Course Introduction
Consumer Psychology
Pre-Test Questions
Consumer Psychology explores the psychological processes that underlie consumer behavior, examining how individuals make purchasing decisions and how various factors such as perception, motivation, emotion, cultural influences, and social environments shape consumption patterns. The course delves into topics such as attitude formation, decision-making, brand loyalty, and the impact of advertising and persuasion on consumer choices. Students will analyze real-world case studies and contemporary marketing strategies to understand how psychological principles can be applied to influence consumer actions and improve marketing effectiveness.
Recommended Textbook
Consumer Behavior Buying Having and Being 11th Edition by Michael R. Solomon
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12 Chapters
1070 Verified Questions
1070 Flashcards
Source URL: https://quizplus.com/study-set/1440
Page 2
Chapter 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28599
Sample Questions
Q1) Big data is generated from ________.
A) smartphone GPS signals
B) credit card transactions
C) social media posts
D) all of the above
Answer: D
Q2) Of the following, a proponent of ________ would be most likely to argue that our society emphasizes science and technology too much.
A) consumerism
B) positivism
C) modernism
D) interpretivism
Answer: D
Q3) Maslow's hierarchy of needs can be useful in understanding the motives that are satisfied by consumer behaviors. Briefly explain the hierarchy and indicate how a consumer behavior could fulfill each need level in the hierarchy.
Answer: Answers should include the five levels, specifically physiological, safety, social, esteem, and self-actualization. Examples will vary.
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Chapter 2: Decision-Making and Consumer Behavior
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28603
Sample Questions
Q1) The tendency for people to prefer products from their own culture rather than those of another culture is called ________.
A) xenophobia
B) ethnocentrism
C) ethnographics
D) altruism
Answer: B
Q2) A ________ rule means that a product with a low standing on one attribute cannot make up for this position by being better on another attribute.
A) noncompensatory decision
B) lexicographic
C) compensatory decision
D) conjunctive
Answer: A
Q3) Explain the meaning of covariation and provide an example from your own past buying behavior.
Answer: Covariation means that people will often make judgments about aspects of the product that they cannot really judge by using other aspects which are visible. Student examples will vary.
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Page 4
Chapter 3: Cultural Influences on Consumer Decision-Making
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) In many cultures, stories feature talking animals that act as mediating figures.
A)True
B)False Answer: True
Q2) Explain the meaning of objectification and how it occurs. Provide an example.
Answer: Objectification occurs when we attribute sacred qualities to mundane items. This occurs through the process of contamination. Students may provide a mix of examples. For instance, Archie Bunker's chair from the television show All in the Family is a sacred item.
Q3) ________ occurs as marketers appropriate elements of popular culture and convert them for use as promotional vehicles.
A) Reality engineering
B) Crescive norming
C) Desacralization
D) Product placement
Answer: A
Q4) Romance novels often follow a cultural formula.
A)True
B)False Answer: True
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Chapter 4: Consumer and Social Well Being
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28605
Sample Questions
Q1) Honesty, trustworthiness, fairness, and justice are all ________ with which people in a culture judge what is right and what is wrong.
A) norms
B) business ethics
C) universal values
D) personality characteristics
Q2) The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as
A) analytical literacy
B) functional literacy
C) media literacy
D) consumer literacy
Q3) When consumers are unhappy with a product, they may boycott the product and/or store and express dissatisfaction to friends. This is called a ________ response.
A) private
B) third-party
C) voice
D) public
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Page 6
Chapter 5: Perception
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28606
Sample Questions
Q1) Which of the following refers to the meanings we assign to sensory stimuli?
A) schema
B) semiotics
C) interpretation
D) perception
Q2) The absolute threshold is dependent upon how strong a marketer makes a stimulus.
A)True
B)False
Q3) The ________ threshold refers to the minimum amount of stimulation that can be detected on a sensory channel.
A) absolute
B) differential
C) intensity
D) relative
Q4) The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.
A) absolute
B) differential
C) intensity
D) relative
Page 7
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Chapter 6: Learning and Memory
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) Compare and contrast classical and instrumental (operant) conditioning.
Q2) Samantha is passing down the cereal aisle when she spots a box of Frosted Flakes cereal featuring Tony the Tiger on the box front. She remembers the taste of the cereal and how much fun she had talking to Tony while she ate her cereal as a kid. She buys a box and leaves the cereal aisle without examining any other cereal products. What aspect of the retrieval process did Samantha use in her product search process?
A) salience
B) the von Restoff effect
C) the spacing effect
D) state-dependent retrieval
Q3) Jason heard an old but familiar song that reminded him about a summer in Austria when he was in college. As he thought more about his summer of the past, a flood of memories came rushing back. Describe what was happening to Jason in terms of memory markers. What specific term is used to describe the process whereby his memories came flooding back?
Q4) Episodic memories are likely to become part of a person's long-term memory.
A)True
B)False
Q5) What is the capacity of short-term memory? Comment and explain.
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Chapter 7: The Self
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) It is common for companies to divide up their consumers along lifestyle dimensions and label these groups with terms such as "Geek Chic Guy" or "Whole Foods Woman."
A)True
B)False
Q2) People across all cultures appear to favor physical features that are associated with
A) intellect
B) wealth
C) youth
D) confidence
Q3) Dove's Campaign for Real Beauty features women with imperfect bodies modeling in advertisements for skin and hair care products. The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for other skin and hair care products.
A)True
B)False
Q4) Explain and give a brief example of symbolic self-completion theory.
Q5) Explain how the concept of self-esteem is used in advertising.
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Chapter 8: Attitudes and Persuasion
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________.
A) linked Fishbein model
B) theory of reasoned action
C) Phillips approach
D) subjective norm model
Q2) The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.
A) experiential
B) habitual
C) low-involvement
D) standard learning
Q3) Double-Dip makes ice cream. The only advantage Double-Dip has over its competitors is taste. Double-Dip costs more and has more calories per unit weight. Promotions for Double-Dip should emphasize the experiential hierarchy of the ABC model of attitudes.
A)True
B)False
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Chapter 9: Group and Situational Effects on Consumer Behavior
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28610
Sample Questions
Q1) ________ buyers are people who purchase goods and services on behalf of companies for use in the process of manufacturing, distribution, or resale.
A) Individual
B) Consumer
C) Global
D) Organizational
Q2) According to exchange theory, what might occur if a salesperson interacts with an assertive consumer?
Q3) The pressure to conform that escalates as more and more group members "cave in" is called the ________ effect.
A) polarization
B) bandwagon
C) loafing
D) homophily
Q4) A temporal factor is one that reflects sense of time.
A)True
B)False
Q5) If you were designing a large retail outlet for customers with a polychronic orientation, what would you want to provide?
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Chapter 10: Consumer Identity I: Sex Roles and Subcultures
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28600
Sample Questions
Q1) ________ are characteristics and behaviors that people stereotypically associate with one gender or the other.
A) Androgynous traits
B) Sex-typed traits
C) Sexual dimporhic markers
D) Body dysmorphias
Q2) Which of the following is the WEAKEST argument against using ethnic symbolism in marketing messages?
A) Few ethnic subcultures today have powerful stereotypes the general public associates with them.
B) Members of ethnic subcultures have increasing economic power.
C) Symbols that once seemed acceptable may come to be seen as negative.
D) Marketers may not understand possible negative interpretations of ethnic symbolism.
Q3) Researchers measure ________ on dimensions that include "feel-age" and "look-age."
A) chronological age
B) perceived age
C) age cohort
D) social age
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Page 12
Chapter 11: Consumer Identity 2: Social Class and Lifestyles
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) Conspicuous waste is the opposite of conspicuous consumption because one is aimed at showing how important a person's wealth is, and the other is aimed at showing how unimportant his or her wealth is.
A)True
B)False
Q2) Many 20-somethings have rebelled against their more affluent parents by mocking wealth, wearing shredded jeans, and driving boxy cars. These are examples of what is called a modern potlatch.
A)True
B)False
Q3) A contemporary view of the American social class structure is presented in the text. Identify each of the major categories and supply a brief comment that characterizes each one.
Q4) The phenomenon called ________ refers to the creation of artificial divisions in a society.
A) reference group affiliation
B) ascribed status
C) mass class
D) social stratification
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Chapter 12: Networked Consumer Behavior:
Word-Of-Mouth, Social Media, and Fashion
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28602
Sample Questions
Q1) The most common method of identifying opinion leaders is to use the social registry document kept by most city newspapers.
A)True
B)False
Q2) Jane is searching for the latest fashion in jeans at the Levi's Friends Store. She connects online using Facebook, and invites Kelsey to shop with her inside the online store. Jane is participating in a form of e-commerce known as ________.
A) groupon
B) social shopping
C) pure play
D) Facebook commerce
Q3) The tipping point most likely occurs just towards the end of the adoption stage for the ________.
A) innovators
B) early adopters
C) early majority
D) mass connectors
Q4) Explain several of the basic characteristics of social networks. Provide an example.
Page 14
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