Corporate Communication
Final Test Solutions
Course Introduction
Corporate Communication explores the strategies and practices organizations use to effectively convey messages to internal and external audiences. The course examines the role of communication in building corporate identity, managing reputation, and fostering strong relationships with stakeholders such as employees, customers, investors, and the media. Students will learn about various communication channels, crisis communication, corporate social responsibility, and the integration of traditional and digital media. Through case studies, projects, and practical exercises, the course equips students with the skills to develop and implement communication plans that support organizational goals and adapt to the dynamic business environment.
Recommended Textbook
Business Communication 16th Edition by Carol Lehman
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19 Chapters
1308 Verified Questions
1308 Flashcards
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Page 2
Chapter 1: Establishing a Framework for Business Communication
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75 Verified Questions
75 Flashcards
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Sample Questions
Q1) Which of the following would NOT be a goal of a diversity initiative program?
A)Increase cultural awareness
B)Increase appreciation for cultural differences
C)Build rapport by finding areas of commonality
D)Improve communication by minimizing cultural factors
Answer: D
Q2) A strategic force affecting communication is
A)an influence that occasionally affects the communication environment.
B)a set of conditions that simplifies the communication process.
C)a challenge that can be overcome by skilled communicators.
D)an impact that influences the communication process and helps to determine and define the nature of the communication that occurs.
Answer: D
Q3) Though people around the world speak different languages,nonverbal communication,such as gestures and facial expressions,generally has the same meanings to all cultures.
A)True
B)False
Answer: False
Page 3
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Chapter 2: Focusing on Interpersonal and Group Communication
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) Which of the following describes the major difference between teams and groups?
A)Members of teams generally have a higher commitment to the overall goal than do members of groups.
B)Teams are usually smaller than groups.
C)Teams do not require leaders, while groups do.
D)Teams exist indefinitely while groups exist for a limited period of time.
Answer: A
Q2) Preeti is having a business lunch with Jose to discuss the downsizing of the manufacturing plant in South America.Preeti is expecting an important call on her cell phone during the lunch and answers her phone several times.Preeti is not listening attentively to Jose most likely because of the following listening problem:
A)Faking attention
B)Allowing disruptions
C)Overlistening
D)Stereotyping
Answer: B
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Chapter 3: Planning Spoken and Written Messages
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76 Verified Questions
76 Flashcards
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Sample Questions
Q1) Fraud refers to errors that can occur in interpreting persuasive messages.
A)True
B)False
Answer: False
Q2) Describe how seeing a situation or problem from the receiver's perspective can help you adapt your message to the audience.
Answer: You will be able to address the receiver's needs and concerns as well as anticipate the receiver's possible reaction to the message.Using your knowledge of yourself and your personal experiences,you can predict with reasonable accuracy how the receiver will react to a specific type of message.Therefore,you can write the message for maximum acceptance.
Q3) Why is outlining your message before communicating an effective technique?
Answer: An outline (1)encourages brevity and accuracy,(2)permits concentration on one phase at a time,(4)saves time in writing,(5)provides a psychological lift,and (6)facilitates emphasis and de-emphasis.
Q4) Both good-news and routine news messages follow the deductive pattern.
A)True
B)False
Answer: True
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Chapter 4: Preparing Spoken and Written Messages
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) Which of the following is NOT a technique for achieving coherence?
A)Repeat a word used in a preceding sentence.
B)Use a pronoun to represent a noun from the preceding sentence.
C)Use connecting words.
D)Use active voice.
Q2) Enumerated or bulleted lists
A)should be placed only in an appendix section of a business document.
B)detract from the flow of the written message.
C)can be used to add visual impact to items in a series.
D)result in too much wasted white space in a business document.
Q3) Placing a border around a paragraph sets the text apart while adding shading inside a box gives it greater impact.
A)True
B)False
Q4) In the sentence "Even though your work was late,we completed the project on time," the negative information is in a de-emphasized position.
A)True
B)False
Q5) Explain how writing a document in Plain English increases its effectiveness.
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Chapter 5: Communicating Electronically
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70 Verified Questions
70 Flashcards
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Sample Questions
Q1) The subject line of an email message should do all of the following,EXCEPT
A)warn the recipient of the message of the bad news.
B)allow the recipient to prioritize the message.
C)expedite understanding of the message.
D)provide a point of reference for future use.
Q2) A company legally owns the electronic communications of its employees.
A)True
B)False
Q3) Which of the following features is NOT available for members who use the Wyndham Vacation website?
A)planning and booking resort reservations and exchanges online.
B)accessing personal account information.
C)booking travel reservations.
D)contacting other guests who are Fairfield members.
Q4) By adapting its reservation system for expanded web access by consumers,Wyndham Fairfield Resorts is using its website to respond to the needs of the end user.
A)True
B)False
Q5) Discuss five techniques for composing appropriate web content.
Page 7
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Chapter 6: Delivering Good and Neutral News Messages
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73 Verified Questions
73 Flashcards
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Sample Questions
Q1) List the steps in the deductive outline used for good- and routine-news messages.Explain why the deductive outline is recommended for these messages.
Q2) In writing a routine claim,
A)the message should begin with a request for action.
B)the message should begin with the details and explanation.
C)the message should begin with an expression of appreciation of the business relationship.
D)none of the above.
Q3) When asked to provide credit information about an account holder,good advice is to report only facts and avoid opinions about the applicant.
A)True
B)False
Q4) Mary has a neutral message to deliver to a co-worker.What delivery options would be the most effective?
A)Letter, email, or telephone
B)Memo, instant messaging, or letter
C)Letter, phone, or in person
D)Memo, email, or phone
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8
Chapter 7: Delivering Bad-News Messages
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66 Verified Questions
66 Flashcards
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Sample Questions
Q1) Which of the following is the BEST suggestion to follow when refusing a request?
A)Use the inductive approach.
B)Provide a vague reason to minimize the receiver's disappointment.
C)Use the direct approach.
D)Follow the bad news with adequate reasons.
Q2) Which of the following is NOT a technique for writing a bad-news message?
A)Use positive language to accentuate the positive.
B)Use the deductive writing approach.
C)Sandwich the bad news between the buffer and positive closing.
D)Use passive voice, general terms, and abstract nouns.
Q3) Providing an alternative or counterproposal to a refusal for a request should be avoided since it would only heighten audience frustration over the bad news.
A)True
B)False
Q4) Total anonymity in cyberspace would enable people to violate the laws of libel,defamation,and copyright without prosecution.
A)True
B)False
Q5) List and explain three stylistic aspects of writing a bad-news statement.
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Chapter 8: Delivering Persuasive Messages
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78 Verified Questions
78 Flashcards
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Sample Questions
Q1) A response that is sent to someone who has invited a persuasive message requires an attention-getting sentence to start the message.
A)True
B)False
Q2) The principles used in selling an idea are similar to those used in selling products.
A)True
B)False
Q3) Before preparing a sales message for a digital video recorder,Russell will need concrete answers to questions such as
A)What will the product do for the receiver?
B)What are the products inferior features?
C)How is the product similar to other competing products currently being used?
D)What is the cost to the company to produce the product?
Q4) As indicated by Maslow's need hierarchy,people may respond favorably to
A) appeals that focus on promises of best price and the need to find a bargain.
B) appeals that fulfill physiological, security, and safety needs.
C) appeals that fulfill social, ego, and self-actualizing needs.
D) both b and c.
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Page 10
Chapter 9: Understanding the Report Process and Research Methods
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76 Verified Questions
76 Flashcards
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Sample Questions
Q1) The monthly financial statement that Sharecom Investments sends to its investors is an example of an analytical report.
A)True
B)False
Q2) The research strategy used at Novartis International is to concentrate on cures for highly visible diseases.
A)True
B)False
Q3) Conducting a pilot test of a survey instrument involving a small group of the population can
A)correct problems in clarity, ease of answering, and quality of answers.
B)complicate the clarification of questions developed for a larger sample group.
C)be a better alternative to the use of open-ended questions.
D)use information from biased sources and correlate it to unbiased sources.
Q4) Electronic databases provide access to articles from newspapers,magazines,journals,and other types of publications.
A)True
B)False
Q5) Explain the benefits of conducting secondary research.
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Chapter 10: Managing Data and Using Graphics
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64 Verified Questions
64 Flashcards
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Sample Questions
Q1) Which of the following guidelines does NOT apply to a bar chart?
A)Bars are used to compare quantities.
B)Vertical axis begins at zero.
C)Increments on the quantitative axis should be equal.
D)Bar widths vary to show different quantities.
Q2) Which of the following statements about statistics is FALSE?
A)Statistics can be used to support virtually anything.
B)Statistical methods and interpretation should not be included in the report process because they are easily misinterpreted.
C)Statistical interpretation is the only practical and valid method by which some data can be interpreted.
D)The use of statistical interpretation often seems valid and objective, even when it is not.
E)All of the above statements are incorrect.
Q3) Data on the growth of online business transactions over a five-year period would best be shown in a line chart.
A)True
B)False
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Chapter 11: Organizing and Preparing Reports and Proposals
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61 Verified Questions
61 Flashcards
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Sample Questions
Q1) The content outline of a report
A)is a formal section of the report that serves to define and organize the content.
B)is an optional prerequisite to writing a formal report.
C)is a planning document that is subject to modification as the writer develops the report.
D)must have three major points.
Q2) A limitation of group support systems is that only sequential editing is supported.
A)True
B)False
Q3) With team-prepared proposals,the whole team typically works together on each section of the proposal.
A)True
B)False
Q4) Which of the following best describes the purpose of an analytical report?
A)To solve a specific problem or answer research questions
B)To provide information on a specific problem
C)To provide information and summarize findings of research
D)To compare and contrast research on similar problems related to the topic
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Chapter 12: Designing and Delivering Business Presentations
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) Humor should not be used when introducing a presentation because it can be offensive to members of the audience.
A)True
B)False
Q2) To produce a unified team presentation,many experts recommend scheduling at least five practice sessions.
A)True
B)False
Q3) The close of a presentation should be creative and memorable because audiences tend to remember what they hear last.
A)True
B)False
Q4) Which of the following techniques should you consider when using Java script as designed by Sun Microsystems to upload presentations to the Web?
A)Keep graphics small to reduce load time.
B)Use universally available fonts.
C)Use different browsers and different computers to view the presentation.
D)All of the above are recommended techniques.
Q5) Improving Presentation Visuals
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Chapter 13: Preparing Résumés and Application Letters
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65 Verified Questions
65 Flashcards
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Sample Questions
Q1) When formatting a scannable version of your résumé,
A)italicize business, school and college names.
B)use shading to differentiate the sections of the résumé.
C)stay with a plain design with no special formatting.
D)keep white space to a minimum and a small font to keep to one page.
Q2) A key to the Container Store's success as a recognized best company to work for is its forthright sharing of financial information with all employees.
A)True
B)False
Q3) To accommodate different employers' preferences for the presentation and delivery of résumés,a person should prepare
A)a paper résumé.
B)an electronic résumé.
C)a computer scannable résumé.
D)all of the above.
Q4) An effective résumé summarizes the career-related strengths and weaknesses of the job applicant.
A)True
B)False
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Chapter 14: Interviewing for a Job and Preparing
Employment Messages
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61 Verified Questions
61 Flashcards
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Sample Questions
Q1) Which of the following is FALSE concerning the benefits of the team interview process?
A)The team interview is a collective group of people who know the attributes of the job.
B)The team interview members can review resumes individually and collaboratively to identify the ideal candidate.
C)The team interview can be used to fairly assess all candidates' qualifications.
D)The team interview results in a quicker hiring decision than does a traditional interview.
Q2) The purpose of a stress interview is to observe how an interviewee performs in an anxiety-producing situation.
A)True B)False
Q3) List five types of employment interviews and describe when each would be used.
Q4) Practicing for a job interview is not generally recommended as it causes the candidate to sound rehearsed and insincere.
A)True B)False
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Chapter 15: Document Format and Layout Guide
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Sample Questions
Q1) Which address below complies with traditional U.S.Postal Service format recommendation?
A)Ms Janet Evans 117 Evergreen Drive
St)Louis, MO 64501-1170
B)MS.JANET EVANS 117 EVERGREEN DRIVE
ST LOUIS, MO 64501-1170
C)MS JANET EVANS 117 EVERGREEN DRIVE
ST LOUIS MO 64501 1170
D)All of the above comply.
Q2) For a professional image,letters should be folded to produce the fewest number of creases.
A)True
B)False
Q3) Most business letters and memos are prepared with
A)justified left and right margins.
B)justified left margin and ragged right margin.
C)ragged left margin and justified right margin.
D)ragged left and right margins.
Q4) Describe two common business letter formats; include an advantage of each.
Q5) Explain the two common punctuation styles used in business letters.
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Chapter 16: Referencing Styles
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Sample Questions
Q1) In APA style,the complete list of references at the end of the paper is referred to as the Works Cited.
A)True
B)False
Q2) When using APA style and you want to acknowledge that you have consulted resources that did not result in citations in the paper,include those sources in the list of references and refer to the list as Bibliography.
A)True
B)False
Q3) Both the APA and MLA style guides provide general rules for referencing and give examples of citation formats for various types of source materials.
A)True
B)False
Q4) Both MLA and APA styles support the use of in-text citations.
A)True
B)False
Q5) Why can citing electronic sources be challenging? What is the best advice for citing electronic sources when you are unsure about the required format?
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Chapter 17: Language Review and Exercises
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Sample Questions
Q1) One appropriate use of a semicolon is to separate phrases with commas that appear in a series.
A)True
B)False
Q2) Which of the following sentences is correctly punctuated?
A)"We will meet the deadline," the supervisor said, "even though we have to work overtime."
B)"We will meet the deadline" the supervisor said "even though we have to work overtime."
C)"We will meet the deadline", the supervisor said, "even though we have to work overtime".
D)"We will meet the deadline" the supervisor said, "even though we have to work overtime".
Q3) It is unnecessary for a pronoun to agree in number with the noun for which it stands.
A)True
B)False
Q4) Numbers used as the first word of a sentence should be spelled out.
A)True
B)False
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Chapter 18: Extension Course Posttest
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which is the most accurate statement concerning finding a desirable job?
A)Finding a job is a process.
B)Finding a job is a mostly a matter of luck.
C)Finding a job is an event.
D)"Finding" a job is not necessary, as one will come to you.
Q2) Which of the following statements is FALSE concerning sentence and paragraph length in business messages?
A)A two-word sentence is acceptable, as is a 40-word sentence, as long as the message is clear.
B)While compound sentences should be used along with simple sentences, complex sentences should be avoided in business writing.
C)The first and last paragraphs are typically shorter than other paragraphs.
D)Paragraphs in business letters, memos, and email messages are typically shorter than paragraphs in business reports.
Q3) Advantages of using face-to-face meetings include all of the following EXCEPT
A)face-to-face meetings make it easier to reach consensus.
B)face-to-face meetings are helpful when communicating sensitive issues.
C)face-to-face meetings help establish group rapport.
D)face-to-face meetings place all participants on an even playing field.
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Page 20
Chapter 19: Extension Course Pretest
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Sample Questions
Q1) The first few seconds of an interview
A)are of little importance as the applicant is just settling in for the exchange of information.
B)are not noticed by the interviewer who is preparing for the questions to be asked.
C)are vitally important, as the interviewer forms an impression of the applicant that is difficult to change.
D)are the only part of the interview that really matter to the interviewer.
Q2) The LEAST effective means for delivering an unpleasant or highly emotional message to a single employee is to
A)meet with the employee face to face.
B)leave the message on the employee's voice mail.
C)send a memo addressed to the specific employee.
D)place a message on the company's web page.
Q3) Which of the following is NOT true when using color in a presentation graphic?
A)Brighter colors give a less formal look than do subdued colors.
B)Blues and greens relax, while reds and oranges stimulate.
C)Red and green are good colors to use to differentiate important ideas.
D)Too much use of color can distract and agitate the audience.
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Page 21