Corporate Communication
Mock Exam
Course Introduction
Corporate Communication focuses on the strategic management of communication between organizations and their various stakeholders, including employees, investors, customers, and the public. This course explores the theories, practices, and tools essential for effective internal and external corporate messaging, crisis communication, reputation management, and leadership communication. Students will develop skills in crafting clear, persuasive, and ethical messages across multiple platforms while understanding the role of corporate culture, branding, and media relations in building and maintaining organizational credibility and success.
Recommended Textbook
Communication in Business International Edition 8th Edition by Scot Ober
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779 Verified Questions
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Page 2
Chapter 1: Business Communication Foundations
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Sample Questions
Q1) Employees help to establish and maintain organizational goodwill by communicating positively about the company's products, services, and personnel.
A)True
B)False
Answer: True
Q2) Analyzing a receiver's knowledge will assist a writer in deciding whether to use the direct or indirect plan when organizing a message.
A)True
B)False
Answer: False
Q3) Serial communication may follow a horizontal path as well as a vertical path.
A)True
B)False
Answer: True
Q4) What is included in the "communication environment"?
Answer: The communication environment includes all thing perceived by those who participate in the communication process; namely, it includes all things perceived by the senses--sight, hearing, touch, taste, and smell.
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Chapter 2: Multicultural and Global Communication
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Sample Questions
Q1) Global communication challenges include
A) variations in time, holidays, days in a workweek, and language.
B) direct and indirect communication styles, belief that there is more than one right way, and shared meanings.
C) lack of understanding of other cultures and placing a high value on mutual understanding.
D) productivity and favorable relationships.
Answer: A
Q2) Both genders bring strength to the workplace; but, in general, women in the United States tend to use language to create connections and relationships more than men do.
A)True
B)False
Answer: True
Q3) Ethnocentrism is the inherent belief that one's own cultural values and traditions are correct and superior to other cultures.
A)True
B)False
Answer: True
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4
Chapter 3: Technological, Legal, and Ethical Considerations
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Sample Questions
Q1) RSS feeds mean a published list of websites.
A)True
B)False
Answer: False
Q2) Tweeting is a term for sending messages on MySpace.
A)True
B)False
Answer: False
Q3) Ethics are binding rules of conduct enforceable by a governing agency.
A)True
B)False
Answer: False
Q4) A bona fide occupational qualification means
A) an essential function of the job
B) a method of evaluating employees
C) disability accommodations are not required
D) a, b, and c
Answer: A
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Page 5
Chapter 4: Principles of Business Communication
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Sample Questions
Q1) The words that communicate best are usually those that are
A) words that you know best
B) words that will increase the receiver's vocabulary because he or she will need to check a dictionary for the meaning.
C) words slightly below your receiver's vocabulary level
D) words slightly above your receiver's vocabulary level
Q2) Identify and describe five of the eight different ways you can give emphasis to ideas in sentences.
Q3) Rewrite the following sentences to improve clarity by using short sentences and removing unnecessary words.
a. Whenever the checks are received late and after the appropriate and correct due dates, the payments are considered and deemed past due.
b. The class met twice a week, students attended on both Tuesday and Thursday, and 5:30 p.m. was the time the class started.
Q4) Explain why positive words are usually preferable to negative words, and give an example of when negative words might be preferred.
Q5) Explain how to avoid use of biased language.
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Page 6
Chapter 5: Print and Electronic Messages
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Sample Questions
Q1) Which of the following statements about instant messaging is NOT true?
A) A professional tone with no slang is a hallmark of instant messaging.
B) The content of an instant message should be limited to one or two thoughts.
C) The message length is limited.
D) The most-used feature of instant messaging is the "away" message alert.
Q2) Revising and editing are different names for the same process.
A)True B)False
Q3) Which of the following is NOT a step in the proofreading process?
A) Pay special attention to names, numbers, and unusual words.
B) Read the material once for content, once for mechanics.
C) Read the material to a colleague bottom to top.
D) Use your word processing software spell checker to check for spelling errors.
Q4) If you inadvertently send an e-mail before you are ready, it is easy to retrieve or cancel the e-mail.
A)True B)False
Q5) What organizational plans are available for messages? Explain the features of each and when each should be used.
Q6) How does a blog differ from a standard web page?
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Chapter 6: Message Formats
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Sample Questions
Q1) The difference between executive letterhead stationery and standard letterhead stationery is the quality of the paper.
A)True
B)False
Q2) A letter may be used for formal communication between an organization and its employees.
A)True
B)False
Q3) Which of the following date displays is correct for a business letter?
A) 03/06/2011
B) 12 Oct. 2011
C) 2011 January 07
D) May 16, 2011
Q4) Name three circumstances in which a writer might choose to use the simplified letter format.
Q5) The spacing used for the body of a memo is the same as that used in a full-block letter.
A)True
B)False
Q6) List and explain the four factors to be considered when selecting stationery.
Page 8
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Chapter 7: Positive, Neutral, and Social Business Messages
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Sample Questions
Q1) The purpose of a message must be decided before the direct plan can be implemented.
A)True
B)False
Q2) The direct plan is used for positive and neutral business messages because
A) a direct plan message can be adapted to letters, memos, and e-mail.
B) direct plan messages are brief.
C) placing the main idea early in the message attracts the reader's attention.
D) this plan is best for building goodwill with the receiver.
Q3) Party Palace has relocated and plans to hold an open house to showcase its new facility.Which of the following openings best reflects appropriate use of the direct plan for the invitation to this event?
A) Party Palace is open in its new location, and we're celebrating!
B) Date: October 11
Time: 9 AM to 9 PM
Dress: Casual--party hats provided on site
C) Please join us as we celebrate the opening of Party Palace's new store!
D) Please complete and return the enclosed card saying you'll attend our open house.
Q4) Discuss sincerity and timeliness as factors in social business messages.
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Chapter 8: Negative Messages
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Sample Questions
Q1) The negative information should be stated in several words or sentences so that the negative facts will not be noticed.
A)True
B)False
Q2) In the logical explanation of a negative message, it is important to be positive..
A)True
B)False
Q3) Use de-emphasis techniques when presenting the negative information.
A)True
B)False
Q4) One way to de-emphasize the negative information is to place it in a dependent clause.
A)True
B)False
Q5) A negative message is any message that is unpleasant, disappointing, or unfavorable in the mind of the receiver.
A)True
B)False
Q6) Identify and describe the five specific parts of the indirect plan.
Page 10
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Chapter 9: Persuasive Messages
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Sample Questions
Q1) Recommendations can be submitted at all organizational levels.
A)True
B)False
Q2) Many times a sales letter will not use a salutation.
A)True
B)False
Q3) Giving the receiver a deadline by which to take the desired action makes you appear pushy.
A)True
B)False
Q4) A call to action ends most persuasive messages.
A)True
B)False
Q5) The three stages of a collection message are progressively more persuasive.
A)True
B)False
Q6) The opening of a persuasive message should be brief and positive.
A)True
B)False
Q7) How can a receiver's negative reaction to the desired action be overcome?
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Chapter 10: Business Research and Report Writing
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Sample Questions
Q1) Research studies conducted by current employees using data obtained from the organization's files do not need to have a budget.
A)True
B)False
Q2) All but which of the following is a primary date source?
A) A personal interview
B) A website located through an Internet search
C) An observation
D) Company records
Q3) In what ways are brainstorming and cluster diagramming similar? In what ways are they different?
Q4) Brainstorming and cluster diagramming can help researchers set the scope of a project.
A)True
B)False
Q5) Which of the following report types is also known as a status report?
A) Periodic
B) Progress
C) Technical
D) Unsolicited
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Chapter 11: Proposals, Business Plans, and Special Reports
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Sample Questions
Q1) The background and problem/need sections of a proposal may be combined or, if lengthy, presented separately.
A)True B)False
Q2) The evaluation plan in a proposal provides a way to judge the degree of success achieved if the proposal is implemented.
A)True B)False
Q3) Explain the statement, "No employee should be surprised by information contained in a written performance appraisal."
Q4) Oral and written proposals should contain the same essential elements if they are to be successful.
A)True B)False
Q5) An appendix section is appropriate in a proposal but not in a business plan. A)True B)False
Q6) What advice would you give to someone whose proposal to a funding agency was rejected?
Page 13
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Chapter 12: Visual Aids
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Sample Questions
Q1) Tables are efficient for presenting detailed data in a small amount of space.
A)True
B)False
Q2) Organization charts should be used only when they show the entire organization.
A)True
B)False
Q3) Compare and contrast a simple bar chart (graph)with a multiple-bar chart (graph).
Q4) A legend should be shown on a multiple-line or multiple-bar graph to identify the lines or bars.
A)True
B)False
Q5) Explain how the number and title of a table differs for APA and traditional (HOW)location and formatting.
Q6) A positive-negative bar chart is the best illustration for showing elements within a quantitative variable.
A)True
B)False
Q7) Describe three ways that inaccurate visual aids can be misleading.
Q8) Explain at least three purposes that effective visual aids should achieve.
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Chapter 13: Interpersonal Communication and Teamwork
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Q1) Conflict may be constructive or destructive. List at least two positive and two negative outcomes of conflict.
Q2) Which of the following web-assisted technologies allows you to store a presentation and watch it at a later time?
A) Voice over Internet Protocol (VoIP)
B) Web caching
C) Web conferencing
D) Webcasting
Q3) Why would a business consider using a meeting format other than face-to-face?
Q4) An open-ended question
A) can be used when background information is required.
B) does not work well if the receiver or situation is emotional.
C) may be leading.
D) may be perceived as threatening.
Q5) A process-improvement team draws its strength from the perspectives and diverse viewpoints its members represent.
A)True
B)False
Q6) What are two advantages of webconferencing?
Page 15
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Chapter 14: Listening and Nonverbal Messages
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Sample Questions
Q1) Eye contact is
A) a signal to the speaker when to talk or finish.
B) a way of providing feedback to the speaker.
C) influenced by culture
D) All of the above
Q2) Why is it important to analyze a speaker's total message?
Q3) One shortcoming of the scanning mode of listening is
A) it requires much energy.
B) there is no time to evaluate nonverbal cues.
C) there is no time to give feedback.
D) your mind may wander.
Q4) A speaker cannot communicate an oral message without using nonverbal cues.
A)True
B)False
Q5) During filtering, a listener tries to eliminate unwanted verbal and nonverbal stimuli. A)True
B)False
Q6) Describe three barriers to effective listening.
Q7) Identify and describe the five elements of listening.
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Chapter 15: Oral Communication Essentials
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Sample Questions
Q1) Explain how a speaker can handle nervousness.
Q2) Comment on the statement, "To improve your oral communication you should (a)improve your voice quality and use, and (b)strengthen your presence."
Q3) If you are using a PowerPoint slide show to enhance your presentation, should you use lots of color, animation, transitions, and sound to keep the audience interested? Why or why not?
Q4) For most business oral presentations, it is best to use the extemporaneous delivery technique.
A)True
B)False
Q5) Rebekah Anspach has just been assigned the task of making an oral presentation to the budget committee of the company she joined three months ago. The first thing Rebekah should do is
A) analyze the audience.
B) determine the purpose of the presentation.
C) draft an outline.
D) gather supporting data.
Q6) What are an emcee's responsibilities as moderator of a question-and-answer session?
Page 17
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Chapter 16: The Job Search and Resume
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Q1) Compare a targeted résumé with a general résumé .How are they alike and how are they different?
Q2) The combination résumé would be best for which of the following individuals?
A) An individual who has been out of the job market for several years
B) An individual who has held several jobs and needs to make his or her résumé more concise
C) An individual who has just graduated and has limited experience other than internships and/or part-time work while in school
D) An individual who has little employment experience
Q3) One goal of developing networking contacts is to create awareness that you are seeking employment opportunities.
A)True
B)False
Q4) Explain why a chronological format is appropriate for most résumés.
Q5) What are the guidelines for writing the Summary of Qualifications?
Q6) What is the purpose of the opening section on a résumé?
Q7) One of the first places to begin your job search is your campus career center.
A)True
B)False
Page 18
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Chapter 17: Employment Communication and Interviewing
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Q1) Give three questions that are unacceptable in an interview and provide an answer for each of them.
Q2) The salary question is the first one that you should ask the employer when the interview begins so the interview will not be a waste of time if the salary quoted is not acceptable.
A)True
B)False
Q3) Most resignation letters are written using the direct plan because they are routine and preceded by a resignation in person.
A)True
B)False
Q4) Which of the following would NOT be appropriate for the opening of an application letter?
A) Describing your most outstanding accomplishments
B) Explaining why you are interested in the position
C) Indicating knowledge about the position or organization/company
D) Mentioning who referred you to this position
Q5) List some tips for a successful telephone screening interview.
Q6) What are ways that you can reinforce your confidence before a job interview?
19
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