Corporate Communication
Final Exam
Course Introduction
Corporate Communication explores the principles, strategies, and practices involved in managing communication within and between organizations. The course covers topics such as internal communication, external stakeholder engagement, crisis communication, corporate branding, and reputation management. Students learn how to craft effective messages, utilize various communication channels, and address ethical considerations to build trust and support organizational objectives. Through case studies and practical exercises, students develop skills to manage corporate image and navigate communication challenges in a dynamic business environment.
Recommended Textbook
Excellence in Business Communication 4th Canadian Edition by John V. Thill
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18 Chapters
1541 Verified Questions
1541 Flashcards
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Chapter 1: Achieving Success Through Effective Business
Communication
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98 Verified Questions
98 Flashcards
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Sample Questions
Q1) Briefly explain the difference between an ethical dilemma and an ethical lapse.
Answer: You face an ethical dilemma when you must choose between two or more conflicting alternatives that both seem valid and ethical.An ethical lapse,on the other hand,occurs when you make a choice that is clearly unethical and or illegal.An ethical dilemma can lead to an ethical lapse,but doesn't necessarily do so.
Q2) To make your messages more effective __________________
A) send fewer of them.
B) mark all your messages with HIGH PRIORITY.
C) send messages frequently.
D) include as much detail as possible, even if it is not immediately needed.
Answer: A
Q3) A flatter organizational structure ___________________
A) decreases the chance of misunderstandings occurring.
B) increases costs and reduces productivity.
C) can reduce profit.
D) creates more opportunities in middle management.
Answer: A
Q4) After getting a message,a receiver responds by giving the sender __________.
Answer: feedback
Page 3
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Chapter 2: Communicating in Teams and Mastering
Listening and Nonverbal Communication
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104 Verified Questions
104 Flashcards
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Sample Questions
Q1) If you are listening mainly to understand the speaker's needs and wants,you are engaging in ______________
A) content listening.
B) critical listening.
C) empathic or active listening.
D) sustained listening.
Answer: C
Q2) In the phenomenon of groupthink,the team may arrive at poor-quality decisions and even act unethically.
A)True
B)False
Answer: True
Q3) Successful collaboration requires a number of steps,from selecting the right partners and agreeing on project goals to ___________________________
A) establishing clear processes and avoiding writing as a group.
B) setting timelines and meeting at the same location.
C) making sure all members speak more than one language.
D) creating agendas and controlling creativity.
Answer: A
Page 4
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Chapter 3: Communicating Interculturally
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Sample Questions
Q1) Stereotyping ________________
A) is never a good practice.
B) can be useful in the early stages of learning about a culture.
C) lets you deal with individuals as they really are.
D) is often the result of thorough, specific, and accurate evidence.
Answer: B
Q2) A company's cultural diversity affects how its business messages are conceived,composed,delivered,received,and interpreted.
A)True
B)False
Answer: True
Q3) In international business correspondence,you should __________ your approach,style,and tone to meet their expectations.
Answer: adapt/ modify,change
Q4) Canadian and U.S.workers typically prefer an open and direct communication style. A)True
B)False
Answer: True
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Chapter 4: Planning Business Messages
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Sample Questions
Q1) Face-to-face communication is the richest medium.
A)True
B)False
Q2) It is better to use the indirect approach if your audience will ___________
A) have a positive reaction.
B) be neutral about what you have to say.
C) be displeased by what you have to say.
D) be above you in the hierarchy.
Q3) When you know your audience will be receptive to your message,use a direct approach.
A)True
B)False
Q4) Routine messages call for the direct approach.
A)True
B)False
Q5) List at least three helpful questions to ask in evaluating the purpose of a message.
Q6) Electronic written media have largely replaced traditional written media in many companies. Explain.
Q7) Messages can be unethical if important information is __________.
Page 6
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Chapter 5: Writing Business Messages
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Sample Questions
Q1) Which of the following is a compound sentence?
A) "David is a good worker, and he deserves a raise."
B) "Because David is a good worker, he deserves a raise."
C) "David, a good worker, deserves a raise."
D) "Having been a good worker, David will no doubt receive a raise."
Q2) When someone makes a mistake,you should avoid dwelling on his or her failure and instead focus on how the person can improve.
A)True
B)False
Q3) When you communicate with people outside your organization,you need to be sure to project the right __________ for your company.
Q4) Define bias-free language.
Q5) Using the passive voice makes sense when ??______________
A) you want to be diplomatic in pointing out a problem or error.
B) you want your sentence to be easier to understand.
C) you need to make your sentences shorter.
D) you want to emphasize the subject.
Q6) List three situations in which the passive voice can help you demonstrate the "you" attitude.
Page 7
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Chapter 6: Completing Business Messages
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Sample Questions
Q1) In the first phase of editing,you should pay particular attention to the __________ and __________ of the message.
Q2) Describe what is meant by,"For effective design,pay attention to: consistency,balance,restraint,and detail."
Q3) Which of the following sentences contains a camouflaged verb?
A) "Some do; others don't."
B) "She is a marketing manager but also serves as ad manager."
C) "It is John's recommendation that she be hired."
D) "He slowly, deliberately added the numbers."
Q4) You should not centre text paragraphs because it "darkens" you message's appearance.
A)True
B)False
Q5) Using company document templates ensures a consistent look and feel for all print and online company documents)
A)True
B)False
Q6) Space on a page that is free of text or artwork is called __________ space.
Q7) Conclusions should accomplish what two tasks?
Page 8
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Chapter 7: Crafting Messages for Electronic Media
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Sample Questions
Q1) One of the greatest drawbacks of using podcasts in business is the
A) costly, specialized equipment you'll need to purchase regardless of the production quality you want.
B) increased difficulty of editing your material.
C) challenge of scanning back and forth to find specific parts of the message.
D) all of the above.
Q2) One advantage of blogging for business is that it makes it so easy to stand out from the crowd.
A)True
B)False
Q3) "Spim" is the term used to describe the IM version of email spam.
A)True
B)False
Q4) If you receive criticism from readers based on a business blog,_____________
A) your should respond openly and honestly.
B) ignore it unless the critic is incorrect.
C) post it, and follow with a blog entry to show your audience that it will not be tolerated.
D) do not acknowledge it publicly, since doing so will reduce your credibility.
Q5) Explain how to apply the three-step writing process to instant messages.
Page 9
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Chapter 8: Writing Routine and Positive Messages
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Sample Questions
Q1) In the past,news releases were ______________
A) typed on regular company letterhead.
B) written as blogs.
C) crafted in a way to provide information to reporters.
D) offered directly to the public.
Q2) If the middle section of your request letter contains a series of questions,the most important question is saved for last.
A)True
B)False
Q3) If you request a recommendation from a person you haven't had contact with recently,you should _____________
A) use the opening of your letter to refresh the person's memory.
B) enclose a stamped, pre-addressed envelope.
C) use the persuasive approach.
D) use the bad-news approach.
Q4) When making direct requests,you avoid such softening words and phrases as "please" and "I would appreciate."
A)True
B)False
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Chapter 9: Writing Negative Messages
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Sample Questions
Q1) Before sending out an email regarding delays in an important construction project,you decide to take another look at your subject line.It reads,"Unfortunate delays in construction schedule." Rewrite the subject line to make it more neutral.
Q2) When refusing requests for recommendation letters _____________
A) maintain goodwill by using a conversational tone.
B) suggest an alternate avenue of assistance.
C) be as direct as possible.
D) point out the reasons for your refusal.
Q3) When using the indirect plan for a bad-news message,you present the reasons for your decision before revealing the bad news itself.
A)True
B)False
Q4) Always use the direct plan when denying a request for information.
A)True
B)False
Q5) You should use the indirect plan if you want to present an image of firmness and strength.
A)True
B)False
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Chapter 10: Writing Persuasive Messages
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Sample Questions
Q1) __________refers to information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.
Q2) Describe several ways you can de-emphasize price in sales letters.
Q3) Your consideration of audience needs is more than ethical; it's the proper use of persuasion.
A)True
B)False
Q4) Which of the following would be the best wording in a sales letter?
A) "The NuForm desk chair is so comfortable that you won't want to go home from work."
B) "The NuForm desk chair is designed to give your lower back the ultimate in support and to relieve pressure on your legs as well."
C) "The NuForm desk chair supports your lower back and relieves pressure on your legs."
D) "The incredibly handsome NuForm desk chair is functional as well as impressive; it provides a great deal of lower back support."
Q5) __________ are the particular advantages that readers will realize from the features of a product or idea.
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Chapter 11: Planning Reports and Proposals
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Sample Questions
Q1) If sales for the first six months of the year were $24,000,$20,000,$23,000,$20,000,$19,000,and $21,000,the mean for the six months would be $20,000.
A)True
B)False
Q2) Describe several benefits and one potential drawback of organizing business reports using the direct approach.
Q3) Start with primary research for your project; it will give you a grounding in the area,and it can save considerable time and money for the overall assignment.
A)True
B)False
Q4) Briefly explain problem factoring.
Q5) Interim progress reports to clients are rarely needed.
A)True
B)False
Q6) Analytical reports are primarily intended to educate readers.
A)True
B)False
Q7) Describe the basic function of internal proposals.
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Chapter 12: Writing Reports and Proposals
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Sample Questions
Q1) A(n)__________ is a type of visual aid that includes vertical columns and horizontal rows.
Q2) Nothing is better for showing the composition of a whole than a(n)__________ chart.
Q3) __________ charts are a form of line chart with a cumulative effect; all the lines add up to the top line.
Q4) When preparing a pie chart,you ______________
A) limit the number of slices to no more than three.
B) place the largest segment at the 12 o'clock position.
C) arrange wedges of decreasing importance in a counterclockwise direction.
D) do all of the above.
Q5) A surface chart is a type of bar chart in which the bars are represented by symbols. A)True
B)False
Q6) Previews and reviews are NOT effective types of transitions. A)True
B)False
Q7) What are the three main sections of a business report?
Q8) When writing a business report,how can you make your tone less formal?
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Chapter 13: Completing Reports and Proposals
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Sample Questions
Q1) Proofreading the textual part of your report is
A) more important than proofreading other types of documents because reports usually have more typographical errors.
B) usually quick because the visual aids in reports don't usually need proofing.
C) essentially the same as proofreading any business message.
D) is not necessary because word-processors catch grammar and spelling errors.
Q2) An introduction is never longer than a paragraph or two.
A)True
B)False
Q3) A synopsis or executive summary is less useful in a formal proposal than in other types of formal reports.
A)True
B)False
Q4) A(n)__________ contains materials that are too lengthy or too bulky to include in the main body of a report.
Q5) The "Summary" of a report is another name for the report's conclusions. A)True
B)False
Q6) A(n)__________ synopsis simply tells what the report is about.
Page 15
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Chapter 14: Designing and Delivering Oral and Online Presentations
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Sample Questions
Q1) In both formal and informal presentations ___________________
A) the indirect approach is never used.
B) organization is not important.
C) choose your words carefully.
D) speakers are separated from the audience by a lectern.
Q2) List 5 guidelines for creating effective slides.
Q3) Developing the main idea of a presentation by using a "you" attitude helps keep the audience's attention.
A)True
B)False
Q4) When concluding a speech,don't bore your audience by restating points you already made in the body of the speech.
A)True
B)False
Q5) A presentation outline performs a very different function from an outline for a written report.
A)True
B)False
Q6) A(n)____________ is a series of computerized slides.
Q7) For a large audience and an important event,your tone will be __________. Page 16
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Chapter 15: Building Careers and Writing Résumés
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Sample Questions
Q1) The type of people who find work in today's changing workplace are ___________
A) versatile.
B) life-long learners.
C) adaptable.
D) All of the above apply.
Q2) A successful résumé inspires a prospective employer to invite you to interview with the company.
A)True
B)False
Q3) List four specific things that you would include in an employment portfolio.
Q4) Your résumé emphasizes ___________
A) your work experience.
B) getting the job.
C) what you've accomplished.
D) your career objective.
Q5) To fit everything on one page,it's okay to sacrifice white space on your résumé.
A)True
B)False
Q6) What potential risk do some experts associate with including a career objective on your résumé?
Page 18
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Chapter 16: Applying and Interviewing for Employment
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Sample Questions
Q1) A job application letter follows the __________ organizational plan.
Q2) If you are a smoker and must go to a job interview __________________
A) ask the interviewer politely if you can smoke.
B) smoke only if the interviewer smokes.
C) refrain from smoking.
D) smoke just prior to the interview to calm yourself.
Q3) In the middle section of a job application letter,you
A) summarize your qualifications that are directly related to the job and provide specific evidence of job-related qualities.
B) give your entire work history, in case the employer doesn't read your résumé.
C) mention any ways in which you do not meet the job qualifications but point out that you are willing to learn.
D) do all of the above.
Q4) You are more likely to have a successful interview if you __________________
A) refrain from smiling.
B) maintain eye contact with the interviewer.
C) avoid using hand gestures.
D) do all of the above.
Q5) List the two functions of an application letter's final paragraph.
Q6) To accompany your résumé,you can prepare an individualized __________ letter.
Page 19
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Chapter 17: Format and Layout of Business Documents
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Sample Questions
Q1) A memo has a complimentary close and a signature.
A)True
B)False
Q2) When sending a memo to a long list of people,what notation should you use in the TO: position?
A) Everyone
B) See distribution list
C) 10 people
D) (leave it blank)
Q3) Canada Post scanning equipment can ______________
A) read both handwritten and typed addresses.
B) recognize both upper and lower case letters.
C) identify addresses in both official languages.
D) adhere to all of the above guidelines.
Q4) Email messages can act as memos but not as letters.
A)True
B)False
Q5) In business documents,dashes are typed as space,hyphen,space.
A)True
B)False
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Chapter 18: Documentation of Report Sources
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Sample Questions
Q1) With the MLA approach,you hold off compiling the Works Cited list until the rest of your report is completed.
A)True
B)False
Q2) The APA style is popular in the physical,natural,and social sciences.
A)True
B)False
Q3) According to the Chicago style for bibliographies,entries without an author name are listed first.
A)True
B)False
Q4) To document report sources in a test using APA style,insert the author's surname and the date of publication at the end of a statement.
A)True
B)False
Q5) Footnotes and endnotes are identical; the only difference between the two is their placement.
A)True
B)False
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