Consumer Behavior Test
Bank
Course Introduction
Consumer Behavior explores the processes and factors that influence the decision-making and purchasing actions of individuals and groups in the marketplace. The course covers psychological, social, cultural, and economic determinants of consumer choices, examining how attitudes, perceptions, motivations, and lifestyle affect buying behavior. Students analyze theories and models of consumer behavior, learn to apply research techniques for understanding target markets, and consider the impact of digital environments and trends on consumption patterns. The course prepares students to make informed marketing decisions by understanding the dynamic relationship between consumers and products or services.
Recommended Textbook
MKTG6 6th Edition by Charles W. Lamb
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22 Chapters
3901 Verified Questions
3901 Flashcards
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Page 2
Chapter 1: An Overview of Marketing
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Sample Questions
Q1) At the Lands' End Web site,a customer can chat online with customer service representatives while shopping.This live help allows the customer to have questions answered before placing an order.This focus on meeting customer needs illustrates a(n)_____ orientation.
A)societal
B)market
C)sales
D)production
E)one-to-one
Answer: B
Q2) The Nestlé managers who oversee the content and interaction that takes place on its Facebook,Twitter,and the like should now perform routine __________ to ensure that social media no longer poses an external threat.
A)marketing analysis
B)removal of controversial postings
C)environmental scanning
D)performance reviews of its monitors
E)surveys of users
Answer: C
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Chapter 2: Strategic Planning for Competitive Advantage
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Sample Questions
Q1) If Disney created a Jonas Brothers wristwatch packaged with their latest CD,which only sold in its theme park gift shops to maximize profits over CD sales in third-party outlets,Disney would be pursing what strategy?
A)a promotion strategy
B)a mixed market
C)a pricing strategy
D)a place strategy
E)all of the above
Answer: A
Q2) Which of the following is NOT a commonly studied macroenvironmental force?
A)economic
B)demographic
C)social
D)political
E)ethical
Answer: E
Q3) In the portfolio mix,notebook computers would be an example of a star.
A)True
B)False
Answer: True
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Chapter 3: Ethics and Social Responsibility
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Sample Questions
Q1) The third prong of Prestige's corporate strategy involves periodically reassessing which brands are the best long term from a portfolio standpoint and then adjusting the portfolio accordingly.Peter Drucker gave this a name.What is it?
A)product demixing
B)product line attrition
C)organized abandonment
D)periodic audit
E)organized delisting Answer: C
Q2) Top managers who behave ethically can influence others in an organization to behave ethically.
A)True
B)False
Answer: True
Q3) Given some redundancy in its product mix,Prestige is not immune from cannibalization.
A)True
B)False
Answer: True
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Page 5
Chapter 4: The Marketing Environment
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Sample Questions
Q1) Describe some basic characteristics of the African American market.
Q2) List and describe the four basic values that have strongly influenced American attitudes and lifestyles.
Q3) Which ethnic group prefers products from their native country?
A)Hispanic Americans
B)African Americans
C)Asian Americans
D)South Americans
E)Cuban Americans
Q4) If you were to ask Americans what they most desire to make their lives easier,most will want more time.This feeling that there are not enough hours in a day is an example of a(n)_____ factor that has strongly influenced the marketing environment.
A)social
B)economic
C)legal
D)demographic
E)component lifestyle
Q5) Describe the competitive environment for a locally owned coffeehouse in your college community.
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Chapter 5: Developing a Global Vision
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Sample Questions
Q1) A company that is capital intensive:
A)has an altered fiscal strategy for overseas operations.
B)spends more on equipment than on labor.
C)makes better use of benchmarking than other types of business.
D)creates employment monopolies.
E)must engage in countertrading due to restrictive foreign legislature.
Q2) International trade does not always involve cash.Sometimes companies accept all or part of the payment for goods or services in the form of other goods or services.This is known as:
A)export trading
B)crossdocking
C)exchange modification
D)domestic barter
E)countertrade
Q3) Global legal structures are designed to either encourage or limit trade.Name and define five of these legal structures.
Q4) Describe the four stages of business globalization.Why do most companies stop when they reach the third stage?
Q5) Why is developing a global vision important for firms in the United States?
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Chapter 6: Consumer Decision Making
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Sample Questions
Q1) _____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.
A)Economic value
B)Involvement
C)Opportunity cost
D)Temporal cost
E)Perceived level of personal risk
Q2) Refer to New Car Purchase.Zena's visits to the dealers and looking at ratings in magazines best represent which step of the consumer decision-making process?
A)Need recognition
B)Information search
C)Evaluation of alternatives
D)Stimulus
E)Postpurchase behavior
Q3) In cultures where consumers are reluctant to use credit cards,they might be just as reluctant to make purchases on a smartphone and thus restrict their m-commerce activities to research.
A)True
B)False
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Page 8
Chapter 7: Business Marketing
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Sample Questions
Q1) _____ are consumable,inexpensive,and often standardized items that do not become part of the final product.
A)Processed materials
B)Supplies
C)Provisions
D)Accessory equipment
E)Replacement parts
Q2) Pantone recently partnered with Fine Paints of Europe,a high-end paintmaker.Such strategic alliances are not possible with a business service provider.
A)True
B)False
Q3) Refer to Federal Aviation Administration.Harris Corporation provides which type of business product to the FAA?
A)Major equipment
B)Accessory equipment
C)Raw materials
D)Business services
E)Component parts
Q4) What is reciprocity? Is it illegal or unethical?
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Chapter 8: Segmenting and Targeting Markets
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Sample Questions
Q1) Define multisegment targeting and discuss the advantages and disadvantages of this targeting strategy.
Q2) What is a segmentation base (or segmentation variable)? Name the common segmentation bases used by marketers to segment consumer markets.
Q3) Firms can be categorized by the type of purchasing strategy they use._____ usually contact familiar suppliers and place an order with the first that can meet product and delivery requirements.
A)Strugglers
B)Actualizers
C)Optimizers
D)Satisficers
E)Experiencers
Q4) Until the 1990s,few firms practiced market segmentation.
A)True
B)False
Q5) Define cannibalization.Is it always bad? Explain.
Q6) Marketers use a variety of terms to refer to different age groups.Name several examples and describe some characteristics of each.
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Chapter 9: Decision Support Systems and Marketing Research
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Sample Questions
Q1) Name two advantages and two disadvantages of using primary data.Also name two advantages and two disadvantages of using secondary data.
Q2) A retailer of sporting goods equipment is interested in learning peoples' attitudes,motivations,and feelings about its product lines.All of the following are potential sources for this information EXCEPT:
A)observation studies.
B)mail questionnaires.
C)in-store interviews.
D)telephone surveys.
E)focus group interviews.
Q3) What is scanner-based research? What two companies currently provide most of the scanner data?
Q4) The Marriott Mobile survey has which of the following characteristics of ethnographic research.
A)participant observers
B)observers can monitor the electronic devices being used
C)behavioral targeting
D)mystery observers
E)human behavior in its natural context
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Chapter 10: Product Concepts
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Sample Questions
Q1) What is a universal product code (UPC)? How does the use of UPCs benefit retailers?
Q2) There are three major benefits when a firm contracts.When Ford divested itself of its unprofitable foreign luxury brands and Volvo,and discontinued its Mercury brand,which of the following was the most important benefit discussed in the case?
A)managers no longer waste resources on poorly performing brands
B)new product items have a greater chance of being successful
C)resources become concentrated on important Ford products
D)reposition Ford as a domestic carmaker only
E)all of the above
Q3) Selling off noncore brands is not always beneficial for a company heavily dependent on design and R&D staffs such as Ford.
A)True
B)False
Q4) Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.
Q5) How would a marketer define the term product?
Q6) Compare and contrast an express warranty and an implied warranty.
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Chapter 11: Developing and Managing Products
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Sample Questions
Q1) Name and describe the six categories of new products.
Q2) In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.
A)prototype screening
B)idea generation
C)concept testing
D)post-brainstorming
E)business analysis
Q3) When the Segway Human Transporter was introduced in 2002,many people expected the product to be a phenomenal success.While the Segway is still on the market,it has never been the success so many expected.A recent Wall Street Journal article suggested that the Segway,while brilliant technologically,seemed impractical to most people since it could not be used to replace their current method of transportation.In other words,the Segway had problems with:
A)compatibility.
B)relative advantage.
C)observability.
D)trialability.
E)longevity.
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Page 13
Chapter 12: Services and Nonprofit Organization Marketing
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Sample Questions
Q1) A(n)_____ is the result of applying human or mechanical efforts to people or objects.
A)application processor
B)profit intermediary
C)tangible product
D)service
E)nonprofit organization
Q2) A key factor influencing the selection of a retail-based health clinic is convenience.
A)True
B)False
Q3) To be successful in the global marketplace,service firms must first:
A)develop pricing incentives to encourage customers to begin doing business with them.
B)design marketing mix elements that account for each country's unique environment.
C)hire employees who are familiar with the local culture.
D)determine the nature of their core product.
E)build strong social bonds with their foreign customers.
Q4) Name and briefly define the three categories of pricing objectives for services.
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Page 14
Chapter 13: Marketing Channels
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Sample Questions
Q1) Scholastic Press published millions of copies of Mockingjay,the final installment in Suzanne Collin's popular Hunger Games trilogy of books.However,each reader wants to purchase just one copy.The difference between the number of books Scholastic Press published and the number a consumer wants to buy is referred to as a:
A)discrepancy of quantity.
B)discrepancy of assortment.
C)spatial discrepancy.
D)temporal discrepancy.
E)discrepancy of possession.
Q2) Which of the following is most likely to use a retailer channel of distribution?
A)car dealer
B)convenience store
C)farmer
D)neighborhood diner
E)freelance editor
Q3) Define channel power,channel control,channel leadership,and channel partnering and explain how these four terms are related.
Q4) What is a marketing channel? What type of businesses make up a marketing channel?
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Chapter 14: Supply Chain Management
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Sample Questions
Q1) _____ occurs when all the firms and business units participating in the supply chain appear as though they are reading from the same script.
A)Strategic channel operation
B)Supply chain integration
C)Strategic MRP
D)Demand management
E)Extensive distribution integration
Q2) Which of the following describes a disadvantage associated with water transportation?
A)Cannot be used for international trade
B)High cost
C)Capability
D)Lack of speed
E)Product weight restrictions
Q3) A firm that specializes in the order fulfillment process is called a(n):
A)third-party logistics firm (3PL)
B)intermediate distributor
C)industrial distributor
D)merchant wholesaler
E)ABC firm
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Chapter 15: Retailing
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Sample Questions
Q1) Compare and contrast supermarkets and convenience stores.Name several characteristics of each store in your answer.
Q2) Southwestern Company recruits and trains college students to sell educational reference books,software,and children's books door-to-door.This form of nonstore retailing is called:
A)direct retailing
B)personal marketing
C)direct marketing
D)automatic vending
E)electronic retailing
Q3) _____ is a low-profile yet important form of retailing in which consumers get products out of automated machines,and it accounts for billions of dollars worth of goods each year in the United States.
A)Automatic vending
B)Party-plan selling
C)Direct marketing
D)A pyramid scheme
E)Professional selling
Q4) Discuss the two recent developments in retailing.
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Chapter 16: Integrated Marketing Communications
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Sample Questions
Q1) The four major promotional tools (advertising,personal selling,sales promotion,and public relations)are known collectively as the:
A)communication model.
B)advertising campaign.
C)marketing mix.
D)publicity four.
E)promotional mix.
Q2) To provide more delivery service to the consumer market,UPS created UPS stores.According to the AIDA model,to create attention for this more convenient and less expensive way to mail packages through UPS,its marketing department should have relied on which element of the promotional mix?
A)Public relations
B)Sales promotion
C)Event sponsorship
D)Personal selling
E)Direct marketing
Q3) What is the basic definition of communication? What are two forms of communication? Give specific examples of these two forms and indicate how a company could use each of them.
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Page 18
Chapter 17: Advertising and Public Relations
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Sample Questions
Q1) An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's.This ad is most likely an example of _____ advertising.
A)comparative
B)institutional
C)cooperative
D)advocacy
E)strategic
Q2) Many advertisements use celebrities who are liked by many people in hopes that consumers will buy the product that the celebrity endorses.Using celebrities to influence consumers to buy the product is an example of which advertising appeal?
A)Consciousness
B)Love or romance
C)Fun and pleasure
D)Admiration
E)Resonance
Q3) List and briefly describe five of the many functions commonly performed by public relations departments.
Q4) Name and briefly define the two major types of advertising.
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Page 19
Chapter 18: Sales Promotion and Personal Selling
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Sample Questions
Q1) As a manufacturer of jams and jellies,Smucker's sells a highly standardized product to consumers all over the United States.You would expect Smucker's to rely on _____ to promote its product.
A)public relations
B)personal selling
C)advertising and sales promotion
D)publicity and direct marketing
E)product innovation
Q2) What is sales promotion? What are the objectives of sales promotion?
Q3) Manufacturers prefer coupons over rebates,because most customers who are eligible for rebates actually collect them.
A)True
B)False
Q4) Point-of-purchase promotions are seldom used as a sales promotion tool because most purchase decisions are made before consumers ever enter a store.
A)True
B)False
Q5) What is automated e-mail follow-up marketing? How does it work?
Q6) Compare and contrast relationship selling and traditional personal selling.
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Chapter 19: Pricing Concepts
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Sample Questions
Q1) Prices always steadily decline for a product in the decline stage of the product life cycle.
A)True
B)False
Q2) _____ determine what sales volume must be reached before the company's total revenue equals total costs and no profits are earned.
A)Marginal revenue estimates
B)Price equilibrium analyses
C)Break-even analyses
D)Average total cost (ATC)figures
E)Marginal costs of goods sold
Q3) Allstate has more than 1,500 price levels determined by complex algorithms that analyze 16 credit report variables,including late payments and card balances.Allstate is using a _____ to set prices.
A)yield management system
B)capacity correlation system
C)service forecasting tools
D)service management system
E)capacity maintenance tool
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Chapter 20: Setting the Right Price
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Sample Questions
Q1) A discount off the base price to customers who pay immediately,or within a specified time period,is called a:
A)functional discount.
B)quantity discount.
C)base discount.
D)cash discount.
E)promotional allowance.
Q2) After managers understand both the legal and the marketing consequences of price strategies,they should set a _____ price--the general level at which a company expects to sell a good or service.
A)functional
B)zone
C)demand
D)leader
E)base
Q3) The price of a television sold in Black Friday sale can use more than one pricing tactic to discount the price below the competition.
A)True
B)False
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Page 22
Chapter 21: Customer Relationship Management Crm
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Sample Questions
Q1) Lifetime value analysis can show marketers:
A)how much they can spend to acquire new customers.
B)how valuable their current customers are.
C)who their best customers are.
D)which products are at the end of their useful lives.
E)introduce new customers selectively to specific marketing actions.
Q2) The process of centralizing data in a CRM system is sometimes referred to as the interpolation of external and internal touch points.
A)True
B)False
Q3) In a CRM system,_____ are all areas of the business where customers have contact with the company and data may be gathered and used to guide and direct the decision making within that business unit.
A)touch points
B)focus points
C)data mining points
D)information search periods
E)observational points
Q4) What is a touch point? Give two examples of touch points.
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Chapter 22: Social Media and Marketing
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Sample Questions
Q1) Research indicates that the number of people who contribute content on social media sites is actually decreasing.
A)True
B)False
Q2) Refer to Hallmark Cards.Kimberlee is a big fan of Hallmark products.She often uploads photos of her Hallmark ornament collection to the company's Facebook page,she reads and comments on Hallmark blog posts,and she loves chatting with and tweeting other Hallmark lovers.What type of social media user is Kimberlee?
A)A critic
B)A joiner
C)An inactive
D)A noob
E)A collector
Q3) To leverage owned media,earned media,and paid media,marketers must follow a three key guidelines.What are they?
Q4) Social media offers more one-to-one ways for marketers to meet customers.Use this fact to identify five implications for marketers.
Q5) What is social media?
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