Corporate Communication
Final Exam
Course Introduction
Corporate Communication explores the strategies, tools, and practices organizations use to create, maintain, and enhance their image and relationships with internal and external stakeholders. The course covers essential topics such as branding, media relations, crisis management, internal communications, leadership communication, and corporate social responsibility. Students will examine real-world case studies and develop skills in writing press releases, preparing corporate presentations, and planning communication campaigns, with an emphasis on the role of digital media in modern corporate environments. The course prepares students to effectively manage communication challenges and contribute to organizational success in diverse business contexts.
Recommended Textbook
Business Communication Essentials 7th Edition by Courtland Bovee
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Page 2
Chapter 1: Understanding Business Communication in Todays Workplace
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Sample Questions
Q1) When increasing the diversity of a workforce,which of the following can increase the talent base of those with disabilities?
A)Assistive technologies
B)Mentoring
C)Stereotyping
D)Repetitive tasks
E)A code of conduct
Answer: A
Q2) Which of the following is true when formatting messages for mobile devices?
A)Messages should contain more graphics to aid in readability.
B)Messages should be short with several web links embedded in them.
C)Messages should be written in a traditional format to aid in understanding.
D)Messages should be based on location-aware technology.
E)Messages should be formatted differently to make reading easier on mobile devices.
Answer: E
Q3) Today,more email messages are opened on a mobile device than on PCs.
A)True
B)False
Answer: True
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Chapter 2: Collaboration, interpersonal Communication, and Business Etiquette
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Sample Questions
Q1) Describe how a content management system could be used effectively for groups who work in different locations.
Answer: Collaborating on website content often involves the use of a content management system,which organizes and controls website content and can include features that help team members' work together on webpages and other documents.These systems range from simple blogging systems on up to enterprise systems that manage web content across an entire corporation.Many systems include workflow features that control how pages or documents can be created,edited,and published.Teams and other work groups can also take advantage of a set of broader technologies often referred to as groupware or collaboration platforms.These technologies let people communicate,share files,review previous message threads,work on documents simultaneously,and connect using social networking tools.Mobile devices add another layer of options for collaborative writing and other communication projects,particularly when used with cloud computing.Today's mobile systems can do virtually everything that fixed-web collaboration systems can do,from writing on virtual whiteboards to sharing photos,videos,and other multimedia files.Mobility lets workers participate in online brainstorming sessions,seminars,and other formal or informal events from whatever location they happen to be in at the time.
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Page 4
Chapter 3: Planning Business Messages
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Sample Questions
Q1) When considering your audience,whose concerns should be addressed first?
A)Less influential members
B)Managers
C)Peers
D)The writer
E)Key decision makers
Answer: E
Q2) Which of the following creates a visual aid indicating the relationship between ideas?
A)Storyteller's tour
B)Questions and answer chain
C)Journalistic approach
D)Brainstorming
E)Mind mapping
Answer: E
Q3) Determining how to deliver a message takes place in the completing process.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Writing Business Messages
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Sample Questions
Q1) Which of the following sentences best displays the "you" attitude?
A)As soon as you tell us the size you want, we can ship your order.
B)What size do you need?
C)We can't process your order without knowing the size.
D)You didn't indicate a size so we can't process the order until you do.
E)Please fill out the enclosed card indicating color and size, and your order will ship immediately.
Q2) Discuss six methods a writer can use to create a conversational tone in a business message.
Q3) A statement on your behalf by someone who is accepted as an expert by the audience is called what?
A)Qualification
B)Image enhancement
C)Euphemism
D)Credential
E)Endorsement
Q4) Discuss why micro-rests are important when creating a document for a mobile device.
Q5) Identify and discuss several ways to build,maintain or repair credibility.
Q6) Discuss key elements to consider when organizing a coherent paragraph.
Page 6
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Chapter 5: Completing Business Messages
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Sample Questions
Q1) Which of the following will result in less effective proofreading?
A)Reading through the document quickly, several times
B)Blocking out distractions and read small amounts of material at a time
C)Allowing time to pass between finishing the writing of the document and proofreading the document
D)Double checking names, titles, dates, and numbers
E)Reading aloud
Q2) When working on revisions for someone else's work,what should happen to the writing style?
A)The writing style should reflect the person working on the revision.
B)The writing style should reflect the original writer.
C)The writing style should conform to the needs of the audience.
D)The writing style should be a new style that incorporates the styles of the original writer and the person making revisions.
E)The writing style should be dictated by the message in the document.
Q3) One way to improve the proofreading process is to proofread the writing after a period of time has passed since completing the writing process.
A)True
B)False
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Page 7
Chapter 6: Crafting Messages for Digital Channels
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Sample Questions
Q1) Telling readers where to find information on an unfamiliar system can be considered which of the following compositional modes?
A)Narrative
B)Reference materials
C)Summaries
D)Orientations
E)Conversations
Q2) Which of the following measures how effectively a company engages with online stakeholders?
A)Sentiment analysis
B)Cold calling
C)Brand socialization
D)Content marketing
E)Socialization
Q3) Explain how a community Q&A site can have lasting and long-term implications for an organization.
Q4) Curation tools are used to develop online portfolios on specific topics.
A)True
B)False
Q5) Apply the three-step writing process to instant messaging.
Page 8
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Chapter 7: Writing Routine and Positive Messages
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Sample Questions
Q1) What should be accomplished in the opening of a request for a recommendation?
A)The deadline for sending the letter should be mentioned.
B)The reader's memory of the relationship he/she had with the person referred should be triggered.
C)The full name and address of the person to whom the letter should be sent should be obvious.
D)An offer to pay for the service rendered should be included.
E)A neutral buffer statement or statements should be included.
Q2) When writing for a claim or adjustment,what should be included in the opening paragraph?
A)Specific explanations of the reason for the claim
B)An offering of supporting documentation such as receipts
C)A request for specific action
D)A statement of the problem
E)The remedy being sought
Q3) Details in a routine message should be written in the same tone as the opening.
A)True
B)False
Q4) Discuss and give examples of using routine messages to build goodwill.
Q5) Outline an effective strategy for writing routine replies and positive messages.
Page 9
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Chapter 8: Writing Negative Messages
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Sample Questions
Q1) When writing a negative message,wording should be as positive as possible.
A)True
B)False
Q2) To ensure the performance review is objective and well planned,which of the following steps should be taken?
A)Document performance issues as they happen.
B)Evaluate each employee based on their needs, skills and abilities.
C)Use a personal and sincere tone.
D)Focus on areas of weakness that need improvement.
E)Use the job description that best matches the performance level.
Q3) When attempting to rectify a situation and reach a reasonable solution,which of the following groups should be responded to?
A)Public affairs
B)Trolls
C)The misguided
D)Unhappy customers
E)Ragers
Q4) Identify four steps to take when responding to rumors and encountering negative information on social media.
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Chapter 9: Writing Persuasive Messages
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Sample Questions
Q1) Explaining your reasons and building interest before asking for a decision or action is an example of what?
A)An indirect approach to persuasive messages
B)An attempt to understand the psychographics of the audience
C)An attempt to understand what motivates the audience
D)A direct approach to persuasive messages
E)An attempt at audience analysis
Q2) Working from specific evidence to a general conclusion is an example of what?
A)Analogy
B)Induction
C)Circular reasoning
D)Deduction
E)Cause and effect
Q3) Which of the following allows the writer to borrow from something familiar to explain something unfamiliar?
A)Attention getting devices
B)Analogy
C)Circular reasoning
D)Cause and effect
E)Reinforcement
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Chapter 10: Understanding and Planning Reports and Proposals
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Sample Questions
Q1) Which of the following will help an organization solve a problem?
A)Market analysis reports
B)Due diligence reports
C)Failure analysis reports
D)Feasibility reports
E)Justification reports
Q2) Getting in-depth information straight from an expert,customer,or other interested party can be a great method for collecting primary information.
A)True
B)False
Q3) Identify and discuss issues to consider when selecting the channel and medium for a report or proposal.
Q4) A logical interpretation of facts and other information is called what?
A)Summary
B)Data manipulation
C)Conclusion
D)Paraphrasing
E)Recommendation
Page 12
Q5) Discuss strategies to conduct effective research needed to support your message.
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Chapter 11: Writing and Completing Reports and Proposals
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Q1) Which of the following would include a plan to describe how you will accomplish the work to be done?
A)Introduction to a report
B)Introduction to a proposal
C)Body of a report
D)Body of a proposal
E)Methods and approaches
Q2) When wanting to show trends over time,what type of visual aid would be most effective?
A)Pie chart
B)Table
C)Bar chart
D)Line chart
E)Surface chart
Q3) When digitally distributing a proposal,the file should be a Word file,unless otherwise requested.
A)True
B)False
Q4) Describe strategies to strengthen your argument when writing a proposal.
Q5) Describe how organizations benefit from data visualization tools.
13
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Chapter 12: Developing Oral and Online Presentations
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Sample Questions
Q1) Which of the following is not an advantage of practicing your presentation?
A)Practice boosts your confidence.
B)Practice helps ensure understanding by the audience.
C)Practices gives you a more professional demeanor.
D)Practice allows you to test your visual aids.
E)Practice allows you to test the equipment.
Q2) The first step in planning a presentation is what?
A)Analyzing the situation
B)Gathering information
C)Selecting the channel
D)Selecting the media
E)Organizing the information
Q3) When developing the presentation,which of the following allows you to show how ideas are related?
A)Transitional words
B)Lists
C)Headings
D)Design clues
E)Visual aids
Q4) Discuss the risks and rewards of using a backchannel during presentations.
Page 14
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Chapter 13: Building Careers and Writing Résumés
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Sample Questions
Q1) Which of the following résumé formats are likely to be incompatible with traditional applicant tracking systems and screening habits of recruiters?
A)PDF file résumés
B)Online résumés
C)Infographic résumés
D)Microsoft Word file résumés
E)Printed scannable résumés
Q2) An online résumé can replace a traditional résumé during an interview.
A)True
B)False
Q3) Discuss the importance of having a printed copy of a résumé for an interview,even if the application was made online.
Q4) Which of the following should not be included in the contact information section of your résumé?
A)Temporary address
B)Cell phone number
C)Land line number
D)Work email address
E)URL to a personal webpage or e-portfolio
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Chapter 14: Applying and Interviewing for Employment
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Sample Questions
Q1) Which of the following is generally not included in a letter of acceptance?
A)An acceptance of the position
B)A reminder of why other firms were interested in you
C)An expression of thanks
D)An identification of the job being accepted
E)Necessary details such as start date and salary
Q2) During the close of the interview,it would be appropriate to read off a list of potential questions you have prepared for the interviewer.
A)True
B)False
Q3) When sending a thank you note,what type of media is most acceptable?
A)PDF file
B)Hand written on quality stationary
C)Telephone
D)Email
E)Word attachment
Q4) Identify the purpose of each section of the application when using the AIDA approach to persuasive messages.
Q5) Discuss what employers look for during an interview.
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Chapter 15: Format and Layout of Business Documents
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Sample Questions
Q1) In business documents,abbreviations such as U.S.A.and M.B.A.must always contain periods.
A)True
B)False
Q2) When preparing a formal report that will be bound,leave at least a
A)uniform 2-inch margin on all sides.
B)2-inch margin at the top and bottom and a 1-inch margin on the sides.
C)1-inch margin on three sides and a 1 1/2-inch margin on the bound side.
D)uniform 1 1/2-inch margin on all sides.
Q3) A memo should always contain a complimentary close and a signature.
A)True
B)False
Q4) No.10 envelopes used in U.S.businesses measure 8 1/2 inches in length to accommodate standard letters.
A)True
B)False
Q5) In the simplified letter format,commas follow both the salutation and the complimentary close.
A)True
B)False
Page 17
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Chapter 16: Documentation of Report Sources
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Sample Questions
Q1) According to the MLA Style Manual,in the list of works cited, A)the date comes immediately after the author's name.
B)electronic sources are not included.
C)the titles of books and periodicals are put in quotation marks.
D)all the main words are capitalized in the titles of books and articles.
Q2) When citing journal articles using the APA style,
A)use quotation marks around the title.
B)capitalize only the first word of the title.
C)you do not need to include the volume number.
D)include only the first page of the article.
Q3) You should always use APA style for documentation in your reports,even if your employer or client normally uses a different form.
A)True
B)False
Q4) If you use unpublished materials,such as doctoral dissertations or public speeches,as information resources,you do not need to cite them in your report.
A)True
B)False
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Page 18
Chapter 17: Correction Symbols
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Q1) Which one of the following punctuation marks is used to separate a dependent clause at the beginning of a sentence from the rest of the sentence?
A)Semicolon
B)Colon
C)Comma
D)Dash
Q2) A comma splice is used to separate clauses.
A)True
B)False
Q3) "P" indicates the need for correct punctuation.
A)True
B)False
Q4) Words such as it is,there are,there is,this is,and these are should be avoided at the beginning of a sentence.
A)True
B)False
Q5) Longer sentences and transitional phrases will help eliminate choppy sentences. A)True
B)False
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