Corporate Communication Exam Bank
Course Introduction
Corporate Communication examines the strategies and processes organizations use to manage and convey their messages both internally and externally. The course covers key principles of effective communication, including corporate branding, public relations, reputation management, crisis communication, media relations, and stakeholder engagement. Students learn to analyze audiences, develop coherent communication strategies, and utilize various traditional and digital platforms to support organizational objectives. Through case studies, practical exercises, and projects, students gain the skills necessary to navigate complex communication challenges in a corporate context and to contribute positively to an organizations public image and internal cohesion.
Recommended Textbook
Essentials of Business Communication 10th Edition by Mary
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Page 2
Ellen Guffey
Chapter 1: Communicating in the Digital Age Workplace
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Q1) Which of the following is a benefit of a diverse work environment?
A) Being better ability to create the products desired by consumers
B) Experiencing fewer discrimination lawsuits, fewer union clashes, and less government regulatory action
C) Improving employee relationships and increasing productivity
D) All are benefits of a diverse work environment.
Answer: D
Q2) According to Edward T. Hall, which spatial zone is the largest?
A) Intimate
B) Personal
C) Social
D) Public
Answer: D
Q3) Which of the following countries represents a high-context culture?
A) United States
B) Germany
C) Norway
D) Japan
Answer: D
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Chapter 2: Planning Business Messages
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Q1) Which of the following demonstrates effective business writing?
A) I'm ticked! Credit my account now!
B) Will you please credit my account for $125 due to the computer error on May 1.
C) You should credit my account.
D) Please get it right and credit my account for $125.
Answer: B
Q2) A business message should be long because quantity enhances quality.
A)True
B)False
Answer: False
Q3) _______________ is the transmission of information and meaning from a sender to a receiver.
Answer: communication
Q4) Adaptation is the process of
A) creating a message that suits the audience.
B) impressing your audience with high-level diction and long sentences.
C) sending feedback to the sender of a message.
D) proofreading and editing a written message.
Answer: A
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Chapter 3: Organizing and Drafting Business Messages
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Q1) Transitional expressions such as next, first, and finally are useful to show
A) cause and effect.
B) illustration.
C) comparison and contrast.
D) time association.
Answer: D
Q2) Many communication experts regard poor organization as the greatest failing of business writers.
A)True
B)False
Answer: True
Q3) Although mechanical means are occasionally appropriate to create emphasis, more often a writer achieves emphasis stylistically.
A)True
B)False
Answer: True
Q4) Nicola is collecting information for a business document she is writing. This collection process is called ____________________.
Answer: research
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Chapter 4: Revising Business Messages
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Q1) You can streamline your writing and make it more emphatic by using vivid adverbs such as very, extremely, and actually as often as possible.
A)True
B)False
Q2) The following sentence contains clear and precise wording: In some businesses they won't let you accumulate sick leave.
A)True
B)False
Q3) Words such as definitely, quite, actually, extremely, and totally are
A) adjectives that add a welcome degree of emotion to your writing.
B) adjectives that may be omitted because they are imprecise.
C) adverbs that should be used only sparingly in business writing.
D) adverbs that should be used as often as possible in business writing to show excitement and enthusiasm.
Q4) You should proofread every sentence of a document as soon as you write it. A)True
B)False
Q5) Expressions that repeat meaning or include unnecessary words are
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Chapter 5: Short Workplace Messages and Digital Media
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Q1) Businesses use social networking to
A) connect dispersed employees.
B) provide a forum for collaboration.
C) to solicit customer feedback when researching and developing products.
D) All answer choices demonstrate how businesses use social networks.
Q2) Podcasting has experienced large growth and has spread among various user groups online.
A)True
B)False
Q3) Jackson is sending an e-mail message about an important upcoming meeting. Which of the following represents the most effective subject line?
A) Urgent!
B) Our next staff meeting will be held on the 15th of August.
C) Please Attend Staff Meeting August 15
D) Please Read NOW
Q4) A(n) ____________________ is a digital audio or video file that can be downloaded to a computer or watched on a smartphone.
Q5) A ____________ is a website with journal entries on any imaginable topic usually written by one person.
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Chapter 6: Positive Messages
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Q1) Which of the following is the most effective opening sentence for a response message?
A) Your letter of June 23, in which you sought information about our corporate travel packages, has been referred to me for reply.
B) This is to inform you that we received your letter of June 23 seeking information about our corporate travel packages.
C) Yes, we can put together a corporate travel package that will meet your needs and fit your budget.
D) Thank you so much for your interest in our corporate travel packages.
Q2) In which of the following situations should you send a letter instead of an e-mail message?
A) You are planning a sales team meeting.
B) You are asking leading members of the community to contribute to a fundraising event to improve local parks.
C) You are inviting employees to the annual sales seminar.
D) You are reminding employees of Friday's divisional meetings.
Q3) In expressing thanks or responding to goodwill messages, ____________________ notes are most impressive.
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Chapter 7: Negative Messages
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Q1) Receivers are far more likely to accept negative news when you show that the decision was
A) fair.
B) impartial.
C) rational.
D) All answer choices are correct.
Q2) Every business will have unhappy customers at some point. If possible, the business should respond immediately and personally to these customers' problems.
A)True
B)False
Q3) The key to ethical communication lies in the motives of the sender.
A)True
B)False
Q4) All buffers should begin by complimenting the receiver.
A)True
B)False
Q5) A bad-news message using the indirect strategy begins with a ____________________, which is a neutral but meaningful statement that encourages the reader to continue reading.
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Chapter 8: Persuasive Messages
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Q1) To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.
A)True
B)False
Q2) Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?
A) If you can't be bothered with maintaining our equipment in good working order, how can I be confident that you care about your employees? I can't be bothered filing repeated repair requests either.
B) I have put up with a broken fax in Workroom 223 for three weeks, and I am just fed up with this waste of my time. Repair the fax or else!
C) Did you realize that Bill has still not fixed the fax in Workroom 223 despite the work request I completed two weeks ago? Make Bill fix it soon.
D) For the past two weeks, fax machine No. 223- 51 has been unavailable to complete essential business for 25 of our employees due to incomplete service. Please ensure our equipment is repaired by Friday.
Q3) You should motivate action in the ____________________ of a persuasive request.
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Chapter 9: Informal Reports
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Q1) When your reader may oppose your recommendation, you should begin the report by announcing the recommendation directly.
A)True
B)False
Q2) What kind of report condenses the primary ideas from a book, report, article, website, meeting, or convention?
A) Progress report
B) Justification/recommendation report
C) Summary
D) Analytical report
Q3) Feasibility reports are typically written for internal audiences.
A)True
B)False
Q4) You are writing a short informal report that will stay inside your organization. Which format would be most appropriate?
A) Letter format
B) Memo or e-mail format
C) Manuscript format
D) Preprinted form
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Chapter 10: Proposals and Formal Reports
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Q1) When government organizations or businesses have a specific need, they prepare a(n) ____________________, a document that specifies their requirements and solicits competitive bids from vendors.
Q2) Your boss asks you to write a formal report on the impact of smoking on employee healthcare costs. Like nearly every writer of a research project, you should begin your research by
A) reviewing secondary data in the library or on the Internet.
B) interviewing your colleagues to solicit their input and feelings.
C) preparing a questionnaire to distribute to your colleagues.
D) conducting a field experiment.
Q3) The most important section of a report to a reader is the conclusions and recommendations.
A)True
B)False
Q4) Report graphics should include a caption or title.
A)True
B)False
Q5) You should assume that all intellectual property is copyrighted.
A)True
B)False
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Chapter 11: Professionalism at Work: Business Etiquette, Ethics, Teamwork,
and Meetings
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Q1) Good manners and a businesslike, professional demeanor are among the top skills recruiters seek in applicants.
A)True
B)False
Q2) E-mail has made telephone use obsolete in the corporate world.
A)True
B)False
Q3) Which of the following statements about teams in today's business is most accurate?
A) Teams can be effective in solving problems and in developing new products.
B) Today's teams collaborate only face-to-face.
C) Effective soft skills are not necessary when collaborating in teams.
D) Teams are rarely used in today's business environment.
Q4) When the purpose of your meeting is to solve an intense problem, what is the recommended number of meeting participants?
A) Five or fewer
B) Ten or fewer
C) Thirty or fewer
D) An unlimited number of participants
Page 13
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Chapter 12: Business Presentations
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Q1) You should do all of the following in the introduction of a presentation except A) preview the main points of your presentation.
B) capture your listeners' attention and get them involved.
C) develop the main points with adequate explanation and details.
D) introduce yourself and establish your credibility.
Q2) When answering audience questions following a presentation, feel free to make up an answer if you don't know the answer.
A)True
B)False
Q3) Niccolo is nervous about his upcoming presentation. Which of these techniques will overcome his case of nerves and allow Niccolo to deliver a good presentation?
A) Hold his breath as long as he can to clear his head.
B) Tell the audience that he's nervous to get them to empathize with him.
C) Ignore any stumbles and keep going.
D) Avoid using visual aids.
Q4) ____________________ presentations use 3D to allow a speaker to focus on images to help the audience better understand and remember content, details, and relationships.
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Chapter 13: the Job Search and Resumes in the Digital Age
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Q1) Personal ____________________ involves deciding what makes you special and desirable in the job market.
Q2) References should be listed on a résumé.
A)True
B)False
Q3) Which of the following statements about personal data on a résumé is most accurate?
A) Résumés should include an individual's birth date, marital status, height, weight, national origin, health, disabilities, and religious affiliation.
B) Smart job seekers do not include hobbies or interests on their résumés because they know that recruiters cannot legally inquire about such information.
C) Résumés in the United States should omit personal data.
D) All answer choices reflect accurate statements about the inclusion of personal data on a résumé.
Q4) Another name for a video résumé is an infographic résumé.
A)True
B)False
Q5) The ________________ job market consists of jobs that are advertised or listed.
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Chapter 14: Interviewing and Following up
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Q1) If your résumé or application generates no response within a reasonable time, you should consider sending a short follow-up e-mail or letter to emphasize your qualifications or to add new information.
A)True
B)False
Q2) If an interviewer says Tell me about yourself, what is the best way to respond?
A) Present your brief biography as a chronology, beginning with when and where you were born.
B) Briefly discuss educational, professional, or business-related strengths.
C) To start the interview positively, provide a few humorous personal anecdotes.
D) Tell several success stories, making sure to fill at least ten minutes of interview time.
Q3) When answering interview questions, interject many verbal pauses to give yourself time to formulate appropriate answers.
A)True
B)False
Q4) Most employers contact job applicants by e-mail to set up interviews.
A)True
B)False
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Chapter 15: Correction Symbols and Proofreading Marks
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Q1) Please give consideration to our latest offer is an effectively written sentence for a business message.
A)True
B)False
Q2) Ethnocentrism is inherent in all cultures.
A)True
B)False
Q3) I am sending this message to let you know that Tuesday's meeting has been cancelled is a concise and direct message.
A)True
B)False
Q4) Revise the following sentence to demonstrate direct, concise language: This is to inform you that due to the fact that health care costs are rising, there is a new employee wellness program that will be offered starting on May 1.
Q5) List and describe \(\text {\underline{ two} }\) techniques to improve your chance of being understood when writing to someone from a different culture.
Q6) Revise the following sentence to avoid trite business phrases: Pursuant to your request, enclosed please find a copy of our current catalog.
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Chapter 16: Document Format Guide
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Sample Questions
Q1) Most businesses make adjustments promptly.
A)True
B)False
Q2) Rational appeals are associated with reason and intellect; whereas, emotional appeals relate to status, ego, and sensual feelings.
A)True
B)False
Q3) All of the following are goals for a business writer who must communicate bad news except to
A) project a professional image.
B) convey empathy and sensitivity.
C) be fair.
D) prove that the customer is wrong.
Q4) What is the best advice for you to follow when writing a persuasive claim message?
A) Suggest that you have been intentionally deceived by the company.
B) Provide a comprehensive chronology of all details of the claim.
C) Close the message with a clear statement of what you want done.
D) Include original documentation of invoices, shipping orders, warranties, or payments.
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Chapter 17: Documentation Formats
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Q1) Define success story as it is used in an interview and provide an example of a success story.
Q2) When answering interview questions, feel free to openly admit some weaknesses to show that you are human.
A)True
B)False
Q3) Because jobs are scarce and you must apply to many employers, you should prepare a generic résumé to send to every position you want.
A)True
B)False
Q4) A timetable for project completion is included in which section of an informal report?
A) Staffing
B) Authorization Request
C) Budget
D) Proposal
Q5) List and briefly describe\(\text {\underline{ two }}\) advantages of teams.
Q6) List \(\text {\underline{ two }}\) advantages of properly documenting research data.
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