Consumer Behavior
Chapter Exam Questions
Course Introduction
Consumer Behavior explores the psychological, social, and cultural factors that influence how individuals and groups select, purchase, use, and dispose of goods and services. This course examines concepts such as perception, motivation, learning, and attitude formation, as well as the impact of family, peer groups, and society on consumption decisions. Students analyze decision-making processes and learn how marketers leverage consumer insights to develop effective marketing strategies, enhance customer experiences, and build brand loyalty. Through case studies and real-world examples, the course provides practical tools for understanding and predicting consumer actions in dynamic markets.
Recommended Textbook
Essentials of Marketing 7th Edition by Charles
W. Lamb
Available Study Resources on Quizplus
16 Chapters
2928 Verified Questions
2928 Flashcards
Source URL: https://quizplus.com/study-set/917 Page 2
Chapter 1: An Overview of Marketing
Available Study Resources on Quizplus for this Chatper
142 Verified Questions
142 Flashcards
Source URL: https://quizplus.com/quiz/18040
Sample Questions
Q1) Redefining the business mission of a mattress manufacturer as "a good night's sleep," rather than stating the mission as "the manufacture of high-quality mattresses," will:
A) not stimulate an awareness of changes in consumer desires
B) be too broad a statement to be of any real use in serving customers
C) stifle creativity in discovering opportunities to serve customers
D) help ensure the firm retains its focus on consumers
E) ensure the core products will be retained
Answer: D
Q2) The societal marketing concept considers society's long-term best interests along with the satisfaction of customers' wants and needs.
A)True
B)False
Answer: True
Q3) Approximately 50 percent of the U.S.civilian work force performs marketing activities.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
3
Chapter 2: Strategic Planning for Competitive Advantage
Available Study Resources on Quizplus for this Chatper
174 Verified Questions
174 Flashcards
Source URL: https://quizplus.com/quiz/18041
Sample Questions
Q1) _____ occurs when a business is defined in terms of goods and services rather than by the benefits customers seek from it.
A) Synergy
B) Tunnel vision
C) Narrowcasting
D) Unempowerment
E) Marketing myopia
Answer: E
Q2) A production costs analysis could be a part of a company's SWOT analysis.
A)True
B)False
Answer: True
Q3) Marketing strategy involves the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Ethics & Social Responsibility
Available Study Resources on Quizplus for this Chatper
118 Verified Questions
118 Flashcards
Source URL: https://quizplus.com/quiz/18042
Sample Questions
Q1) Define utilitarianism and its two types.How does this theory differ from the casuist ethical theory?
Answer: Utilitarianism is an ethical theory that holds that the choice that yields the greatest benefit to the most people is the choice that is ethically correct.The two types of utilitarianism are rule utilitarianism and act utilitarianism.Act utilitarianism is founded on the ability to predict the consequences of an action.Someone adhering to act utilitarianism will make the choice that yields the greatest benefit to the most people,regardless of personal feeling or social constraints.Rule utilitarianism takes into account the law and is concerned with fairness.A rule utilitarianist seeks to benefit the most people but though the fairest and most just means available.Rule utilitarianism values justice and doing good at the same time.
Casuist ethical theory compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes.This allows one to determine the severity of the situation and to create the best possible solution according to others' experiences.
Q2) Sustainability refers to a business's concern for society's welfare.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: The Marketing Environment
Available Study Resources on Quizplus for this Chatper
141 Verified Questions
141 Flashcards
Source URL: https://quizplus.com/quiz/18043
Sample Questions
Q1) Which of the following is NOT a demographic characteristic of a population?
A) income level
B) age
C) values
D) education
E) birthrate
Q2) Marketing managers cannot control _____,but they can sometimes influence it.
A) where advertising is placed
B) the external environment
C) the sales force
D) the distribution strategy
E) product pricing
Q3) The external environment is a strong influence on a target market and can provide _____ for the marketing manager.
A) opportunities and threats
B) threats and strengths
C) environmental loopholes
D) opportunities and weaknesses
E) product myopia
Q4) What is the CPSC? How does it affect marketing?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Developing a Global Vision
Available Study Resources on Quizplus for this Chatper
160 Verified Questions
160 Flashcards
Source URL: https://quizplus.com/quiz/18044
Sample Questions
Q1) Refer to Boeing Company.Boeing has chosen the _____ method of entering the Japanese market.
A) dumping
B) contract manufacturing
C) licensing
D) direct investment
E) joint venture
Q2) The Canadian magazine industry accused U.S.magazine publishers of _____,selling the magazines in Canada at a lower price than in the United States.
A) dumping
B) offloading
C) boycotting
D) repatriating
E) crossdocking
Q3) Traditionally,marketing-oriented multinational corporations have operated differently in each country,with segmentation strategies that provided different marketing mixes.Today,there has been a trend toward global marketing standardization.What is global marketing standardization? Can companies truly follow the basic premise of the global marketing standardization concept?
To view all questions and flashcards with answers, click on the resource link above.
Page 7
Chapter 6: Consumer Decision Making
Available Study Resources on Quizplus for this Chatper
180 Verified Questions
180 Flashcards
Source URL: https://quizplus.com/quiz/18045
Sample Questions
Q1) The steps of the consumer decision-making process in order are:
A) need recognition,alternative aggregation,reevaluation,purchase decision,postpurchase behavior
B) need positioning,stimulus response reactions,evaluation of alternatives,purchase decision,postpurchase behavior
C) need positioning,alternative aggregation and divestment,purchase decision,postpurchase evaluation
D) information search,need positioning,evaluation of alternatives,product trial,purchase decision,postpurchase satisfaction
E) need recognition,information search,evaluation of alternatives,purchase,and postpurchase evaluation
Q2) As a result of hearing the adventures of returning soldiers,Monroe decided to enlist in the U.S.Army.These stories he heard from the soldiers acted as:
A) affective states
B) external stimuli
C) internal stimuli
D) purchase outcomes
E) a dissonance creator
To view all questions and flashcards with answers, click on the resource link above.
8
Chapter 7: Business Marketing
Available Study Resources on Quizplus for this Chatper
196 Verified Questions
196 Flashcards
Source URL: https://quizplus.com/quiz/18046
Sample Questions
Q1) Lanover Manufacturing supplies windshield wiper blades to General Motors and Ford.A sudden jump in the price of rubber and its substitutes has forced Lanover and other wiper blades manufacturers to double the price of the wiper blades.This increase in price has not affected sales volume for wiper blades.The price change did not change demand for windshield wiper blades because demand for this product by business customers is:
A) inelastic
B) secure
C) bundled
D) elastic
E) resistant
Q2) Refer to Rock-Tenn.A sales representative from a paper producing company calls on Rock-Tenn routinely every month to review their ordering needs.The monthly sale of paper to Rock-Tenn would constitute a:
A) new buy
B) modified rebuy
C) straight rebuy
D) modified new buy
E) straight new buy
Q3) Why is customer service an important factor in business marketing?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Segmenting and Targeting Markets
Available Study Resources on Quizplus for this Chatper
208 Verified Questions
208 Flashcards
Source URL: https://quizplus.com/quiz/18047
Sample Questions
Q1) In market segmentation,individual psychographic variables can be combined with other variables to provide more detailed descriptions of market segments.
A)True
B)False
Q2) ACT for kids,an anticavity fluoride rinse,comes in Bubble Gum Blow Out flavor.The age-based variable that distinguishes the market for this product is an example of a(n)_____ segmentation.
A) geographic
B) demographic
C) psychographic
D) benefits
E) usage rate
Q3) What is PRIZM?
A) a software program for classifying consumers psychographically
B) a method of dividing the United States into 66 manageable submarkets
C) a way to identify the importance of ethnic origin to the proposed target market
D) a software program for storing purchase habit data
E) the method of market segmentation used by businesses in the service industry
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Decision Support Systems and Marketing Research
Available Study Resources on Quizplus for this Chatper
202 Verified Questions
202 Flashcards
Source URL: https://quizplus.com/quiz/18048
Sample Questions
Q1) What is scanner-based research? What two companies currently provide most of the scanner data?
Q2) Mystery shoppers engage in a form of:
A) mall intercept study
B) experiential study
C) marketing audit
D) observation research
E) market audit
Q3) A _____ is a specially designed phone room used to conduct telephone interviewing.
A) controlled-feedback facility (CFF)
B) collaboratively located communications (CLC) center
C) multi-interviewer location site
D) central-location telephone (CLT) facility
E) telephone outsourcing center
Q4) The last step in the marketing research process is to prepare and present the report.
A)True
B)False
Page 11
Q5) List five non-computer-based sources of competitive intelligence.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Product Concepts
Available Study Resources on Quizplus for this Chatper
206 Verified Questions
206 Flashcards
Source URL: https://quizplus.com/quiz/18049
Sample Questions
Q1) The service sector:
A) has remained steady at 44 million jobs in the United States for the last 20 years
B) employs roughly 81 percent of the U.S.workforce
C) is rarely capital intensive,as most services do not need high technology
D) is decreasing in importance in the United States
E) tends to create fewer new jobs than the manufacturing industry
Q2) A product may be defined as everything,both favorable and unfavorable,that a person receives in an exchange.
A)True
B)False
Q3) Products can be classified as either business/industrial or consumer products.Explain what distinguishes business products from consumer products and why it is important to understand this distinction.
Q4) Convenience products,though inexpensive,still require considerable shopping effort by buyers.
A)True
B)False
Q5) Define cobranding and describe the three different types of cobranding.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Developing and Managing Products
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/18050
Sample Questions
Q1) The main goal of the global product development process is to:
A) come up with a single standard product or product line suitable for all global markets
B) expand the number of different new-product offerings so that individual country needs are more likely to be met
C) develop every product for potential worldwide distribution and adaptation to other countries
D) come up with new-product ideas in the United States and use global markets as test markets
E) repeat the steps in the process with marketing teams in each and every foreign country targeted
Q2) What degree of failure occurs when a company cannot recoup its development,marketing,and production costs?
A) primary
B) secondary
C) absolute
D) conditional
E) relative
Q3) List four potential advantages that come to the company that is first to market.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Marketing Channels and Supply Chain Management
Available Study Resources on Quizplus for this Chatper
203 Verified Questions
203 Flashcards
Source URL: https://quizplus.com/quiz/18051
Sample Questions
Q1) Channel conflict:
A) always has an adverse effect on the members of the channel
B) is not caused by ideological differences because such differences would prevent the members from ever operating as a channel C) is often caused by an inability of some channel members to keep up with the changing times
D) can appear as either internal or external
E) does not occur when multiple distribution channels are used
Q2) Gray marketing channels assist brand name manufacturers in marketing their products more efficiently.
A)True
B)False
Q3) Because distribution creates the same problems whether it is in Ethiopia,Indonesia,or Canada,you will find that channel structures and types around the world are very similar to those in the United States.
A)True
B)False
Q4) Compare and contrast the channels for consumer products with the channels for business and industrial products.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Retailing
Available Study Resources on Quizplus for this Chatper
166 Verified Questions
166 Flashcards
Source URL: https://quizplus.com/quiz/18052
Sample Questions
Q1) Large retailers such as Target and Wal-Mart and sellers of shopping goods such as automobiles and furniture often use _____ for their locations.
A) remote,rural locations
B) office complexes
C) factory outlets
D) freestanding stores
E) regional malls
Q2) Direct retailers' sales have suffered as women have entered the workforce.
A)True
B)False
Q3) Refer to Diaz.The smell of fresh coffee,the fact it is made where drinkers can watch the process,and the comfortable chairs all are used to create the store's:
A) atmosphere
B) cultural impact
C) target strategy
D) merchandise mix
E) promotional strategy
Q4) Discuss three new developments in retailing.
Q5) Compare and contrast trading up and suggestive selling.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Marketing Communications and Advertising
Available Study Resources on Quizplus for this Chatper
241 Verified Questions
241 Flashcards
Source URL: https://quizplus.com/quiz/18053
Sample Questions
Q1) Products in the latter stages of the product life cycle,which are advertised on a reminder basis,use a(n)_____ media schedule.
A) intermittent
B) bursting
C) continuous
D) trailing
E) unremitting
Q2) _____ is the conversion of the sender's ideas and thoughts into a message.
A) Development
B) Envelopment
C) Processing
D) Decoding
E) Encoding
Q3) A(n)_____ designates the vehicles,specific publications or programs,and the insertion dates of advertising.
A) advertising plan
B) media schedule
C) promotion strategy
D) ad outline
E) promotional profile
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Public Relations, Sales Promotion, and Personal Selling
Available Study Resources on Quizplus for this Chatper
186 Verified Questions
186 Flashcards
Source URL: https://quizplus.com/quiz/18054
Sample Questions
Q1) A good salesperson considers objections a legitimate part of the purchase decision.
A)True
B)False
Q2) The seven steps of the selling process closely follow the:
A) AIDA concept
B) hierarchy of needs
C) traditional communications model
D) process of forecasting and satisfying industry demand
E) JIT process
Q3) Personal selling is more important than advertising and sales promotion if:
A) the products being sold are standardized
B) there are many customers for the product being sold
C) the product being sold has a low value
D) the buyers of the product are extremely dispersed
E) the products being sold are technically complex
Q4) Immediate purchase is usually the goal of sales promotion.
A)True
B)False
Q5) List the advantages personal selling offers over other forms of promotion.
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Pricing Concepts
Available Study Resources on Quizplus for this Chatper
233 Verified Questions
233 Flashcards
Source URL: https://quizplus.com/quiz/18055
Sample
Questions
Q1) Refer to Tesla Motors.If total fixed costs are $23,400,000 and the average variable costs is $50,500,how many Roadsters must Tesla sell to break-even?
A) 130
B) 182
C) 250
D) 300
E) 463
Q2) The difference between the retailer's cost and the selling price is the _____.
A) gross margin
B) markup percentage
C) profit
D) keystone
E) breakeven profit
Q3) Which of the following would imply demand would be elastic?
A) price is low relative to purchasing power
B) nondurable product
C) low inflation rate
D) many substitute products
E) all of these choices
Q4) List in order the four steps used to set the right price for a product.
Page 18
To view all questions and flashcards with answers, click on the resource link above.