Corporate Communication Practice Exam
Course Introduction
Corporate Communication explores the strategies and practices organizations use to effectively manage internal and external communications. This course covers key topics such as branding, media relations, stakeholder engagement, crisis communication, and digital communication platforms. Students will learn how to craft clear, consistent messages aligned with organizational goals, navigate multicultural and ethical considerations, and build strong relationships with employees, investors, customers, and the public. Through case studies and practical exercises, students develop skills in planning, implementing, and evaluating comprehensive communication campaigns within a corporate context.
Recommended Textbook
Business Communication Today 12th Edition by Courtland L. Bovee
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Page 2
Chapter 1: Achieving Success Through Effective Business
Communication
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Sample Questions
Q1) Understanding and respecting the members of your audience and making every effort to get your message across in a meaningful way is necessary to adopt an ________-________ approach.
Answer: audience-centered
Explanation:The key to an audience-centered approach is for the sender of the message to focus on the needs of the audience, not his or her own needs. This "you" rather than "me" attitude breeds trust between the sender and the audience and makes the audience more receptive to any message that the sender wants to communicate.
Q2) An ethical ________ involves making a clearly unethical choice.
Answer: lapse
Explanation:An ethical lapse is a lapse, or temporary failure to exercise good judgment, when a normally ethical person carries out an unethical action.
Q3) The basic communication process consists of two steps: sending and receiving messages.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Mastering Team Skills and Interpersonal Communication
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Q1) ________ management is a way of involving employees in the company's decision making.
Answer: Participative
Explanation:Participative management involves seeking the input of workers in decision making that in the past was exclusively the domain of executives. A mobile phone company, for example, might solicit the input of its engineers to see what they think of the features that the phone has. The insights of the engineers might cause management to change its plans or its design for the product.
Q2) The goal of ________ listening is to evaluate the logic, conclusions, and other aspects of the message.
Answer: critical
Explanation:Critical listening should be reserved for situations in which the listener needs to make a judgment about what the speaker is saying or presenting. For example, when a speaker is presenting a company's strategic plan, listeners should be evaluating the plan to see if it is logical, supported by facts, and able to be carried out in a real-world setting.
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Chapter 3: Communicating in a World of Diversity
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Sample Questions
Q1) Evidence suggests that whatever the culture, men and women tend to have slightly different communication styles.
A)True
B)False
Answer: True
Q2) ________ ________ refers to any form of computerized intelligence used to translate one language to another.
Answer: Machine translation
Explanation:There is an enormous variety of translation programs available on the Internet. Many free websites provide basic translations almost instantaneously. Other software programs such as WordLingo offer more sophisticated translation options.
Q3) Before conducting business in another country, why is it worthwhile to learn common phrases in the native language even if your clients there will speak English? Answer: Learning basic phrases not only helps you get through everyday business and social situations but also demonstrates your commitment to the business relationship.
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5
Chapter 4: Planning Business Messages
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Sample Questions
Q1) ________ refers to the use of two or more media to craft a single message, typically some combination of audio, video, text, and visual graphics.
Q2) A good way to test the thoroughness of your business message is to check it for
A)a main idea.
B)a purpose.
C)the who, what, when, where, why, and how.
D)accuracy.
Q3) Which media would be best for keeping in touch with a sales team whose members live in several different states?
A)Written media
B)Oral media
C)Electronic media
D)Presentations
Q4) One effective informal method for learning more about your audience's information needs is to ask them directly for input.
A)True
B)False
Q5) Describe at least three of the tasks involved in developing an audience profile.
Q6) What are the four tasks involved in planning business messages?
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Chapter 5: Writing Business Messages
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Sample Questions
Q1) To establish credibility with your audience, you should A)impress them with a long list of your accomplishments.
B)be modest and deferential.
C)show that you are confident and that you believe in yourself and in your message.
D)use hedge words ("maybe," "perhaps")to demonstrate your knowledge that no issue is fully cut and dried.
Q2) "Although our servers are stable, the telephone system is a serious concern" is a A)simple sentence.
B)compound sentence.
C)complex sentence.
D)compound-complex sentence.
Q3) The ________ of a word is its literal or dictionary meaning.
A)figurative meaning
B)denotative meaning
C)connotative meaning
D)contextual meaning
Q4) In messages that need to deal with difficult negative situations, it is best to emphasize the ________ aspects of your topic.
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7
Chapter 6: Completing Business Messages
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Sample Questions
Q1) A spell checker
A)cannot automatically correct misspelled words as you type.
B)highlights words it doesn't recognize.
C)suggests synonyms.
D)has eliminated the need for proofreading.
Q2) Which of the following is not a technique for helping readers who skim your document?
A)Using lists and bullets instead of narrative
B)Keeping all sentences the same length
C)Including headings and subheadings
D)Using shorter paragraphs
Q3) Rewrite the following sentence to improve clarity and avoid the long noun sequence: "The financial estimates and accounting consulting firm will be closed next week."
Q4) Explain at least three of the steps involved in editing documents for clarity.
Q5) "The above-mentioned book" is an example of A)a redundancy.
B)a strung-out sentence.
C)an indefinite pronoun starter.
D)an awkward reference.
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Chapter 7: Electronic Media
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Q1) In business communication, email is often being replaced by other tools that provide better support for instant communication and real-time collaboration.
A)True
B)False
Q2) The ability to update content quickly and easily makes ________ a natural medium when communicators want to get messages out in a hurry.
A)websites
B)podcasting channels
C)blogs or microblogs
D)user-generated content sites
Q3) Instant messaging is a faster communication tool than email.
A)True
B)False
Q4) When it comes to writing messages in today's business environment,
A)printed messages are obsolete.
B)printed messages are still preferred for formal correspondence or a court of law.
C)email has completely replaced printed messages for all internal communication.
D)hard-copy messages are used primarily for delivering negative news.
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Chapter 8: Social Media
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Q1) The ________ of a wiki is a "safe," nonpublished section where team members can practice editing and writing.
Q2) ________ have become a popular medium for customer support-enabling employees to answer questions and offer tips and advice.
Q3) A ________ is a variation on blogging in which messages are sharply restricted to specific character counts.
Q4) ________ your blog makes it easier for readers to find your material and easily find everything you've written about a certain topic.
Q5) Location-based applications link the virtual world of social networking with the physical world of retail outlets and other businesses.
A)True
B)False
Q6) A wiki is an ideal solution when a company wants to
A)deliver new information quickly.
B)recruit new employees and business partners.
C)encourage participation in collaborative writing.
D)transmit the headlines of new blog posts.
Q7) What is media curation? What is its potential effect on business communication?
Page 10
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Chapter 9: Visual Media
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Q1) For determining numerical values, pie charts are generally ________ than bar charts or line charts.
A)much better
B)worse
C)about the same
D)slightly better
Q2) The deviation bar chart shows variation for a variable over time.
A)True
B)False
Q3) Consider the statements below. Which one of them is true?
A)Contemporary audiences don't expect messages to contain visual elements.
B)Today's video and graphic technology is so complex that only professionals can use it.
C)Visuals can help you communicate your messages to audiences with lower reading skills.
D)Your ability to create and interpret visuals will have little to do with your success in business.
Q4) The most difficult chart to use to collect numerical data from is the ________ chart.
Q5) A(n)________ title on a graphic simply identifies the topic.
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Chapter 10: Writing Routine and Positive Messages
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Q1) Which of the following will not help you write routine messages that promote goodwill?
A)Providing information your readers may find helpful
B)Using content and tone to provide an element of entertainment
C)Including a sales pitch with every routine message
D)Making sure that the content and tone of the message are appropriate
Q2) When answering requests and a potential sale is involved, one important goal is to
A)leave your audience with a good impression of you and your firm.
B)provide negative information about any possible competitors.
C)use hard sell techniques to pressure the reader into making the purchase.
D)none of the above.
Q3) When making a routine request, you should begin with
A)an indication of the importance of your request.
B)a statement of who you are.
C)a clear statement of the main idea or request.
D)a question.
Q4) In emailing a vendor for an update on the ship date of your order, what elements should you include in the closing of your request?
Q5) Messages of ________ need not be poetic to express sympathy.
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Chapter 11: Writing Negative Messages
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Sample Questions
Q1) A primary goal of negative messages is to gain ________ of the bad news.
Q2) If a customer makes an unreasonable claim against your company, there is no need for you to explain why you are rejecting it.
A)True
B)False
Q3) If you do all of the following except ________, you can close a negative message in a positive way.
A)build goodwill
B)suggest alternative actions
C)dwell on the bad news
D)look toward the future
Q4) In a negative message using the indirect approach, an effective explanation section leads readers to your conclusion before you come right out and say it.
A)True
B)False
Q5) When writing a(n)________ message, present specific reasons for asking the employee to leave.
Q6) Briefly describe the elements of a negative message that uses the indirect approach.
Page 13
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Chapter 12: Writing Persuasive Messages
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Sample Questions
Q1) In a message promoting a new laptop, a selling point would be the computer's lightning fast performance whereas a benefit would be, "never having to worry about having enough space for your photos, music, movies, and documents."
A)True
B)False
Q2) Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.
A)social graphics; intuitional data
B)demographics; psychographics
C)crowdsourcing; regionalism
D)psychometrics; cryptography
Q3) A good way to gain attention for a persuasive campaign for an electric car would be a series of graphs and technical data that show how efficient the car is.
A)True
B)False
Q4) Most persuasive messages take the direct approach.
A)True
B)False
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Chapter 13: Finding, Evaluating, and Processing Information
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Q1) The recommendations you make in a report should
A)interpret the results of your research.
B)not be limited by the report's conclusion.
C)tell audience members what they want to hear.
D)adequately describe the steps that come next.
Q2) A metacrawler enables you to use multiple search engines simultaneously.
A)True
B)False
Q3) List in order each part of the five-step research process that will help you gather and use information efficiently.
Q4) Unlike a paraphrase, a(n)________ presents the gist of the material in fewer words than the original.
Q5) You create a survey and administer it five times under identical conditions. Because it yielded completely different results each time, you should conclude that this survey is A)not valid.
B)not reliable.
C)valid.
D)reliable.
Q6) A(n)________ ________ defines the purpose of your research.
Page 15
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Chapter 14: Planning Reports and Proposals
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Q1) When you speculate about the cause of a problem, you are forming a(n)________, a potential explanation that needs to be tested.
Q2) Whereas troubleshooting reports deal with problems as they occur, failure analysis reports seek to prevent problems before they happen.
A)True
B)False
Q3) Whereas ________ reports focus on facts, ________ reports offer interpretation and can also include recommendations.
Q4) The primary purpose of an internal proposal is either to request funds and management support for new projects or to obtain permission to take action on specific projects.
A)True B)False
Q5) List the three most common strategies for structuring analytical reports.
Q6) Briefly describe the circumstances in which the yardstick approach would be particularly useful for organizing your proposal, and provide an example of a report that would benefit from this organizational approach.
Q7) Describe the elements of a formal business plan.
Page 16
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Chapter 15: Writing and Completing Reports and Proposals
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Q1) The ________ ________ of a proposal describes (among other things)how you'll accomplish what must be done, when the work will begin, and when it will be completed.
Q2) The cover, title page, and table of contents are among the ________ parts of a formal report.
Q3) Transitional words and phrases
A)connect ideas by helping readers move from one thought to the next.
B)should be removed from written material to make it more concise.
C)are essential to analytical reports but unnecessary in informational reports.
D)aren't necessary in a report that uses a system of headings and subheadings.
Q4) Words or phrases that tie ideas together and show how one thought relates to another are known as ________ and are useful for keeping readers on track as they read your report.
Q5) The close of a proposal is the right place to discuss any costs associated with your recommendations.
A)True
B)False
Q6) What is a request for proposals (RFP)?
Q7) List three ways to increase the formality of business reports.
Q8) List three functions of the close in a business report.
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Chapter 16: Developing Oral and Online Presentations
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Q1) If you have 10 minutes or less to deliver a presentation
A)speak as quickly as you possibly can.
B)limit yourself to four or five main points.
C)always use the indirect approach to organize your material.
D)organize your presentation like a brief written message.
Q2) You can overcome ________ related to public speaking by concentrating on your message and your audience, not on your fears.
Q3) A presentation ________ helps you organize your material and can serve as the foundation of your speaking notes.
Q4) If you have 10 minutes or less to deliver your presentation, you should organize it much as you would a brief written message.
A)True
B)False
Q5) Early in the planning stages of a speech, you should develop a(n)________ profile.
Q6) The easiest and most effective delivery mode for most business presentations is speaking from ________.
Q7) Describe the four steps to organizing a presentation effectively.
Q8) The ________ to your presentation aims to capture the audience's attention.
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Chapter 17: Enhancing Presentations with Slides and Other
Visuals
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Q1) While you're making design choices for an electronic slide deck, let simplicity be your guide because
A)simple materials often take less time to create.
B)simple visuals are less likely to be misinterpreted.
C)keeping things simple reduces the chances of something going wrong.
D)all of the above.
Q2) You can use "moving blueprint slides" at several points in your presentation, but not at the end.
A)True
B)False
Q3) The slide master in presentation software
A)allows you to save design elements so that they can be included on any new slides you add.
B)automatically chooses the same fonts and typefaces for your slides.
C)helps create a consistent-looking design for your entire slide show.
D)does all of the above.
Q4) What presentation tools are often used for small-group sessions?
Q5) ________ slides tell your audience where you've been and where you're going in your presentation.
Q6) ________ control how one electronic slide replaces another on screen. Page 19
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Chapter 18: Building Careers and Writing Résumés
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Q1) It would be inappropriate to mention unpaid community service activities on a résumé.
A)True
B)False
Q2) Explain the importance of networking as part of your career search, and describe how to go about finding helpful networks.
Q3) Because lying on résumés is rare, employers are seldom on the look-out for it.
A)True
B)False
Q4) A ________-________ file of your résumé is an electronic version that has no formatting.
Q5) If you choose not to list your GPA in the "Education" section of your résumé, A)most employers will not consider you for an interview. B)employers will generally respect you for being modest and not boasting about your record.
C)you should be prepared to answer questions about it during the interview.
D)you should always state it in your application letter.
Q6) Employers see a one-page résumé as a sign that an applicant is weak.
A)True
B)False
Page 21
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Chapter 19: Applying and Interviewing for Employment
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Q1) Explain what you should strive to achieve during a selection interview.
Q2) In ________-________ interviews, the interviewer poses broad questions and encourages the applicant to talk freely.
Q3) Briefly explain the primary differences between solicited application letters and unsolicited application letters.
Q4) Part of your preparation for job interviews is an evaluation of your vocal tone and speaking habits.
A)True
B)False
Q5) When resigning from your current job, it is vital to give your employer at least ________ ________ notice.
Q6) Your goal in the initial screening interview is to
A)explain your greatest strengths in depth.
B)distinguish yourself from other candidates.
C)clinch the deal.
D)show the interviewer that your personality fits well with the job.
Q7) List four guidelines to follow when deciding what to wear for an employment interview.
Q8) Describe each of the three stages of a successful employment interview.
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Chapter 20: Handbook of Grammar, Mechanics, and Usage
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Q1) A semicolon is used to separate independent clauses when the second clause begins with a conjunctive adverb such as "however" or "therefore."
A)True
B)False
Q2) The pronoun "who" is in the nominative case; the pronoun "whom" is in the objective case.
A)True
B)False
Q3) Many adverbs are formed by adding "-ly" to adjectives.
A)True
B)False
Q4) Which of the following words is misspelled?
A)Accomodate
B)Exaggerate
C)Occurrence
D)Receive
Q5) The verb "do" is an example of a regular verb.
A)True
B)False
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Chapter 21: Format and Layout of Business Documents
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Q1) If you include an attention line in a business letter, you should place it
A)at the top of the page, centered under the letterhead.
B)below the salutation.
C)two lines below the complimentary close.
D)on the first line of the inside address.
Q2) A memo should always contain a complimentary close and a signature.
A)True
B)False
Q3) The top of a memo usually includes headings for
A)to, from, date, subject.
B)department, date, subject.
C)attention, to, from, date.
D)subject, to, date.
Q4) In memos, a courtesy title
A)should always be used.
B)is never appropriate.
C)is required if you are discussing confidential matters.
D)should be used only if you would use one in a face-to-face encounter with the reader.
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24
Chapter 22: Documentation of Report Sources
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Q1) If you use MLA style, your in-text citations include the author's last name and a page reference.
A)True
B)False
Q2) The American Psychological Association (APA)style uses the ________ to document report sources in text.
A)the author-date system.
B)the author-page number system.
C)superscripts and footnotes or endnotes.
D)full citations within the text itself.
Q3) The MLA style uses ________ to document sources in the text of a report.
A)the author-date system.
B)the author-page reference system.
C)superscripts and footnotes or endnotes.
D)full citations within the text itself.
Q4) In the Chicago humanities style, the bibliography
A)lists only those works actually cited in the text.
B)lists works in the order cited in the text.
C)can include annotations.
D)does all of the above.
Page 25
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