Consumer Behavior
Exam Answer Key
Course Introduction
Consumer Behavior explores the psychological, social, and cultural factors that influence how individuals and groups select, purchase, use, and dispose of products, services, ideas, or experiences. The course examines key concepts such as perception, motivation, learning, attitude formation, and decision-making processes, alongside external influences such as family, social groups, and culture. Through a combination of theoretical frameworks and real-world case studies, students gain insights into consumer decision-making and the implications for marketing strategies, product development, and brand management in diverse market environments.
Recommended Textbook
Consumer Behavior 10th Edition by Leon Schiffman
Available Study Resources on Quizplus
16 Chapters
1735 Verified Questions
1735 Flashcards
Source URL: https://quizplus.com/study-set/1887
Page 2
Chapter 1: Consumer Behavior: Meeting Changes and Challenges
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37673
Sample Questions
Q1) When George buys roses for his girlfriend for Valentine's Day,he is acting as a(n)________.
A) non-profit consumer
B) personal consumer
C) public consumer
D) organizational consumer
E) team consumer
Answer: B
Q2) The sales orientation focuses on selling products that the target market demands.
A)True
B)False
Answer: False
Q3) In the CAR MINI CASE,Ford's business strategy focused on ________.
A) targeting the market
B) positioning its product
C) developing a value proposition
D) segmenting the market
E) minimizing production costs
Answer: E
Page 3
To view all questions and flashcards with answers, click on the resource link above.
Chapter 2: Introduction to the Consumer Research Process
Available Study Resources on Quizplus for this Chatper
105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/37674
Sample Questions
Q1) Judgment samples are used to select population members who,according to the researcher,are a good source for accurate information.
A)True
B)False
Answer: True
Q2) Which of the following survey methods has the highest response rate?
A) Mail surveys
B) Online surveys.
C) Personal interviews,
D) Online surveys,.
E) Postage surveys
Answer: C
Q3) In the PEN MINI CASE,the study described is best characterized as a(n)________.
A) consumer panel
B) qualitative study
C) secondary study
D) exploratory study
E) quantitative study
Answer: E
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Market Segmentation and Strategic Targeting
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/37675
Sample Questions
Q1) Geographic characteristics serve as the core of almost all segmentations.
A)True
B)False
Answer: False
Q2) In the VALS typology,innovators are successful,take-charge people with high self-esteem.Because they have such abundant resources,they exhibit all three primary motivations in varying degrees.They are change leaders and are the most receptive to new ideas and technologies.This segment tends to prefer ________.
A) familiar products and established brands
B) value over luxury, and tend to buy basic products
C) products that offer durability, functionality, and value
D) products that reflect cultivated tastes for upscale niche products and services
E) premium products that demonstrate success to their peers
Answer: D
Q3) Describe the two components of brand loyalty.
Answer: Brand loyalty consists of two components: (1)behavior - the frequency and consistency of buying a given brand; and (2)attitude - the consumer's feeling of commitment to the brand.
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Consumer Motivation
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/37676
Sample Questions
Q1) The physiological needs for food,water,and air are called ________ needs.
A) secondary
B) innate
C) acculturated
D) psychogenic
E) acquired
Q2) Rational motives imply the selection of goals according to personal or subjective criteria.
A)True
B)False
Q3) Gloria makes sure to always drive the speed limit in order to avoid getting a ticket.Gloria's motive has a(n)________ direction.
A) upward
B) negative
C) neutral
D) downward
E) positive
Q4) Why do savvy marketers define their missions in terms of the consumer needs they satisfy and not the products that satisfy those needs?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Personality and Consumer Behavior
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37677
Sample Questions
Q1) When describing consumer innovativeness,the term "global innovativeness" refers to
A) a pattern of actions or responses that indicate early acceptance of change and adoption of innovations
B) a high level of demonstrated consumer ethnocentrism
C) a tendency for innovativeness to exist independent of any context
D) a high degree of rigidity that an individual displays toward the unfamiliar
E) a tendency for innovativeness to exist within a very specific domain or product category
Q2) In the TEQUILA MINI CASE,when the man asks for "something different," he is engaging in ________.
A) vicarious exploration
B) perceptual mapping
C) ethnocentricity
D) exploratory purchase behavior
E) use innovativeness
Q3) Variety seekers often use price promotions as low-cost ways to try different brands over time.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Consumer Perception
Available Study Resources on Quizplus for this Chatper
106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/37678
Sample Questions
Q1) Marketers take advantage of ________ when they extend a brand name associated with one line of products to another.
A) physical appearances
B) perceptual blocking
C) the halo effect
D) the persistence of first impressions
E) consumers' tendency to jump to conclusions
Q2) ________ is(are)the immediate and direct response of the sensory organs to stimuli.
A) Sensory receptors
B) Sensation
C) Sensory input
D) Sensory adaptation
E) Sensory blocking
Q3) What are the types of perceived risk consumers have to deal with?
Q4) The marketer's objective is to far exceed consumers' j.n.d.for product improvements in order to engender greater brand loyalty from consumers.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Consumer Learning
Available Study Resources on Quizplus for this Chatper
108 Verified Questions
108 Flashcards
Source URL: https://quizplus.com/quiz/37679
Sample Questions
Q1) ________ refers to the value inherent in a well-known brand name and stems from the consumer's perception of the brand's superiority,the social esteem that using it provides,and the customer's trust and identification with the brand.
A) Licensing
B) Brand equity
C) Family branding
D) Brand loyalty
E) Encoding
Q2) Reinforcement performed before the desired consumer behavior actually takes place is called modeling.
A)True
B)False
Q3) From a marketer's perspective,________ involves obtaining the desired result from using a particular product or service.
A) the central route to persuasion
B) copy testing
C) positive reinforcement
D) the peripheral route to persuasion
E) negative reinforcement
To view all questions and flashcards with answers, click on the resource link above.
Page 9
Chapter 8: Consumer Attitude Formation and Change
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37680
Sample Questions
Q1) In a consumer behavior context,________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
A) attitudes
B) beliefs
C) values
D) feelings
E) intentions
Q2) ________ assess(es)the likelihood of a consumer purchasing a product or behaving in a certain way.
A) Cognitive dissonance theory
B) Buyer intention scales
C) Attitude-change strategies
D) Emotionally charged states
E) Self-perception theory
Q3) Emotional appeals most effectively influence attitude formation in consumers who have product experience.
A)True
B)False
Q4) What are the four main influencers of attitudes?
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Communication and Consumer Behavior
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37681
Sample Questions
Q1) Consumers with an independent self-view find negative framing of messages to be more convincing than positive framing of messages.
A)True
B)False
Q2) When the source is well respected and highly thought of by the intended audience,the message is much more likely to be believed.
A)True
B)False
Q3) Consumers with low involvement with the advertised product would respond best to which of the following scenarios?
A) A humorous ad for dish soap during a TV sitcom
B) A serious ad for pharmaceuticals during a TV sitcom
C) A humorous ad for cookies during a serious TV documentary
D) A humorous ad for an automobile during a dramatic TV show
E) A serious ad for a charity during the TV showing of a humorous movie
Q4) Television is the medium with the most credibility.
A)True
B)False
Q5) When is sex best used in advertising?
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: The Family and Its Social Class Standing
Available Study Resources on Quizplus for this Chatper
105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/37682
Sample Questions
Q1) In the PASTA MINI CASE,Armando's Italian Grille's target market is dominated by members of which of the following PRIZM Cluster Segments?
A) middle age couples with working class jobs
B) privileged superrich families
C) lower income retirees
D) empty nesters settled in satellite communities
E) young, middle-class families
Q2) Which of the following is true of recent trends in the family?
A) The percentage of men and women either separated or divorced has declined.
B) Households have increased in size.
C) Household management now belongs to the husband.
D) The percentage of family households with no spouse present has risen.
E) Households with married couples with children are more numerous than nonfamily households.
Q3) A husband and wife and one or more children constitute a(n)________.
A) empty nest
B) married couple
C) extended family
D) single-parent family
E) nuclear family
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: The Influence of Culture on Consumer Behavior
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37683
Sample Questions
Q1) Although Americans deeply embrace freedom of choice and individualism,they nevertheless accept the reality of conformity.
A)True
B)False
Q2) The young receive much of their consumer training through the educational and religious systems,which is reinforced by the family through its role in teaching economic and ethical concepts.
A)True
B)False
Q3) The learning of a new or foreign culture is known as ________.
A) acculturation
B) exculturation
C) proculturation
D) inculcation
E) enculturation
Q4) Since today even basic consumer goods deliver on their promises of performance,design has become a way for a company to differentiate its products.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Subcultures and Consumer Behavior
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37684
Sample Questions
Q1) Which of the following is true of the consumer behavior of African American consumers?
A) African American consumers prefer generic products.
B) African Americans are not brand loyal.
C) African Americans tend to buy high fashions and name brands as "signals of their success."
D) African American teens spend less on clothing and fine jewelry than other U.S. teens.
E) African Americans tend to make fewer trips to the grocery store during the course of the week.
Q2) In contrast to other American population segments,Hispanic Americans are ________.
A) more religious
B) more populous
C) more patriotic
D) younger
E) more highly educated
Q3) Early adulthood is the longest adult life stage for most consumers.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 14
Chapter 13: Cross-Cultural Consumer Behavior: an International Perspective
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37685
Sample Questions
Q1) A ________ marketing perspective stresses the similarities among consumers worldwide.
A) diverse
B) international
C) global
D) comprehensive
E) localized
Q2) ________ products are manufactured,packaged,and positioned in exactly the same way regardless of the country in which they are sold.
A) Regional brand
B) World brand
C) National brand
D) Local brand
E) International brand
Q3) In general,demographic segments in other nations want to be or act like Americans.
A)True
B)False
Q4) What is the motivation for firms to sell their products worldwide?
Q5) What is acculturation and how does it affect marketers?
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Consumers and the Diffusion of Innovations
Available Study Resources on Quizplus for this Chatper
109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/37686
Sample Questions
Q1) Communication among consumers is known as ________.
A) word-of-mouth communications
B) surrogacy
C) mavenship
D) cohort selling
E) peer advertising
Q2) In the CAR MINI CASE,by sending a voucher specifically to Car and Driver subscribers,Marksman Motors is trying to get ________ to try the Evergreen.
A) market mavens
B) laggards
C) consumer innovators
D) viral marketers
E) surrogate buyers
Q3) Consumer innovators are less likely to be deal prone.
A)True
B)False
Q4) A particular innovation may diffuse differently throughout different cultures.
A)True
B)False
Q5) Identify and describe each of the five adopter categories.
Page 16
To view all questions and flashcards with answers, click on the resource link above.
Chapter 15: Consumer Decision Making and Beyond
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37687
Sample Questions
Q1) A person is more likely to spend more time in the prepurchase search if it is a gift he is looking for.
A)True
B)False
Q2) Repeat purchase usually signifies that the product meets with the consumer's approval and that he or she is willing to use it again and in larger quantities.
A)True
B)False
Q3) ________ stresses a firm's long-term commitment to the individual customer.
A) Gifting behavior
B) Relationship marketing
C) Set evocation
D) Permission marketing
E) Trial purchase
Q4) Explain the economic view of consumer decision making.Why is this model considered to be unrealistic?
Q5) Differentiate between moods and emotions.
Q6) Identify the three factors that impact a brand's credibility.
Q7) What factors determine how extensive a consumer's problem-solving task is?
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Marketing Ethics and Social Responsibility
Available Study Resources on Quizplus for this Chatper
110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/37688
Sample Questions
Q1) In an effort to build excitement for the release of its new sports car,Speedster Motor Works has placed the vehicle in a number of high-profile auto shows.The week of the shows,Speedster pays models to sit in bars and talk about the Speedster car with "friends" in hopes that other people will overhear them and decide to attend the car show and see what all the hype is about.In this example,the models are considered
A) buzz agents
B) advertorials
C) advertainment
D) posers
E) narrowcasters
Q2) What is stimulus generalization and how is it used in the marketing of private label goods?
Q3) According to ________,children can easily form associations between stimuli and outcomes.
A) Maslow's Hierarchy of Needs
B) Freudian theory
C) Pavlov's experiments
D) attribution theory
E) stimulus-response theory
To view all questions and flashcards with answers, click on the resource link above. Page 18