Corporate Communication Exam Solutions
Course Introduction
Corporate Communication explores the strategies, theories, and practices that organizations use to communicate effectively with internal and external stakeholders. The course covers topics such as corporate identity, reputation management, media relations, crisis communication, and digital communication in the corporate context. Students will analyze real-world case studies, develop communication plans, and learn how to craft coherent messages that align with organizational goals and values. The course aims to equip students with the skills necessary to manage communication challenges and enhance organizational success in an increasingly interconnected and dynamic business environment.
Recommended Textbook
Business Communication 4th Canadian Edition by Isobel Findlay
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13 Chapters
1187 Verified Questions
1187 Flashcards
Source URL: https://quizplus.com/study-set/2567
Page 2
Chapter 1: Communicating in a Changing Business World
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/51107
Sample Questions
Q1) Indicate the semantic category if any, for the following statement: "Most students enjoy the winter carnival."
A)Observation
B)Inference
C)Judgment
D)Opinion
Answer: B
Q2) Putting similar people or events into a single category, even though significant differences exist, is called _____.
Answer: stereotyping
Q3) _________ occurs when two people use the same symbol to mean different things.
Answer: Bypassing
Q4) Only upper management positions require high-level skills in reasoning and communicating.
A)True
B)False
Answer: False
Q5) Unnecessarily limiting the available options is called _____.
Answer: blindering
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Chapter 2: Adapting to Audiences
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Explain how reader benefits improve both the attitudes and the behaviours of the people you work with and write to.Discuss how reader benefits make it easier for you to accomplish your goals by being appealing to the reader.
Answer: Answers should discuss how people are most motivated to do their best when they believe they can succeed and when they want the rewards of success.Both intrinsic (positive motivation) and extrinsic (rewarded success) motivators are discussed and both are clearly reader benefits.
Q2) _____ are words that are not negative in themselves but become negative in context.
Answer: Hidden negatives
Q3) You should expect that both the secondary audience for a message and the watchdog audience may take action based on the message. A)True B)False
Answer: True
Q4) _____ is a non-sexist courtesy title for women.
Answer: "Ms"
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4
Chapter 3: Planning, Composing, and Revising
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/51105
Sample Questions
Q1) Which of the following sentences uses an active verb, rather than a passive verb?
A)The report will be finished before the meeting.
B)The report should be finished before work begins.
C)The report will explain the project details.
D)The report was submitted last week.
Answer: C
Q2) The process of drafting, getting feedback, revising, and getting more feedback is called _____.
Answer: cycling
Q3) Writers have the right to package their ideas as attractively as possible, even if that means omitting key information.
A)True
B)False
Answer: False
Q4) The word "you" is classified as __________ person. Answer: second
Q5) _____ means putting items in a series or list in the same grammatical structure. Answer: Parallelism or Parallel structure
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Chapter 4: Designing Documents, Slides, and Screens
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/51104
Sample Questions
Q1) Generally speaking, visuals are interchangeable.
A)True
B)False
Q2) What are some guidelines to bear in mind when choosing and formatting fonts in a document, and why are these guidelines important?
Q3) Headings and subheadings at any one level must all be parallel: all questions, for example, or all complete sentences.
A)True
B)False
Q4) Which of the following is NOT a characteristic of visual rhetoric?
A)It depends on internalized conventions and codes
B)Interpretations of it help form group identities
C)Conventional uses of it stifle innovation
D)It is shaped by social and cultural norms
Q5) How do "image" brochures differ from "information" brochures?
Q6) Photographs may come with copyright restrictions on the degree to which the photo can be altered.
A)True
B)False
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Chapter 5: Communicating Across Cultures
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/51103
Sample Questions
Q1) Which of the following is NOT a good strategy for communicating with aboriginal peoples?
A)Follow the lead and instructions of the aboriginal peoples involved in the exchange
B)Focus on the importance of the written word, in order to overcome any language barriers
C)Be sensitive to the importance of trust and relationship building
D)Understand that the aboriginal peoples involved may favor a leisurely approach to negotiations
Q2) _____ refers to the rising or falling inflection that tells you whether a group of words is a question or a statement, whether the speaker is uncertain or confident, whether a statement is sincere or sarcastic.
Q3) The term _________________________ denotes our conversational patterns and the meaning we give to them (for instance, the way we show interest, politeness, or appropriateness).
Q4) _____ is the emphasis given to one or more words in a sentence.
Q5) Shayna is going to pitch her insurance brokerage to the band leaders of a local Aboriginal community.What kind of business advice would you give her in order to help her succeed?
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Chapter 6: Working and Writing in Teams
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Teleconferencing, videoconferencing, Skype, instant messaging and electronic meetings have replaced the need for face-to-face meetings.
A)True
B)False
Q2) Identify three strategies that can help you avoid listening errors caused by inattention, and explain why they are useful.
Q3) Successful student teams appoint a leader who will make decisions on his/her own; this strategy supports success because it saves time and promotes efficiency.
A)True
B)False
Q4) Which of the following options is NOT a factor that you should consider when you plan a meeting?
A)Whether some participants will need to connect remotely
B)Deadlines that may reduce scheduling options
C)How well participants know each other
D)Whether the participants are suitably homogeneous
Q5) Explain how active listening facilitates communication.
Q6) _____ is the phase in which a team seeks consensus.
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Chapter 7: Routine Messages
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Research shows that when people have complaints that are quickly resolved, the majority will still buy from the same company; however, when people have problems but don't complain, only 9% will buy from the same company again.
A)True
B)False
Q2) Explain how to leave a strong voice-mail message.
Q3) Which of the following is NOT a purpose of a news release?
A)To explain a policy change that will affect existing customers
B)To complement a fact sheet that may serve as a backgrounder to a news event
C)To convince a journalist that a story is newsworthy
D)To announce a new business, product, or service
Q4) Which of the following should you NOT include in a voice-mail message?
A)A directive to call you back whenever the recipient is free
B)Your name and phone number
C)Enough information for your recipient to take any necessary action
D)A summary of the purpose of your message
Q5) Why is it a bad idea for an organization to release fake tweets?
Q6) How should congratulatory notes to someone of higher status than the writer be handled?
Q7) _____ are other documents that accompany a letter.
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Chapter 8: Negative Messages
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) For memos, the context of communication is crucial.List three factors that influence the reader's reaction.
Q2) List three ways you want the reader to feel when s/he reads a negative message, and explain how these feelings contribute to goodwill.
Q3) Which of the following options describes the BEST format for a negative memo that you need to send to your superior?
A)Recommend a solution; describe the problem; provide background; describe options for fixing the problem.
B)Start with a buffer; describe the problem; describe options for fixing the problem; recommend a solution.
C)Start with a buffer; describe the problem; present an alternative or compromise; ask for input or action.
D)Describe the problem; provide background; describe options for fixing the problem; recommend a solution.
Q4) Identify three primary purposes of negative messages, and explain their importance.
Q5) The implied attitude of the author toward the reader and the subject is called
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Chapter 9: Persuasive and Sales Messages
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92 Verified Questions
92 Flashcards
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Sample Questions
Q1) Which of the following is the BEST way to deal with an objection?
A)Eliminate it.
B)Don't mention it at and just focus on your own argument.
C)Show that the reader is being unreasonable.
D)Don't it until the last paragraph of the message, when the reader is already persuaded to see things your way.
Q2) The subject line of a persuasive e-mail request should make it clear that you're asking for something.
A)True
B)False
Q3) Research suggests that busy executives are most likely to pay attention to messages that evoke an emotional response.
A)True
B)False
Q4) Which of the following is the BEST way for small businesses to speed payments?
A)Threaten legal action.
B)Send at least 3 collection letters in quick succession.
C)Establish a personal relationship with customers.
D)Offer a repayment plan.
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Chapter 10: Planning, Researching, and Documenting Reports
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Question: "How often do you use the parking garages downtown?"
Answer: "Four times a week." Which of the following is a mirror question for this scenario?
A) "How many times do you use them in a month?"
B) "How much do you spend a week for parking there?"
C) "So you park there more than half the time, right?"
D) "Why do you park there so frequently? Is the cost good for you?"
Q2) Which of the following BEST describes what a Creative Commons license is?
A)It allows people to use the source freely, according to their needs.
B)It eliminates the need to cite sources that are covered by the license.
C)It reduces a set portion of the fees that users would otherwise have to pay under the Copyright Act.
D)It promotes sharing and innovation, with some rights still reserved.
Q3) A report that focuses on comparing alternatives or comparing the criteria used to choose among alternatives should use the _____________ organizational pattern.
Q4) _____ questions have a limited number of possible responses; _____ questions do not lock the subject into any sort of response.
Q5) What are the pros and cons of online surveys?
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Chapter 11: Writing Proposals and Reports
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) If you are not a regular employee at the organization for which you are writing a report, you should include a __________ of transmittal in your report.
Q2) Which of the following BEST introduces a visual?
A)Table 1
B)Here is Table 1
C)As is shown in Table 1 .......
D)As Table 1 shows .....
Q3) Organizations that issue RFPs are most likely to appreciate proposals that are unique and innovative, and restructure the suggestions in the RFP as needed.
A)True
B)False
Q4) Feasibility reports should always begin by recommending the best alternative. A)True
B)False
Q5) Stating your assumptions explicitly weakens the credibility of a report.
A)True
B)False
Q6) Explain how to write a strong trip report.
Q7) A _________ report evaluates two or more alternatives ad recommends one of them.
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Chapter 12: Making Oral Presentations
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The best anecdotes to use when starting a presentation are personal to you and illustrate the point of your talk.
A)True
B)False
Q2) How should you decide on the level of detail in a presentation visual? What should you do if your main points are extremely detailed (for example, they rely heavily on statistics)?
Q3) How should you handle what you think might be audience objections?
A)Don't plan to deal with them at all; focus on the strong points of your presentation.
B)Bring them up yourself in the body of your presentation, even if you're not sure your audience will think of them; this shows that you're thorough.
C)Save them for the question period, if you're not sure your audience will think of them.
D)Work the possible objections into an amusing anecdote, to defuse them.
Q4) A _____________ presentation starts with the past, moves to the present, and ends by looking ahead.
Q5) Explain how sales presentations usually function as interactive presentations.
Q6) Explain how to prepare for a group presentation.
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Page 14
Chapter 13: Employment Communications
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) If you're preparing a scannable résumé, you should leave out some information so that your cover letter has new material in it.
A)True
B)False
Q2) Which of the following is the BEST statement to include in a strong letter of recommendation?
A)Giulia worked here from Sept.3, 2005 to Oct.12, 2010.
B)Giulia is a capable, pleasant employee who manages her time well.
C)Giulia is, overall, a strong candidate, with several unimportant weaknesses.
D)Giulia acted as team leader on an important contract; she motivated and helped the team to submit a very detailed report that in turn netted our organization another $3 million contract.
Q3) How can you find out useful information about a potential employer? Make sure you discuss at least two ways.
Q4) How should you write the last paragraph of a job application letter?
Q5) _____ interviews are scheduled to learn about current openings in your field.
Q6) Your résumé cannot be more than one page; if it is, it will be unsuccessful.
A)True
B)False
Page 15
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