Corporate Communication
Mock Exam
Course Introduction
Corporate Communication explores the strategies, tools, and practices organizations use to effectively convey messages both internally among employees and externally to stakeholders, media, and the public. This course examines the role of communication in shaping corporate identity, reputation, and relationships, covering topics such as crisis communication, media relations, digital communication, and corporate social responsibility. Students will analyze real-world case studies, engage in message development, and learn how to craft effective communication plans to support organizational goals in a rapidly evolving global business environment.
Recommended Textbook
Business Communication Process and Product 7th Edition by Mary Ellen Guffey Dana Loewy
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16 Chapters
1840 Verified Questions
1840 Flashcards
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Page 2
Chapter 1: Effective and Ethical Communication at Work
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Sample Questions
Q1) Suzanne has just received an e-mail message from a client and is reading it carefully to determine her client's needs.She is involved in the ____ part of the communication process.
A) encoding
B) channel selection
C) decoding
D) feedback
Answer: C
Q2) ____ helps the sender know whether the message was received and understood.
A) Feedback
B) Noise
C) Bypassing
D) An evaluative response
Answer: A
Q3) Being ethical makes good business sense.
A)True
B)False
Answer: True
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Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal,
and Etiquette Skills
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Sample Questions
Q1) Miguel has been invited to attend his first sales meeting and wants to be an active and productive member from the very beginning.Which of the following should he do to make a good impression?
A) Keep his cell phone on so that he doesn't miss an important call during the meeting. B) Come prepared to the meeting by doing any preliminary work required.
C) Use body language to show whether he's bored; the meeting leader will appreciate his honesty.
D) Wait to share his views after the meeting so that the meeting can move along efficiently.
Answer: B
Q2) Dario makes sure his office is neat and organized before he goes home at the end of the day.This nonverbal action helps to reinforce and accentuate Dario's professionalism. A)True
B)False
Answer: True
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Chapter 3: Intercultural Communication
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Sample Questions
Q1) One attitude needed to achieve intercultural competence is ____________________, which requires us to support others positively with head nods, eye contact, facial expressions, and physical proximity.
Answer: supportiveness
Q2) Allison, who works for a U.S.company, has just been assigned to manage the company's division in Japan.She should emphasize team-based projects and group decision making with her new employees.
A)True
B)False
Answer: True
Q3) Emma runs a small business and wants to improve communication among her increasingly diverse staff.Which of the following should she do?
A) Consider having employees take part in diversity awareness training.
B) Start learning more about her own culture.
C) Encourage differences because sameness can foster groupthink.
D) All of these choices
Answer: D
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Chapter 4: Planning Business Messages
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Sample Questions
Q1) The ____________________ Act of 1976 protects authors of published and unpublished works.
Q2) In team writing projects, team members usually work most closely together during Phase 1, the prewriting phase.
A)True
B)False
Q3) Which of the following is an example of a message with a secondary purpose?
A) An e-mail message inviting employees to attend a seminar about benefit options
B) A proposal listing important reasons to implement a telecommuting program for employees
C) A sales letter containing a bulleted list of key product features
D) A company's letterhead stationery that is printed on quality paper and includes a carefully designed logo representing the company
Q4) Online collaboration tools such as mailing lists, discussion boards, groupware, and wikis are useful when team members are not physically in the same location.
A)True
B)False
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6
Chapter 5: Organizing and Writing Business Messages
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Sample Questions
Q1) The direct organizational pattern should be used when writing to an audience that will be unwilling, uninterested, displeased, disappointed, or hostile.
A)True
B)False
Q2) Franco wants to emphasize the new features of a product he is selling.What should he do?
A) Use vivid words to describe the features.
B) Put the most important information in the middle of his sentences.
C) Use the passive voice to describe the features.
D) Put the most important information in a dependent clause.
Q3) In the ____________________ organizational pattern, the main idea follows the details, explanation, and evidence.
Q4) In our largest conference room is an example of a phrase.
A)True
B)False
Q5) A(n)____________________ is a group of sentences about one idea.
Q6) Scientific experiments involve the use of controlled variables.
A)True
B)False
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Chapter 6: Revising Business Messages
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Sample Questions
Q1) Which of the following is an advantage of writing concisely?
A) Concise messages are easier to comprehend than wordy messages.
B) Concise messages are more persuasive.
C) Concise messages are less emphatic than wordy messages.
D) All of these choices are advantages of writing concisely.
Q2) To sound professional and businesslike, you should try to use common expressions such as last but not least and shoot from the hip.
A)True
B)False
Q3) The sentence This letter is to inform you that your loan application has been approved is an example of effective business writing.
A)True
B)False
Q4) Concise messages are easier to read and comprehend than wordy messages.
A)True
B)False
Q5) ____________________ such as easier said than done and quick as a flash are expressions that have become exhausted by overuse and that can be difficult to explain, especially to those who are new to our culture.
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Chapter 7: Electronic Messages and Digital Media
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Sample Questions
Q1) Which of the following actions on Twitter could get you fired?
A) Blocking your boss from seeing your profile and tweets
B) Tweeting about how much you dislike your job
C) Announcing that you are in a romantic relationship with your boss
D) All of these actions on Twitter could get you fired.
Q2) Which of the following situations is most appropriate for sending an e-mail message?
A) Caitlin must deliver a negative performance review to one of her employees.
B) Drew must send salary information to the company's accountant.
C) Sabrina must send the month's sales data to her department.
D) Martin must send his company's credit card information to complete a purchase.
Q3) Stating the purpose of the e-mail message in the subject line and again in the first sentence is redundant and unnecessary.
A)True
B)False
Q4) ____________________ means that you provide links on your blog to other sites or blogs on the Web that you find valuable and that are related to your business or industry.
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Page 9
Chapter 8: Positive Messages
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Sample Questions
Q1) Which of the following is the best closing sentence for a message requesting information?
A) Thank you in advance for your cooperation.
B) Your answers to these questions by April 30 will help us decide which product to purchase.
C) Thank you.
D) If you have any questions, please do not hesitate to call me.
Q2) Instruction messages are identical to policy and official procedure documents.
A)True
B)False
Q3) Instruction messages should be written
A) using a straightforward, direct approach.
B) using an indirect approach.
C) persuasively.
D) with a focus on humor and entertainment.
Q4) Business ____________________ are important when a permanent record is required, when a message is confidential, when formality is necessary, and when a message requires a persuasive, well-considered presentation.
Q5) ____________________ messages describe how to complete a task.
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Chapter 9: Negative Messages
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Sample Questions
Q1) Caroline must deny a request made by one of her employees.The most effective statement in a bad-news message denying this request would be
A) No, you may not be reimbursed for the extra night you stayed after the conference ended.
B) We are so sorry that we are unable to reimburse you for the extra night you stayed after the conference ended.
C) Although your extra night cannot be reimbursed, we will process the remainder of your expense claim immediately.
D) Please be advised that your extra night stay is not reimbursable.
Q2) Morale can be destroyed when employees learn of major events affecting their jobs through the ____________________ or from news reports-rather than from management.
Q3) Most business professionals handle ____________________ control by calling the individual involved, describing the problem and apologizing, explaining why the problem occurred and what is being done to resolve it, and following up with a written message that promotes goodwill.
Q4) Many techniques can be used to cushion the bad news.List four of these techniques, and give an original example of each.
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Page 11
Chapter 10: Persuasive and Sales Messages
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Sample Questions
Q1) Which of the following will most likely require persuasion within an organization?
A) A supervisor tells her staff that they must work overtime to complete a project by the deadline.
B) A team leader tells other team members how to upload information to the company Web site.
C) An employee proposes a tuition reimbursement program to the company's board of directors.
D) The CEO invites all employees to a holiday party.
Q2) Which of the following situations requires an indirect strategy?
A) An invitation to a local politician to speak at your professional organization's awards banquet
B) An e-mail message asking for information about membership in a professional organization
C) A letter requesting a copy of your credit report
D) All of these choices should use an indirect strategy.
Q3) To improve the ____________________ of a persuasive message, avoid sounding preachy or parental; don't pull rank; avoid making threats; soften your words; and try to sound enthusiastic, positive, and likable.
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Chapter 11: Report and Research Basics
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Sample Questions
Q1) The issues or elements to be investigated in a research project are defined in the A) significance of the study.
B) scope statement.
C) recommendations to be offered.
D) limitations of the study.
Q2) Google, Yahoo, Bing, About, and Ask are examples of A) search tools.
B) Web browsers.
C) electronic databases.
D) spiders.
Q3) Lydia should use a manuscript format for a long, formal report being sent to one of her company's clients.
A)True
B)False
Q4) The ability to access information electronically has made using books for business research obsolete.
A)True
B)False
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Page 13
Chapter 12: Informal Business Reports
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Sample Questions
Q1) Capitalize all words in a heading, including articles, conjunctions, and short prepositions.
A)True
B)False
Q2) The most widely read portions of a report are generally the sections devoted to
A) the table of contents and introduction.
B) conclusions and recommendations.
C) the executive summary and letter of transmittal.
D) the appendixes and bibliography.
Q3) Much of the information that allows decision makers to run their organizations effectively comes to them in the form of
A) Web searches.
B) reports.
C) Wikipedia entries.
D) employees' comments during meetings.
Q4) A good introductory paragraph for a business report should
A) preview the main points and the order in which they will be developed.
B) tell the purpose of the report.
C) describe the significance of the report topic.
D) All of these choices.
Page 14
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Chapter 13: Proposals, Business Plans, and Formal Business Reports
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Sample Questions
Q1) In an introduction to a formal business report, the section that clarifies the boundaries of the report and defines what will be included or excluded is the A) scope.
B) significance.
C) background.
D) authorization.
Q2) Formal business reports are read by only the highest levels of management.
A)True
B)False
Q3) An appropriate statement to include in the letter of transmittal accompanying a formal proposal is This bid will be in effect until October 22, 2013.
A)True
B)False
Q4) When firms know exactly what they want, they prepare a(n)____________________ for proposal specifying their requirements.
Q5) The ____________________ page of a formal proposal contains the name of the client organization, name of the author, and the date of submission.
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Chapter 14: Business Presentations
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Sample Questions
Q1) Assume that you are training a new employee who will be in charge of answering the phone for your department.It's important that this employee present a good first impression to callers.Based on the material covered in your textbook, give this new employee five tips for answering the telephone professionally.Be sure to explain each tip and give examples where appropriate.
Q2) When giving a cross-cultural presentation, be careful of your ____________________ language; for example, direct eye contact may be considered disrespectful in other cultures.
Q3) Don't confuse your audience by varying your tone, volume, pitch, or pace.Strive for consistency in these areas.
A)True
B)False
Q4) The simplest option for moving your multimedia presentation to the Web is posting your slides online for others to access.
A)True
B)False
Q5) The most effective speakers read from notes or a manuscript.
A)True
B)False
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Chapter 15: The Job Search, Resumes, and Cover Letters
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Sample Questions
Q1) The ____________________ letter introduces the résumé and highlights your strengths by focusing on reader benefits.
Q2) Alberto knows that his résumé will be scanned.What should he do to maximize "hits" as his résumé is scanned?
A) Include easily recognized abbreviations and acronyms, especially those within his field
B) Incorporate words from the advertisement or job description
C) Include specific keywords that describe skills, traits, tasks, and job titles
D) All of these choices
Q3) Laura, after many years of staying home and raising her children, wants to return to the workplace.Because she does have some significant experience in the accounting field from many years ago, she should prepare a(n)
A) chronological style résumé.
B) scannable résumé.
C) online résumé.
D) functional style résumé.
Q4) Evaluate your ____________________ by asking such questions as What technology skills can I offer? and Do I speak, write, or understand another language?
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Page 17
Chapter 16: Interviewing and Following Up
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Sample Questions
Q1) Which of the following does an employer try to do during the job interview?
A) Decide whether you will fit into the organization
B) Find out who can be hired for the lowest possible starting salary
C) Frighten the job candidate
D) Become good friends with the job candidate
Q2) Lucas is preparing several success stories prior to his job interview for a marketing position.Which of the following scenarios would result in the best success story for this position?
A) A story about a lemonade stand that Lucas ran when he was a child
B) A story about working as part of a team in college to prepare a classroom presentation about a company's history
C) A story about volunteering for a local food bank over the holidays
D) A story about developing a new sales technique that increased his customer sales by 30 percent over a six-month period
Q3) If you have sent out only one job application or résumé, you must consider yourself an active job seeker.
A)True
B)False
Q4) Are you married? is an example of a(n)____________________ (or illegal)question.
Page 18
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