Contemporary Media Issues
Textbook Exam Questions
Course Introduction
This course examines the current challenges, trends, and debates shaping the media landscape in the digital age. Students will explore topics such as media ethics, misinformation and fake news, media ownership and concentration, the role of social media in society, privacy concerns, representation and diversity, and the impact of technology on journalism and communication. Emphasis is placed on critical analysis and understanding of how contemporary issues affect media production, distribution, and consumption both locally and globally.
Recommended Textbook
The Media of Mass Communication 6th Canadian Edition by John Vivian
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Chapter 1: Mass Media Literacy
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Q1) Harold Innis is famous for saying "the medium is the message."
A)True
B)False
Answer: False
Q2) The Ball State researchers found that roughly _________________of the time people spend with mass media involves media multi-tasking.
Answer: one-third
Q3) Harold Innis claimed that social organization was influenced by the media used.
A)True
B)False
Answer: True
Q4) Ben Bagdikian is an opponent of convergence.
A)True
B)False
Answer: True
Q5) Most of our media exposure is visible and deliberate.
A)True
B)False
Answer: False
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Chapter 2: Mass Media Technology
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Sample Questions
Q1) In linear communication,the message goes from
A) the sender to the receiver.
B) the sender to many receivers.
C) many senders to the receiver.
D) many senders to many receivers.
E) many senders to no receivers.
Answer: A
Q2) The models of mass communication presented in this text are very good at explaining the complexities of media systems.
A)True
B)False
Answer: False
Q3) Gatekeepers,a technologically based medium,regulators,and amplification are all parts of the _________________.
Answer: concentric circle model
Q4) Like movies,the earliest televisions used chemical rather than electronic screens.
A)True
B)False
Answer: False
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Chapter 3: Entertainment
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Sample Questions
Q1) Which term describes the distinctive style of black music that took form in the 1930s?
A) Rhythm and blues
B) Free-slave music
C) Hillbilly music
D) African music
E) Rockabilly
Answer: A
Q2) Who has been described as "a white man who had the Negro sound and the Negro feel"?
A) B. B. King
B) Joe Hill Louis
C) Jackie Brenston
D) Sam Phillips
E) Elvis Presley
Answer: E
Q3) Mass media are mere conduits for entertainment.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Print
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Q1) The government has helped to foster the growth and development of Canadian magazines because Canadian magazines are at a disadvantage when competing with
Q2) Sponsored magazines and trade journals outnumber consumer magazines about 10 to 1.
A)True
B)False
Q3) In 2010,the Canada Periodical Fund (CPF)was introduced to help Canadian magazine publishers and nondaily newspapers be innovative when creating and distributing content.
A)True
B)False
Q4) How are newspapers offsetting the inroads made by television?
A) Afternoon editions
B) Longer articles
C) More focus on international events
D) More coverage of sports
E) Use of more colour and aesthetics
Q5) Discuss some of the innovations in journalism,advertising,and circulation undertaken by magazines.
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Chapter 5: Sound Recording
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Q1) Do you agree with Alan Cross that the days of Cancon as an industrial and cultural strategy might be over? Explain why or why not.
Q2) According to the Canadian Recording Industry Association (CRIA),what was the value of music sales in Canada in 2007?
A) $125 million
B) $439 million
C) $650 million
D) $900 million
E) $1.8 billion
Q3) On Bob Mersereau's list of The Top 100 Canadian Albums,which album tops the list?
A) Harvest, Neil Young
B) Blue, Joni Mitchell
C) After the Gold Rush, Neil Young
D) Music from Big Pink, The Band
E) Fully Completely, The Tragically Hip
Q4) iTunes was the first online file sharing software.
A)True
B)False
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Chapter 8: Picturesradio
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Q1) Marshall McLuhan referred to radio as a visual medium.
A)True
B)False
Q2) Which audience does CBC Radio Three target?
A) Boomers
B) Ethnic listeners
C) Younger listeners
D) Children
E) Seniors
Q3) Podcasting has the potential to make everybody a disc jockey.
A)True
B)False
Q4) In Canada,most radio stations are small and independently owned.
A)True
B)False
Q5) Sounds or sound effects on the radio are __________________ signs.
Q6) Radio is the only mass medium that is not ubiquitous.
A)True
B)False
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Q7) Gordon McLendon is considered the father of __________________ radio.
Chapter 8: Motion Pictures
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Q1) There are no similarities between French- and English-Canadian movies.
A)True
B)False
Q2) The structure of the U.S.movie industry is rooted in the
A) docu-ganda method.
B) documentary format.
C) Hollywood model.
D) studio system.
E) NFB regulations.
Q3) Which is the largest-grossing Canadian film of all time?
A) Porky's
B) Nanook of the North
C) Evangeline
D) Mon Oncle Antoine
E) Scanners
Q4) A movie that is a great commercial success is called __________________.
Q5) Canada is most known for making very successful dramatic films.
A)True
B)False
Q6) What are some of the exhibition shifts that have occurred in the movie industry?
Page 9
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Chapter 8: Television
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Q1) The television viewing audience is becoming empowered.
A)True
B)False
Q2) What was created by an act of Parliament in 1936?
A) NFB
B) CBC
C) CTV
D) CRTC
E) CCFT
Q3) Television creates only long-term effects.
A)True
B)False
Q4) Canada's first television network was publicly owned.
A)True
B)False
Q5) Television officially arrived in Canada in __________________.
Q6) __________________ allows audience control of time for viewing a chosen program.
Q7) What social and technological factors are influencing television? How are the traditional networks responding to these changes?
Q8) __________________ is Canada's public television broadcaster. Page 10
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Chapter 9: The Internet
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Q1) What is HTTP?
A) A system for receiving information
B) The first search engine
C) A system for transmitting information
D) A code that allows computers to talk to each other
E) An address assigned to a page on the internet
Q2) Which mass medium has democratized mass communication?
A) Magazines
B) Newspapers
C) Radio
D) Television
E) Internet
Q3) Which term refers to the socioeconomic distinction between those who can afford internet access and those who cannot?
A) Wi-Fi
B) Freedom of access
C) Digital divide
D) Web access
E) Portal equality
Q4) The fundamental network that carries messages is the __________________.
Page 12
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Chapter 10: News
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Q1) Which is not a newspaper tradition from the penny press period that remains today?
A) Inverted pyramid story structures
B) General audience appeal
C) Orientation to covering events
D) Commitment to social improvement
E) Greater government control
Q2) Which is not one of the primary values that Herbert Gans observed in North American journalists?
A) Urban focus
B) Ethnocentrism
C) Commitment to democracy and capitalism
D) Moderate individualism
E) Social order
Q3) Newspaper circulation has been slipping.
A)True
B)False
Q4) A __________________ is a person who decides whether to shorten,drop,or change a story en route to the mass audience.
Q5) The initial issue of the partisan period was the __________________.
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Chapter 11: Public Relations
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Q1) When a company communicates with customers and suppliers,it is engaging in A) image relations.
B) consumer relations.
C) media relations.
D) internal public relations.
E) external public relations.
Q2) The Tylenol crisis is a classic example in public relations annals of how to deal with a situation.
A)True
B)False
Q3) CPRS is the Canadian Public Relations Society.
A)True
B)False
Q4) Filing a complaint against a news organization for unfair coverage is an example of A) proactive media relations.
B) crisis management.
C) retaliatory advertising.
D) ambivalent media relations.
E) adversarial public relations.
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Chapter 12: Advertising
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Sample Questions
Q1) __________________ was a store-brand pioneer.
Q2) How are advertising agencies compensated under an equity contract?
A) In cash
B) With shares of stock
C) With goods and services
D) With a flat fee
E) With a percentage of time and space
Q3) Ad clutter is an effective way of increasing an ad's impact.
A)True
B)False
Q4) Word-of-mouth is the weakest form of advertising.
A)True
B)False
Q5) Advertising can create economic inefficiency.
A)True
B)False
Q6) CPM stands for cost per million readers,listeners,or viewers.
A)True
B)False
Q7) __________________ were the first form of printed advertising.
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Chapter 13: Media Research
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Q1) Nielsen uses A2/M2 to measure audiences on a wide range of video platforms.
A)True
B)False
Q2) Scholars consider applied research to be on a higher level than theoretical research.
A)True
B)False
Q3) Ratings services are helpful to advertisers because they measure the viewing of commercials.
A)True
B)False
Q4) Accuracy depends entirely on the size of the population.
A)True
B)False
Q5) The number of copies a newspaper or magazine puts out is its __________________.
Q6) The order of questions can affect respondents' answers.
A)True
B)False
Q7) What are the issues that one must consider in public-opinion sampling? How can each of these issues be addressed?
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Chapter 14: Media Law and Ethics
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Q1) The __________________ is the self-regulatory body in Canada for radio and television broadcasters.
Q2) The CBC is the federal regulator of media in Canada.
A)True
B)False
Q3) Failing to re-examine accepted practices leads to
A) the elimination of "do unto others."
B) ignoring the needs of individuals.
C) situational ethics.
D) utilitarianism.
E) relying on habit rather than principles.
Q4) __________________ is the main music licensing organization in Canada.
Q5) Following principles as if they should be applied universally is using a __________________ imperative.
Q6) The music licensing organization in Canada is
A) AVLA.
B) BBM.
C) CAB.
D) CRTC.
E) SOCAN.
Page 17
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Chapter 15: Media Effects
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Q1) Which theory suggests that media-depicted violence has a numbing and callousing effect?
A) Aggressive cues
B) Catharsis
C) Catalytic
D) Desensitizing
E) Status conferral
Q2) Mass media have a limited role in helping children learn society's expectations of them.
A)True
B)False
Q3) The movie cowboy who wears a black hat because he is the bad guy is an example of
A) colour coding.
B) passive violence.
C) discrimination.
D) stereotyping.
E) socialization.
Q4) Describe the different theories of media effects.Explain how each theory contributes to our understanding of media effects.
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Chapter 16: Global Mass Media
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Q1) Media systems in the Islam-dominated regions are remarkably similar.
A)True
B)False
Q2) The Chinese government uses the __________________ to limit news reporting.
Q3) The power that governments have over mass communication is now stronger than ever.
A)True
B)False
Q4) Dubai TV claims a 50 percent market penetration.
A)True
B)False
Q5) What is the BBC known for?
A) Documentaries
B) Local news coverage
C) Music videos
D) International sports coverage
E) Global news coverage
Q6) John Milton favoured a more authoritarian political system.
A)True
B)False
Page 19
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Chapter 17: Mass Media and Governance
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Q1) The relationship between the media and the government is often called
A) unbalanced.
B) competitive.
C) symbiotic.
D) antagonistic.
E) mutually exclusive.
Q2) In Canada,what is the rule concerning political advertising?
A) Time is sold to the highest bidder.
B) Preference is given to the underdog.
C) All time must be given for free.
D) Coverage must be equitable.
E) Preference is given to the party in power.
Q3) Joseph Howe's trial set an important precedent regarding A) government corruption.
B) commercial advertising.
C) anti-trust legislation.
D) newspaper ownership.
E) freedom of the press.
Q4) Joseph Howe invited the jurors at his libel trial to leave __________________ as a legacy to their children.
Page 20
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