Course Introduction
Consumer Behavior
Test Preparation
Consumer Behavior explores the psychological, social, and cultural factors that influence how individuals and groups select, purchase, use, and dispose of products and services. The course examines decision-making processes, the impact of marketing strategies, consumer motivation, perception, attitudes, and learning, as well as the roles of family, social class, and reference groups. By understanding consumer behavior, students gain insights into effective marketing tactics, segmentation, targeting, and positioning, enabling them to better predict and respond to consumer needs and preferences in a dynamic marketplace.
Recommended Textbook
CB 6 6th Edition by Barry
J. Babin
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16 Chapters
2052 Verified Questions
2052 Flashcards
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Page 2
Chapter 1: What is CB and Why Should I Care?
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127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/5325
Sample Questions
Q1) Mass media and trade organizations are two of the primary stakeholders of a firm.
A)True
B)False
Answer: False
Q2) Which of the following disciplines studies human reactions to their environment?
A) Marketing
B) Economics
C) Psychology
D) Anthropology
E) Operations management
Answer: C
Q3) Consumption is a value producing process in which the marketer and the consumer interact to produce value.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Value and the Consumer Behavior Value Framework
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) Which of the following is an element of consumer psychology?
A) Environment
B) Media
C) Implicit memory
D) Culture
E) Emotional intelligence
Answer: C
Q2) A product with backward sloping demand displays _____.
A) a negative price-quantity relationship
B) a higher consumer sensitivity toward price than toward other product factors
C) a neutral price-quantity relationship
D) a positive price-quantity relationship
E) a higher consumer sensitivity toward product quality than toward price
Answer: D
Q3) The presence of music in an environment is a social influence that may shape consumer behavior.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Consumer Learning Starts Here: Perception
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134 Verified Questions
134 Flashcards
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Sample Questions
Q1) Refer to Warning Labels Scenario.One proposed graphic includes a picture of a set of diseased and distorted human lungs that makes it difficult to immediately identify them as a set of lungs.However,with a little effort most consumers will be able to discern what the graphic actually is because of the accompanying statement concerning cancer.Which of the following reactions is most likely to account for the customers' cognitive categorization of the new product?
A) Accomodation
B) Assimilation
C) Contrast
D) Distortion
E) Integration
Answer: A
Q2) Attention is the purposeful allocation of information-processing capacity toward developing an understanding of some stimulus.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Comprehension, Memory, and Cognitive Learning
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Intentional learning can be based solely on sensory memory.
A)True
B)False
Q2) The process by which continuous exposure to a stimulus affects the comprehension of and response to the stimulus is known as _____.
A) lateralization
B) stimulation
C) expectation
D) sensitization
E) habituation
Q3) Attempts to demarket a product can be implemented by stigmatizing consumption with a negative stereotype.
A)True
B)False
Q4) Right-brain-dominant consumers tend to deal better with verbal processing (words),whereas left-brain-dominant consumers tend to be visual processors.
A)True
B)False
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Going to a new,trendy restaurant is most likely driven by hedonic motivations.
A)True
B)False
Q2) One advantage of using autonomic measures to assess emotions is that they are less intrusive as compared to self-report measures because they don't involve physical contraptions.
A)True
B)False
Q3) The behaviors that result from the self-improvement motivation are aimed at maintaining the current state of existence rather than changing one's current state to a level that is more ideal.
A)True
B)False
Q4) Research shows that consumers who are in bad moods can be more likely to be generous to others.
A)True
B)False
Q5) Define cognitive appraisal theory.Describe the four types of cognitive appraisals and their relevance to consumer behavior.
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) _____ refers to human characteristics that can be associated with a brand.
A) Brand language
B) Brand personality
C) Brand architecture
D) Brand identity
E) Brand equity
Q2) Refer to The Billionaire Lifestyle Scenario.Philip and Joe buy the latest and the most expensive cars in the market.They also splurge on designer clothes,shoes and watches.In doing so,which of the following consumer behavior traits are they displaying?
A) Materialism
B) Need for cognition
C) Frugality
D) Downshifting
E) Low self-monitoring
Q3) A trait is a product symbol that a consumer identifies with strongly.
A)True
B)False
Q4) Briefly describe any five important traits found in consumer research that influence consumer behavior.
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Chapter 7: Attitudes and Attitude Change
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a high level of involvement with the product.
A)True
B)False
Q2) According to the social judgment theory,in which of the following instances does assimilation occur?
A) When the consumer is not involved with the message
B) When an incoming message is perceived as falling within the latitude of rejection
C) When material presented early in a message is most influential
D) When material presented later in the message has the most impact
E) When an incoming message falls within the latitude of acceptance
Q3) According to the balance theory,consistency in the triad (composed of observer,person,and object)is maintained when the multiplication of the signs in the sentiment and unit relations results in a negative value.
A)True
B)False
Q4) What is the hierarchy of effects? Briefly describe the different hierarchies.
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9
Chapter 8: Group and Interpersonal Influence
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Late majority consumers and laggards,tend to be more cautious about buying new products.
A)True
B)False
Q2) Anti-brand communities are communities in which members spread negative information about companies and products to other users.
A)True
B)False
Q3) The ability of a group or individual to influence a consumer due to the group's or individual's knowledge of,or experience with,a specific subject matter is known as _____ power.
A) referent
B) legitimate
C) expert
D) reward
E) coercive
Q4) Define the concept of word-of-mouth (WOM).Differentiate between organic WOM and amplified WOM.
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Page 10
Chapter 9: Consumer Culture
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) International advertisements that make use of globish slogans place a premium on the correct use of grammar.
A)True
B)False
Q2) Which of the following is a BRIC country?
A) Belgium
B) Ireland
C) Russia
D) Italy
E) Canada
Q3) The extent to which scarcity drives actual purchase intentions is more pronounced among cultures high in uncertainty avoidance.
A)True
B)False
Q4) CANZUS consumers are more likely to be physically close to each other during a conversation than are consumers from Italy.
A)True
B)False
Q5) Define core societal values (CSV).Discuss any three described in the text.
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Chapter 10: Microcultures
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Southerners are distinguished from others by their hospitality as well as their love for tradition.This is an example of difference based on _____ microcultures.
A) regional
B) sex-role based
C) age-based
D) religious
E) street
Q2) In the Islamic religion,the word kosher describes the dietary restrictions that prohibit meats that are not slaughtered in the prescribed manner.
A)True
B)False
Q3) The Millennials collectively are referred to as the "digital natives."
A)True
B)False
Q4) Compare and contrast age-based microcultures with generational microcultures.How is this distinction important to marketers?
Q5) Give some examples of street microcultures in different parts of the world.
Q6) Describe the six generational microcultures in the United States.
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Chapter 11: Consumers in Situations
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Consumer self-regulation refers to the tendency for consumers to inhibit outside,or situational,influences from interfering with shopping intentions.
A)True
B)False
Q2) Enduring characteristics of neither a particular consumer nor a product or brand are known as _____ influences.
A) attitudinal
B) tangential
C) perceptual
D) preferential
E) situational
Q3) A consumer who is running short of time is more likely to process more product information than a consumer who is shopping leisurely.
A)True
B)False
Q4) Explain antecedent conditions.Give some examples of antecedent conditions that shape consumers' perception of value.
Q5) Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Which of the following represents the perceived overall goodness or badness of some product from a consumer perspective?
A) Product warranty
B) Usability
C) Availability
D) Quality
E) Price
Q2) Explain the types of consumer search behavior with an example each.
Q3) Most young adults would like to own a high-end luxury automobile,even though most of them could not afford one.Which of the following types of risk is likely to prevent them from purchasing one?
A) Financial risk
B) Social risk
C) Performance risk
D) Safety risk
E) Time risk
Q4) Quality represents the perceived overall goodness or badness of a product.
A)True
B)False
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Q5) Discuss five factors that influence the amount of search performed by consumers.
Chapter 13: Decision Making II: Alternative Evaluation and Choice
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Which of the following criteria is associated with emotional,symbolic,and subjective attributes or benefits that are associated with an alternative?
A) Discriminant criteria
B) Rational criteria
C) Hedonic criteria
D) Cognitive criteria
E) Utilitarian criteria
Q2) Utilitarian criteria include emotional,symbolic,and subjective attributes or benefits that are associated with an alternative.
A)True
B)False
Q3) Underlying attributes of a product are referred to as _____ qualities.
A) search
B) perceptual
C) consumption
D) pre-purchase
E) experience
Q4) Define evaluative criteria and determinant criteria.Identify the determinant criteria you used for a recent purchase.
Page 15
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Chapter 14: Consumption to Satisfaction
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) The tendency for expectations to guide performance perceptions is called confirmatory bias.
A)True
B)False
Q2) Refer to Louis Vuitton.Carla's friend,who bought a counterfeit Louis Vuitton handbag for a few hundred dollars,expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish.This feeling of dismay is an example of _____.
A) buyer's remorse
B) buyer's guilt
C) search regret
D) cognitive inertia
E) cognitive dissonance
Q3) Expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience are known as predictive expectations.
A)True
B)False
Q4) Differentiate durable and nondurable goods with examples.
Q5) List out some possible postconsumption reactions.
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Chapter 15: Consumer Relationships
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Refer to Gourmet Restaurant Scenario.When Stella's colleagues heard her predicament,they suggested a place she might like.However,Stella decided against it as it was a three-hour drive from where she stays and continued eating at Olive's.Which of the following types of switching costs does this represent?
A) Transactional switching cost
B) Temporal switching cost
C) Financial switching cost
D) Procedural switching cost
E) Relational switching cost
Q2) Which of the following is a device that keeps track of the amount of purchasing a consumer has had with a given marketer and once some level is reached,a reward is offered usually in terms of future purchase incentives?
A) A commitment program
B) A customer share program
C) A consistency program
D) A loyalty program
E) A gift program
Q3) What is a third party endorsement? What are its two types?
Q4) Explain critical incident in the context of consumer behavior.
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Chapter 16: Consumer and Marketing Misbehavior
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Corporate social responsibility may be defined as an organization's activities and status related to its societal obligations.
A)True
B)False
Q2) Strategic initiatives include strategically engaging in socially responsible activities in order to increase the value of the firm.
A)True
B)False
Q3) Refer to School Counselor Scenario.Some high school seniors go about destroying school property because they believe that the education system has done them more harm than good.These teenagers believe that destroying school property is a way to get back at the education system.Which of the following motivations of consumer misbehavior best explains this behavior?
A) Thrill-seeking
B) Pathological socialization
C) Opportunism
D) Provocative situational factors
E) Lack of moral constraints
Q4) What role does value play in consumer misbehavior?
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