Consumer Behavior
Test Bank
Course Introduction
Consumer Behavior explores the motivations, attitudes, and decision-making processes that drive individuals and groups to select, purchase, use, and dispose of products and services. The course examines psychological, social, cultural, and economic factors influencing consumer choices and how organizations use this understanding to shape marketing strategies. Topics include perception, learning, motivation, attitudes, group dynamics, personality, culture, and current trends. Through case studies and real-world examples, students gain insights into predicting buying patterns and designing effective marketing campaigns that resonate with target audiences.
Recommended Textbook
Marketing 4th Canadian Edition by Dhruv Grewal
Available Study Resources on Quizplus
18 Chapters
2312 Verified Questions
2312 Flashcards
Source URL: https://quizplus.com/study-set/2046
Page 2
Chapter 1: Overview of Marketing
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/40725
Sample Questions
Q1) Which of the four Ps of marketing do the international rock stars who perform at the ceremony to launch the car and the popular Hollywood celebrities who endorse the car represent?
A)People
B)Price
C)Place
D)Product
E)Promotion
Answer: E
Q2) The controllable set of activities that a firm uses to respond to the wants of its target markets is referred to as:
A)a supply chain.
B)the marketing mix.
C)value cocreation.
D)the marketing plan.
E)relational orientation.
Answer: B
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Available Study Resources on Quizplus for this Chatper
117 Verified Questions
117 Flashcards
Source URL: https://quizplus.com/quiz/40724
Sample Questions
Q1) Differentiate between relative market share and market growth rate.
Answer: Relative market share is a measure of a product's strength in a particular market, defined as the sales of the focal product divided by the sales achieved by the largest firm in the industry.Market growth rate is the annual rate of growth of the specific market in which a product competes.Market growth rate is a measure of an industry, whereas relative market share is a measure of a product's strength in a particular market.
Q2) A company has access to many proprietary technologies.This is an example of the company's strength.
A)True
B)False
Answer: True
Q3) A product with a low market share that competes in a high-growth market is called a dog.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Analyzing the Marketing Environment
Available Study Resources on Quizplus for this Chatper
129 Verified Questions
129 Flashcards
Source URL: https://quizplus.com/quiz/40723
Sample Questions
Q1) Parties that work with the focal firm are its corporate partners.
A)True
B)False
Answer: True
Q2) Jack is a 50-year-old resident of Texas.He is self-reliant and individualistic.While making decisions about purchasing products, he lays more emphasis on quality than price.He shares his characteristics with:
A)baby boomers.
B)Generation Y.
C)Generation X.
D)tweens.
E)seniors.
Answer: A
Q3) Today, most Canadians have more time for leisure and to spend with family than they had before.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Consumer Behaviour
Available Study Resources on Quizplus for this Chatper
127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/40722
Sample Questions
Q1) Limited problem solving usually relies on external information more than on past experience.
A)True
B)False
Q2) Dan chooses a Toyota despite the fact that it is much more expensive than the other two cars.He is convinced that higher price ensures better quality.This notion reflects the concept of:
A)a compensatory decision rule.
B)an external locus of control.
C)decision heuristics.
D)determinant attributes.
E)a noncompensatory decision rule.
Q3) A customer might face postpurchase cognitive dissonance after buying a particular product.Explain the concept of postpurchase cognitive dissonance with an example.
Q4) Ritual consumption refers to a pattern of behaviours that have symbolic meanings and vary greatly by culture.
A)True
B)False
Q5) Explain Maslow's hierarchy of needs.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Business-To-Business Marketing
Available Study Resources on Quizplus for this Chatper
126 Verified Questions
126 Flashcards
Source URL: https://quizplus.com/quiz/40721
Sample Questions
Q1) In business-to-business (B2B)markets, which of the following is a buying practice arrangement where two firms agree to buy each other's products and services?
A)Impulsive buying
B)Erratic buying
C)Dissonance buying
D)Reciprocal buying
E)Variety-seeking buying
Q2) Graelona Stores receives a number of responses to its request for proposal (RFP).On what basis will Graelona Stores choose a particular supplier from all the proposals it receives in response to its RFP?
Q3) Which of the following statements is NOT true about the nature of the buying process in B2B markets?
A)Reciprocal arrangements exist between the buyers and sellers.
B)The buying process involves qualified, and professionals buyers.
C)Online buying over the Internet is very common.
D)The buying efforts in these markets are less structured and formalized.
E)The buying process in these markets involves competitive bidding, negotiated pricing, and complex financial arrangements.
To view all questions and flashcards with answers, click on the resource link above.
7
Chapter 6: Segmentation, Targeting, and Positioning
Available Study Resources on Quizplus for this Chatper
129 Verified Questions
129 Flashcards
Source URL: https://quizplus.com/quiz/40720
Sample Questions
Q1) Customer lifetime value (CLV)refers to the:
A)sum total of benefits that a vendor promises a customer will receive in return for the customer's loyalty for his or her lifetime.
B)strategy for managing a company's interactions with customers, clients, and sales prospects.
C)total value of purchases of a customer over a lifetime of patronage.
D)tendency of a customer to stick with a brand even when it is priced higher than an otherwise equal product.
E)the provision of service to customers before, during, and after a purchase.
Q2) Jimmy's Own Inc.introduces different kinds of snacks for the Asian and European market.In the context of segmentation bases, this is an example of:
A)geographic segmentation.
B)benefit segmentation.
C)demographic segmentation.
D)loyalty segmentation.
E)psychographic segmentation.
Q3) Explain the concentrated targeting strategy.Discuss one company that use this strategy.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Marketing Research
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/40719
Sample Questions
Q1) Which of the following statements is NOT true of in-depth interviews?
A)They usually require larger sample compared to surveys.
B)They are relatively time consuming.
C)They could provide an historical context for a research subject.
D)They can communicate how people really feel about a product or service.
E)The results of in-depth interviews can be used to develop surveys.
Q2) A research technique in which trained researchers ask questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue is called a(n):
A)in-depth interview.
B)focus group.
C)survey research.
D)projective technique.
E)experimental research.
Q3) The first step in a market research project is to:
A)design a research plan.
B)analyze data and develop insights.
C)define objectives and research needs.
D)present an action plan.
E)collect data.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Developing New Products
Available Study Resources on Quizplus for this Chatper
132 Verified Questions
132 Flashcards
Source URL: https://quizplus.com/quiz/40718
Sample Questions
Q1) When Glenn asked a few of his regular customers to test his prototype surfboard, he was engaging in alpha testing.
A)True
B)False
Q2) A key characteristic of brainstorming sessions that are used to generate new ideas is that:
A)all the ideas generated are exceptionally good because these groups always include experts.
B)all the ideas generated are accepted and implemented at later stages.
C)the ideas generated require no further testing because they are provided by industry experts.
D)no idea can be immediately accepted or rejected.
E)the ideas generated considerably increase the high startup costs.
Q3) The growth stage of the product life cycle is characterized by intense competition for market share among firms.
A)True
B)False
Q4) What is diffusion of innovation?
Q5) How does market testing help in the promotion of products?
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Product, Branding, and Packaging Decisions
Available Study Resources on Quizplus for this Chatper
132 Verified Questions
132 Flashcards
Source URL: https://quizplus.com/quiz/40717
Sample Questions
Q1) Firms often add new product lines to capture new or evolving markets, increase sales, and compete in new venues.
A)True
B)False
Q2) Plognas Inc.and Naslog Inc.are manufacturers of diapers.Gita, a likely consumer, relates to Plognas as an adult diaper brand, whereas she relates to Naslog as a kids diaper brand.These associations made by Gita with the manufacturers indicate:
A)brand dilution.
B)brand extension.
C)brand loyalty.
D)brand personality.
E)brand licensing.
Q3) Which of the following is NOT true about packaging?
A)It protects products
B)It could be used as a marketing tool for brand positioning
C)It could impact consumers' emotions
D)It is considered as the last frontier in advertising
E)Successful products should change their packaging frequently to remain competitive.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Services: The Intangible Product
Available Study Resources on Quizplus for this Chatper
129 Verified Questions
129 Flashcards
Source URL: https://quizplus.com/quiz/40716
Sample Questions
Q1) Most customers allotted a high importance score for the reliability dimension.This shows that most of the customers give importance to:
A)the willingness of the employees to provide a prompt service.
B)the knowledge and the courtesy shown by the employees.
C)the care and attention provided to them by the employees.
D)the ability of the employees to provide service accurately.
E)the appearance of the hotel and its employees.
Q2) Tom, who works as a flight attendant, puts in long hours serving customers.The management, noticing his efforts, recommends him for the Star of the Year award.This reward strategy will help in reducing which gap?
A)Communication
B)Standards
C)Knowledge
D)Communion
E)Delivery
Q3) Why is the perishability of services a challenge for marketers? Provide one example to support your answer.
Q4) How do firms define customers' zone of tolerance? Provide one example to support your answer.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Pricing Concepts and Strategies: Establishing Value
Available Study Resources on Quizplus for this Chatper
128 Verified Questions
128 Flashcards
Source URL: https://quizplus.com/quiz/40715
Sample Questions
Q1) The document the shoe department gives to every customer who buys a pair of shoes is a:
A)rebate.
B)size discount.
C)markdown.
D)coupon.
E)quantity discount.
Q2) Which of the following is reflective of oligopolistic competition?
A)A large number of companies sell silver in a market where the price of silver is determined by demand and supply.
B)Ramsons is the sole supplier of military binoculars in the market.
C)Hundreds of firms make wristwatches, and the market is highly differentiated.
D)Pure Diamonds Inc.controls the diamond market as it is the only supplier of diamonds.
E)A price war occurs between Comfort Airlines and Air Secure, the only two airlines in the market.
Q3) Explain what motivates firms to enter price wars.
Q4) Demand curves are downward sloping for prestige products.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Distribution Channels
Available Study Resources on Quizplus for this Chatper
131 Verified Questions
131 Flashcards
Source URL: https://quizplus.com/quiz/40714
Sample Questions
Q1) A facility for the receipt, storage, and redistribution of goods to company stores or customers that may be operated by retailers, manufacturers, or distribution specialists is called a:
A)procurement centre.
B)supply network.
C)warehouse.
D)processing centre.
E)distribution centre.
Q2) A retailer displays a huge billboard of the products of a manufacturer to attract consumers.This is an example of the retailer's:
A)facilitating function.
B)logistical function.
C)transactional function.
D)informational function.
E)distributive function.
Q3) Explain the three types of distribution centres.
Q4) A dispatcher is a person who procures raw materials for a manufacturer.
A)True
B)False
Q5) Describe a contractual vertical marketing system.
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Retailing and Omni-Channel Marketing
Available Study Resources on Quizplus for this Chatper
132 Verified Questions
132 Flashcards
Source URL: https://quizplus.com/quiz/40713
Sample Questions
Q1) The use of kiosks allows retailers to overcome resource constraints.
A)True
B)False
Q2) The most significant potential benefit of the Internet channel is:
A)the ability to touch and feel the products.
B)the easy access to product information anytime and for a long period of time.
C)the ability to reduce the perceived risks of buyers.
D)the ability to personalize information for each customer economically.
E)allowing customers to buy products with cash.
Q3) George wants to buy a new music player and looks at the various options available to him before deciding on a particular model.He also wants to check if that model is available before visiting the store.Which of the following retail channels is best suited for this purpose?
A)Kiosks
B)Stores
C)Catalogues
D)Trade literature
E)The Internet
Q4) What is a specialty store? Give an example.
Q5) Explain the benefits of a store channel.Provide one example for each.
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Integrated Marketing Communications
Available Study Resources on Quizplus for this Chatper
133 Verified Questions
133 Flashcards
Source URL: https://quizplus.com/quiz/40712
Sample Questions
Q1) Catalogues are particularly important for companies with no bricks-and-mortar locations.
A)True
B)False
Q2) Jeff started a pet care centre.First, he compiled a list of people in his neighbourhood who had pets, and then he used the Internet to send messages to all these people to let them know of the services he was offering.This is an example of:
A)cause-related marketing.
B)direct mail.
C)DRTV.
D)a kiosk.
E)media buy.
Q3) Explain the issues that marketers have to consider while selecting various budgeting methods for marketing communications.
Q4) A good IMC strategy requires companies to send the same message to the customers regardless of the medium and traits of the receiver.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 16
Chapter 15: Advertising, Sales Promotions, and Personal Selling
Available Study Resources on Quizplus for this Chatper
128 Verified Questions
128 Flashcards
Source URL: https://quizplus.com/quiz/40711
Sample Questions
Q1) Institutional advertisements are used to inform, persuade, and remind consumers about issues related to places, politics, an industry, or a particular corporation.
A)True
B)False
Q2) Which of the following terms can be best defined as an item offered for free or at a bargain price to reward some type of behaviour, such as buying, sampling, or testing?
A)A premium
B)A deal
C)A sample
D)A coupon
E)A contest
Q3) In the personal selling process, qualifying the leads refers to:
A)closing the sales with them.
B)assessing their sales potential.
C)using their resources for sales.
D)finalizing a contract with them.
E)making sales presentations to them.
Q4) Explain the stages of the AIDA Model.
Page 17
To view all questions and flashcards with answers, click on the resource link above.
Chapter 16: Social and Mobile Marketing
Available Study Resources on Quizplus for this Chatper
122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/40710
Sample Questions
Q1) In the context of the 4E framework of social media, letting the customers know about a firm's offering is the objective of:
A)exciting the customer.
B)educating the customer.
C)experiencing a product.
D)engaging the customer.
E)evaluating a product.
Q2) Explain the features of professional blogs.
Q3) Which of the following is a difference between earned media and paid media?
A)Customers or the public have little role in earned media, unlike paid media.
B)Brand mentions in earned media are voluntarily given, unlike paid media.
C)The control enjoyed by a brand in earned media is higher than that in paid media.
D)The cost associated with earned media is higher than that in paid media.
E)Publicity through earned media does little to affect brand image, unlike paid media.
Q4) With reference to media-sharing sites, how are photo sites used by marketers as part of their marketing promotion strategy? Provide on example.
Q5) How does mobile media influence the market?
To view all questions and flashcards with answers, click on the resource link above.
Page 18
Chapter 17: Global Marketing
Available Study Resources on Quizplus for this Chatper
132 Verified Questions
132 Flashcards
Source URL: https://quizplus.com/quiz/40709
Sample Questions
Q1) The policies aimed at encouraging global trade and marketing are referred to as protectionist policies.
A)True
B)False
Q2) Which of the following is a measure of how much one currency is worth in relation to another?
A)HDI
B)Exchange rate
C)Tariff
D)Exchange control
E)Quota
Q3) The policies of a country aimed at restricting trade and global marketing are called:
A)trade liberalization policies.
B)free trade policies.
C)protectionist policies.
D)pricing policies.
E)fair trade policies.
Q4) Why is it difficult for firms to develop global pricing strategies?
Q5) What is purchasing power parity? Provide one example.
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Ethics and Socially Responsible Marketing
Available Study Resources on Quizplus for this Chatper
125 Verified Questions
125 Flashcards
Source URL: https://quizplus.com/quiz/40708
Sample Questions
Q1) It is possible to have more than one right answer to ethical dilemmas.
A)True
B)False
Q2) A firm addresses the issue of being prepared to support the development of an ethical climate during the phase of:
A)planning.
B)implementation.
C)control.
D)design.
E)processing.
Q3) Which of the following best exemplifies a clothing retailer that supports many local charities but occasionally engages in questionable pricing practices?
A)Socially responsible firm involved in unethical practices
B)Neither ethical nor socially responsible
C)A firm with a strong focus on the triple bottom line
D)Both ethical and socially responsible
E)Ethical firm not involved with the larger community
Q4) Identify the two factors that have driven the trend toward greater corporate social responsibility in Canada.
To view all questions and flashcards with answers, click on the resource link above. Page 20