________.
A)wants to cover the most important information briefly at first and then gradually reveal successive layers of detail
B)needs information that would be either difficult or tedious to handle in the main text
C)needs elements in the images to be arranged symmetrically around a central axis
D)wants the stronger and weaker elements to be distributed unevenly
E)wants to use similar page templates and formatting options
Q2) Toon Interactive (TI)has received a solicited formal proposal to their RFP from Data View Systems (DVS). After reviewing the proposal, TI decides to adopt the recommendations from the proposal without hiring Data View Systems. What are the ethical implications of this scenario? Explain your answer.
Q3) In the inverted pyramid style you cover the most important information briefly at first and then gradually reveal successive layers of detail.
A)True
B)False
Q4) How would you adapt the three-step process to successful wiki writing?
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Page 13
Chapter 12: Developing Oral and Online Presentations
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104 Verified Questions
104 Flashcards
Source URL: https://quizplus.com/quiz/29491
Sample Questions
Q1) During the planning stage of presentations,if you define your main idea,limit your scope and verify timing,and outline your content,you are ________.
A)analyzing the situation
B)gathering information
C)organizing information
D)selecting the right medium
E)adapting to the audience
Q2) Short presentations should be organized like a report or proposal.
A)True
B)False
Q3) Evan has organized his material around conclusions and recommendations.Which of the following is Evan's purpose?
A)motivating the audience
B)informing the audience
C)persuading the audience
D)understanding the audience
E)adapting to the audience
Q4) What is the difference between defining your main idea and limiting your scope?
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Page 14
Chapter 13: Building Careers and Writing Résumés
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29492
Sample Questions
Q1) Networking is an informal activity that allows only public messages to be sent to people.
A)True
B)False
Q2) Résumés and curriculum vitae (CV)are essentially the same,although résumés can be much more detailed.
A)True
B)False
Q3) In which of the following ways are jobs listed in the work experience section of a chronological résumé?
A)according to the job titles held
B)in a chronological order
C)in alphabetical order of organizations
D)after emphasizing the skills and abilities
E)in a reverse chronological order
Q4) An important aspect of the employer's quality-of hire is the number of candidates applying for a job opening.
A)True B)False
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Chapter 14: Applying and Interviewing for Employment
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29493
Sample Questions
Q1) If the employer has received your résumé earlier,it is not necessary to carry additional copies when you attend the interview.
A)True
B)False
Q2) An interview where the job candidate is criticized or provoked is a type of
A)stress interview
B)structured interview
C)screening interview
D)situational interview
E)guided interview
Q3) Describe six of the common types of interviews.
Q4) When the interviewer asks you if you have any more questions and checks the time,you should ________.
A)let him know the time
B)conclude gracefully
C)summarize the interview
D)ask for more time
E)express your interest in the organization
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