Consumer Behaviour Test Bank
Course Introduction
Consumer Behaviour explores the psychological, social, and cultural factors that influence how individuals and groups select, purchase, use, and dispose of goods and services. The course examines key theories and models of consumer decision-making, perception, motivation, learning, attitudes, and personality. It also addresses the impact of cultural norms, family, social class, and group dynamics on purchasing behavior. Through analysis of real-world cases and application of research methods, students gain critical insights into consumer needs and preferences, enabling them to better design marketing strategies and anticipate market trends.
Recommended Textbook
Marketing An Introduction 6th Canadian Edition by Gary Armstrong
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16 Chapters
2482 Verified Questions
2482 Flashcards
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Page 2
Chapter 1: Marketing: Creating and Capturing Customer Value
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164 Verified Questions
164 Flashcards
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Sample Questions
Q1) Which of the following phrases reflects the marketing concept?
A)The supplier is king.
B)Marketing should be viewed as hunting and not gardening.
C)This is what I make, won't you please buy it?
D)This is what I want, won't you please make it?
E)This is better than the competition, won't you please buy it?
Answer: D
Q2) You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?
A)database management
B)website hits
C)the societal marketing concept
D)not-for-profit marketing
E)customer relationship management
Answer: E
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Chapter 2: Company and Marketing Strategy: Partnering to
Build Customer Relationships
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163 Verified Questions
163 Flashcards
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Sample Questions
Q1) In what way do Ron and Gail currently implement a product development strategy at Fun-Spot?
Answer: A product development strategy is where a company grows by developing new offerings to the same target customer. The owners at Fun-Spot strive to provide new offerings and entertainment options for their visitors. As Gail said, "We provide a 'total package' of entertainment. Plus, we try to change our rides and various attractions from time to time."
Q2) The final step in the marketing control process is taking corrective action to erase any gaps between goals and performance.
A)True
B)False Answer: True
Q3) Marketing strategies must be developed to support marketing objectives. A)True
B)False Answer: True
Q4) Into what BCG quadrant does a high-share, high-growth SBU fall?
Answer: It falls into the "star" category. They need heavy investment to finance their growth.
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Chapter 3: Sustainable Marketing, Social Responsibility and Ethics
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165 Verified Questions
165 Flashcards
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Sample Questions
Q1) The ________ specifically focuses on future company needs rather than both future company and future customer needs.
A)societal marketing concept
B)strategic planning concept
C)sustainable marketing concept
D)marketing concept
E)consumer business concept
Answer: B
Q2) Many critics charge that the North American marketing system causes ________ to be higher than they would be under more "sensible" systems.
A)imports
B)exports
C)prices
D)product safety measures
E)employee morals
Answer: C
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Page 5
Chapter 4: Analyzing the Marketing Environment
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152 Verified Questions
152 Flashcards
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Sample Questions
Q1) The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics.
A)True
B)False
Q2) A company that experiences negative word of mouth on blogs or social networking sites should ignore rumors, as answering any complaints will only make them seem more legitimate.
A)True
B)False
Q3) Women now make up ________ of the paid workforce.
A)25 percent
B)35 percent
C)41 percent
D)45 percent
E)more than 50 percent
Q4) Describe the three main reasons that business legislation is enacted.
Q5) Gen Xers wanting an electric car would prefer to buy the Roadster. Discuss this statement.
Q6) Why is the technological environment such a dramatic force in today's market?
Page 6
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Chapter 5: Managing Marketing Information to Gain Customer Insights
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165 Verified Questions
165 Flashcards
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Sample Questions
Q1) The most important issue facing online researchers is the lack of a broad cross section of consumers who have access to the Internet.
A)True
B)False
Q2) Diana Dion is currently researching electronic data sources from within her company to make marketing decisions. Diana is making use of ________ databases.
A)external
B)current
C)historical
D)internal
E)foreign
Q3) Describe the basic marketing research process.
Q4) Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions.
A)True
B)False
Q5) Compare and contrast closed-end questions and open-end questions for gathering data.
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Chapter 6: Understanding Consumer and Business Buyer
Behaviour
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168 Verified Questions
168 Flashcards
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Sample Questions
Q1) Subcultures are a group of people whose members share similar values, interests, and behaviors.
A)True
B)False
Q2) How does marketing through online social networks differ from more traditional marketing?
Q3) Each person's distinct personality influences his or her buying behaviour. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items? Give at least one example.
Q4) The third largest visible minority identified themselves as ________ in the 2006 Canada census.
A)Asian
B)Hispanic
C)Black
D)Gen Xers
E)East Indian
Q5) What determines whether the buyer is satisfied or dissatisfied with a purchase and what does this imply for sellers?
Q6) Explain Maslow's needs hierarchy.
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Chapter 7: Segmentation, Targeting, and Positioning
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170 Verified Questions
170 Flashcards
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Sample Questions
Q1) When New Port Shipping uses segmented marketing, it targets several segments and designs separate offers for each one. This approach is called ________ marketing.
A)undifferentiated
B)differentiated
C)individual
D)mass
E)niche
Q2) ByWay Ventures chose a differentiated marketing strategy. The company had to weigh ________ against ________ when selecting this strategy.
A)extra research; costs
B)sales analysis; sales
C)increased sales; increased costs
D)geographic segmentation; demographic segmentation
E)attitudes; perceptions
Q3) You meet the General Manager of the MAA. He asks, "How should we assess the attractiveness of the different market segments?"
Q4) What is one major assumption made by marketers who choose to use an undifferentiated marketing strategy?
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9
Chapter 8: Developing and Managing Products and Services
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192 Verified Questions
192 Flashcards
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Sample Questions
Q1) Give three examples of convenience products.
Q2) Quaker produces a variety of cereals. This variety is called its product line.
A)True
B)False
Q3) After concept testing, a firm would engage in which stage in developing and marketing a new product?
A)idea screening
B)marketing strategy development
C)business analysis
D)product development
E)test marketing
Q4) The impossibility of a barber storing haircuts for later sale is an example of which of the following?
A)service intangibility
B)service inseparability
C)service variability
D)service perishability
E)provider-customer interaction
Page 10
Q5) Give two examples of fads that passed through the PLC quickly.
Q6) Give examples of the second level of product, the actual product.
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Chapter 9: Brand Strategy and Management
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) The brand must stand out in ways that ________.
A)are quirky
B)are imaginary
C)are international
D)have real meaning
E) make good jingles
Q2) Brand communications is an important part of the ongoing management of a brand. What does this entail?
Q3) A manufacturer has four brand sponsorship options. Describe what they are.
Q4) Brand equity is the sum total of all the attributes of a brand, and the emotions it inspires in the minds of consumers.
A)True
B)False
Q5) Young & Rubicam measures brand strength along all of the following dimensions except ________.
A)differentiation
B)relevance
C)knowledge
D)equity
E)esteem
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Chapter 10: Pricing: Understanding and Capturing
Customer Value
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170 Verified Questions
170 Flashcards
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Sample Questions
Q1) If demand hardly changes with a small change in price, we say the demand is
A)variable
B)inelastic
C)value-based
D)at break-even pricing
E)market penetrating
Q2) The Internet offers ________, where the price can easily be adjusted to meet changes in demand.
A)captive pricing
B)dynamic pricing
C)basing-point pricing
D)price bundling
E)cost-plus pricing
Q3) Give two examples of products for which captive-product pricing may be used.
Q4) Overhead cost is another term for variable cost.
A)True
B)False
Q5) Give two examples of by-product pricing.
Q6) Compare pure competition with monopolistic competition conditions. Page 13
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Page 14
Chapter 11: Marketing Channels
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125 Verified Questions
125 Flashcards
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Sample Questions
Q1) According to the text, the goal of any logistics system should be to maximize sales, not profits.
A)True
B)False
Q2) When a seller requires that only certain dealers carry its products, its strategy is known as ________.
A)horizontal restraint of trade
B)intensive distribution
C)vertical distribution
D)disintermediation
E)exclusive distribution
Q3) Customer-centered logistics starts with the marketplace and works backward to the factory.
A)True
B)False
Q4) Describe four of the eight key functions that members of the marketing channel perform.
Q5) How does a company determine its channel objectives? What factors influence the channel objectives of a company?
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Chapter 12: Retailing and Wholesaling
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) ________ refer to retailers that sell standard merchandise at lower prices by accepting lower margins and selling higher volume.
A)Convenience stores
B)Discount stores
C)Full-service retailers
D)Designer shops
E)Specialty stores
Q2) The Toby's chain of first-class department stores carries a wide range of product lines, including clothing, jewellery, kitchenware, and home furnishings. Toby's typically charge higher prices on an everyday basis and then holds frequent sales and price promotions to increase store traffic. Toby's most likely uses ________.
A)self-service retailing
B)experiential retailing
C)high-low pricing
D)everyday low pricing
E)franchise retailing
Q3) What is the difference between corporate chains, voluntary chains, and retailer cooperatives? How are such retail organizations different from franchise organizations?
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16
Chapter 13: Communicating Customer Value: Advertising and Public Relations
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169 Verified Questions
169 Flashcards
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Sample Questions
Q1) Give an example of how a company might run an experiment to measure the sales and profit effects of its advertising.
Q2) Suave ran ads featuring a woman with beautiful hair questioning "Suave or Matrix? Can You Tell?" This is an example of ________.
A)informative advertising
B)reminder advertising
C)comparative advertising
D)secondary advertising
E)buzz marketing
Q3) ________ tend to be plain, straightforward outlines of benefits and positioning points that the advertiser wants to stress.
A)Execution styles
B)Message strategy statements
C)Creative concept strategies
D)Advertising appeals
E)Branded entertainment plans
Q4) Would a personality symbol affect Second Avenue's image? How?
Q5) Name and describe the four major steps in media selection.
Q6) When does a marketer use a comparative ad?
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Chapter 14: Personal Selling and Sales Promotion
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169 Verified Questions
169 Flashcards
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Sample Questions
Q1) Which one of the following do members of a sales force typically represent?
A)They represent the company to competitors.
B)They represent the company to investors.
C)They represent the customer to the company.
D)They represent the company to industry.
E)They represent the goods they sell.
Q2) Blue Star Supply Company wants its outside salespeople to spend more time with customers. One way for Blue Star to accomplish this goal would be to hire additional inside technical support people and sales assistants.
A)True
B)False
Q3) An example of a(n)________ is a two meter high cardboard display of Cap'n Crunch next to Cap'n Crunch cereal boxes.
A)sample
B)POP promotion
C)display pack
D)advertising specialty
E)premium
Q4) Why do many companies invest in ongoing training for their salespeople?
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Chapter 15: Direct, Online, Social Media, and Mobile Marketing
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158 Verified Questions
158 Flashcards
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Sample Questions
Q1) Unsolicited, unwanted commercial email messages that clog up email inboxes are called spam.
A)True
B)False
Q2) Green Gardens is a click-and-mortar seller of gardening and landscaping goods and equipment. The marketing department wants to encourage shoppers at the physical stores to use the company's online catalog to order items that are not available at a given retail location. Which of the following marketing devices is the best match for this goal?
A)kiosks
B)email
C)mobile phones
D)telemarketing
E)podcasts
Q3) How does direct marketing give buyers access to more comparative information about companies, products, and competitors?
Q4) Would The Treble Clef benefit from viral marketing? Explain.
Q5) How does online marketing provide flexibility for sellers?
Q7) Provide an example of how a marketer uses kiosk marketing. Page 19
Q6) What types of online advertising might benefit The Treble Clef?
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Page 20
Chapter 16: The Global Marketplace
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) Differentiate between standardized global marketing and adapted global marketing. Describe the advantages and disadvantages of each strategy.
Q2) Often, companies form joint ownership ventures to merge their complementary strengths in developing a global marketing opportunity.
A)True
B)False
Q3) Which type of economy consists mostly of households with very low family incomes?
A)post-industrial
B)developed
C)emerging
D)industrial
E)subsistence
Q4) What are the marketing organization options Alexandreina needs to consider?
Q5) A country's industrial structure is an economic factor that reflects its attractiveness as a market.
A)True
B)False
Q6) Explain the whole-channel view of the distribution process.
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