Consumer Behavior Exam Bank
Course Introduction
Consumer Behavior explores the psychological, cultural, social, and economic factors that influence how individuals and groups make purchasing decisions. This course examines the processes consumers go through in selecting, purchasing, using, and disposing of products and services. Students will learn to analyze buyer motivations, perception, attitudes, and decision-making, as well as the impact of marketing strategies, digital influence, and social trends. By understanding consumer behavior, students develop skills to create effective marketing campaigns, enhance customer experiences, and predict future consumption patterns in an evolving marketplace.
Recommended Textbook
Foundations of Marketing 5th Edition by William M. Pride
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20 Chapters
3527 Verified Questions
3527 Flashcards
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Page 2
Chapter 1: Customer-Driven Strategic Marketing
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176 Verified Questions
176 Flashcards
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Sample Questions
Q1) In today's market environment, you might pay $15 for a CD by your favorite musical artist. Approximately how much of that price goes to activities related to marketing (promotion, distribution, profit margins)?
A)$1.70
B)$3.40
C)$5.10
D)$7.50
E)$12.75
Answer: D
Q2) Customer benefits include time and effort.
A)True
B)False
Answer: False
Q3) Describe the three different types of products.
Answer: Answer not provided.
Q4) A target market is a specific group of customers on whom an organization focuses its marketing efforts.
A)True
B)False
Answer: True
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Chapter 2: Planning Marketing Strategies
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179 Flashcards
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Sample Questions
Q1) Through the process of strategic planning, a firm establishes an organizational mission and goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan.
A)True
B)False
Answer: True
Q2) Which of the following is not a purpose of the marketing plan?
A)Communicate internally with employees
B)Assign tasks and responsibilities for implementation
C)Specify the allocation of resources
D)Monitor the performance of a marketing strategy
E)Serve as a contract with the customer
Answer: E
Q3) The strategic planning process begins with
A)development of an organizational mission statement.
B)development of marketing strategy.
C)analysis of the marketing environment.
D)analysis of target markets.
E)development of a marketing plan.
Answer: C
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Chapter 3: The Marketing Environment, Social Responsibility, and Ethics
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174 Verified Questions
174 Flashcards
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Sample Questions
Q1) The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in A)legislation.
B)lobbying.
C)self-regulation.
D)environmental scanning.
E)trade restraint.
Answer: C
Q2) Political and legal forces in the marketing environment are highly interrelated. A)True
B)False
Answer: True
Q3) Procompetitive laws are those designed to A)preserve competition.
B)protect the consumer.
C)ensure product safety.
D)reduce competition.
E)limit business lobbying of government officials.
Answer: A
Page 5
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Chapter 4: Marketing Research and Information Systems
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190 Flashcards
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Sample Questions
Q1) Problem location and definition is the first step toward finding a solution to a marketing problem or launching a research study. The first sign of a problem
A)involves an informed guess or assumption about a certain set of circumstances.
B)is usually accompanied by a cost/benefit analysis.
C)most often comes in the form of customer complaints.
D)is often mentioned in secondary data reports, such as trade journals.
E)is typically a departure from some normal function, such as a failure to attain objectives.
Q2) Which of the following is the least flexible survey method?
A)Telephone surveys
B)Focus-group interviews
C)Personal interview surveys
D)Mail surveys
E)Observation
Q3) A marketing information system provides an irregular and unstructured flow of information from internal sources within the organization.
A)True
B)False
Q4) How can companies use information technology as a competitive advantage?
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Chapter 5: Target Market Segmentation and Evaluation
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203 Verified Questions
203 Flashcards
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Sample Questions
Q1) Systems such as PRIZM and Acorn provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid
A)behavioristic segmentation.
B)geodemographic segmentation.
C)market density analysis.
D)demographic segmentation.
E)geographic segmentation.
Q2) Subaru is producing a new crossover van with all-wheel drive. Which of the following would be a likely variable for segmenting the market for this new model?
A)Religion
B)Geographic location
C)Income
D)Political views
E)Ethnicity
Q3) A differentiated targeting strategy is when the organization targets two or more markets by developing a single marketing mix.
A)True
B)False
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Page 7
Chapter 6: Consumer Buying Behavior
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216 Verified Questions
216 Flashcards
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Sample Questions
Q1) For which of the following products would a consumer most likely use limited problem solving?
A)Detergent
B)Toothpaste
C)Automobile
D)Hair dryer
E)Washing machine
Q2) Hereditary characteristics combined with personal experiences that together make an individual unique form one's
A)self-concept.
B)attitudes.
C)lifestyle.
D)personality.
E)role.
Q3) Information inputs that reach awareness are received in an organized form.
A)True
B)False
Q4) What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?
Q5) How does an individual's social class influence the products he or she buys?
Page 8
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Chapter 7: Business Markets and Buying Behavior
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168 Verified Questions
168 Flashcards
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Sample Questions
Q1) ____ buy products from manufacturers and then resell the products to other firms in the distribution system.
A)Retailers
B)Producers
C)Distributors
D)Warehouses
E)Wholesalers
Q2) Draw and label the framework that represents the business buying decision process and the factors that influence it.
Q3) The demand for many business products is inelastic at the industry level.
A)True
B)False
Q4) Which of the following products is most likely to be purchased on the basis of contract negotiation?
A)Eggs
B)Office supplies
C)Used cars
D)A custom-made bulldozer
E)Wheat
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Chapter 8: Reaching Global Markets
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167 Flashcards
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Sample Questions
Q1) Which of the following is often used to raise revenue for a country and/or to protect domestic products?
A)Quota
B)Warning label
C)Embargo
D)Import tariff
E)Exchange control
Q2) Describe the cultural and social forces that affect international marketing strategy.
Q3) Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it) were a single entity.
A)True
B)False
Q4) Customs and taboos are culture-bound and should be taken into consideration when products are marketed in a foreign environment.
A)True
B)False
Q5) In what ways can a nation restrict the flow of imported goods?
Q6) International marketing refers to ____________________.
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Chapter 9: E-Marketing, Digital Media, and Social Networking
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184 Verified Questions
184 Flashcards
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Sample Questions
Q1) E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.
A)True
B)False
Q2) Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.
A)True
B)False
Q3) General Motors communicates with consumers and stockholders via social networking. Which site would be the most beneficial for GM to post its stock information on?
A)LinkedIn
B)Facebook
C)MySpace
D)Twitter
E)Flickr
Q4) Collectors gather information and organize content generated by critics and others.
A)True
B)False
Page 11
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Chapter 10: Product, Branding, and Packaging Concepts
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219 Verified Questions
219 Flashcards
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Sample Questions
Q1) In which stage of the product life cycle do profits begin to decrease?
A)Introduction
B)Growth
C)Maturity
D)Decline
E)Recovery
Q2) Profits decline in the maturity stage, largely because of increased competition.
A)True
B)False
Q3) The brands used for co-branding cannot be owned by the same company.
A)True
B)False
Q4) Refer to Scenario 11.2. When Greyhound launched the BoltBus and NeOn bus lines, this is an example of
A)a branding extension.
B)co-branding.
C)an extension in the width of the product mix.
D)an extension in the depth of the product mix.
E)family branding.
Q5) Discuss the dimensions of a product mix.
Page 12
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Chapter 11: Developing and Managing Goods and Services
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176 Verified Questions
176 Flashcards
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Sample Questions
Q1) Three major ways in which marketers engage in product differentiation are
A)product quality, product design and features, and product support services.
B)product quality, product support services, and packaging.
C)product support services, product design and features, and product positioning.
D)product positioning, product quality, and product management.
E)product positioning, product design and features, and product promotion.
Q2) Refer to Scenario 12.1. Cheetos produces several cheese snack products and is considering a new Cheetos brand of crackers. This new Cheetos brand of crackers would most likely be an example of
A)a product modification.
B)a line extension.
C)a quality modification.
D)a functional extension.
E)an aesthetic modification.
Q3) Product managers can be responsible for a single product, a product line, or several products.
A)True
B)False
Q4) Compare and contrast line extensions and product modifications.
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Chapter 12: Pricing Concepts
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194 Flashcards
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Sample Questions
Q1) If Colgate-Palmolive wants to maximize profit on its toothpaste, it should operate at the point where
A)total costs and total revenues are equal.
B)marginal revenue is at its highest level.
C)marginal revenue exceeds marginal cost.
D)marginal revenue equals marginal cost.
E)demand is most elastic.
Q2) What equation shows organizations the relationship between price and profit?
A)Total Variable Costs + Total Fixed Costs = Sales - Profit
B)Price = Profit per Item ´ Number of Units Sold
C)(Price ´ Quantity Sold) - Total Costs = Profits
D)(Price - Profits) ´ Total Costs = Sales
E)Total Costs = (Price ´ Quantity Sold) - Profits
Q3) For most consumers, there is an assumed relationship between
A)price and quality.
B)value and cost.
C)internal and external reference prices.
D)value and price consciousness.
E)prestige prices and value.
Q4) How can transfer prices be calculated? Give three alternatives.
Page 14
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Chapter 13: Pricing Management
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Sample Questions
Q1) A retailer of Real Dry deodorant prices it at $2.00; it costs the retailer $1.40. What is the approximate markup as a percentage of selling price?
A)3 percent
B)14.3 percent
C)30 percent
D)70 percent
E)20 percent
Q2) Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry?
A)Status quo
B)Return on investment
C)Market share
D)Survival
E)Cash flow
Q3) Price skimming is designed to yield maximum unit sales volume.
A)True
B)False
Q4) Describe, compare, and contrast the three major bases for setting prices.
Q5) What is bundle pricing? Give three examples, each one from a different industry.
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Chapter 14: A:marketing Channels and Supply-Chain Management
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182 Verified Questions
182 Flashcards
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Sample Questions
Q1) Refer to Scenario 15.2. Currently, Star is using the ____ approach to distributing its janitorial supplies to its large customers.
A)intensive
B)just-in-time
C)segmented
D)outsourcing
E)exclusive
Q2) A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called a
A)free trade association
B)marketing channel
C)channel of suppliers
D)production line-up
E)chain of retailers
Q3) Explain the legal ramifications of attempts to control distribution functions.
Q4) Describe the three forms of vertical marketing systems.
Q5) Explain how electronic data interchange (EDI) and just-in-time (JIT) inventory management might be used in combination to improve physical distribution effectiveness and efficiency.
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Chapter 14: B:marketing Channels and Supply-Chain Management
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81 Verified Questions
81 Flashcards
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Sample Questions
Q1) The shortest possible distribution channel would be producer to retailer to consumer.
A)True
B)False
Q2) Like manufacturers' agents, industrial distributors do not take title to products or carry inventories.
A)True
B)False
Q3) Cost, speed, load flexibility, dependability, frequency, and accessibility are considered when choosing a transportation mode.
A)True
B)False
Q4) Marketers of complex and expensive products such as automobiles will likely employ long channels with many knowledgeable intermediaries.
A)True
B)False
Q5) Agents are seldom used in channels for consumer products.
A)True
B)False
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Chapter 15: A:retailing, Direct Marketing, and Wholesaling
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191 Verified Questions
191 Flashcards
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Sample Questions
Q1) Angela Barton approaches David Hughes, owner of Hughes Auto Parts, to talk about the possibility of adding a new line of products to his store. Angela tells David that the product is a line of high-quality driving sunglasses. She offers to set up the display, service and restock it weekly, and maintain billing and inventory records. She tells David that all she needs is a couple of square feet of space. Angela is in the business of serving retailers as a
A)general-line wholesaler.
B)specialty-line wholesaler.
C)rack jobber.
D)full-service merchant wholesaler.
E)cash-and-carry wholesaler.
Q2) All of the following are types of direct marketing except A)catalog marketing.
B)direct-response marketing.
C)direct selling.
D)television home shopping.
E)online retailing.
Q3) What wholesaling activities do selling agents and brokers perform?
Q4) Identify and describe three kinds of specialty stores.
Q5) What should be considered when preparing a "party plan"?
Page 18
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Chapter 15: B:retailing, Direct Marketing, and Wholesaling
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61 Flashcards
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Sample Questions
Q1) Agents represent either buyers or sellers on a temporary basis.
A)True
B)False
Q2) A good location for neighborhood shopping centers is near hotels.
A)True
B)False
Q3) Sales volume of retail stores in the United States has decreased in recent years.
A)True
B)False
Q4) Specialty retailers carry a broad product mix with deep product lines.
A)True
B)False
Q5) Wholesalers do not engage in selling to reseller, government, or institutional users.
A)True
B)False
Q6) Department stores are characterized by wide product mixes.
A)True
B)False
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Chapter 16: Integrated Marketing Communications
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Sample Questions
Q1) By promoting the fact that "orange juice is not just for breakfast anymore," the Florida Orange Growers Association attempted to stimulate
A)primary demand.
B)secondary demand.
C)competition.
D)comparison of orange juices.
E)demand elasticity.
Q2) An attempt to create a trend or acceptance of a product through word-of-mouth communication is called
A)guerilla marketing.
B)viral marketing.
C)buzz marketing.
D)personal publicity.
E)conversational promotion.
Q3) Discuss the major factors that affect the selection of promotion mix elements.
Q4) Signs and symbols that can have more than one meaning should be avoided.
A)True
B)False
Q5) A major goal of integrated marketing communications is to
Q6) How does sales promotion differ from promotion in general?
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Chapter 17: Advertising and Public Relations
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Sample Questions
Q1) An advertising platform is the
A)basic issue or selling point that an advertiser wishes to include in an advertising campaign.
B)objective of the advertising campaign, stated in precise and measurable terms.
C)form in which the basic issues of the campaign should be presented.
D)broad objectives of the advertising campaign.
E)consumer advertising research conducted.
Q2) Compare the competition-matching approach with the arbitrary approach in determining an advertising appropriation. Which method might more easily lead to overspending or underspending on the appropriation?
Q3) Small firms generally depend on local newspapers and radio stations for assistance with advertising efforts.
A)True
B)False
Q4) Identify and describe four publicity-based public relations tools.
Q5) If a restaurant, known for its delicious food and fun entertainment, does not serve alcohol, it is displaying advocacy advertising.
A)True
B)False
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Chapter 18: Personal Selling and Sales Promotion
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Sample Questions
Q1) A salesperson should not attempt to close a transaction until he or she has finished the entire presentation.
A)True
B)False
Q2) Customer density and distribution are important factors in A)prospecting.
B)motivating salespeople.
C)creating sales territories.
D)compensating salespeople.
E)establishing sales force objectives.
Q3) Realizing that her firm's sales promotion budget was small and cut by 30 percent for the coming year, Stacey Baronas rules out ____ as playing a role in her sales promotion plan.
A)samples
B)coupons
C)point-of-purchase materials
D)money refunds
E)premiums
Q4) Explain how a salesperson's performance can be evaluated.
Q5) Discuss why recruitment of salespeople should be a continuous activity.
22
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