Consumer Psychology Test Bank
Course Introduction
Consumer Psychology explores the psychological processes underlying consumers decisions, attitudes, and behaviors in the marketplace. The course covers how individuals perceive products and brands, what motivates buying behavior, and how factors such as emotions, social influence, advertising, and cultural trends shape purchasing choices. Through theories, real-world examples, and case studies, students gain insight into how marketers and organizations leverage psychological principles to influence consumer perceptions and decision-making, equipping them with tools to better understand and predict consumer behavior.
Recommended Textbook
Consumer Behavior Buying Having and Being 12th Edition by Michael R. Solomon
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14 Chapters
1284 Verified Questions
1284 Flashcards
Source URL: https://quizplus.com/study-set/1441
Page 2
Chapter 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28611
Sample Questions
Q1) A need is something a person must have to live.
A)True
B)False
Answer: True
Q2) Die-hard Apple fans post videos on YouTube claiming their affection for Apple products. They most likely have a(n) ________ relationship with the product.
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love
Answer: D
Q3) A metropolitan area with a total population of more than 10 million people is called a(n) ________.
A) metro area
B) megacity
C) metroplex
D) developing economy
Answer: B
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Chapter 2: Consumer and Social Well-Being
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96 Verified Questions
96 Flashcards
Source URL: https://quizplus.com/quiz/28617
Sample Questions
Q1) Anna is being called "names" online. This is an example of ________.
A) cyber harassment
B) cyberbullying
C) cyber name calling
D) none of the above
Answer: B
Q2) Scams where people receive fraudulent emails that ask them to supply account information are called ________.
A) spam
B) phishing
C) junk mail
D) fraud
Answer: B
Q3) When companies make False claims about how environmentally friendly their products are, ________ has occurred.
A) phishing
B) greenwashing
C) eco-lying
D) deceptive advertising
Answer: B
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Chapter 3: Perception
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94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/28618
Sample Questions
Q1) Define the term "hedonic consumption."
Answer: Hedonic consumption is a multisensory, fantasy, and emotional aspect of a consumer interaction with a product.
Q2) Outline and explain the parts of the perceptual process that would allow a shopper to recognize a ketchup bottle in a supermarket.
Answer: The sensory stimuli is the bottle that is detected by the sensory receptors in the shopper's eye. This exposure will result in a sensation. If the shopper pays attention to the sensation, her mind will organize and interpret these sensations through the process of perception.
Q3) Which term refers to sensations that subtly influence how we think about a product?
A) Perception
B) Hedonic consumption
C) Context effect
D) Respondents
Answer: C
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Chapter 4: Learning Memory
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Why do variable reinforcements result in behavior that is more difficult to extinguish than fixed schedules?
Q2) Explain the term "extinction."
Q3) Episodic memories are likely to become part of a person's long-term memory.
A)True
B)False
Q4) A woman no longer receives compliments on the perfume she wears. In learning terms, the stimulus-response connection has weakened. Which of the following terms best describes the situation?
A) Negative reinforcement
B) Extinction
C) Discrimination
D) Generalization
Q5) A cognitive framework we develop through experience is called ________.
A) scripting
B) schema
C) beliefs
D) meaning
Q6) List and explain the three stages of memory.
Q7) Define learning.
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Chapter 5: Motivation and Affect
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) Bill has a toothache, and he wants the tooth to stop hurting, but he has always been afraid to go to a dentist. What type of motivational conflict is Bill experiencing?
A) A cognitive dissonance conflict
B) An approach-approach conflict
C) An avoidance-avoidance conflict
D) An approach-avoidance conflict
Q2) Explain the concept of involvement and its relationship to motivation.
Q3) Motivation explains the strength of behavior, but not its direction.
A)True
B)False
Q4) The degree to which a person is willing to expend energy to reach one goal as opposed to another reflects his or her underlying motivation to attain that goal.
A)True
B)False
Q5) A goal-oriented theory, which attempts to reduce or eliminate an unpleasant state and return to homeostatsis, is called the expectancy theory.
A)True
B)False
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Chapter 6: The Self: Mind, Gender, and Body
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92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28621
Sample Questions
Q1) Discuss the extended self and provide a description of each level of the extended self.
Q2) Define self-concept.
Q3) College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.
A) ideal self
B) actual self
C) looking-glass self
D) collective self
Q4) A woman who was raised on Kate Moss images of women, played with Barbie dolls while growing up, and watched a significant amount of TV was talking with a friend outside a theater playing the 1953 Marilyn Monroe classic Gentleman Prefer Blondes. The woman said, "I didn't know Marilyn Monroe was so big and fat." Her female friend disagreed and said, "Marilyn Monroe is a classic icon of beauty." Discuss this interchange in terms of ideals of beauty.
Q5) Self-esteem refers to the positivity of a person's self-concept.
A)True
B)False
Q6) Explain and give a brief example of symbolic self-completion theory.
Page 8
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Chapter 7: Personality, Lifestyles, and Values
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85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28622
Sample Questions
Q1) AIO surveys help measure ________.
A) personality
B) demographics
C) lifestyles
D) heavy users
Q2) The VALS2 group that has the highest degree of resources and innovation is termed the ________. This group is concerned with social issues and is open to change.
A) Believers
B) Strugglers
C) Innovators
D) Makers
Q3) Describe the concept of brand personality.
Q4) The Pillsbury Doughboy and the Jolly Green Giant are examples of ________.
A) branded people
B) brand personalities
C) brand positioning
D) brand arrogance
Q5) Explain the Freudian system of personality as it might apply to the behavior of a consumer.
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Chapter 8: Attitudes and Persuasive Communication
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92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28623
Sample Questions
Q1) Do sex-related ads work?
A) Overall, the use of a strong sexual appeal is not very well received.
B) Strong sexual appeals consistently outperform all other types of appeal.
C) Sexual images are most effective when they attempt to "trick" the consumer into paying attention.
D) There is no data to answer the question.
Q2) A story about an abstract trait or concept that advertisers tell in context of a person, animal, vegetable, or object is called a metaphor.
A)True
B)False
Q3) The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.
A) central
B) peripheral
C) dual
D) subconscious
Q4) The three components of the ABC Model are affect, beliefs, and cognition.
A)True
B)False
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Chapter 9: Decision Making
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/28624
Sample Questions
Q1) Define a hybrid product and give an example.
Q2) Hirosi ordered the expensive "heart attack special" at the local pub. It came with a one-pound hamburger and a full bucket of fries. Halfway through the meal, Hirosi was not feeling well. Yet according to the sunk-cost fallacy, Hirosi will likely continue until he has finished the "special."
A)True
B)False
Q3) Pepsi A.M. was positioned as a coffee substitute. In one test market, Pepsi A.M. was introduced onto a university campus. It was both an immense hit and a total failure. The product always sold out in vending machines, but the consumption of coffee stayed the same and the sale of other Pepsi products declined. In terms of levels of categorization, discuss what created the problem in the test market.
Q4) When using the ________ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.
A) lexicographic
B) elimination-by-aspects
C) conjunctive
D) compensatory
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Page 11
Chapter 10: Buying, Using, and Disposing
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28612
Sample Questions
Q1) A buying decisions made by organizational buying is called ________.
A) modified rebuy
B) new buy
C) straight rebuy
D) all of the above
Q2) Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.
A) product disposal
B) usage situation
C) mood
D) sales interaction
Q3) A typical utilitarian shopping motive is interpersonal attraction.
A)True
B)False
Q4) The day reconstruction method requires a respondent to ________.
A) dispose of any unused product during a specified period of time
B) keep a record of everything he or she recycles during the month
C) try to remember what he or she did a month ago on the same day of the week
D) keep a diary of everything he or she did during the day
Q5) List and explain the four kinds of retail theming techniques.
Page 12
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Chapter 11: Groups and Social Media
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93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/28613
Sample Questions
Q1) The ________ a group is, the more likely members are to engage in social loafing.
A) more homogeneous
B) smaller
C) bigger
D) less homogenous
Q2) Explain homophily as it relates to opinion leaders.
Q3) The original opinion leadership framework of an influence network has been largely displaced by the two-step flow model of influence.
A)True
B)False
Q4) Opinion leaders are likely to also be opinion seekers.
A)True
B)False
Q5) Individuals with the ability to influence others' attributes or behaviors are considered ________.
A) reference groups
B) experts
C) opinion leaders
D) avoidance leaders
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Chapter 12: Income and Social Class
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93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/28614
Sample Questions
Q1) China's economic boom has created 130 million people in what social class?
A) Upper-upper class
B) Lower-upper class
C) Upper-lower class
D) Lower-middle class
Q2) If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as
A) parody display
B) invidious distinction
C) downsizing
D) status anxiety
Q3) A ________ is an economy that is driven by a fairly small group of rich people.
A) democracy
B) plutonomy
C) monarchy
D) homogany
Q4) How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a hundred miles of where they were raised?
Page 14
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Chapter 13: Subcultures
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93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/28615
Sample Questions
Q1) A nuclear family consists of ________.
A) a mother and at least one child
B) a mother, a father, and at least one child
C) two generations of a family
D) three generations of a family
Q2) Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.
Q3) A mother, a father, and one or more children are considered an extended family.
A)True
B)False
Q4) Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.
A) an age cohort
B) subculture
C) Gen Z
D) nuclear family
Q5) Explain the difference between a high-context culture and a low-context culture.
Q6) Who are "born-again Christians," and why are marketers interested in this group?
Q7) Explain why the Islamic market should be important to U.S. marketers.
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Q8) Describe the Baby Boomer market and the impact it has had on marketing efforts.
Chapter 14: Culture
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92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28616
Sample Questions
Q1) Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.
A) fighter
B) fortress
C) transcultural
D) sacralized
Q2) Romance novels often follow a cultural formula.
A)True
B)False
Q3) All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.
A) creative
B) managerial
C) marketing
D) communications
Q4) Gift giving involves economic and symbolic exchange.
A)True
B)False
Q5) Explain the term "power distance" in Hofstede's Dimensions of National Culture.
Page 16
Q6) Explain the three distinct stages of gift-giving rituals.
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