Course Introduction
Consumer Behaviour Exam Preparation Guide
Consumer Behaviour explores the psychological, social, and cultural factors that influence individuals and groups in their purchasing decisions and consumption habits. The course examines key theories and models related to motivation, perception, learning, personality, and attitude formation, and how these elements impact consumer choices. Students will analyze decision-making processes, the role of marketing and advertising, and the dynamics of consumer trends in both local and global markets. By understanding consumer behaviour, students will gain strategic insights for developing effective marketing strategies aimed at meeting the needs and desires of diverse customer segments.
Recommended Textbook
CB 2nd Canadian Edition by Murray Babin
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16 Chapters
2117 Verified Questions
2117 Flashcards
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Page 2
Chapter 1: What Is CB, and Why Should I Care?
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119 Verified Questions
119 Flashcards
Source URL: https://quizplus.com/quiz/4730
Sample Questions
Q1) An understanding of consumer behaviour can mean better business for companies, better public policy for governments, and a better life for individuals.
A)True
B)False
Answer: True
Q2) Which of the following is NOT an example of a product attribute?
A) quality
B) satisfaction
C) styling
D) safety
Answer: B
Q3) What are the two perspectives from which consumer behaviour can be defined?
A) primary and secondary
B) human thought and behaviour and as a field of study
C) social and psychological
D) based on needs and based on wants
Answer: B
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Chapter 2: Value and the Consumer Behaviour Value Framework
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116 Verified Questions
116 Flashcards
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Sample Questions
Q1) Marketing tactics are ways marketing management is implemented.
A)True
B)False
Answer: True
Q2) Explain how perceptual maps are useful in understanding consumers and delivering superior value.
Answer: A perceptual map is used to depict graphically the positioning of competing products. Positioning refers to the way a product is perceived by a consumer and can be represented by the number and types of characteristics that consumers perceive. When marketing analysts examine perceptual maps, they can (1) identify competitors, (2) identify opportunities for doing more business, and (3) diagnose potential problems in the marketing mix. Ideal points represent the combination of product characteristics that provide the most value to an individual consumer or market segment.
Q3) Positioning refers to the way a product is perceived by a consumer.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) On his way to work, Hank passes by many billboards and many ads play on the radio while he's driving, but he sees and hears only a few of them. This is an example of selective distortion.
A)True
B)False Answer: False
Q2) Selective perception includes selective exposure, selective attention, and selective retention.
A)True
B)False Answer: False
Q3) Most consumers set out to specifically learn information about cars before making a purchase. Many search the Internet and visit dealerships before deciding which one to purchase. What type of learning does this represent?
A) intentional
B) attentive
C) affective
D) deliberate Answer: A
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Page 5
Chapter 4: Comprehension, Memory, and Cognitive Learning
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) Refer to Valentine's Day Scenario. Which source characteristic of Todd's boss most likely influenced his decision on which restaurant to patronize?
A) likeability
B) attractiveness
C) trustworthiness
D) expertise
Q2) A tag is a small piece of coded information that helps a particular piece of knowledge get retrieved.
A)True
B)False
Q3) Which of the following show the association between nodes in an associative network?
A) links
B) paths
C) spokes
D) traces
Q4) Define the concept of comprehension and list the main factors that influence what gets comprehended. Discuss an example of each factor.
Page 6
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Chapter 5: Motivation and Emotion: Driving Consumer Behaviour
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Christine Sinclair, the captain of the Canadian women's soccer team, showed a lot of emotions during the 2012 London summer Olympics. This was especially true in the semi-final game against the United States which Canada ended up losing. She was obviously very passionate about the game and was clearly upset at the outcome. What emotional characteristic did Ms. Sinclair display?
A) contagion
B) expressiveness
C) intelligence
D) flow
Q2) An intervening variable is one that changes the nature of a relationship between two other variables.
A)True
B)False
Q3) Consumer involvement represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act.
A)True
B)False
Q4) Explain how utilitarian motivations differ from hedonic motivations and give an example of each.
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) Consumers with high innovativeness tend to engage in effortful cognitive information processing and tend to think carefully about products, problems, and even marketing messages.
A)True
B)False
Q2) The aggregation approach is an approach to studying personality in which behaviour is assessed at a number of points in time.
A)True
B)False
Q3) Carl is very outgoing and talkative with others. Which trait best describes Carl?
A) openness to experience
B) conscientiousness
C) introversion
D) extroversion
Q4) Which of the following is NOT a typical brand personality dimension?
A) competence
B) excitement
C) conscientiousness
D) ruggedness
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) Which of the following is NOT an element of the attitude-toward-the-object (ATO) model?
A) a consumer's perception of what other people think they should do
B) beliefs about salient attributes that a consumer thinks the product should possess
C) strength of the belief that a certain brand has the feature
D) evaluation of the attribute
Q2) Refer to Attitude Scenario. According to the attitude-toward-the-object approach to attitude change, if Honda publicized the fact that the Accord is offered as a hybrid model that is cleaner for the environment, by which means is Honda attempting to increase this consumer's attitude toward its brand?
A) by changing beliefs
B) by adding beliefs about new attributes
C) by changing evaluations
D) by changing schema-based affect
Q3) Attitude-behaviour consistency refers to the extent to which a strong relationship exists between attitudes and actual behaviour.
A)True
B)False
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9
Chapter 8: Consumer Culture
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118 Verified Questions
118 Flashcards
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Sample Questions
Q1) The primary function of culture is to facilitate communication among members of that culture.
A)True
B)False
Q2) Which of the following refers to the nonverbal communication cues by somatic (uncontrollable biological) responses?
A) secondary communication
B) subtle communication
C) body language
D) cue language
Q3) List the fundamental elements of verbal and nonverbal communication. Describe a recent interaction you had with another person and discuss the verbal and nonverbal communication that took place.
Q4) CANZUS is an acronym that refers to the close similarity in values between Canada, Australia, New Zealand, and the United States.
A)True
B)False
Q5) Define core societal values (CSV) and discuss any three described inChapter 8.
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Page 10
Chapter 9: Microcultures
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Sample Questions
Q1) Refer to Baby Boomer Scenario. Which type of microculture best describes all Baby Boomers?
A) ethnic
B) income and social class
C) psychographic
D) generational
Q2) Which term refers to the speculation that young people around the globe who are ages 13 to 19 are more similar to each other than they are to people from other generations in the same culture?
A) shared cohort culture
B) world teen culture
C) millennial culture
D) connected culture
Q3) Income and age are two of the most recognizable determinants of social class.
A)True
B)False
Q4) Culture is hierarchical.
A)True
B)False
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Chapter 10: Group and Interpersonal Influence
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154 Verified Questions
154 Flashcards
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Sample Questions
Q1) What is the term for families consisting of previously married spouses and children from the marriages?
A) secondary families
B) blended families
C) extended families
D) constructed families
Q2) Which type of group includes members who have frequent, direct contact with one another?
A) formal
B) primary
C) concentric
D) peer
Q3) Dolly is middle-aged with four teenagers at home. She also takes care of her ailing father, who lives nearby. What are individuals like Dolly called?
A) boomerang kids
B) sandwich generation
C) gatekeepers
D) dual caregivers
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12
Chapter 11: Consumers in Situations
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Advertisers love to feature their "advertime" during the 8pm to 10 pm prime time hours. This is the time when most people watch television and will be most receptive to messages.
A)True
B)False
Q2) Epistemic shopping activities are oriented toward a specific, intended purchase or purchases.
A)True
B)False
Q3) Sensation is a term that refers to humans' physical and psychological processing of smells.
A)True
B)False
Q4) Crowding actually exerts a non-linear effect on consumers, with a mild degree of crowding producing the most positive outcomes.
A)True
B)False
Q5) Discuss the different ways that time affects consumer behaviour. How do marketers help consumers manage these temporal factors?
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Vince is really into Harley Davidson motorcycles and seeks out information on these bikes online and through social media, simply because he is interested in them. Which type of search does this represent?
A) consistent
B) extended
C) pre-emptive
D) ongoing
Q2) Which type of risk is a concern for consumers who are worried about how other consumers will view their purchases?
A) performance
B) social
C) physical
D) time
Q3) Compare and contrast the three decision-making approaches and describe which one you used when making a recent purchase.
Q4) With limited decision making, no comparison between brands is done.
A)True
B)False
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Absolute quality refers to the actual quality of a product that can be assessed through industry specification or expert rating.
A)True
B)False
Q2) Determinant criteria remain constant across situations.
A)True
B)False
Q3) When information about some attributes is missing, consumers tend to weight the criteria that are common to both alternatives quite heavily in the evaluation.
A)True
B)False
Q4) Which decision rule do consumers use to select an option that performs best on the most important attribute to that consumer?
A) conjunctive
B) disjunctive
C) lexicographic
D) primary
Q5) Name and describe the four types of noncompensatory decision rules.
Page 15
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Chapter 14: Consumption to Satisfaction
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Which term refers to the expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience?
A) ideal
B) relative
C) equitable
D) normative
Q2) In its early days, the modern dating app Tinder focused on college students. It hired "college campus reps" to spread the word on campuses and student hangouts parties they were organizing. Guests were asked to download the app to enter the party and to tell their friends to find a date on Tinder before they were allowed in. What was this communication method based on?
A) experience
B) word-of-mouth communication
C) explicit promises from marketers through advertisements and other promotional activities
D) personal factors
Q3) What is consumer satisfaction and how does it differ from other important consumer behaviour concepts?
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Page 16
Chapter 15: Consumer Relationships
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) Personal switching costs refer to the emotional and psychological consequences of changing from one brand/retailer/service provider to another.
A)True
B)False
Q2) Which of the following is an example of a postconsumption affective reaction?
A) complaining
B) skepticism
C) switching
D) loyalty
Q3) What is the characteristic of relationship quality in which a buyer and seller can depend on each other?
A) competence
B) communication
C) trust
D) equity
Q4) Positive WOM occurs when consumers spread information from one to another about positive consumption experiences with companies.
A)True
B)False
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Chapter 16: Marketing Ethics and Consumer Misbehaviour
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175 Verified Questions
175 Flashcards
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Sample Questions
Q1) The societal marketing concept considers not only the wants and needs of individual consumers but also the needs of society.
A)True
B)False
Q2) Which term refers to beliefs regarding an act's fairness or justness?
A) moral equity
B) contractualism
C) teleology
D) relativism
Q3) The "I'm working for you!" technique relies on equity theory.
A)True
B)False
Q4) Both governmental and non-governmental agencies play a role in protecting consumers.
A)True
B)False
Q5) Aspirational evaluations focus on specific actions.
A)True
B)False
Q6) What role does value play in consumer misbehaviour?
Page 18
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