Corporate Communication Exam Review
Course Introduction
Corporate Communication explores the strategies and practices organizations use to effectively convey information, build stakeholder relationships, and manage their public image. The course covers internal and external communication, crisis management, corporate social responsibility, branding, and media relations. Students will analyze real-world case studies, develop communication plans, and gain practical skills to navigate the complex communication challenges faced by contemporary businesses, ensuring alignment between corporate goals and audience perceptions.
Recommended Textbook
Communicating for Results 10th Edition by Cheryl Hamilton
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14 Chapters
623 Verified Questions
623 Flashcards
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Chapter 1: The Communication Process
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43 Verified Questions
43 Flashcards
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Sample Questions
Q1) Decoding can be defined as
A) sending a message through a specific channel.
B) the process a receiver goes through in trying to interpret the exact meaning of a message.
C) the process of selecting a medium to carry the message.
D) the process a sender goes through in deciding how best to convey a message to the specific receiver.
Answer: B
Q2) Facebook provides its users with freedom to change the appearance of their profile page,thus making each users page unique.
A)True
B)False
Answer: False
Q3) When attempting to determine meaning,adults rely more heavily on the LANGUAGE code.
A)True
B)False
Answer: False
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Chapter 2: Communication in the Workplace
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44 Verified Questions
44 Flashcards
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Sample Questions
Q1) The number of employees a manager can effectively supervise is called
A) organizational structure.
B) chain of command.
C) division of labor.
D) span of control.
Answer: D
Q2) The central principle of this theory rests on the idea that the whole is more than the sum of its parts.
A) Transformational Model
B) Theory Y
C) Theory Z
D) Systems theory
Answer: D
Q3) A glut on the natural gas market,the unusually warm winter of 2011-12,and the economic downturn of 2008 all contributed to an INCREASE in natural gas prices,which caused Chesapeake Energy Corporation's share prices to drop 70%.
A)True
B)False
Answer: False
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Page 4
Chapter 3: Conflict, Culture, and Relationships
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48 Verified Questions
48 Flashcards
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Sample Questions
Q1) Which customer has probably researched the product,yet may appear overcritical of the product,service,or idea?
A) private
B) dominant
C) sociable
D) open
Answer: B
Q2) Give three characteristics of dominant communicators at their "best," and three characteristics at their "worst."
Answer: At their best, dominant communicators are confident, assertive, and persuasive. They are able to effectively convey their message and influence others with their strong communication skills.
At their worst, dominant communicators can be aggressive, intimidating, and dismissive. They may come across as overly controlling and unwilling to listen to others' perspectives, leading to communication breakdowns and conflict.
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Chapter 4: Effective Listening
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44 Verified Questions
44 Flashcards
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Sample Questions
Q1) Since people think faster than a speaker can talk,daydreaming can become a problem.Which of the following is recommended to overcome this listening problem?
A) Use the spare time to repeat key words in your mind.
B) Evaluate the quality of the speaker's delivery.
C) Use the spare time to write more detailed notes.
D) Repeat only the facts in your mind.
Q2) PSYCHOLOGICAL distractions are frustrating because they stem from a breakdown in the communication system that we use rather than from the listener's lack of effort.
A)True
B)False
Q3) A listener observes that the speaker is relying heavily on her notes and seems tense.He concludes that the speaker doesn't know her topic.The listener is engaged in which listening stage?
A) sensing
B) evaluating
C) interpreting
D) responding
Q4) List and briefly explain four of ten "bad listening habits."
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6
Chapter 5: Nonverbal Communication
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44 Verified Questions
44 Flashcards
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Sample Questions
Q1) From CULTURE TO CULTURE,nonverbal symbols and meanings are the same for all three cultural levels.
A)True
B)False
Q2) Briefly define each of the following and give an example of each: emblems,illustrators,regulators,and adaptors.
Q3) Suppose that you are trying to convey authority.Although all of the following factors would play a role,which would more quickly convey authority?
A) the texture of your suit
B) the color of your suit
C) the brand of your suit
D) the condition of your suit
Q4) The science of touch in nonverbal communication is referred to as A) proxemics.
B) haptics.
C) chronemics
D) kinesics
Q5) Briefly discuss the importance of the jacket to the business professional.
Q6) What is the meaning of "culture shock" and how can it be minimized?
Page 7
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Chapter 6: Overcoming Obstacles to Communication in the Electronic Age
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42 Flashcards
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Sample Questions
Q1) Dave Carroll posted "United Breaks Guitars" on YouTube and within six days more than ____viewers had listened to the video.
A) 1 million
B) 400,000
C) 2.4 million
D) 1.8 million
Q2) When giving instructions,one should remember to
A) avoid repetition.
B) use jargon and technical terms to make the instructions clear.
C) use a minimum number of words
D) all of the above.
Q3) BYPASSING can occur because people use different words but actually mean the same thing.
A)True
B)False
Q4) Discuss the positive and negative aspects of email,instant messages,and blogs in the workplace.
Q5) Reflect on an unresolved situation with a company you have had a negative experience.How could you use technology to resolve the situation
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Chapter 7: Basic Information for All Types of Interviews
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45 Verified Questions
45 Flashcards
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Sample Questions
Q1) In a group interview,interviewees should
A) always try to speak first so that they will be eager and participatory.
B) speak to the interviewer who asked the question.
C) make their answers direct and brief.
D) all of the above.
Q2) What can an interviewer do to help an establish a high level of rapport between interviewer and interviewee?
Q3) "I thought we might begin by discussing your resume in terms of your work experiences,interest,and educational background.Then we'll pause and give you an opportunity to ask some questions." This statement might be made by an interviewer in what part of the interview?
A) rapport
B) orientation
C) motivation
D) closing
Q4) The opening phase of an interview includes the following basic steps:
A) rapport, orientation, and motivation
B) rapport, discussion, and follow-up
C) greetings, discussion, and follow-up
D) introductions, rapport, and motivation
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Chapter 8: The Employment Interview
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48 Verified Questions
48 Flashcards
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Sample Questions
Q1) Research suggests that,when answering questions,successful job applicants
A) avoid use of technical jargon.
B) describe job weaknesses by apologizing for them.
C) use humor when appropriate.
D) brag about their personal accomplishments.
Q2) The questioning phase of the interview is the responsibility of
A) the interviewer.
B) the interviewee.
C) the interviewee primarily, but the interviewer partially.
D) the interviewer primarily, but the interviewee partially.
Q3) Explain what is meant by "networking" and how it benefits job applicants.
Q4) List the items included in a web resume (e-portfolio).
Q5) "Say,your address is in an interesting part of town; isn't that in a German area?"
A) Lawful
B) Unlawful
Q6) "To what professional organizations do you belong?"
A) Lawful
B) Unlawful
Q7) Discuss the four headings generally included in a scannable resume.
Page 10
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Chapter 9: Small Group Communication and Problem-Solving
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45 Verified Questions
45 Flashcards
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Sample Questions
Q1) "Should we encourage students to complete an Associate's Degree before transferring" DOES NOT fit the criteria for an effective problem solving question.
A)True
B)False
Q2) If the discussion topic involves value judgments and is likely to be emotional,it is best to establish criteria BEFORE listing alternatives.
A)True
B)False
Q3) To give all members a chance to participate and to minimize group pressure,the recommended method for generating ideas is
A) nominal group technique.
B) brainstorming.
C) panel.
D) roundtable discussion.
Q4) The key to the basic problem solving procedure is to LIST ALTERNATIVES.
A)True
B)False
Q5) Discuss (in order)the steps of the basic problem-solving procedure.
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Chapter 10: Participation and Leadership in Teams
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43 Verified Questions
43 Flashcards
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Sample Questions
Q1) Discuss the advantages and disadvantages of the democratic style of leadership as defined by the Three Dimension Theory and Situational Contigency Theory.
Q2) When you are the leader and you are dealing with a group member exhibiting dysfunctional behaviors,remember to A) seat the nonfunctional group member beside you. B) engage in direct eye contact with the individual.
C) ask, "Is that correct?" after summarizing his comments. D) all of the above.
Q3) Which of the following leaderships styles work best with a large group?
A) autocratic
B) democratic
C) laissez-faire
Q4) Yolanda has just been informed that she will be the group leader for a problem solving group scheduled to meet in two weeks.As a novice leader,the FUNCTION theory of leadership would be more helpful in preparing Yolanda for her task than the TRAIT theory.
A)True
B)False
Q5) How do the leader responsibilities differ from virtual to face-to-face meetings?
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Chapter 11: Informative Presentations
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) MEMORIZED speaking is the preferred delivery for most business speakers.
A)True
B)False
Q2) A question designed to make the audience think,and for which no answer is expected,is known as a(n)
A) rhetorical question.
B) paraphrase.
C) actual question.
D) thinking question.
Q3) Briefly discuss how blogs and tweets can be used as a part of the research process.
Q4) Explain the "topical" method of organizing a presentation and give an example to illustrate it.
Q5) About the Internet,you should know the following:
A) Libraries now have as much as 80% of their references and circulating collections available electronically.
B) Examples of commercial databases are Google, Dogpile, and Yahoo.
C) "Surfing the web" is an excellent way to prepare for your speech.
D) For searching as many sites as possible use a metasearch engine.
Q6) Briefly discuss some steps you can take while researching to avoid plagiarism.
Page 13
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Chapter 12: Verbal and Visual Supporting Materials
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47 Flashcards
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Sample Questions
Q1) A SANS SERIF typeface is recommended for titles or emphasis.
A)True
B)False
Q2) According to Sandberg,how much money do bad PowerPoint presentations cost companies in Wasted time?
A) $155 million
B) $177 million
C) $203 million
D) $252 million
Q3) A speaker supports a point by saying,"Relationships require the same care you give a garden.When the plants are dry you must water them.You must fertilize them if they are to grow.And you must prune or spray at the first sign of disease,lest it spread and kill the whole plant." This is an example of
A) an illustration.
B) a literal comparison
C) a figurative comparison.
D) an explanation.
Q4) Discuss the guidelines for electronic/multimedia presentations.
Q5) Explain how visual aids make a difference for audience recall.
14
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Chapter 13: Persuasive Presentations
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47 Flashcards
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Sample Questions
Q1) Which of the following methods for presenting evidence is most effective to those audiences within the organization?
A) Method 1: Assertion plus evidence plus source
B) Method 3: Assertion plus evidence plus source plus qualifications of source
C) Method 4: Assertion plus firsthand experience
D) Methods 1 and 4
E) Methods 3 and 4
Q2) In a recent board meeting,Mr.Brown was speaking on a new concept.He lost credibility by avoiding eye contact and shifting his eyes.What basic element of credibility did he forget?
A) trustworthiness
B) competency
C) dynamism
D) objectivity
Q3) Discuss the steps of Monroe's Motivated Sequence and explain which type of persuasive presentation it is best used for.
Q4) TRUSTWORTHINESS is the most important of the five elements of credibility.
A)True
B)False
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Chapter 14: Polishing Your Written Communication
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42 Verified Questions
42 Flashcards
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Sample Questions
Q1) A persuasive message does which of the following?
A) It uses an inductive pattern of reasoning.
B) It allows the audience to make up their minds on a solution.
C) It persuades by any means necessary.
D) It always shows the consequences of not following the recommendations.
Q2) Discuss the different tips used in writings to persuade.
Q3) Discuss the various parts of a persuasive report.
Q4) Discuss the format of a well written thank-you letter.
Q5) In writing resumes,it is often necessary to begin with a BRIEF qualifications summary. A)True B)False
Q6) According to Friedman and Currall's 2003 dispute-exacerbating model of email (DEME),to Minimize tone problems,we should
A) avoid short email messages.
B) use lengthy paragraphs.
C) include titles and bullets to simplify.
D) not remind readers of contact or groups held in common.
Q7) Discuss the four tools that will aid understanding in writing to inform.
Page 16
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