Corporate Communication
Pre-Test Questions
Course Introduction
Corporate Communication explores the strategies, tools, and best practices organizations use to build and maintain strong relationships with internal and external stakeholders. This course covers topics such as public relations, crisis management, branding, organizational culture, digital communication, and media relations. Students will analyze real-world case studies, develop effective communication plans, and learn how to manage the flow of information within a corporation to enhance reputation, foster trust, and achieve business objectives in a global environment.
Recommended Textbook
Business Communication Process and Product 8th Edition by Mary Ellen Guffey
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16 Chapters
1840 Verified Questions
1840 Flashcards
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Chapter 1: Business Communication in the Digital Age
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Sample Questions
Q1) Media richness theory attempts to classify media in organizations according to
A)how much the media cost to use.
B)how technologically advanced the media are.
C)how widely the media are used in the workplace.
D)how much clarifying information they are able to convey from a sender to a recipient.
Answer: D
Q2) Chandra spent part of her workday booking flights and accommodations for her vacation next month. She tells herself that this is okay because all of her colleagues use the Internet for personal business at work, and they do it far more than she does. Into what ethical trap did she fall?
A)Rationalization trap
B)Ends-justify-the-means trap
C)False necessity trap
D)Doctrine-of-relative filth trap
Answer: D
Q3) Ethical business communicators are ______________ when they recognize their own biases and strive to keep them from distorting a message.
Answer: objective
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3
Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal
and Etiquette Skills
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Sample Questions
Q1) Eye contact, facial expressions, body movements, space, time, distance, and appearance are all examples of nonverbal communication.
A)True
B)False
Answer: True
Q2) Khalida is responsible for planning a virtual meeting with participants on three different continents. What should she do before the meeting takes place to ensure that it is productive?
A)Make sure the technology being used is accessible to all meeting participants.
B)Set the meeting time using Coordinated Universal Time (UTC).
C)Decide what language will be used.
D)Khalida should do all of these.
Answer: D
Q3) ____________________ skills include competencies such as listening proficiency, nonverbal behavior, and etiquette expertise.
Answer: Soft
Q4) Rephrasing and summarizing a speaker's message in your own words is called
Answer: paraphrasing
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Chapter 3: Intercultural Communication
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Sample Questions
Q1) Chip was hired as a sales rep for a multinational company and will be selling computer products around the world. He should learn and use the metric system.
A)True
B)False
Answer: True
Q2) Most Facebook users live in the United States and Canada.
A)True
B)False
Answer: False
Q3) What is the best advice for citing numbers when writing letters to businesspeople in other cultures?
A)Write all numbers in word form.
B)Use figures to express the month of the year.
C)Always convert dollar figures into local currency.
D)Do all of these choices.
Answer: C
Q4) A(n) ____________________ is an oversimplified behavioral pattern applied uncritically to groups.
Answer: stereotype
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Chapter 4: Planning Business Messages
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Sample Questions
Q1) Which of the following statements about the 3-x-3 writing process is most accurate?
A)Experienced writers usually spend the most time on the third phase of the writing process.
B)The steps of the writing process must always be followed in order.
C)The 3-x-3 writing process is useful only for longer, more complex documents.
D)The writer decides whether a document achieves its purpose in the first phase of the writing process.
Q2) When employees at Coors translated its slogan "Turn It Loose" into Spanish, they didn't realize it would translate to "suffer from diarrhea." To avoid similar problems, the sender of a message must
A)select a proper communication channel.
B)provide means to ensure reliable feedback.
C)keep all messages in English.
D)select appropriate words or symbols as part of the encoding process.
Q3) Good attorneys always defend their clients demonstrates better business writing than A good attorney always defends his client.
A)True
B)False
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Chapter 5: Organizing and Drafting Business Messages
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Sample Questions
Q1) The topic sentence of a paragraph must always appear first.
A)True
B)False
Q2) An organizational pattern that presents the main idea followed by details, explanation, and evidence is the
A)indirect organizational pattern.
B)direct organizational pattern.
C)geographical organizational pattern.
D)chronological organizational pattern.
Q3) A comma ____________________ results when a writer joins two independent clauses with a comma.
Q4) Which of the following is a sentence fragment?
A)Although we expect sales to increase next quarter.
B)We expect sales to increase next quarter.
C)Although we expect sales to increase next quarter, we can't afford to hire any additional employees right now.
D)We can't afford to hire any additional employees right now.
Q5) The first ATM opened near London in 1967 is an example of an independent clause.
A)True
B)False
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Chapter 6: Revising Business Messages
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Sample Questions
Q1) Encourage the receiver to respond to your message to evaluate its success.
A)True
B)False
Q2) Which of the following statements about numbered and bulleted lists is most accurate?
A)Use a bulleted list when the sequence of items is important.
B)In a numbered or bulleted list, capitalize the first word only if the listed item is a complete sentence.
C)Make the items in a numbered or bulleted list parallel.
D)Add end punctuation to all items in a numbered or bulleted list.
Q3) Which of the following is an example of an effective, businesslike expression?
A)Pursuant to your request
B)In accordance with your wishes
C)With reference to
D)None of these choices
Q4) In the sentence It is absolutely essential that you turn your expense claim in by Friday, the expression absolutely essential is redundant.
A)True
B)False
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Chapter 7: Short Workplace Messages and Digital Media
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Sample Questions
Q1) As Nathan begins his business career, he will probably find himself writing more ____ than other types of messages.
A)letters
B)memos
C)e-mail messages
D)text messages
Q2) Americans spend the most time online playing online games, followed by visiting social network sites and blogs.
A)True
B)False
Q3) Instant messaging is more interactive and immediate than e-mail.
A)True
B)False
Q4) Experts predict that social media will become as important for the economy as mobile phones and cloud computing.
A)True
B)False
Q5) A(n) ____________________ is a website with journal entries usually written by one person with comments added by others.
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Chapter 8: Positive Messages
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Sample Questions
Q1) In today's digital age, business letters have become obsolete.
A)True
B)False
Q2) Straightforward, direct claims are those to which you expect the receiver to agree readily.
A)True
B)False
Q3) What is the most accurate statement about apologizing in an adjustment message?
A)If you apologize, use a standard phrase such as We apologize for any inconvenience we may have caused.
B)Apologies should be avoided because they are counterproductive.
C)People like to hear apologies. It raises their self-esteem, shows the humility of the writer, and acts as a form of "psychological compensation."
D)Never apologize in an adjustment message because doing so will set you up for a lawsuit.
Q4) As you prepare to write a business message, you should first ask, "What communication channel should I use?"
A)True
B)False
Page 10
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Chapter 9: Negative Messages
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Sample Questions
Q1) The major differences between the direct and indirect strategies are whether you start with a buffer and
A)whether you apologize.
B)whether you address the reader by name.
C)whether you accept blame for the bad news.
D)how early you explain the reasons for the negative news.
Q2) You cannot be prosecuted for transmitting a harassing or libelous message if you post it to a social networking site such as Facebook or Twitter.
A)True
B)False
Q3) In a recommendation letter, Nathan falsely accuses former employee Jacqueline of treating her supervisor disrespectfully. This action is considered to be
A)slander.
B)libel.
C)a little white lie.
D)legitimate.
Q4) One important goal in communicating bad news is to make sure your reader ____________________ and, in the best case, accepts the bad news.
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Chapter 10: Persuasive and Sales Messages
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Sample Questions
Q1) Which of the following situations requires use of the AIDA (indirect) strategy?
A)An invitation to a local politician to speak at your professional organization's awards banquet
B)An e-mail message asking for information about membership in a professional organization
C)A letter requesting a copy of your credit report
D)All of these choices should use an indirect strategy.
Q2) In a sales letter promoting its new hybrid vehicle, a car company included this sentence: Our new hybrid model will save you hundreds of dollars annually on gasoline expenses. The company is focusing on indirect benefits of purchasing this vehicle.
A)True
B)False
Q3) Persuasive messages become ____________________ when facts are distorted, overlooked, or manipulated with an intent to deceive.
Q4) Paul wants to convince the members of his staff to begin exercising more. He should use an indirect organizational pattern.
A)True
B)False
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Chapter 11: Reporting in the Digital-Age Workplace
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Sample Questions
Q1) Katherine wants to illustrate how her company's sales have increased over the past five years. She should use a pie chart to do this.
A)True
B)False
Q2) An individual who is caught plagiarizing or using another's words or ideas without giving proper credit faces the possibility of losing his or her job.
A)True
B)False
Q3) All business reports have one or more of the following purposes: to convey information, to answer questions, and to solve problems.
A)True
B)False
Q4) ____________________ means giving credit to the words or ideas of another person in a report; doing so strengthens your argument, protects you against charges of plagiarism, and instructs the reader.
Q5) Using the words or ideas of another person without properly giving credit to the source is called ____________________.
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Chapter 12: Informal Business Reports
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Sample Questions
Q1) When people say average, they usually intend to indicate the __________, or arithmetic average
A)mean
B)mode
C)median
D)margin
Q2) Investigative reports should generally offer a writer's interpretation or recommendations about a specific situation.
A)True
B)False
Q3) Of the three Ms, the ____________ is especially useful when extreme figures may warp the average.
A)mean
B)mode
C)median
D)margin
Q4) A(n) ____________________ composed of rows and columns is useful for analyzing raw data especially verbal data.
Q5) Provide online customer support is an example of a(n)
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Chapter 13: Proposals, Business Plans, and Formal Business Reports
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Sample Questions
Q1) Because they are written for managers and decision-makers, ____________________ summaries are less technically oriented than abstracts.
Q2) What is the most accurate statement about the title page of a formal report?
A)All items on a title page are typed in uppercase letters.
B)The title is enclosed in quotation marks to make it stand out.
C)The last item on a title page is the name of the author.
D)The name of the person receiving the report comes before the author of the report.
Q3) The ____________________ section of a formal business report makes precise suggestions for actions to solve the report problem.
Q4) Preparing for a Successful Product Launch is an example of a(n)
A)informational heading.
B)functional heading.
C)talking heading.
D)analytical heading.
Q5) Describe what a formal business report is and explain how it differs from a formal proposal. Then give an original example of when each would be written.
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Chapter 14: Business Presentations
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Sample Questions
Q1) Antonia's presentation will discuss the advantages and disadvantages of selling her company's product exclusively online. The most effective organizational strategy for Antonia's presentation would be by
A)chronology.
B)problem/solution.
C)geography/space.
D)comparison/contrast.
Q2) What is the most important part of preparing for a presentation?
A)Selecting your delivery style
B)Deciding what you want to accomplish
C)Preparing professional PowerPoint slides
D)Selecting appropriate attire
Q3) Speaking skills often play an important role in a successful career.
A)True
B)False
Q4) Monica is designing a PowerPoint presentation. She should try to fit as much text as possible on each slide to keep her slide show as short as possible.
A)True
B)False
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Chapter 15: The Job Search and Résumés in the Digital Age
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Sample Questions
Q1) Job seekers should ask themselves questions such as What am I passionate about and how can I turn that passion into a career? and Do I enjoy working with people, data, or things? to
A)help them identify their interests and goals so that they can choose an ultimately satisfying career.
B)assess their qualifications.
C)help them decide how much they are worth in the job market.
D)research the hidden job market.
Q2) On a résumé describe your work experience forcefully and persuasively by using ____________________ verbs such as designed, calculated, and managed.
Q3) In today's digital age, what are the primary tools for hunting for a job?
A)Job boards and search engines
B)Personal networking and referrals
C)Social networks
D)Mobile devices
Q4) If you do not know whether a position is open and you are prospecting for a job, write an ____________ cover message using the indirect pattern of organization.
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Chapter 16: Interviewing and Following up
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Sample Questions
Q1) When asked about your greatest strengths, include success stories to back up your response.
A)True
B)False
Q2) When filling out a job application, what should you do?
A)Look over all questions before starting.
B)Leave any unrelated questions blank.
C)Fill out the application in pencil so that you can erase any mistakes you might make.
D)To keep your options open, write Anything or Open when asked what position you desire.
Q3) Maxam has just been offered and accepted a full-time position over the phone. What is the best thing for him to do now?
A)Do nothing until he shows up the first day of work.
B)Write a job acceptance letter to confirm the details and formalize the acceptance.
C)Send his new boss a gift to show his appreciation.
D)Show up for several days before his official start date to show his eagerness.
Q4) Are you married? is an example of a(n) ____________________ (or illegal) question.
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