Corporate Communication Exam Review
Course Introduction
Corporate Communication explores the strategic management of communication processes within organizations and between an organization and its various stakeholders. The course covers key principles and practices involved in internal and external communications, including brand management, media relations, crisis communication, corporate social responsibility, and digital communication platforms. Students will develop skills in crafting effective messages, shaping corporate reputation, managing communication channels, and responding to communication challenges in a globalized business environment. Emphasis is placed on real-world case studies, ethical considerations, and the importance of aligning communication strategies with organizational goals.
Recommended Textbook
Business Communication Developing Leaders for a Networked World 3rd Edition by Peter Cardon
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Page 2
Chapter 1: Establishing Credibility
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Sample Questions
Q1) What type of company is required to have a code of ethics available to all employees?
A) all companies that employ more than 100 people
B) all companies that trade internationally
C) all companies that have more than a single owner
D) all companies that are publicly traded
E) all companies that make more than a million dollars
Answer: D
Q2) A study showed that the public speaking ability of business leaders is a key influence on employee engagement.
A)True
B)False
Answer: False
Q3) In the phrase stakeholder view,the word stakeholder refers to someone who owns a share of the business.
A)True
B)False
Answer: False
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Chapter 2: Interpersonal Communication and Emotional Intelligence
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Sample Questions
Q1) Which of the following is a domain of emotional intelligence?
A) shared meaning
B) sympathy
C) self-management
D) semantics
E) self-esteem
Answer: C
Q2) Nonverbal messages,such as posture,are most important when they convey a different emotion than the spoken message.
A)True
B)False
Answer: True
Q3) In the interpersonal communication process,communicators encode and send messages at the same time that they also receive and decode messages.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Team Communication and Difficult
Conversations
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Sample Questions
Q1) What do professionals identify as one of the most important characteristics of virtual teammates?
A) ability to make decisions quickly
B) willingness to share information
C) interest in new technology
D) strong leadership skills
E) public speaking experience
Answer: B
Q2) Ann's team completed the first draft of a group document and asked her to edit it carefully for grammar,punctuation,and spelling.The next day,the group decided to delete part of the document.Ann felt like her efforts were wasted.What did the team do wrong?
A) It did not establish a system for version control.
B) It did not agree on rules for overwriting one another's work.
C) It did not set up guidelines for using comments and track changes.
D) It did not choose a single person to do the final edit.
E) It did not choose an appropriate purpose for each round of revision.
Answer: E
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5
Chapter 4: Communicating Across Cultures
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Sample Questions
Q1) Which of the following correctly states a similarity between Russia and India?
A) Meeting times are relaxed and often start 10 to 15 minutes late in both countries.
B) Cricket is an appropriate topic of conversation in both countries.
C) Comparing Moscow and St.Petersburg is a taboo topic of conversation in both countries.
D) Gifting expensive gifts and gifting leather gifts are avoided in both countries.
E) Meetings are scheduled far in advance,and time is viewed flexibly in both countries.
Q2) Which of the following is a speech pattern that is most common among women than men?
A) being direct with subordinates
B) avoiding verbal opposition
C) refusing to share credit
D) saying more in meetings
E) demanding attention and praise
Q3) Explain generational differences in workplace culture.
Q4) Which cultural dimension changes most rapidly? Why?
Q5) What are the effects of ethnocentrism on cross-cultural relationships?
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Chapter 5: Creating Effective Business Messages
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Sample Questions
Q1) Readers are more likely to react positively to a message if the writer
A) uses current technology.
B) is clearly concerned about the issues discussed.
C) is a subordinate or an equal in the organization.
D) asks them to draw their own conclusions.
E) draws parallels to events in other industries.
Q2) Which of the following is most likely to show that the writer of a business message has concern for the audience?
A) relying heavily on the I-voice
B) presenting exaggerated facts to the audience
C) respecting the autonomy of the reader
D) presenting slanted facts to the audience
E) giving credit to any sources used
Q3) Liam,a recent college graduate,has taken an entry-level job at a playground equipment company.He notices that his colleagues don't seem to take him seriously.What advice would you give him about building his credibility?
Q4) Values of readers are likely to shift more often than their priorities.
A)True
B)False
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Chapter 6: Improving Readability With Style and Design
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Sample Questions
Q1) To create a more natural writing style and improve the ease of reading,a writer should use
A) passive verbs.
B) parallel language.
C) the passive voice.
D) figures of speech.
E) buzzwords.
Q2) List three ways of ensuring the completeness of business messages.
Q3) Dale has written a proposal for a new initiative.Which of the following will help him evaluate how his message will impact stakeholders?
A) doing a first pass of proofreading
B) applying the FAIR test
C) doing a second pass of proofreading
D) consulting the design department
E) using the AIM planning process
Q4) What techniques can a business writer use to make series and lists easier for readers to comprehend?
Q5) Discuss two ways of reducing the overall word count in business messages.Give specific examples of each.
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Chapter 7: E-Mail and Other Traditional Tools for Business Communication
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Q1) Polly needs to communicate with many people in her department.It is not necessary for everyone to receive the message at the same time.Which of the following is the best tool for Polly to use?
A) a videoconference
B) an email
C) a phone conversation
D) a conference call
E) a webinar
Q2) What does control refer to in choosing a communication channel? What do planning and permanence mean,and how are they related to control?
Q3) What advantage do landlines have over mobile phones?
A) email ability
B) texting ability
C) internet access
D) more reliable video
E) more reliable audio
Q4) You should turn off message alerts as they can be distracting.
A)True
B)False
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Chapter 8: Social Media for Business Communication
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Sample Questions
Q1) Firstcomers to a forum discussion are most likely to cause problems by
A) using strong,rigid language that does not foster discussion.
B) complaining or blaming others for the problems the team is having.
C) challenging the team's hard-earned consensus and damaging morale.
D) directing the discussion off topic and wasting valuable time.
E) stating their opinion but failing to take part as the conversation evolves.
Q2) Tamar posted the following message to a discussion forum at work: "Reggie,your late report cost us a shot at being team of the month." What communication rule did she violate?
A) Avoid leading posts.
B) Avoid ignoring competing points of view.
C) Avoid sarcasm.
D) Avoid off-topic points.
E) Avoid blaming.
Q3) What are some of the challenges associated with using a shared files platform?
Q4) Explain how you can make your online content more accessible.
Q5) Wikipedia is a Web 1.0 communication tool.
A)True
B)False
Q6) How should you use a dashboard on social software systems?
Page 10
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Chapter 9: Routine Business Messages
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Q1) Which of the following will help guarantee that your information is accurate and reliable?
A) using short sentences
B) including links
C) using special formatting,such as bullets
D) applying the FAIR test
E) front-loading your message
Q2) Why is efficiency one of the primary goals when sending routine messages?
A) Routine messages require in-depth analysis.
B) Routine messages contain elaborately detailed content.
C) The structure of routine messages is pyramid shaped.
D) The volume of routine messages is high.
E) Most professionals rarely write routine messages.
Q3) Typically,an announcement is broadcast to very few receivers.
A)True
B)False
Q4) Messages that provide directions and messages that set expectations both involve telling others what to do.
A)True
B)False
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Chapter 10: Persuasive Messages
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Q1) Sandy is writing a brochure to explain the benefits of buying produce from local farmers at the farmers' market rather than from chain grocery stores.Which of the following is most likely to make her brochure effective?
A) stories about local farm families who participate in the farmers' market
B) statistics about how much money is spent at farmers' markets nationally
C) statements to make people feel guilty about not supporting local farmers
D) information about how much fuel is saved by not shipping produce long distances
E) a lecture about how important it is to put money into the local economy
Q2) Internal and external persuasive messages contain many common elements.
A)True
B)False
Q3) Which of the following is an appropriate tone for persuasive messages?
A) positive
B) exaggerated
C) deceptive
D) authoritative
E) questioning
Q4) What are the benefits and drawbacks of mass sales messages?
Q5) Discuss the importance of reason and emotion in persuasive messages.
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Chapter 11: Bad-News Messages
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Q1) Damon needs to dismiss an employee for excessive absenteeism.How can he use the FAIR test to evaluate this message before delivering it?
Q2) Duane is preparing a negative performance review for Eric,an employee whose productivity is far below that of his fellow team members.Which of the following questions will help Duane determine if his draft review passes the "impacts" aspect of the FAIR test?
A) Are my motives clear,or will others perceive that I have a hidden agenda in giving Eric a negative review?
B) Is my perspective of Eric's performance influenced by defensiveness,favoritism,or some other bias?
C) Have I stated the message in a way that is respectful toward Eric?
D) Am I doing what I can to provide appropriate opportunities to Eric?
E) Is the rationale for this negative review based on sound facts and conclusions?
Q3) Delivering bad news without knowing the details tends to cause unnecessary anxiety among receivers.
A)True
B)False
Q4) How can tone,style,and design be used to deliver written bad news effectively?
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Page 13
Chapter 12: Research and Business Proposals and Planning for Business Proposals
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Sample Questions
Q1) A drawback of online databases is that they
A) are more expensive than primary research.
B) provide outdated information.
C) take time to navigate.
D) contain sparse business-related information.
E) are not found in university libraries.
Q2) Which of the following formatting methods increases the effectiveness of tables?
A) using a large number of grid lines
B) ensuring that each grid line serves a distinct purpose
C) presenting comparative data series horizontally rather than vertically
D) using grid lines on all borders
E) alternating background colors on rows
Q3) Industry publications tend to be characterized by a low level of
A) reliability.
B) relevance.
C) adaptability.
D) expertise.
E) biases.
Q4) What five criteria should you use to evaluate the data quality of secondary research sources? Explain each one.
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Chapter 13: Completing Business Proposals and Business Reports
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Q1) Which of the following statements about headings is true?
A) If a report contains a table of contents,headings are unnecessary.
B) At a minimum,you should include third-level headings.
C) All types of reports,except survey reports,should include headings.
D) Reports over five pages long are likely to require second-level headings.
E) Headings should be structural,not descriptive of content.
Q2) Which of the following statements about business reports is true?
A) Precision in most business reports is the result of using the right documentation system.
B) It is important to strike a balance between objectivity and positivity in a report.
C) A business report should always use as many bulleted or numbered lists as possible.
D) A title page should be used in a business report to preview the report's most important contents.
E) Preview statements help decision makers judge the quality of the data provided in business reports.
Q3) How can you avoid plagiarism on a documentwide level?
Q4) What are common elements of business proposals?
Q5) What role do headings and preview statements play in a report?
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Chapter 14: Planning Presentations
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Q1) Sarah has created a presentation to convince the executives at Sit Happens dog care,a regional chain of full service dog boutiques,to include behavioral training in employee interactions with canine clients.It hits every mark but one: it is difficult to visually distinguish key points from the rest of the slides.As a trusted colleague,which suggestion might you give her to improve her presentation for ease of processing?
A) She should have only sixty lines of text for every slide.
B) She should not keep a margin of white space as a border on every slide.
C) She should use 28-point fonts for titles and 18-point fonts for body text.
D) She should put key ideas in the middle of paragraphs in plain text.
E) She should use dark purple for the background and black for the text.
Q2) Which of the following is a guideline to follow while reviewing a presentation for effectiveness?
A) Make sure that your preview takes up the majority of your presentation time.
B) Put compelling pictures or simple charts on every slide.
C) Double-check every aspect of your supplementary materials.
D) Put all your information on the slides so you can just read them aloud.
E) Make sure that you start by telling the story of your company.
Q3) Explain the various approaches that facilitate ease of processing while designing slides.
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Page 16
Chapter 15: Delivering Presentations
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Sample Questions
Q1) How does a flexible approach help in delivering presentations? Explain with the help of an example.
Q2) In order to focus your presentation on people,you should
A) avoid using presentation software or other technology.
B) use a lot of I-statements.
C) include as many photographs as possible in your slides.
D) make individuals and groups the subject of your sentences.
E) stand where you will not be the center of attention.
Q3) Which of the following should you do to quickly manage your nervousness before a presentation?
A) Go for a strenuous physical workout right before the presentation.
B) Think of all the things that could go wrong in the presentation so you can prepare.
C) Take several deep breaths to alleviate your anxiety.
D) Drink a lot of caffeinated beverages so you will feel energized.
E) Review your notes and avoid making eye contact with audience members.
Q4) List some of the guidelines to make an electronic slide presentation effective.
Q5) When in doubt,the safest way to dress is low-level business casual.
A)True
B)False
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Chapter 16: Employment Communication
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Sample Questions
Q1) If you want to find a job that matches your long-term goals,you should send out a lot of applications as soon as you start the job-search process.
A)True
B)False
Q2) List at least three abilities and three attributes that you will bring to your next job search process.
Q3) When describing accomplishments and experiences in a résumé,begin statements with descriptive adjectives or adverbs.
A)True
B)False
Q4) Describe the first step in creating résumés and cover letters that will serve your long-term career interests.
Q5) During job interviews,telling stories about your successes can make you seem too arrogant to fit into the hiring organization.
A)True
B)False
Q6) As a job seeker,what are several steps you should take to analyze the needs of your potential employers?
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