Contemporary Business Issues
Textbook Exam Questions
Course Introduction
This course explores the rapidly evolving landscape of modern business, focusing on current challenges and opportunities faced by organizations in a global context. Topics include corporate governance, ethical decision-making, sustainable practices, technological innovation, and the impact of globalization on business operations. Through case studies, current events analysis, and interactive discussions, students will develop a critical understanding of how social, economic, political, and environmental issues influence contemporary business strategies and practices. The course equips students with the analytical tools necessary to assess and respond to the dynamic issues shaping the business world today.
Recommended Textbook
Business A Canadian Perspective for a Networked World 4th Edition by Gerald Trites
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14 Chapters
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700 Flashcards
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Chapter 1: Introduction to Ebusiness
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Sample Questions
Q1) The use of the internet together with ________ make it possible for internet-based businesses to provide customized products and services.
A) business intelligence
B) encryption
C) integrated systems
D) internet service providers
E) PayPal
Answer: C
Q2) MySpace, Facebook, and LinkedIn are all examples of ________.
A) cloud computing
B) software as a service
C) electronic data interchange
D) ebusiness
E) social media
Answer: E
Q3) What is business intelligence (BI)?
Answer: Business intelligence (BI) is a powerful application, or set of applications, that allows businesses to capture, analyze, interpret, and report on data across an enterprise, thus creating valuable information for the enterprise.
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Chapter 2: Internet Business Models and Strategies
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Sample Questions
Q1) In the affiliate model for online business:
A) companies share profits equally amongst all affiliates.
B) websites lend credibility to each other through PR but share no revenues.
C) no advertising costs are paid unless a customer buys a product.
D) the customer pays a fee directly to the affiliate business.
E) none of the above
Answer: D
Q2) Travel reservations (using Expedia) is an example of a C2C model.
A)True
B)False
Answer: False
Q3) Web storefronts in the continuum of internet business models represent one step up from what model?
A) clicks
B) internet-based sales channels
C) bricks
D) merchant
E) affiliate
Answer: C
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Page 4
Chapter 3: Evolution and Applications of the Internet
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Sample Questions
Q1) Of the following statements, which is correct about the Internet Research Task Force (IRTF)?
A) The activities of the IETF and the IRTF are distinct and seldom overlap.
B) The IRTF helps to coordinate the operation, management, and evolution of the internet.
C) The IRTF is responsible for specifying the short- and mid-term internet protocols.
D) The IRTF was formed to promote research in networking and the development of new technology.
E) The IRTF is a centralized research organization.
Answer: D
Q2) All websites are not created equal. List five key quality indicators of a website. Answer: Key quality indicators of a website include reputation/recognition, access speed, content, simple page layout, navigability, ecommerce capabilities, shopper friendliness, service orientation, customization/personalization features, connectivity to other users and relevant sites, community, global perspective, effective fulfillment capabilities, and trust indicators.
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Chapter 4: Enterprise-Wide and Inter-Enterprise Systems
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Q1) The scope of the modules (e.g., accounting, human resources, etc.), the fact that an ERP system works across an entire organization, and the sheer size of an ERP system are the defining characteristics of ERP systems.
A)True
B)False
Q2) The processing element of an information system can be distributed to client computers to create a form of a client server system called a distributed data client server system.
A)True
B)False
Q3) System sizing means:
A) assessing the volume and processing requirements that will be placed in a new information system.
B) determining the size of the system required.
C) determining hardware and software requirements.
D) eliminating risks and checking the platform on which the system is intended to run.
E) all of the above
Q4) Describe the benefits of enterprise-wide systems.
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Chapter 5: Security and Controls
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Sample Questions
Q1) A public key infrastructure relies on which of the following?
A) digital certificates, encryption, and certificate authorities
B) random key generators, and encryption
C) certificate authorities, government key authority, and encryption
D) digital certificates, digital keys, and digital encryption
E) all of the above
Q2) Lack of standards, regulations and rules, and support systems are examples of internal risks associated with new business models.
A)True
B)False
Q3) All risks can be prevented.
A)True
B)False
Q4) The most basic privilege in a computerized business system is ________.
A) operation
B) output
C) storage
D) access
E) processing
Q5) Explain the "principle of least privilege".
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Chapter 6: Billing and Payment Systems
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Sample Questions
Q1) The internet has primarily:
A) removed the usefulness of EDI.
B) added numerous options for networking.
C) created multiple secure payment mechanisms.
D) reduced the usefulness of credit cards.
E) caused banks to disconnect their networks.
Q2) M-payment stands for:
A) money payment
B) multiple payment
C) mobile payment
D) micro payment
E) mini-payment
Q3) In attempting to develop a new global payment mechanism, the following is very important:
A) scalability
B) bank acceptance
C) electronic bill presentment
D) dedicated value-added network
E) electronic document interchange
Q4) Explain how smart cards work.
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Chapter 7: Supply-Chain Management
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Q1) Reverse logistics is the process through which customers can return items purchased, either for a refund or for repair or replacement under warranty.
A)True
B)False
Q2) _____ is an arrangement whereby companies shift facilities and activities to other organizations and then integrate them into their global supply chains.
A) vendor-managed inventory
B) application hosting
C) supply chain management
D) offloading
E) outsourcing
Q3) What is the supply chain?
Q4) The major difficulty in legacy systems was:
A) cost of implementation and maintenance.
B) outdated technology.
C) coordinating and synchronizing data sets.
D) poor operating systems.
E) inconsistent performance.
Q5) Define what is meant by an optimal level of inventory.
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Chapter 8: Eprocurement, Trading Exchanges, and Auctions
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Sample Questions
Q1) Which of these steps is part of the eprocurement process?
A) system authentication
B) returns processing
C) testing
D) PO generation
E) request for delivery
Q2) Horizontal trading exchanges are those which have an industry or specific market focus.
A)True
B)False
Q3) A request for quotations (RFQ) may be involved in the case of:
A) non-repetitive purchases.
B) purchases from unqualified suppliers.
C) routine product purchases.
D) standard product purchases.
E) international product purchases.
Q4) What kind of auction does EDS Canada used to acquire contract technical staffing services after issuing a request for proposal (RFP)? Describe it.
Q5) List four types of auctions described in this chapter.
Q6) Describe the evolution of software as a service (SaaS).
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Chapter 9: Customer Relationship Management
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Q1) A program designed to assist users on the web to carry out tasks such as searching for information or automating tasks is known as:
A) log files.
B) permission marketing.
C) intelligent agents.
D) click-stream analysis.
E) data mining
Q2) In describing technologies the following is a true statement:
A) CRM and business intelligence are different technologies.
B) CRM and business intelligence have similar objectives.
C) The scope of business intelligence is generally greater than CRM.
D) Social CRM improves customer "self-service".
E) all of the above
Q3) What do the implementation project's technological aspects focus on once the CRM application has been installed?
Q4) Up-selling is the process of encouraging customers to purchase higher-priced products or services.
A)True
B)False
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Chapter 10: Business Intelligence
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Q1) The most common form of database used in BI systems is a:
A) customer database.
B) client database.
C) open-source database.
D) relational database.
E) embedded database.
Q2) A two-tier data warehouse structure allows the servers within the system to balance the load of user requests and therefore is easily scaled as the number of users grow.
A)True
B)False
Q3) The use of KPI's and/or a balanced scorecard for performance measurement and analysis does not require the capture of large volumes of data.
A)True
B)False
Q4) There is no need for business intelligence strategies in companies that already have a well-designed ERP system.
A)True
B)False
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Chapter 11: E-marketing and Advertising
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Q1) Site-stickiness is best defined as:
A) the tendency of a website to have errors.
B) a website programmed to change the homepage of the user.
C) the amount of customer use of a banner advertisement on a site.
D) the likelihood that users will stay on a particular website.
E) an online marketing site that generates shopping basket sales.
Q2) Which of the following is true about banner advertising?
A) people can block these
B) banner ads can be animated
C) banner ads have to be targeted and specific
D) banner ads are often ignored
E) all of the above
Q3) Interstitials are:
A) internet advertisement spots that load into a user's browser while the internet connection is idle.
B) web-based windows created that pop-up as a user enters an internet site.
C) pop-up boxes.
D) animated advertisements on web pages.
E) also known as sister windows.
Q4) Emarketing during online branding focuses on which two important factors?
Page 13
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Chapter 12: Metrics for Performance Measurement in E-commerce
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Q1) List and describe four main categories of marketing measurements.
Q2) Site usage metrics help an ebusiness assess the effectiveness of its ecommerce website.
A)True
B)False
Q3) Transaction databases can be used to:
A) measure and understand site traffic.
B) track the quantity of items sold and other similar accounting data.
C) track user movement.
D) measure and evaluate internal processes.
E) generate annual click-through reports.
Q4) Ebusinesses use infomediaries that report on web activity because:
A) it is very difficult to internally collect and analyze metric data.
B) the service is free.
C) the information provided extends beyond internal information and includes industry comparisons.
D) the internet has changed the landscape in which privacy must be protected.
E) all of the above
Q5) List at least four benefits of metrics.
Q6) Name the four major categories used in Kaplan and Norton's balanced scorecard. Page 14
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Chapter 13: Privacy, Legal, and Taxation Issues in Ecommerce
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Q1) Intellectual property can be divided into two primary categories:
A) copyright and industrial property
B) patents and trademarks
C) literary works and computer design
D) private and corporate property
E) registered and public
Q2) The Personal Information Protection and Electronic Documents Act:
A) has applied to all companies for several years.
B) is a global piece of legislation.
C) has absolute power on copyrights in Canada.
D) is a national legislation with limited foreign impact.
E) is the solution to privacy issues on the internet.
Q3) The privacy principles within PIPEDA are based upon the 1996 standards established by the Personal Information Protection and Electronic Documents Association.
A)True
B)False
Q4) What is the difference between a trademark and a patent?
Q5) What is the concern over deep linking?
Q7) What does the acronym PIPEDA stand for? Provide a brief description. Page 16
Q6) Describe the new "do not track" legislative initiative in the United States.
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Chapter 14: Ecommerce and Small Business
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Q1) The growth of the B2C market in Canada had been ________ than anticipated.
A) better
B) more efficient
C) more profitable
D) faster
E) slower
Q2) All of the following barriers have contributed to ecommerce in Canada developing slower than other countries such as the U.S. except:
A) technology
B) financial
C) organizational
D) operation
E) economic
Q3) The difficulty often experienced by small business in going into ecommerce is primarily:
A) the result of not having enough money.
B) the result of not having a programmer.
C) the lack of computing power in the firm.
D) the lack of a proper strategy.
E) none of the above
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