Contemporary Marketing Test Questions
Course Introduction
Contemporary Marketing explores the dynamic and evolving field of marketing in today's global and digital environment. The course examines key concepts such as consumer behavior, market segmentation, targeting, and positioning, while addressing the impact of technology, social media, and ethical considerations on marketing strategies. Students will analyze real-world examples, apply marketing principles to current business challenges, and develop practical skills in product development, branding, pricing, and integrated marketing communications. By the end of the course, students will gain a comprehensive understanding of how businesses create value for customers and build lasting relationships in the modern marketplace.
Recommended Textbook
Essentials of Marketing 15th Edition by William Perreault
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21 Chapters
5976 Verified Questions
5976 Flashcards
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Chapter 1: Marketings Value to Consumers, Firms, and Society
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381 Verified Questions
381 Flashcards
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Sample Questions
Q1) Macro-marketing emphasizes how the whole system works,rather than the activities of individual organizations.
A)True
B)False
Answer: True
Q2) A marketing manager made a speech in which he described his organization as having "really embraced the marketing concept over ten years ago." A critic in the audience argued that the manager didn't understand the "socially conscious" view of the marketing concept.Given the critic's argument,the marketing manager may work for
A) a fruit processor
B) the public library
C) a firm that recycles aluminum cans
D) a soap producer
E) a motorcycle producer
Answer: E
Q3) The universal functions of marketing include transporting and storing as well. A)True
B)False
Answer: True
Page 3
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Chapter 2: Implementing and Controlling Marketing Plans:
Evolution and Revolution
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150 Verified Questions
150 Flashcards
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Sample Questions
Q1) A marketing "performance analysis" is most likely to compare:
A) an individual sales rep's performance to total company sales.
B) a firm's sales with its competitors' sales.
C) sales by product to sales by territory.
D) advertising cost to sales.
E) planned sales with actual sales.
Answer: E
Q2) _____ is the feedback process that helps the marketing manager learn how ongoing plans are working and how to plan for the future.
A) Design
B) Planning
C) Implementation
D) Control
E) Benchmarking
Answer: D
Q3) Performance analysis permits the manager to compare actual performance against performance standards.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Marketing Strategy Planning
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330 Verified Questions
330 Flashcards
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Sample Questions
Q1) Professional Dental Supply has been successfully selling dental instruments to dentists for the past twenty years,and has developed strong customer relations.When looking for new marketing opportunities,Professional Dental Supply will most likely look first at
A) market penetration.
B) diversification.
C) market development.
D) product development.
E) Professional Dental Supply will look at all opportunities equally.
Answer: D
Q2) Customer service is needed when a customer wants the seller to resolve a problem with a purchase.
A)True
B)False
Answer: True
Q3) A successful marketing program benefits the firm by increasing customer equity. A)True
B)False
Answer: True
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Page 5
Chapter 4: Managing Marketings Link With Other Functional Areas
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237 Verified Questions
237 Flashcards
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Sample Questions
Q1) A firm that relies on mass customization tries to get a competitive advantage by finding a low-cost way to give each customer in its target market more or better choices.
A)True
B)False
Q2) When a new marketing plan is more successful than expected, A) scarce supply may result in a waste of marketing resources, especially promotion spending.
B) the firm may face problems finding enough well-trained people to handle the growth that occurs.
C) the firm is more likely to be able to fund expansion through its own cash flow.
D) All of these are correct.
E) None of these is correct.
Q3) Cross-functional challenges are greater for minor changes to a strategy than for a completely new strategy.
A)True
B)False
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Page 6
Chapter 5: Evaluating Opportunities in the Changing Market Environment
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332 Verified Questions
332 Flashcards
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Sample Questions
Q1) All of the following are part of the direct market environment EXCEPT:
A) customers.
B) competitors.
C) the company itself.
D) the technological environment.
Q2) Which of the following countries has the fastest projected population growth between 2013 and 2025?
A) United Kingdom
B) Canada
C) Germany
D) United States
E) Ethiopia
Q3) The Sherman Act deals with tying contracts,exclusive dealing contracts,and price discrimination by manufacturers.
A)True
B)False
Q4) Good marketing objectives should be ambitious and almost impossible to achieve.
A)True
B)False
Page 7
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Chapter 6: Focusing Marketing Strategy With Segmentation and Positioning
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262 Verified Questions
262 Flashcards
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Sample Questions
Q1) Having segmented its broad product-market,Blue Chip,Inc.feels that three segments are similar enough that-together-they can be treated as one large target market and offered the same marketing mix.Blue Chip,Inc.is following the ______________ approach.
A) mass marketing
B) multiple target market
C) combined target market
D) single target market
E) None of these alternatives is correct.
Q2) When segmenting markets,cost considerations typically encourage a company to ______ and ______.
A) disaggregate; combine segments
B) aggregate; use different segments
C) disaggregate; use different segments
D) aggregate; combine segments
E) disaggregate; use one segment
Q3) The more heterogeneous a firm's target market becomes,the more likely the firm will see competition from an innovative segmenter.
A)True
B)False
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Chapter 7: Final Consumers and Their Buying Behavior
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349 Verified Questions
349 Flashcards
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Sample Questions
Q1) What is left of income after paying for taxes and paying for necessities?
A) Net income
B) Real income
C) Deductible income
D) Gross income
E) Discretionary income
Q2) It is possible for marketing managers to change or create new attitudes about goods and services-but overcoming negative attitudes is a really tough job.
A)True
B)False
Q3) Motivation theory suggests that a consumer would not try to satisfy physiological and safety needs until social and personal needs have been completely satisfied.
A)True
B)False
Q4) Activities,Interests,and Opinions are the AIO variables used in lifestyle analysis.
A)True
B)False
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Chapter 8: Business and Organizational Customers and Their Buying Behavior
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289 Verified Questions
289 Flashcards
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Sample Questions
Q1) Regarding organizational buying,the people who have the power to select or approve the supplier-especially for larger purchases-are called:
A) influencers.
B) deciders.
C) buyers.
D) gatekeepers.
E) users.
Q2) ________ are the terms of sale offered by different suppliers in response to the purchase specifications posted by the buyer.
A) Competitive bids
B) Purchasing rebuys
C) Legal bonds
D) Requisitions
E) Auctions
Q3) Purchase specifications for services are usually very simple because services tend to be very standardized.
A)True
B)False
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Chapter 9: Improving Decisions With Marketing Information
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259 Verified Questions
259 Flashcards
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Sample Questions
Q1) Since marketers can't collect information from everyone,they collect information from a small number of people taken from the larger group they are analyzing-a sample.This technique is effective when:
A) the sample group is representative of the larger population.
B) the sample group is different from the larger population.
C) the sample group provides identical responses.
D) the sample group is questioned using online surveys.
E) the sample group is questioned using personal interviews.
Q2) In its raw form,marketing managers find data useful.
A)True
B)False
Q3) In the experimental method,researchers compare the responses of two or more groups that are similar even on the characteristic being tested.
A)True
B)False
Q4) A good marketing manager knows that the value of additional information lies in the ability to design more effective marketing strategies.
A)True
B)False
11
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Chapter 10: Elements of Product Planning for Goods and Services
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395 Verified Questions
395 Flashcards
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Sample Questions
Q1) Which of the following is a "product"?
A) a used car
B) a bus ride
C) a haircut
D) a dental exam
E) All of these choices are products.
Q2) Branding would be more likely to be successful if dependable and widespread availability of a product is possible.
A)True
B)False
Q3) Services
A) are tangible.
B) often have to be produced in the presence of the customer.
C) are easy to store.
D) are usually produced before they are sold.
E) all of these choices are correct.
Q4) Without promotion,unsought products will probably stay unsold.
A)True
B)False
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Chapter 11: Product Management and New-Product Development
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256 Verified Questions
256 Flashcards
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Sample Questions
Q1) During the market introduction stage of the product life cycle,______.
A) large profits are typical until competition arrives
B) Price and Promotion are more important than Place and Product
C) all forms of expenditure on Place and Promotion are put on hold
D) much money is spent for Product, Place, and Promotion
E) most customers are looking for the new product
Q2) A marketing manager might use the total quality management approach to ______.
A) reduce defects in goods produced in factories
B) train better salespeople
C) improve customer service
D) make delivery schedules more reliable
E) All of these alternatives are correct.
Q3) The market introduction stage of the product life cycle is usually marked by losses,as money is being invested in the hope of future profits.
A)True
B)False
Q4) A firm may introduce or withdraw a product during any stage of the product life cycle.
Page 13
A)True
B)False
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Chapter 12: Place and Development of Channel Systems
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308 Verified Questions
308 Flashcards
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Sample Questions
Q1) Indirect channels are probably a better choice than direct channels when:
A) the firm has limited financial resources.
B) the product is a consumer product instead of a business product.
C) target customers already have established buying patterns for where to search for the product.
D) retailers are already conveniently located where consumers shop.
E) all of these make indirect channels a better choice.
Q2) Aggressive,market-oriented intermediaries are almost always available and eager to handle the distribution of innovative,new products.
A)True
B)False
Q3) Direct ________ involves personal sales contact between a representative of the company and an individual consumer.
A) marketing
B) selling
C) distribution
D) servicing
E) pricing
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14
Chapter 13: Distribution Customer Service and Logistics
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228 Flashcards
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Sample Questions
Q1) Most physical distribution decisions involve trade-offs among
A) the total cost of physical distribution and consumer service levels only.
B) transportation costs and inventory carrying costs only.
C) costs, consumer service levels, and sales.
D) sales and consumer service levels only.
E) availability and speed of delivery only.
Q2) When both regrouping and storing are needed,a firm should add a distribution center.
A)True
B)False
Q3) To what does the physical distribution customer service level refer?
A) It refers to the costs to carry a product in inventory.
B) It refers to the length of time a product is stored in inventory.
C) It refers to the effort put in by channel members to meeting customer needs.
D) It refers to the location of distribution centers.
E) It refers to the ability of a firm to deliver rapidly and dependably what customers want.
Q4) Transporting choices in developing countries are usually fewer in number.
A)True
B)False
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Chapter 14: Retailers, Wholesalers, and Their Strategy Planning
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352 Verified Questions
352 Flashcards
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Sample Questions
Q1) More than half of all agent wholesalers are manufacturers' agents.
A)True
B)False
Q2) Retailers who carry any product line that will sell profitably are practicing "scrambled merchandising."
A)True
B)False
Q3) Truck wholesalers may provide almost the same services as full service wholesalers,but they usually specialize in perishable products that regular wholesalers prefer not to carry.
A)True
B)False
Q4) The "Product" that brokers sell is information about what buyers need and what supplies are available.
A)True
B)False
Q5) A combination export manager is a blend of manufacturers' agent and selling agent.
A)True
B)False
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Chapter 15: Promotion-Introduction to Integrated Marketing Communications
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311 Verified Questions
311 Flashcards
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Sample Questions
Q1) "Promotion" is MAINLY concerned with
A) obtaining a favorable corporate image.
B) telling the target market that the right Product is available in the right Place at the right Price.
C) obtaining maximum publicity-at the lowest cost.
D) informing the public about the firm's offerings to maximize sales.
E) getting people to buy a firm's product-even when it isn't needed.
Q2) Coupons,trade shows,calendars,sweepstakes,and sales contests are all examples of A) publicity.
B) advertising.
C) mass selling.
D) sales promotion.
E) personal selling.
Q3) One reason personal selling is important in promotion to intermediaries is that marketing mixes often have to be adjusted from one geographic territory to another and from one intermediary to another.
A)True
B)False
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Chapter 16: Personal Selling and Customer Service
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Sample Questions
Q1) Sales jobs are a major part of the U.S.economy.About what percentage of employed workers in the U.S.are in some type of sales job?
A) 2 percent
B) 5 percent
C) 10 percent
D) 15 percent
E) 20 percent
Q2) Carefully set sales territories ________.
A) can reduce travel time but increase costs
B) can reduce confusion about who has responsibility for a set of sales tasks
C) always include at least one metropolitan area
D) always reduce the cost of sales calls
E) can increase travel time while reducing costs
Q3) From a marketing management perspective,it's best to think of customer service as part of Promotion,not part of Product.
A)True
B)False
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Chapter 17: Advertising and Sales Promotion
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Sample Questions
Q1) In the U.S.,grocery store retailers spend about ______ percent of their sales dollars on advertising.
A) 1
B) 4
C) 7
D) 10
E) 13
Q2) Sales promotion aimed at company's own sales force is called trade promotion.
A)True
B)False
Q3) Effectiveness of an advertising medium depends on all of the following except A) promotion objectives.
B) funds available for advertising.
C) nature of the product.
D) markets targeted.
E) who the media reaches.
Q4) Most online advertisers seek a delayed response.
A)True
B)False
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Chapter 18: Publicity: Promotion Using Earned Media, Owned
Media, and Social Media
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Sample Questions
Q1) In the United States,which of the following social media platforms had the least percentage of users in the age group of 18-29 in 2014?
A) LinkedIn
B) Facebook
C) Twitter
D) Pinterest
E) Instagram
Q2) A free online photo and video sharing service geared to mobile phones is
A) Pinterest
B) LinkedIn
C) Twitter
D) Bing
E) Instagram
Q3) Owned media includes the YouTube channel,Facebook page,or Instagram postings of a company.
A)True
B)False
Page 20
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Chapter 19: Pricing Objectives and Policies
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Sample Questions
Q1) Faced with many "me-too" competitors,Sonic Burgers,Inc.has set its price level to "meet competition"-while emphasizing nonprice competition.Sonic Burgers' pricing objective seems to be a ______________ objective.
A) status quo
B) sales-oriented
C) profit-oriented
D) satisfactory profits
E) maintaining market share
Q2) "Don't-rock-the-boat" thinking is most common when
A) a product is in the introduction stage.
B) the total market is not growing.
C) there is threat of intense competition.
D) a firm moves into international markets for the first time.
E) a product is in the growth stage.
Q3) A skimming policy does not involve price reduction over time.
A)True
B)False
Q4) Meeting competition and nonprice competition are both status quo objectives
A)True
B)False
21
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Chapter 20: Price Setting in the Business World
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Sample Questions
Q1) The sequence of markups firms use at different levels in a channel is referred to as a
A) market sequence
B) markup chain
C) markup margin
D) standard markup
E) markup channel
Q2) A standard markup is often set close to the firm's ______.
A) gross margin
B) net profits
C) overheads
D) operating costs
E) competitors' costs
Q3) Demand estimates are required for demand-backward pricing to be successful.
A)True
B)False
Q4) The break-even point is the intersection of the total cost curve and the total profit curve.
A)True
B)False
Page 22
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Chapter 21: Ethical Marketing in a Consumer-Oriented
World: Appraisal and
Challenges
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Sample Questions
Q1) According to the text,micro-marketing may cost too much because:
A) too many managers seize on whatever strategy seems easiest.
B) too many managers are slow and bureaucratic.
C) too many managers jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits.
D) too many managers have the mentality "that's not the way we do things."
E) All of these are reasons why micro-marketing may cost too much.
Q2) A marketing plan should contain specific information like costs and sales forecasts,but not background information about customers,competitors,or the company's resources.
A)True
B)False
Q3) The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.
A)True
B)False
Q4) Evaluating marketing effectiveness is impossible.
A)True
B)False
Page 23
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