Consumer Behavior
Mock Exam
Course Introduction
Consumer Behavior examines the psychological, social, cultural, and economic factors that influence the buying decisions of individuals and groups. The course explores how consumers recognize needs, gather and evaluate information, make purchase decisions, and post-purchase evaluations. It covers key theories and concepts such as motivation, perception, learning, attitude formation, and the role of society and culture in shaping consumption patterns. Students will learn to analyze consumer trends, interpret consumer data, and apply insights to develop effective marketing strategies tailored to target audiences in todays dynamic marketplace.
Recommended Textbook
Marketing Management 3rd Edition by Greg Marshall
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14 Chapters
1339 Verified Questions
1339 Flashcards
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Page 2
Chapter 1: Marketing in Today's Business Milieu
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92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/2497
Sample Questions
Q1) The marketing concept was introduced ________.
A) after the Civil War
B) after World War I
C) during the Great Depression
D) in the 1980s
E) in the 1950s
Answer: E
Q2) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms come close to one-to-one marketing by combining flexible manufacturing with flexible marketing to enhance customer choices.
A)True
B)False
Answer: TRUE
Q3) Marketing is relevant only to people in the organization who work directly in the marketing department.
A)True
B)False
Answer: FALSE
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Chapter 2: Marketing Foundations: Global, Ethical, Sustainable
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Advantages to licensing as a market entry strategy include all of the following EXCEPT________.
A) limited financial risk in the short run
B) easy availability of raw materials
C) services such as local distribution
D) decrease in operational costs
E) complete control of the patent
Answer: E
Q2) Most global marketers rely on local distribution networks in foreign markets. This is because it is very expensive to build a company's own distribution network in a foreign market. This issue can be identified in the channel strategy of ________.
A) change
B) coverage
C) character
D) continuity
E) control
Answer: E
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Page 4
Chapter 3: Elements of Marketing Strategy, Planning, and Competition
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) Strategy has two key phases: formulation and execution.
A)True
B)False
Answer: TRUE
Q2) The best place in a SWOT analysis to identify problems with hurricanes, earthquakes, major snowfalls, and other natural phenomena is ________.
A) external opportunities
B) external threats
C) internal opportunities
D) internal strengths
E) internal weaknesses
Answer: B
Q3) Which of the following is NOT a major category for analysis in the internal environment?
A) firm resources
B) firm leadership
C) firm culture
D) rivalry among existing firms
E) firm structure and systems
Answer: D
Page 5
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Chapter 4: Market Research Essentials
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) The manager of Gina's Groceries wanted to see how customers would react to some new displays. To collect this information, she posted employees where they could see the display and had them record how long customers looked at it, whether they picked up the item, and if they took the item with them. In this case, she is using ________ for her market research.
A) situation analysis
B) secondary data
C) in-depth interviews
D) observational data
E) focus groups
Q2) Since there are so many other companies that operate in the food service industry, the marketing manager of Gourmet Dining pays detailed attention to what other restaurants that offer similar meals, prices, and services are doing. In the context of external forces affecting marketing decisions, the marketing manager's focus is on
A) demographics
B) competition
C) the political/legal environment
D) technological transformations
E) the natural world
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Chapter 5: CRM, Big Data, and Marketing Analytics
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) Data in a spreadsheet is considered unstructured data.
A)True
B)False
Q2) Two primary goals of any dashboard are diagnostic insight and ________.
A) intuitive insight
B) intuitive focus
C) predictive foresight
D) assuming results
E) dictating goals
Q3) ________ refers to the ever-increasing quantity and complexity of data that is continuously being produced by various technological sources.
A) Little data
B) Data mining
C) Big Data
D) A database
E) Information overload
Q4) Marketing planning is the first phase of the customer relationship management (CRM) process cycle.
A)True
B)False
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Chapter 6: Understand Consumer and Business Markets
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) Initiators are any individuals, both inside and outside the organization, with relevant expertise in a particular area that is used by the buying center in making the final decision.
A)True
B)False
Q2) A request for proposal (RFP) is the process ________.
A) of evaluating service recovery strategies adopted by a company to reacquire customers
B) by which customer computers communicate directly with supplier computers
C) undertaken by organizations to gain access to critical information withheld by gatekeepers
D) of putting product specifications into a document for distribution
E) of handing out sales contracts to vendors, preferably those on the supplier list
Q3) Reordering products that are used on a consistent basis is called a(n) ________.
A) new purchase
B) transactional purchase
C) aspirational purchase
D) modified rebuy
E) straight rebuy
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Page 8
Chapter 7: Segmentation, Target Marketing, and Positioning
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) An approach to segmenting consumer markets is ________ segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.
A) occupational
B) psychographic
C) geographic
D) educational
E) gender
Q2) ________ segmentation is sometimes referred to as segmentation by lifestyle or values.
A) Occupational
B) Psychographic
C) Geographic
D) Educational
E) G ender
Q3) Describe the VALS framework.
Q4) Marketing (Big M) is not just identifying existing segments but also creating new ones.
A)True
B)False
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Chapter 8: Product Strategy and New Product Development
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) Which of the following is an overall evaluation of a product and usually assesses the product's probability of success?
A) business case analysis
B) portfolio review
C) trend prediction
D) situation analysis
E) SWOT analysis
Q2) An individual purchases a product for the purpose of making a value decision. He or she is in the ________ stage of the product adoption process.
A) awareness
B) interest
C) trial
D) evaluation
E) adoption
Q3) Early adopters are product watchers who seek out new products but are price-sensitive.
A)True
B)False
Q4) Explain the four categories of consumer goods and give an example of each.
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Chapter 9: Build the Brand
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Veronica, the marketing manager of QRS Children's Furniture, is designing a new label for the company's line of highchairs. The two key aspects of the label that she is working on are the assembly instructions and the simple usage instructions. These are examples of the ________ requirements of labeling.
A) legislative
B) marketing
C) legal
D) industry
E) consumer
Q2) The Food and Drug Administration requires all processed-food companies to provide detailed nutritional information clearly identifying calories, fats, carbohydrates, and other information. This is an example of the ________ requirements of labeling.
A) aesthetic
B) marketing
C) legal
D) industry
E) consumer
Q3) Compare and contrast customer, company, and competitor brand roles.
Q4) What are the three requirements of labels? Why are these important?
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Chapter 10: Service as the Core Offering
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) With services, continual investment in training, retraining, and good management of people is required if ________.
A) variability is to be consistently low
B) tangibility is to be consistently low
C) inseparability is to be consistently high
D) intangibility is to be consistently high
E) perishability is to be consistently high
Q2) When a company underpromises but overdelivers with respect to its services, it is said to be practicing ________ management.
A) inferior service
B) change
C) customer salience
D) customer expectations
E) total quality
Q3) A service is described as being inseparable because ________.
A) it can be easily separated from its provider
B) it can be experienced by a customer before utilization
C) it cannot be seen, heard, tasted, or felt by a customer
D) it is produced and consumed at the same time
E) its quality is only as good as that of the provider himself or herself
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Chapter 11: Manage Pricing Decisions
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99 Verified Questions
99 Flashcards
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Sample Questions
Q1) Besides the standard auction approach where buyers bid for a seller's offering, it is now very common for sellers to utilize ________ to bid prices to capture a buyer's business.
A) price elasticity of demand
B) stability pricing
C) online promotion
D) channel discounts
E) reverse auctions
Q2) Veggie Vitality will send retailers a check if the retailer successfully includes its vegetable-based smoothies in promotional efforts. Veggie Vitality uses ________ to incentivize retailers.
A) cash discounts
B) trade discounts
C) quantity discounts
D) seasonal discounts
E) promotional allowances
Q3) Define price-fixing and differentiate horizontal price-fixing from vertical price-fixing. Give an example of how price-fixing might manifest in the market.
Q4) Define the four types of channel discounts and provide an example of each.
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Chapter 12: Manage Marketing Channels, Logistics, and Supply Chain
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) Receiving and properly processing customer orders takes place before the product moves into the supply chain.
A)True
B)False
Q2) When an item is not in stock, it is called ________. In this case, inbound replenishment processes are triggered.
A) a slotting allowance
B) an empty shelf
C) disintermediation
D) a stock-out
E) a supply chain disruption
Q3) When marketing planning, a good channel decision can be one of the most important within the entire planning process and can lead to market advantage over competitors.
A)True
B)False
Q4) Disintermediation is common in the machining channel.
A)True
B)False
Q5) Explain the difference between merchant and agent intermediaries.
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Chapter 13: Promotion Essentials: Digital and Social Media Marketing
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) ________ provides an incentive, such as a coupon, for a customer to buy a product or for a salesperson to sell it.
A) Buzz marketing
B) Promotional campaign
C) Sales promotion
D) Media buying
E) Advertising
Q2) Internal marketing is defined as the way in which internal activities affect external marketing results.
A)True
B)False
Q3) A plan for initiating a viral marketing campaign to specific customers is called a(n)
A) seeding strategy
B) dark web
C) viral marketing strategy
D) diffusion process
E) PR campaign
Q4) Name the seven major elements of the marketing manager's role in managing promotion.
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Chapter 14: Promotion Essentials: Legacy Approaches
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103 Verified Questions
103 Flashcards
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Sample Questions
Q1) Compare and contrast the two major types of advertising and give an example of each.
Q2) Marcia was describing a humorous ad to her friend, who asked her what product it was for. She said she didn't know because there were so many ads on TV that she got them all mixed up. This demonstrates the problem advertisers have with ________.
A) clutter
B) reach
C) frequency
D) impact
E) volume
Q3) ________ are those who are responsible for managing large accounts and are skilled in developing complex solutions to a particular customer problem.
A) Technical sellers
B) Key account salespeople
C) Missionary salespeople
D) Trade servicers
E) Telemarketers
Q4) What are the six stages of the personal selling process?
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Page 16