Corporate Communication
Chapter Exam Questions
Course Introduction
Corporate Communication explores the strategies and practices organizations use to manage and improve their internal and external communications. The course covers the role of communication in shaping corporate identity, reputation, and culture, as well as the effective management of stakeholder relationships. Students examine key topics such as media relations, crisis communication, internal communication channels, and the role of digital platforms in contemporary business environments. Through case studies and practical assignments, learners develop the skills necessary to plan, execute, and evaluate communication campaigns that support organizational objectives and foster positive public perception.
Recommended Textbook
Business Communication Essentials 6th Edition by Courtland Bovee
14 Chapters
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Page 2
Chapter 1: Understanding Business Communication in Todays Workplace
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Q1) The social communication model is primarily defined by a broadcasting or publishing mindset.
A)True
B)False
Answer: False
Q2) Which of the following examples correctly illustrates the difference between what constitutes a communication medium and a communication channel?
A)A telephone is a medium, while a voice message is a channel.
B)A cell phone is a medium, while a text message is a channel.
C)A shipping company is a medium, while a printed report is a channel.
D)A podcast is a medium, while an intranet is a channel.
E)The Internet is a medium, while a Twitter tweet is a channel.
Answer: D
Q3) Effective business messages ________.
A)convey abstract ideas
B)provide practical information
C)are usually voluminous
D)do not attempt to influence the reader
E)are usually informal
Answer: B
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Chapter 2: Mastering Team Skills and Interpersonal Communication
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Sample Questions
Q1) An agenda is beneficial to all meetings.
A)True
B)False
Answer: True
Q2) Which of the following statements is an example of constructive criticism?
A)Your argument will be stronger if you rewrite the introduction to include more details about the event.
B)There were three factual errors in the document you sent. You have been very careless of late.
C)Your meaning is unclear, you should rework the document for more clarity.
D)Your method of organizing information is inappropriate for the subject.
E)You need to improve your style of writing, it is not suited to the topic.
Answer: A
Q3) Which of the following is good etiquette for online business communications?
A)using informal and nonstandard spelling, grammar, and punctuation
B)multitasking while using IM or other tools
C)always using the "reply all" function to reply to emails
D)using colleagues' personal pages to send business messages
E)assuming that what you type will be read by your boss or the security staff
Answer: E
Page 4
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Chapter 3: Planning Business Messages
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Q1) Which of the following approaches asks who,what,when,where,why,and how questions to distill major thoughts from unorganized information?
A)the storytelling approach
B)the journalistic approach
C)the brainstorming approach
D)the question-and-answer chain approach
E)the mind-mapping approach
Answer: B
Q2) ________ is a medium's ability to convey a message through more than one informational cue,facilitate feedback,and establish personal focus.
A)Media richness
B)Media versatility
C)Media synthesis
D)Media scalability
E)Media leanness
Answer: A
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Chapter 4: Writing Business Messages
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Q1) ________ sentences,usually the first one in the paragraph,give readers a summary of the general idea that will be covered in the rest of the paragraph.
A)Cause-and-effect
B)Transition
C)Topic
D)Support
E)Summary
Q2) Sarah needs to send out an email to all the clients of her firm.The content of the mail will remain the same; all that needs to be changed is the names and addresses of the recipients.Which of the following should Sarah use?
A)file merge
B)templates
C)style sheets
D)themes
E)mail merge
Q3) Autocompletion software is essentially the same thing as autocorrection software.
A)True
B)False
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6
Chapter 5: Completing Business Messages
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Q1) Isabel has written a long report on the current market situation.When reviewing her report,she finds that though the report is well-written,some words have been repeated often,and this makes it monotonous to read.Which of the following tools can help Isabel keep her writing fresh and interesting?
A)style checker
B)grammar checker
C)revision tracker
D)spell checker
E)thesaurus
Q2) The phrase "final outcome" is an example of a dangling modifier.
A)True
B)False
Q3) Which of the following is recommended for writing that is easier to read and understand?
A)camouflaged verbs
B)hedging
C)dangling modifiers
D)overly long sentences
E)parallelism
Q4) List and explain the four techniques for making documents more concise.
Page 7
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Chapter 6: Crafting Messages for Electronic Media
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Q1) ________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.
A)Free-writing
B)Mind-mapping
C)Critical path analysis
D)Transactional analysis
E)Sentiment analysis
Q2) ________ is the process of recording audio or video files and distributing them online.
A)Podcasting
B)Microblogging
C)Instant messaging
D)Text messaging
E)Opencasting
Q3) Messages on business-oriented blogs that are designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.
A)True
B)False
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Page 8
Chapter 7: Writing Routine and Positive Messages
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Q1) When writing recommendation letters you should ________.
A)always verify only the dates of employment and job titles
B)never collaborate with the former employee in developing the letter
C)never offer to provide a personal reference
D)omit all negative information
E)ask your human resource department to review the letter before you send it
Q2) When granting claims and requests for adjustment when your company is at fault,you should ________.
A)specifically assign blame to someone in your organization by name
B)take steps to repair the relationship
C)start from the assumption that the information the customer provided is incorrect
D)imply that the customer is at fault
E)avoid taking or assigning personal responsibility for setting matters straight
Q3) Routine replies and positive messages should close with ________.
A)a sincere apology for the trouble caused
B)an expression of appreciation or goodwill
C)a detailed explanation of the request
D)a mention of the consequences of non-compliance
E)information about the negative aspects of the request, if any
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Page 9
Chapter 8: Writing Negative Messages
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Sample Questions
Q1) The advantage of using the direct approach is that it ________.
A)allows the readers to reach the main idea of the message in less time
B)prepares readers for the bad news
C)is useful in limiting your responsibility
D)helps obscure the bad news
E)will divert attention from the problem
Q2) In most cases,when the direct approach to organize a negative message is used,the opening is followed by a(n)________.
A)statement that signals the negative news ahead
B)clear statement of the bad news
C)sincere apology
D)optimistic look toward the future
E)explanation of why the news is negative
Q3) The indirect approach to organize negative news messages should be used when
A)the reader's attention is needed
B)the audience prefers short messages
C)the situation is routine or minor
D)the bad news will come as a shock to the audience
E)the audience is expecting the news
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Chapter 9: Writing Persuasive Messages
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Q1) When your AIDA message uses the indirect approach and is delivered by memo or email,your subject line should ________.
A)be of a routine nature
B)reveal the main idea
C)be interesting
D)not be relevant to the main idea
E)be left blank
Q2) Which of the following is true about the use of emotional and logical appeals in persuasive messages?
A)A good persuasive business message should rely solely on logical appeals.
B)All persuasive appeals are either purely logical or purely emotional.
C)The use of emotional appeals in marketing and sales messages is unethical.
D)Using words such as freedom, success, and compassion calls on feelings and audience sympathies.
E)An emotional appeal uses analogies, inductive reasoning, and deductive reasoning.
Q3) Outline at least four legal aspects that must be considered when developing marketing and sales messages.
Q4) Describe the four steps of the AIDA model for persuasive messages.
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Page 11
Chapter 10: Understanding and Planning Reports and Proposals
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Q1) Internal proposals ________.
A)examine the financial aspects of a proposed decision studies events that happened in the past, with the hope of learning how to avoid similar failures in the future
B)assess the likelihood of success for new products or sales
C)convey information showing similarities and differences between two or more entities
D)request decisions from managers within the organization
E)request decisions from parties outside the organization
Q2) As a researcher,evaluating the sources of information carefully is vital because wrong information makes you lose credibility and taints your reputation.What points should you keep in mind while evaluating the validity of your information? If you quote information from a secondary research source such as Wikipedia and credit the source,would your information be considered credible? Explain your answer.
Q3) The yardstick approach is a common logical approach used when building your conclusion.In this approach,you use a number of criteria to decide which option to select from two or more possibilities.
A)True
B)False
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Page 12
Chapter 11: Writing and Completing Reports and Proposals
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Q1) Diagrams that contain enough visual and textual information to function as independent documents are sometimes called ________.
A)tag clouds
B)clusters
C)infographics
D)surface charts
E)histograms
Q2) Jane is a trainer at a publishing company and needs to illustrate the steps involved in the editorial stage of pre-production.Which of the following will be most effective here?
A)data visualization
B)histogram
C)surface chart
D)table
E)flowchart
Q3) Elements of authorization,such as "When,how,and by whom the report was authorized; who wrote it; and when it was submitted" should be a part of the body of the report.
A)True
B)False
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Chapter 12: Developing Oral and Online Presentations
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Q1) Ideas should be illustrated with visuals,which enliven the message,help the speaker connect with audience members,and help them remember the speaker's message more effectively.
A)True
B)False
Q2) If a presenter has thoroughly prepared for his presentation he should be able to effectively handle any kind of question that comes his way.Is this statement correct? Why or why not? How would dealing with the Q&A round of the interested but neutral audience differ from a worried audience?
Q3) Ronan is giving a presentation to convince the board of directors that they should build a new plant in Dallas to eliminate bottlenecks.He has "presenter's block" and needs help defining his main idea.Your suggestion to him would be to ________.
A)prepare a descriptive summary, so that the members get all the details
B)choose a delivery mode and practice presentation
C)prepare supporting visuals and speaking notes
D)define a purpose and develop a profile of the audience
E)compose a one-sentence summary that links his subject and purpose to his audience's frame of reference
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Page 14
Chapter 13: Building Careers and Writing Résumés
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Q1) Which of the following candidates should include a career summary in their résumé?
A)Derrick has just graduated from college and plans to continue a career in nonprofit fund raising, a job he has internship experience with since his freshman year.
B)In his short stint at the organization, Nathan was promoted two times.
C)As an experienced manager, Grover had grown with the company, managing double-digit annual growth in revenue and employees in his division.
D)After all these years as a junior assistant, Chris is finally relieved that he is a junior manager now.
E)After two year, Don is planning to make a transition from being an army man to a corporate executive.
Q2) A good place to start hosting e-portfolios is ________.
A)a professional portfolio creator site
B)a commercial scanning service site
C)your college's career center
D)a social networking site
E)Adobe's online service
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Chapter 14: Applying and Interviewing for Employment
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Q1) Kelly has scheduled her screening interview for tomorrow and she has requested the interviewer to conduct it over the phone.Since the interview is via telephone Kelly should
A)dress formally because it is still a formal meeting
B)work on her verbal and non-verbal skills
C)make sure that her answers are elaborate and detailed
D)schedule it for a time when she can be focused and free from interruptions
E)not bother to have her résumé with her, because the interviewer will not ask for it over the phone
Q2) The close of the interview is the final opportunity to emphasize your value to the organization and correct any misconceptions the interviewer might have.
A)True
B)False
Q3) In the selection round of interviews,your best approach is to ________.
A)stick to brief, yes or no answers
B)relate your training and experience to the organization's needs
C)inquire about salary and benefits
D)identify top candidates and underplay their skills
E)inquire about benefits and bonus
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Page 16