Contemporary Media Issues
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Course Introduction
Contemporary Media Issues explores the dynamic landscape of modern media, examining how recent technological innovations, social trends, and global events shape the production, dissemination, and consumption of information. Students will analyze critical topics such as media ethics, misinformation, digital privacy, representation, and the influence of social media platforms. Through case studies and current examples, the course encourages critical thinking about medias role in society, its impact on culture and democracy, and strategies for navigating todays complex media environment.
Recommended Textbook
Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley J. Baran
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15 Chapters
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Page 2
Chapter 1: Mass Communication, Culture, and Media
Literacy
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Sample Questions
Q1) Feedback is
A) the response to a given communication.
B) distortion typically attributed to electronic equipment.
C) sometimes present in communication.
D) rarely present in communication.
Answer: A
Q2) When messages are transformed into an understandable sign and symbol system by a participant in the communication process,_____________ is said to have occurred.
A) noise
B) encoding
C) decoding
D) feedback
Answer: B
Q3) Large,hierarchically structured organizations are typical of A) mass communication.
B) feedback.
C) interpersonal communication.
D) noise.
Answer: A
Page 3
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Chapter 2: Convergence and the Reshaping of Mass Communication
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Q1) The fact that people increasingly have no preference for where they access their media content suggests that they are becoming
A) lazy.
B) content-neutral.
C) media literate.
D) platform agnostic.
Answer: D
Q2) The general decline in revenues for the traditional media can be traced to overall declines in media consumption.
A)True
B)False
Answer: False
Q3) Many cable channels-for example,Nickelodeon and A&E-prosper through their ability to deliver demographically narrow audiences to advertisers.
A)True
B)False
Answer: True
Q4) What is globalization?
Answer: Answers will vary
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Chapter 3: Books
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Sample Questions
Q1) Book publishers confronted with censorship face a conflict: the supposed good to the culture resulting from limiting publication versus the democratic obligation to resist censorship.If you were a publisher,how would you decide this conflict? Defend your position.
Answer: As a publisher, I would prioritize the democratic obligation to resist censorship over the supposed good to the culture resulting from limiting publication. Censorship limits freedom of expression and access to diverse perspectives, which are essential to a healthy and open society. By resisting censorship, I would uphold the values of free speech and the exchange of ideas, even if it means facing challenges and criticism. It is important to provide a platform for a wide range of voices and opinions, even those that may be controversial or unpopular. Ultimately, promoting a diverse and open marketplace of ideas is crucial for a thriving and democratic society.
Q2) A book that is downloaded in electronic form from the Internet to a computer or handheld device is
A) e-publishing.
B) an e-book.
C) an e-read.
D) POD.
Answer: B
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Page 5
Chapter 4: Newspapers
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Q1) Tablet,smartphone,and e-reader owners who use their devices to read the news spend more time reading than they would on conventional computers.
A)True
B)False
Q2) The oldest national daily newspaper in the United States is
A) the New York Times.
B) the Wall Street Journal.
C) USA Today.
D) the Christian Science Monitor.
Q3) Because so many newspapers now have online versions of their publications,many observers feel that "circulation" is an insufficient measure of a paper's true readership.They propose a new metric that combines paper and unique online readers called
A) cumulative eyes.
B) total readership.
C) integrated audience reach.
D) market saturation.
Q4) What factors led to the development of the penny press and yellow journalism?
Q5) How have joint operating agreements affected competition in the newspaper industry?
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Chapter 5: Magazines
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Sample Questions
Q1) What are the three broad types of contemporary magazines?
Q2) Overall,what percent of American adults read a magazine?
A) 50%
B) 65%
C) 91%
D) 98%
Q3) There is no question that the contemporary magazine industry is characterized by specialization and catering to narrow interests.Do you see this as good or bad for a large democracy such as ours?
Q4) In the contemporary world of consumer magazines,being good isn't enough.A publication must be good and A) have a low cover price.
B) appeal primarily to specialized readerships with relatively narrow interests.
C) have exciting graphics.
D) be published weekly.
Q5) What factors spurred the success of magazines' era of specialization?
Q6) What factors slowed the success of online-only magazines?
Q7) What factors spurred the success of magazines' mass-circulation era?
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Q8) Briefly explain some of the reasons why magazines have been able to survive challenges over the years.
Chapter 6: Film
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Q1) Explain today's movie exhibition industry.
Q2) The linking of consumer products,such as toys and hamburgers,with popular movies is called
A) merchandise tie-in.
B) blockbuster mentality.
C) product placement.
D) concept filmmaking.
Q3) The modern independent film boom is said to have been started by the film
A) Pulp Fiction.
B) Malcolm X.
C) Hollywood Shuffle.
D) Easy Rider.
Q4) How is convergence reshaping the industry?
Q5) In 1908,Thomas Edison united the 10 companies that held all the necessary patents for film production into the Motion Picture Patents Company (MPPC),which was often simply called the
A) Cartel.
B) Hays Office.
C) Trust.
D) Conglomerate.
Page 8
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Chapter 7: Radio, Recording, and Popular Music
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Q1) The _____________ established definitions of authority between federal and state governments,provided for the distribution and revocation of licenses,fined violators,assigned frequencies for operation,and set the hours during which a station was authorized to broadcast.
A) Wireless Ship Act of 1910
B) Radio Act of 1912
C) Radio Act of 1927
D) Communications Act of 1934
Q2) The Radio Act of 1927 ensured that the airwaves belonged to A) the broadcasters.
B) the government.
C) the Radio Corporation of America.
D) the public.
Q3) What is meant by radio's local nature? Why does this make radio an attractive medium to advertisers?
Q4) Unlike most other media,the recording industry has not yet experienced concentration;to date,the three major recording companies control only 25% of the market in the United States.
A)True
B)False
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Chapter 8: Television, Cable, and Mobile Video
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Q1) _____________ is a system in which content is sent to an antenna set up atop a building and then distributed by wires to subscribers in that building.
A) CATV
B) MATV
C) SMATV
D) MMDS
Q2) Rather than receiving compensation for airing network programs,local affiliates now receive _____________,a fee paid by the local station for the right to be that network's affiliate.
A) clear time
B) retransmission fees
C) reverse compensation
D) subscribership
Q3) How did Lucille Ball change the business of television?
Q4) The primary collector and reporter of television ratings is a company known as A) Arbitron.
B) Equifax.
C) Nielsen.
D) Telecount.
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Chapter 9: Video Games
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Q1) What are the strengths and weaknesses of the ESRB ratings system? Do you think industry self-regulation is sufficient to protect young people from inappropriate content? Speculate on the relative effectiveness of the game and movie ratings.
Q2) Unlike the movie industry,cross-promotion has yet to reach the game business. A)True B)False
Q3) What are the arguments for and against video games as being productive and "good"? Can you think of any other arguments for either side? Which side do you agree with? Explain.
Q4) Differentiate between product placement and cross-promotion in video games.
Q5) Humpty Dumpty and subsequent games of skill were created to get around A) ESRB ratings. B) gambling laws. C) copyright infringement. D) age restrictions.
Q6) What are some of the benefits of product placements in games,according to their proponents?
Q7) What are the major handheld systems and how do they differ?
Page 11
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Chapter 10: The Internet and Social Media
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Sample Questions
Q1) The first successful commercial computer,used by the Census Bureau in 1951,was
A) ENIAC.
B) UNIVAC.
C) Colossus.
D) ARPANET.
Q2) The availability of trustworthy _____________-coding and decoding-technologies that make online use of credit and bank card numbers,addresses,social security numbers,and other sensitive information safer for both seller and buyer has fueled interest in the Internet as a place to do business.
A) Web-lock
B) encryption
C) Net filter
D) scanner
Q3) There is little doubt that municipal Wi-Fi is a fundamental right that should be available to all citizens.
A)True
B)False
Q4) Personal computer,microcomputer,and terminal are all synonymous.
A)True
B)False
Page 12
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Chapter 11: Public Relations
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Q1) Public affairs work in the communities in which an organization exists is characteristic of which public relations service?
A) community relations
B) lobbying
C) promotion
D) publicity
Q2) President Woodrow Wilson appointed _____________ to head the Committee on Public Information to build public support for U.S.participation in World War I.
A) Mason Weems
B) George Creel
C) Edward Bernays
D) Ivy Lee
Q3) PR professionals interact with the _____________ through press packets and briefings.
A) employees
B) stockholders
C) communities
D) media
Q4) What are the four historical stages of public relations?
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Chapter 12: Advertising
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Q1) Reacting to increasing public criticism and FTC scrutiny in the 1970s,the ad industry established the _____________ to monitor potentially deceptive advertising,still the industry's most important self-regulatory body.
A) Advertising Federation of America
B) American Association of Advertising Agencies
C) Association of National Advertisers
D) National Advertising Review Board
Q2) At the outbreak of World War II,several national advertising and media associations joined to develop the _____________,using their expertise to promote numerous government programs.
A) Consumer Union
B) National Advertising War Council
C) Better Business Bureau
D) War Advertising Council
Q3) Ad agencies make their money through retainers and commissions.Define each.
Q4) The listening public was outraged when radio station WEAF began airing commercials in 1922.
A)True
B)False
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Chapter 13: Theories and Effects of Mass Communication
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Q1) The era of the limited effects perspective on mass communication theory began with what famous media event?
A) the sinking of the Titanic
B) the coming of talking pictures
C) the Orson Wells radio production of "The War of the Worlds"
D) the Frank Capra Why We Fight films
Q2) What is meant by dissonance in dissonance theory?
Q3) _____________ theory argues that cultures give symbols meaning and then those symbols control behavior.
A) Social construction of reality
B) Symbolic interaction
C) Gatekeeper
D) Agenda setting
Q4) _____________ is when advertisers encourage their audience to perceive their products as having meaning beyond the product's actual function.
A) Product positioning
B) Symbolic interaction
C) Modeling
D) Agenda setting
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Chapter 14: Media Freedom, Regulation, and Ethics
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Sample Questions
Q1) Legislation that expressly protects reporters' rights to maintain sources' confidentiality in court is called a
A) moral agent.
B) public domain.
C) shield law.
D) prior restraint.
Q2) What is your opinion of media industry self-regulation? Do you think it is preferable-even with its limitations-to more stringent government oversight? Do you think that different media warrant different levels of government control,as is the case in the United States today? Defend your answers.
Q3) The FCC chairman most closely associated with the deregulation of broadcasting is _____________,an appointee of the Reagan administration.
A) Reed Hundt
B) Edward Markey
C) Mark Fowler
D) Newton Minnow
Q4) What are the three levels of ethics? Define each.
Q5) When can copyrighted media content be used without permission?
Q6) Explain the difference between operating policies and editorial policies.
Page 16
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Chapter 15: Global Media
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Q1) Among America's external services is _____________,which broadcasts to audiences in Darfur from neighboring Chad.
A) Radio Sila
B) Radio Free Africa
C) Radio Liberty
D) the Persian Service
Q2) The Chinese media system is a hybrid of both the U.S.and British systems.
A)True
B)False
Q3) Prior restraint is allowed in Great Britain.
A)True
B)False
Q4) Many countries maintain broadcasting services,called _____________,that are designed to counter the propaganda of rival nations and disseminate information about themselves.
A) external services
B) indigenous stations
C) exogenous stations
D) pirate stations
Q5) What is meant by normative theory?
Page 17
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