Consumer Behavior
Pre-Test Questions
Course Introduction
Consumer Behavior explores the processes and factors that influence how individuals and groups make decisions to purchase, use, or dispose of products and services. The course examines psychological, social, cultural, and economic aspects that shape buying habits, including perception, motivation, learning, attitude development, and group dynamics. By analyzing trends in consumer actions and decision-making, students gain insights into market segmentation, targeting strategies, and the development of effective marketing campaigns. The course integrates theory with practical case studies to help students understand and predict consumer responses in various business contexts.
Recommended Textbook
Essentials of Marketing 7th Edition by
Charles W. Lamb
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16 Chapters
2928 Verified Questions
2928 Flashcards
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Page 2
Chapter 1: An Overview of Marketing
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142 Verified Questions
142 Flashcards
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Sample Questions
Q1) In the early 1920s,Ford promised its customers any color vehicle they wanted as long as it was black.Ford's management assumed anyone buying a car would accept the color black,so it made products affordable by offering only one variety in large quantities.Ford is an example of a market-oriented firm.
A)True
B)False
Answer: False
Q2) The concept of exchange is important to marketing because:
A) if all the conditions for an exchange are in place,then the exchange will be completed
B) exchange provides money to marketers
C) marketing activities help to create exchange
D) marketing activities are a requirement for exchange to take place
E) money is the only medium of exchange for business marketers
Answer: C
Q3) The focus of a production-oriented firm is on what it can make or do best.
A)True
B)False
Answer: True
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3
Chapter 2: Strategic Planning for Competitive Advantage
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174 Verified Questions
174 Flashcards
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Sample Questions
Q1) Everyone knows the brand name Kleenex.Kleenex is what many consumers think of when they think of tissues.This widely recognized brand name is a source of:
A) a product differentiation competitive advantage
B) a cost advantage
C) market augmentation
D) a niche competitive advantage
E) none of these things
Answer: A
Q2) Clay Market began as a retailer of terra cotta pots and garden figures imported from Turkey and Mexico.It has since added Turkish rugs and fabrics,leather trimmed purses,and a line of women's clothes for its customers.These activities are indicative of a _____ strategy.
A) vertical integration
B) market penetration
C) diversification
D) product development
E) market development
Answer: D
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Chapter 3: Ethics & Social Responsibility
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118 Verified Questions
118 Flashcards
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Sample Questions
Q1) For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.This donation of appliances is an example of how companies assume their:
A) corporate social responsibility
B) ethical conveyance
C) duty to engage in cause marketing
D) right to engage in social marketing
E) multiculturalism
Answer: A
Q2) When Laurie uses her Target Visa card at the store,Target donates 1% of her purchase to her children's school.This is an example of cause-related marketing.
A)True
B)False
Answer: True
Q3) When writing codes of ethics,businesses must ensure their codes deal with every possible situation.
A)True
B)False
Answer: False
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Page 5
Chapter 4: The Marketing Environment
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141 Verified Questions
141 Flashcards
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Sample Questions
Q1) Which of the following was ranked as the world's most innovative company?
A) 3M
B) Intel
C) Apple
D) Wal-Mart
E) Procter & Gamble
Q2) Sometimes the Federal Trade Commission (FTC)will require an advertiser to include in its advertisements additional information about the products being promoted.This is to clarify past statements the FTC believes were misleading or unfairly presented to consumers.This practice is called:
A) nonfinancial restitution
B) affirmative disclosure
C) a mandated promotion
D) corrective advertising
E) a decree of consensus
Q3) The Federal Trade Commission (FTC)has many regulatory powers that govern the action of persons and corporations.Name and briefly describe four of the powers of the FTC.
Q4) Compare and contrast basic and applied research.Give an example of each.
Q5) What is the CPSC? How does it affect marketing?
Page 6
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Chapter 5: Developing a Global Vision
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160 Verified Questions
160 Flashcards
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Sample Questions
Q1) When developing countries began encouraging foreign investors and imports,companies like Black & Decker and Pillsbury offered a wide array of products to countries throughout the world.Because of enormous populations in developing countries,these companies predicted a potential for strong annual sales.However,in addition to total population,companies must not overlook _____ factors such as distribution of people within a country and household incomes.
A) demographic
B) political
C) cultural
D) educational
E) country resource
Q2) Refer to Wataniya Mobile.Israel and the Palestinian territories have vastly different religious beliefs and are frequently at war.These differences would be attributed to which environmental factor?
A) technology
B) culture
C) demographics
D) economic
E) natural
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Chapter 6: Consumer Decision Making
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180 Verified Questions
180 Flashcards
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Sample Questions
Q1) David and Steven are best friends.Steven loves to compete in triathlons.David would love to compete with Steven but is a weak swimmer.David decides to take swim lessons to improve his breathing and stroke rhythms.Triathletes are a(n)_____ reference group for David.
A) secondary
B) primary
C) aspirational
D) nonaspirational
E) direct
Q2) Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe the world pictured in the cartoon The Jetsons will someday exist.This is a description of the _____ of "Mouse Potatoes."
A) self-image
B) cultural bias
C) lifestyle
D) demographics
E) socialization process
Q3) Why do marketers study consumer behavior?
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Chapter 7: Business Marketing
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196 Verified Questions
196 Flashcards
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Sample Questions
Q1) Although customer service has in the past been an important factor in business buyer-seller relationships,its importance has been waning in the last decade.
A)True
B)False
Q2) Which of the following is becoming increasingly more important in business marketing strategies?
A) customer service
B) price collusion
C) ethnocentrism
D) the divider effect
E) competitive advertising
Q3) All of the following are demand characteristics of business markets EXCEPT:
A) inelastic demand
B) fluctuating demand
C) joint demand
D) stable demand
E) derived demand
Q4) Discuss the difference between disintermediation and reintermediation.Give an example of a company you are aware of that used these strategies.
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Chapter 8: Segmenting and Targeting Markets
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208 Verified Questions
208 Flashcards
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Sample Questions
Q1) _____ is the process of dividing a market into meaningful groups that are relatively similar and identifiable.
A) Perceptual mapping
B) Positioning
C) Micromarketing
D) Market sampling
E) Market segmentation
Q2) Business marketers focus on all of the following market segments EXCEPT:
A) institutions
B) producers
C) households
D) resellers
E) governments
Q3) _____ segmentation is based on personality,motives,and lifestyle.
A) Psychographic
B) Demographic
C) Benefit
D) Family life cycle
E) Character
Q4) Define cannibalization.Is it always bad? Explain.
Page 10
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Chapter 9: Decision Support Systems and Marketing Research
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202 Verified Questions
202 Flashcards
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Sample Questions
Q1) A regional airport manager conducted research to get a better understanding for the types of concessionaires to include in the planned terminal remodeling.She conducted two sets of group interviews,one with 10 leisure flyers and another with 10 business flyers.In each group,participants discussed what types of food,retail,and other services they wanted in the new terminal.These discussions are examples of:
A) extended interviews
B) focus groups
C) observation
D) ethnographic research
E) secondary research
Q2) What are three advantages and three disadvantages inherent in the use of a mail survey? Distinguish between a mail survey and a mail panel.
Q3) The research design specifies:
A) follow-up procedures for the research
B) the information that will be found
C) how the final report will be written
D) how the information gathered will be used to predict external environmental changes
E) the research questions to be answered
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Chapter 10: Product Concepts
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206 Flashcards
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Sample Questions
Q1) Suppose ForeverLawn joins Choice Home,house builder,in a joint promotional campaign.Both Choice Homes and ForeverLawn are equally mentioned in the advertisements and marketing materials.At the end of the campaign one lucky person will win a Choice Home with a ForeverLawn synthetic lawn.To register,consumers need to visit either ForeverLawn.com or Choicehomes.com.This type of joint promotion is known as _____ branding.
A) cooperative
B) ingredient
C) umbrella
D) complementary
E) family
Q2) Why is creation of a product the starting point for the marketing mix?
A) The production department must know what to produce first.
B) Production strategy is the first of the four Ps listed in the marketing mix.
C) Determination of the price,promotional campaign,and distribution network cannot begin until the product has been specified.
D) Product development takes the longest amount of time to complete.
E) Actually,the product does not have to be the starting point--promotional strategies are often the starting point.
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Page 12
Chapter 11: Developing and Managing Products
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) All of the following are categories of adopters in the diffusion process of innovations EXCEPT:
A) laggards
B) innovators
C) early majority
D) early adopters
E) doubters
Q2) Refer to Fitbit.In terms of the new-product development process,Fitbit's availability in retail stores and online is the _____ stage.
A) idea screening
B) idea generation
C) business analysis
D) test marketing
E) commercialization
Q3) Procter & Gamble is introducing a new fabric softener dispenser that consumers stick to the inside of the dryer drum and plans to send consumers free samples in the mail.This strategy will likely increase the rate of adoption of the new product.
A)True
B)False
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Page 13
Chapter 12: Marketing Channels and Supply Chain Management
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203 Verified Questions
203 Flashcards
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Sample Questions
Q1) Traceability with respect to transporting modes refers to the relative ease with which a shipment can be located and transferred.
A)True
B)False
Q2) Which of the following manufacturers most likely uses intensive distribution?
A) M&M's candies
B) Jen-Weld windows
C) Calloway golf clubs
D) Rollerblade inline skates
E) Smith & Wesson firearms
Q3) As products move through the marketing channel,channel members provide specialization and division of labor,overcome discrepancies,and provide contact efficiency.
A)True
B)False
Q4) Both water transportation costs and transit speed are low when compared with any other transportation mode.
A)True
B)False
Page 14
Q5) Discuss the three main areas of importance in service distribution.
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Chapter 13: Retailing
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166 Verified Questions
166 Flashcards
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Sample Questions
Q1) Retailing opportunities can take place without customers shopping at a store.Name and briefly discuss four forms of nonstore retailing.
Q2) The merchandise mix:
A) is the term used for price-bundled merchandise
B) is the term for the marketing communications used by retailers
C) refers to the six levels in a buying organization
D) describes the composition of a traditional shopping center
E) is the retailer's product offering
Q3) Another name for an anchor store is a _____.
A) mass merchandiser
B) generator store
C) host store
D) shopping center pillar
E) destination store
Q4) A retailing establishment that sells a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,and electronics would be classified as a department store.
A)True
B)False
Q5) Discuss three new developments in retailing.
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Chapter 14: Marketing Communications and Advertising
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241 Verified Questions
241 Flashcards
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Sample Questions
Q1) A plan for the optimal use of advertising,personal selling,sales promotion,and public relations is called a:
A) promotional strategy
B) set of promotion goals
C) marketing mix
D) communication mix
E) selling plan
Q2) _____ is the way the advertisement portrays its information.
A) Message execution
B) Appeal formation
C) Focus selection
D) Audience selection
E) Benefit determination
Q3) Compared to the other promotion mix tools,personal selling offers the marketer the greatest control over the situation.
A)True
B)False
Q4) Definition communication and its two forms.For each form,give a specific example of how a company could use that form.
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Chapter 15: Public Relations, Sales Promotion, and Personal Selling
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186 Verified Questions
186 Flashcards
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Sample Questions
Q1) For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?
A) garden hose
B) high-definition television
C) dry cleaning
D) coffee mug
E) breakfast cereal
Q2) General Mills is offering resellers a 10 percent discount on all cases of its granola bars purchased during the month of June.General Mills is offering a:
A) trade allowance
B) life cycle extension promotion
C) P-O-P discount
D) push money deal
E) product development deal
Q3) A rebate is a cash refund.
A)True
B)False
Q4) What is sales promotion? What are the objectives of sales promotion?
Q5) Compare and contrast contests and sweepstakes.
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Chapter 16: Pricing Concepts
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233 Flashcards
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Sample Questions
Q1) Behavioral targeting technology is being used by Internet retailers to offer different prices and promotional offers to different customers based upon their Internet and browsing habits.One potential downside to this practice is:
A) lack of profits
B) consumer privacy
C) cost
D) reliability of the system
E) competitive pressure
Q2) Refer to Smelly Fruit.The durian fruit is a very unique product.To many Thai's no other fruit taste or smells anything like the durian.It's uniqueness,in the eyes of the customer,would tend to have which of the following
A) It would have little affect.
B) It would tend to make the durian more price elastic.
C) It would tend to make the durian more price inelastic.
D) It would tend to raise the price in comparison to purchasing power.
E) It would tend to impact the durian's stage in the PLC.
Q3) Name and describe the three basic strategies for setting a price on a new good or service.Under what conditions is each of the three basic pricing methods successful?
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