Corporate Communication Review Questions
Course Introduction
Corporate Communication explores the strategies and practices organizations use to manage internal and external communications. The course examines the critical role communication plays in building corporate identity, reputation, and stakeholder relationships. Students learn about various communication channels, crisis management, media relations, and ethical considerations, while analyzing real-world case studies to understand the impact of effective messaging on organizational success. This course equips students with the skills to design, implement, and evaluate communication plans that support business objectives and foster positive organizational culture.
Recommended Textbook BCOM7 7th Edition by Carol
M. Lehman
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Page 2
Chapter 1: Establishing a Framework for Business Communication
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Q1) Entertainment is a common purpose of communication in the workplace, whereas informing and persuading are not.
A)True
B)False
Answer: False
Q2) What are the five levels in which communication takes place?
Answer: Communication can involve sending messages to both large and small audiences. Internal messages are intended for recipients within the organization. External messages are directed to recipients outside the organization. When considering the intended audience, communication can be described as taking place on five levels: intrapersonal, interpersonal, group,organizational, and public.
Q3) Which of the following statements is true of decentralized decision making?
A)It paves the way for effective downward communication.
B)It presents information and persuasive messages to large and small teams.
C)It enables teams to communicate in a peer-to-peer fashion.
D)It enables teams to follow traditional lines of authority.
Answer: C
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Chapter 2: Focusing on Interpersonal and Group Communication
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Q1) In effective groups, participants _____.
A)have dissimilar goals, interests, or benefits.
B)compete for the leadership position.
C)share the same ranking.
D)establish norms for behavior and expectations.
Answer: D
Q2) Describe five positive group roles. How does their presence in a group help counteract negative roles that might emerge?
Answer: The five positive group roles are the following:
A facilitator (gatekeeper) makes sure everyone gets the chance to be heard.
A harmonizer keeps tensions low.
A record keeper maintains records of team events and activities.
A reporter interfaces between the group and external group and parties.
A leader assumes a directive role.
A facilitator can make sure the dominator and isolate roles do not emerge and keep digressers on track. The harmonizer can minimize the effect of a detractor. The record keeper can keep an airhead or free rider accountable for his/her actions. The reporter can help keep a socializer on task, and the leader can help coordinate the positive efforts of the team.
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Chapter 3: Planning and Decision Making
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Q1) Zelda is the founder of Green House, a nongovernmental organization for orphans. Since the NGO was running short of funds, she decided to write to business owners and major corporations in the city for funds. She realized that writing a solicitation for a charity project to a small business owner is different than a request to a representative from a major corporation. Which of the following audience characteristic is Zelda considering?
A)Age
B)Economic level
C)Educational background
D)Culture
Answer: B
Q2) Which of the following is true of outlining before communicating complex messages?
A)It ensures that insignificant points will appear at emphatic positions.
B)It saves time in structuring ideas in their proper sequence.
C)It permits concentration on more than one phase at a time.
D)It increases the chance of leaving out essential ideas.
Answer: B
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Chapter 4: Preparing Written Messsages
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Q1) Business writers prefer simple, informal words that arereadily understood and less distracting than more difficult,formal words.
A)True
B)False
Q2) To emphasize a word or an idea, position it first or lastin a sentence, clause, paragraph, or presentation.
A)True
B)False
Q3) Use passive voice toreduce the number of wordsrequired to express an idea and thus save thereader a little time.
A)True
B)False
Q4) In a document, numerals are typically preferred overbullets unless the sequence of the items in theseries is critical.
A)True
B)False
Q5) To emphasize an idea, place it in a dependentclause.
A)True
B)False
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Chapter 5: Communicating Electronically
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Q1) _____ provide virtualcommunities in which people with shared interests can communicate.
A)Voice mails
B)Social networking sites
C)Electronic mails
D)Text messages
Q2) Traditional websites differ from blogs in that these websites aredynamic, with rapidly changing content that does notrequire authorization to post.
A)True
B)False
Q3) The radio frequencies that transmit voicesignals from a cellphone cannot be picked up by other equipment.
A)True
B)False
Q4) English-speaking readers typically start scanning at thetop right side of the main content area in a Website.
A)True
B)False
Q5) Discuss wireless communication and its future scope.
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Chapter 6: Delivering Good- and Neutral-News Messages
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Q1) Describe the guidelines used to write effective procedural messages.
Q2) Manuel, a credit supervisor, wrote a letter informing a new client that her credit application has been approved. He started the message with the good news. Which of the following writing sequences has he used?
A)Persuasive pattern
B)Inductive pattern
C)Deductive pattern
D)Interrogative pattern
Q3) Summarize the guidelines that should be followed when extending credit.
Q4) Empathetic managers use goodwill messagesto build strong, lasting relationships with employees, clients, customers, and various other groups.
A)True
B)False
Q5) Which of the following suggestions should be used to make a form letter more personal
A)Use mass produced mailing labels.
B)Use a high-quality printer.
C)Use colloquialisms.
D)Use the inductive sequence.
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Chapter 7: Delivering Bad-News Messages
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Q1) To minimize disappointment and maintain a positive relationship, the deductive strategy is the best way to organize messages that refuse requests.
A)True
B)False
Q2) Delivering constructive criticism can be beneficial by alerting management that changes need to be made.
A)True
B)False
Q3) Which of the following statements is true about a counterproposal?
A)It increases the need to state the refusal directly.
B)It transitions the reader from the bad news to its reasoning.
C)It helps preserve the relationship with the receiver.
D)It always precedes the refusal.
Q4) Identify the steps in a company's plan of action for a crisis.
Q5) Explain how a counterproposal may be used to preserve a positive relationship when denying a request or when delivering bad news.
Q6) Describe the legal implications for denying credit.
Q7) Describe the format for writing a message to deny a claim.
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Q8) Summarize the guidelines for breaking bad news to employees and the public.
Chapter 8: Delivering Persuasive Messages
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Q1) Discuss the principles to be followed while preparing persuasive messages.
Q2) Which of the following is a feature of persuasive communication?
A)It is only applicable to verbal communication.
B)It is an attempt to trap someone into taking action favorable to the communicator.
C)It involves an honest presentation of information.
D)It always utilizes the hard sell technique.
Q3) When a deductive approach is used in a persuasive situation, chances of getting cooperation are maximum.
A)True
B)False
Q4) AIDA refers to the four basic steps of the persuasive process, including announcing the intention, inferring the central appeal, dealing with objections, and asking the reader to take action.
A)True
B)False
Q5) Explain how Maslow's need hierarchy can help a person write a more effective persuasive message to the receiver.
Q6) Outline the inductive pattern used while writing persuasive messages.
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Chapter 9: Understanding the Report Process and Research Methods
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Q1) One advantage of secondary research is that it avoids needless duplication of costly research efforts.
A)True
B)False
Q2) Which of the following is a common error at the data-gathering stage?
A)Using large samples
B)Using samples which are not representative
C)Using information from unbiased sources
D)Gathering a lot of information
Q3) Reliability refers to the degree to which data measures what it is intended to measure.
A)True
B)False
Q4) Explain the difference between a finding, a conclusion, and a recommendation.
Q5) A report is presented before attempting to solve a problem.
A)True
B)False
Q6) Explain the benefits of conducting secondary research.
Q7) Distinguish between formal and informal reports.
Q8) Differentiate between periodic reports and functional reports. Page 11
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Chapter 10: Managing Data and Using Graphics
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Q1) Which of the following sentences best introduces a graph in a written report?
A) Fewer than three percent of the branch managers complained of long working hours, as shown in Figure 7.
B)Figure 7 is shown below.
C)Figure 7 shows the response of managers about working hours.
D)See Figure 7 for details about manager attitudes.
Q2) A pie chart presents data in columns and rows, which aid in clarifying large quantities of data in a small space.
A)True
B)False
Q3) Explain why quantitative data from a research study must be condensed into a manageable size before you can interpret it.
Q4) Which of the following best describes the objective of the Gantt chart?
A)It is used to compare one quantity with another.
B)It is used to illustrate changes in quantities over time.
C)It is used to track progress toward completing a project.
D)It is used to illustrate a process or procedure.
Q5) What are the advantages of using graphics?
Q6) List the general guidelines for constructing pie charts.
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Chapter 11: Organizing and Preparing Reports and Proposals
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Q1) Discuss the guidelines for preparing a proposal.
Q2) "Authorization was received from the IRS" is an example of a sentence using active voice.
A)True
B)False
Q3) All report headings that are of the same level must be consistent in position, appearance, and grammatical construction.
A)True
B)False
Q4) When a consultant proposes a program to a client, a memorandum report is preferred over a letter report.
A)True
B)False
Q5) Identify a method to improve transition in a formal report.
A)Use tabulations and enumerations.
B)Use active voice.
C)Avoid first-person pronouns.
D)Avoid using tense consistently.
Q6) What are the ways in which abrupt changes in idea can be written smoothly in a report? Page 14
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Chapter 12: Designing and Delivering Business
Presentations
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Q1) Which of the following is an effective introduction strategy for a presentation?
A)Avoid startling statistics
B)Use jargon and technical terms
C)Establish rapport
D)Present the purpose statement indirectly
Q2) Speakers who use presentation visuals are consideredbetter prepared and more interesting, and achieve theirgoals more often than speakers who do not use visuals.
A)True
B)False
Q3) Identify the type of presentation in whicha speaker iscalled on without prior notice.
A)Extemporaneous presentation
B)Memorized presentation
C)Manuscript presentation
D)Impromptu presentation
Q4) Regina runs into her supervisor in the hallway and updates him on a current project on his request. Such a briefing is a type of oral briefing.
A)True
B)False
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Chapter 13: Preparing Resumes and Application Messages
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Q1) In a résumé,a good job/career objective must:
A)be specific enough to be meaningful yet general enough to apply to a variety of jobs.
B)vary depending on the information identified in the analysis of self, career, and job.
C)include personal accomplishments and achievements.
D)include personal information that will strengthen your résumé.
Q2) List three ways to organize a résumé and describe when each résumé is appropriate.
Q3) To survive the skepticaleye of an interviewer scanning for ways to reject anapplicant, allow yourself time to produce a professional-lookingdocument regardless of the presentation ordelivery option you have chosen.
A)True
B)False
Q4) The research phase of a job search involves:
A)sending application letters to prospective employers.
B)searching and applying for job openings.
C)gathering relevant information for decision making.
D)identifying specific skills companies are seeking.
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Chapter 14: Interviewing for a Job and Preparing
Employment Messages
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Q1) Interviewees should avoid questions about salary, required overtime, and benefitsthat imply they are interested more in money and the effortrequired than in the contribution they can make.
A)True
B)False
Q2) The purpose of a secondinterview is to give the human resources manager of a company an opportunityto appraise the candidate.
A)True
B)False
Q3) What are follow-up messages
Q4) Which of the following messages should be written inductively?
A)Job-refusal messages
B)Follow-up messages
C)Thank-you messages
D)Job-acceptance messages
Q5) In a series interview, multiple candidates meet with an interviewer at the same time. A)True
B)False
Q6) Discuss in detail how you would prepare for a virtual interview.
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