Corporate Communication
Final Exam Questions
Course Introduction
Corporate Communication examines the strategies, principles, and practices that organizations use to effectively convey messages internally to employees and externally to stakeholders, customers, media, and the public. The course explores topics such as organizational culture, reputation management, crisis communication, stakeholder engagement, media relations, and the role of digital platforms in corporate messaging. Through case studies and practical assignments, students develop skills in crafting clear, persuasive communications that align with organizational goals and enhance brand image, while navigating the complexities of a rapidly evolving communication landscape.
Recommended Textbook
BCOM7 7th Edition by Carol M. Lehman
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14 Chapters
691 Verified Questions
691 Flashcards
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Page 2
Chapter 1: Establishing a Framework for Business Communication
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Sample Questions
Q1) Which of the following is true about downward communication?
A)It keeps management informed about the feelings of lower-level employees.
B)It involves risk to an employee and is dependent on trust in the supervisor.
C)It enables employees to learn about the quality of their job performance.
D)It helps management identify both difficult and potentially promotable employees.
Answer: C
Q2) In an ideal communication situation, one party would be able to encode his or her message in such a way that it would create barriers for the receiving party to decode the message.
A)True
B)False
Answer: False
Q3) The inaccuracy of the grapevine has more to do with the message output than with the input.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Focusing on Interpersonal and Group Communication
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Q1) Discuss in detail the advantages and disadvantages of face-to-face meetings.
Answer: Face-to-face meetings continue to be the most used meeting format in most organizations. They offer distinct advantages and are appropriate in the following situations:
When you need the richest nonverbal cues, including body, voice, proximity, and touch. When the issues are especially sensitive. When the participants don't know one another. When establishing group rapport and relationships is crucial. When the participants can be in the same place at the same time.While face-to-face meetings provide a rich nonverbal context and direct human contact,they also have certain limitations. In addition to the obvious logistical issues of schedules and distance,face-to-face meetings may be dominated by overly vocal,quick-to-speak, and high-status members.
Q2) In a group, which of the following activities is assumed by the one who takes on the role of a reporter?
A)Preparing material for submission
B)Maintaining records of events and activities
C)Making sure everyone gets to talk and be heard
D)Keeping tensions low
Answer: A
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Chapter 3: Planning and Decision Making
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Sample Questions
Q1) Alan, the CEO of Techosoft Solutions, was requested by Jack, a student at Woodhouse Elementary School, to share some information about his company for his project report. Alan used simple words and gave simple basic facts about his company when responding to Jack. Alan would have worded his response in a different way if he was responding to an adult. Which of the following audience characteristics is Alan considering?
A)Rapport
B)Age
C)Economic level
D)Culture
Answer: B
Q2) When a message withholdsa major idea until accompanying details andexplanations have been presented, the sequence iscalled _____.
A)inductive
B)deductive
C)proxemic
D)kinesic
Answer: A
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Chapter 4: Preparing Written Messsages
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Q1) Which of the following is a difference between connotativewords and denotativewords?
A)Connotative words may be more easily misinterpreted than denotative words.
B)Denotative words involve messages that are implied, whereas connotative words involve messages that are explicit.
C)Denotative words are interpreted based on the context, whereas connotative words are not.
D)Connotative words distract the receiver from paying attention to the statements that precede, whereas denotative words distract the receiver from paying attention to the statements that follow.
Q2) Routinely used clichéscapture a receiver's attention because they are original,fresh, and interesting.
A)True
B)False
Q3) Passive voice enables:
A)placing greater emphasis on a writer's concerns.
B)subordinating an unpleasant thought or avoiding finger-pointing.
C)placing more emphasis on who did it than on what was done.
D)conveying ideas more vividly.
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Page 6
Chapter 5: Communicating Electronically
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Q1) Explain the purpose of a subject line in an email message, and provide guidelines for writing an effective subject line.
Q2) A(n) _____ is a collaborativewebsite that hosts the collective work of manyauthors.
A)weblog
B)wiki
C)social networking site
D)collocated site
Q3) What is instant messaging
Discuss its uses in a corporate setting.
Q4) Voice mail technology prohibits flexibility in staying in touchwithout the aid of a computer and increases telephonetag.
A)True
B)False
Q5) What is a wiki
Describe the guidelines that need to be followed for wiki writing.
Q6) What is Web 2.0
How does it differ from web pages
Q7) What are the advantages of electronic mail communication?
Page 7
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Chapter 6: Delivering Good- and Neutral-News Messages
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Q1) Memos or email messages are the most frequent methods of sharing procedures and instructions for internal business communication when a written record is needed.
A)True
B)False
Q2) Which of the following is a recommended advice when writing an appreciation message?
A)Send the message two weeks after the circumstance.
B)Use exaggerated statements to communicate a favorable attitude.
C)Avoid including any detail about the circumstance in the message.
D)Make specific remarks about the receiver's performance.
Q3) _____ refers to a discussion of goods or services already bought.
A)Resale
B)Sales promotion
C)Advertisement
D)Marketing
Q4) An acknowledgment message is sent to indicate that an order has been received and processed.
A)True
B)False
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Chapter 7: Delivering Bad-News Messages
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Q1) You recently hired a catering service for an important award ceremony for the members of your organization. Some of the menu choices were poorly prepared and the service was slow. You were dissatisfied with the service and would like to send a message to the owner of the catering business. How would this owner benefit from your constructive criticism What tone should the message have?
Q2) Email is typically the most effective channel for communicating negative organizational news.
A)True
B)False
Q3) The Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, religion, sex, national origin, age, and marital status.
A)True
B)False
Q4) When communicating negative organizational news, it is advisable to tone down the news to minimize its severity.
A)True
B)False
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Chapter 8: Delivering Persuasive Messages
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Q1) To overcome receiver resistance to a persuasive appeal, the price typically should be:
A)mentioned early in the message to avoid the impression of deception.
B)delayed in the message until reader benefits have been established.
C)implied or stated in terms of large units for the reader's benefit.
D)placed as a stand-alone in a simple sentence.
Q2) The central selling point in a sales message:
A)appears only in the middle of the sales message.
B)is always the price of the product.
C)appears throughout the message as a common thread.
D)is always a point of difference between products.
Q3) A company is faced with the challenge of communicating to its employees a significant change in its policies. How should the management effectively communicate this change to its employees?
A)Inform employees directly that they must accept the change.
B)Coerce the employees to accept the change.
C)Give the employees monetary compensation in order to accept the change.
D)Emphasize the benefits employees gain from the change.
Q4) Discuss the principles to be followed while preparing persuasive messages.
Q5) Describe persuasive communication within an organization.
Page 10
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Chapter 9: Understanding the Report Process and Research Methods
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Q1) Reports that examine the buying habits of a group of teenagers at three-month intervals are examples of a longitudinal study.
A)True
B)False
Q2) A report that provides a written description of how an organization can meet the needs of another organization is known as a _____.
A)memo
B)proposal
C)hypothesis
D)recommendation
Q3) Feasibility Report for New OfficeHasley's, a retail chain based in the Midwest, has offices in several locations throughout the U.S. Due to expanding markets, the company is researching the need to open a new location in the Southwest. You are a member of a team asked to write a report on the feasibility of an office at this new location. The team must define the scope of the report and develop a statement of purpose.Required:Identify five questions that need answering to help the team limit the scope of this report. Provide an answer to each question and write a Statement of Purpose for the report.
Q4) Differentiate between periodic reports and functional reports.
Page 11
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Chapter 10: Managing Data and Using Graphics
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Q1) A pie chart presents data in columns and rows, which aid in clarifying large quantities of data in a small space.
A)True
B)False
Q2) Which of the following sentences best introduces a graph in a written report?
A) Fewer than three percent of the branch managers complained of long working hours, as shown in Figure 7.
B)Figure 7 is shown below.
C)Figure 7 shows the response of managers about working hours.
D)See Figure 7 for details about manager attitudes.
Q3) Visual data provide a clear picture to readers, enabling them to form correct opinions about the data.
A)True
B)False
Q4) Extreme use of color, complicated symbols and art techniques, and unusual combinations of typefaces reduce the impact of the material presented.
A)True
B)False
Q5) Explain the advantages of common language.
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Chapter 11: Organizing and Preparing Reports and Proposals
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Q1) Talking headings in business reports talk about the content of the sections and reveal any conclusion presented in the sections.
A)True
B)False
Q2) Conclusions are inferences drawn from research findings, while recommendations are a writer's opinion of what action should be taken based on the conclusions.
A)True
B)False
Q3) An appendix contains supplementary information that supports the report but is not appropriate for inclusion in the report itself.
A)True
B)False
Q4) Which of the following is an accurate statement about proposals?
A)The qualification of personnel involved in a proposal is irrelevant.
B)The summary is always at the end of the proposal.
C)Page design features add to the effectiveness of the proposal.
D)Methodologies should be kept vague to protect trade secrets.
Q5) Describe the benefits of form reports.
Page 13
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Chapter 12: Designing and Delivering Business
Presentations
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Q1) _____ are defined as informal presentations prepared and presentedwith little time for planning and developing.
A)Extemporaneous presentations
B)Memorized presentations
C)Phonetic briefings
D)Oral briefings
Q2) Memorized speeches:
A)are planned, prepared, and rehearsed but not written in detail.
B)restrict natural body gestures and motions.
C)allow the speaker to interact with the audience and identify the audience's specific needs.
D)are frightening to many people because the speaker is called on without prior notice.
Q3) Distance deliveryformats are appropriate for presentations that coverhighly sensitive or confidential issues.
A)True
B)False
Q4) Discuss in detail the techniques to ensure the audience understands yourpoint and reinforces it.
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Chapter 13: Preparing Resumes and Application Messages
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Q1) Providing Evidence of SkillsJobs go to those who show that the skills and abilities they possess meet the needs of a company. Adequate details and support provide concrete evidence of skills. Revise the following statements to provide evidence of qualifications through concrete, specific details that show, not just tell,the audience about the skills. Invent additional details as needed.
a. I have good problem-solving skills.
b. I am a leader who cares about those I lead and can train and manage those I supervise.
c. I served as treasurer in my fraternity and showed organizational and leadership skills.
Q2) Once you have presented your qualifications andreferred to your enclosed résumé, do not request the receiver to extend an invitation for aninterview. A)True B)False
Q3) Discuss the guidelines that need to be followed to prepare an electronic résumé that can be scanned accurately.
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Chapter 14: Interviewing for a Job and Preparing
Employment Messages
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Q1) In which of the following types of interviews does an interviewer follow a predetermined agenda, including a series of questions and statements designed to elicit necessary informationand reactions from the interviewee?
A)Unstructured interview
B)Stress interview
C)Structured interview
D)Group interview
Q2) If an interviewer calls you by yourfirst name, use the interviewer's first name unless specifically invited to do otherwise.
A)True
B)False
Q3) The STAR method (Situation or Task/Action/Result)refers to a:
A)consistent format for writing a letter of recommendation.
B)consistent format to help a job applicant answer open-ended questions.
C)method used to evaluate the long-term and short-term goals of a job applicant.
D)method used in researching positions that are of interest to people looking for a job.
Q4) What are follow-up messages
Q5) List five types of employment interviews and describe when each would be used.
Page 16
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