Communication and the Media
Midterm Exam
Course Introduction
This course explores the dynamic relationship between communication and the media, emphasizing the ways in which information is constructed, transmitted, and received in contemporary society. Students will analyze various forms of media including print, broadcast, digital, and social media and evaluate their influence on public opinion, culture, and interpersonal relationships. The course covers theories of mass communication, media literacy, the role of journalism, ethical issues, and the impact of new technologies on the production and consumption of media. By the end of the course, students will develop critical skills to assess media content and understand the evolving landscape of communication in the digital age.
Recommended Textbook
Mass Communication Living in a Media World 7th Edition by Ralph E. Hanson
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15 Chapters
997 Verified Questions
997 Flashcards
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Chapter 1: Living in a Media World: An Introduction to Mass Communication
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67 Verified Questions
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Sample Questions
Q1) Interpersonal communication is communication that you do with yourself within your own head.
A)True
B)False
Answer: False
Q2) Mass communication and the mass media are really the same thing.
A)True
B)False Answer: False
Q3) One problem with studying the mass media is that all-new problems pop up every time a new medium comes along;it's useless to look to the past for explanations.
A)True
B)False
Answer: False
Q4) Consumers with low levels of media literacy assume the media have large,obvious,and generally negative effects on the public at large.
A)True
B)False
Answer: True
Page 3
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Chapter 2: Mass Communication Effects: How Society and Media Interact
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Sample Questions
Q1) A study that looks at why teenagers like to go to horror movies like The Purge or Insidious would be an example of which of the following?
A)agenda setting
B)uses and gratifications theory
C)social learning
D)mean world syndrome
Answer: B
Q2) Prior to the 19th century,most people in Europe and North America lived in communities where their neighbors were from similar ethnic and religious backgrounds.
A)True
B)False
Answer: True
Q3) The critical/cultural approach to mass communication research looks at how meaning is created in society.
A)True
B)False
Answer: True
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Page 4
Chapter 3: The Media Business: Consolidation, Globalization,
and the Long Tail
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Sample Questions
Q1) Big box retailers such as Walmart and Target that sell CDs and movies would be considered part of which of the following?
A)fat body
B)short head
C)mid-list
D)long tail Answer: B
Q2) ______ is one of the leading online media companies in the world.
A)Gannett Corporation
B)Alphabet/Google
C)YouTube
D)iHeartMedia
Answer: B
Q3) Radio stations started carrying national news beginning from which of the following decades?
A)1890s
B)1910s
C)1930s
D)1950s
Answer: C
Page 5
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Chapter 4: Books: The Birth of the Mass Media
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Sample Questions
Q1) Name and explain two inventions that broadened the availability of books.
Q2) What is an illuminated manuscript?
Q3) Amazon.com would be considered primarily a "short-head" book retailer.
A)True
B)False
Q4) What author paved the way for contemporary fantasy literature?
A)Judy Blume
B)Stephen King
C)J.K.Rowling
D)J.R.R.Tolkien
Q5) A major change by the Unicode Consortium in 2018 was to add what kind of emojis?
A)a frowny poop emoji to go with the smiling one
B)skulls with spiders or snakes coming out of them
C)new styles of people emojis with varying skin tones and hair types
D)multiple styles of pickles
Q6) Books were being printed in Mexico City as early as the 1540s.
A)True
B)False
Q7) According to your textbook,what are two reasons people might want to ban/restrict books?
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Chapter 5: Magazines: The Power of Words and Images
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Sample Questions
Q1) What is a magazine?
Q2) Name at least two of the three major sources of magazine income.
Q3) Which of the following magazines featured the risqué pinup art of Alberto Vargas and George Petty?
A)Playboy
B)Maxim
C)Harper's
D)Esquire
Q4) Which of the following is the biggest circulating magazine in the United States?
A)ESPN The Magazine
B)AARP
C)Oprah
D)National Geographic
Q5) Margaret Bourke-White became famous as a photographer for Harper's magazine.
A)True
B)False
Q6) How has photojournalism both changed and stayed the same since its birth during the U.S.Civil War?
Q7) What is the primary difference between trade and consumer magazines?
Q8) What do ESPN The Magazine,People,and Forbes all have in common?
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Chapter 6: Newspapers and the News: Reflection of a Democratic Society
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Sample Questions
Q1) Other than language,how do the Miami Herald and El Nuevo Herald differ from each other?
Q2) Name three of the major six news values.
Q3) Herbert Gans,in his study "Deciding What's News," found that the media was profoundly biased in favor of big business and the evidence of this could be found in most news stories.
A)True
B)False
Q4) Describe the significance of the New York Sun and the penny press and how they changed newspapers.
Q5) Colonial newspapers could be characterized by which of the following?
A)objective reporting
B)sensationalistic crime news
C)intensely partisan opinion writing
D)in-depth investigative reporting
Q6) In 2017,the Disney Corporation entered into a battle with the Los Angeles Times over the Times' coverage of the company's business relationships with the city of Anaheim,California.In a brief essay,explain how Disney attempted to retaliate against the LA Times and how the conflict was eventually resolved.
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Chapter 7: Audio: Music and Talk Across Media
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Sample Questions
Q1) Shock jocks draw listeners by making offensive and outrageous comments on the air.
A)True
B)False
Q2) William S.Paley,the first president of the CBS network,saw radio as which of the following?
A)an exciting new medium that should not be polluted by commercial advertising
B)a novelty that people would soon tire of
C)an excellent tool for advertising products and services
D)a powerful communication tool that should be controlled by the U.S.Navy
Q3) The statement that radio became a companion medium means which of the following?
A)Radios and televisions were being sold together as a package deal.
B)Radio became less focused.
C)Radio tried to be all things to all people.
D)Radio became the medium listened to while doing something else.
Q4) As of 2014,the longest-running soap opera on radio and television was ______.
A)General Hospital
B)The Guiding Light
C)The Young and the Restless
D)Days of Our Lives
Page 9
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Chapter 8: Movies: Mass Producing Entertainment
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Sample Questions
Q1) By 2012,______ was the most popular way to watch movies at home.
A)VHS tapes
B)DVDs
C)blu-ray discs
D)streaming video services
Q2) Why did the movie industry under the president of the Motion Picture Producers and Distributors of America Will H.Hays begin to censor films?
A)Because Hollywood wanted to be responsible and not produce films that would lead to criminal or immoral behavior.
B)Because many states and communities were threatening to set up local censorship boards that might have inconsistent standards of what they would or would not accept.
C)Because actors and actresses had protested having to do nude scenes in films.
D)Because talking films seemed much more explicit to audiences than did silent films.
Q3) In the studio system,an actor,writer,or director could work only for the studio that had his or her contract.
A)True
B)False
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Chapter 9: Television: Broadcast and Beyond
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Sample Questions
Q1) Cable television was initially developed as a way of doing which of the following?
A)providing uncensored movies in the home
B)delivering broadcast television signals to communities with poor reception
C)increasing revenue for the NCAA basketball tournament
D)delivering networks like TNT,CNN,and MTV
Q2) Network affiliates are which of the following?
A)promotional partners who do product placement on network shows
B)partner cable networks that carry reruns of network programming
C)local broadcast stations that carry network programming
D)the people who work at broadcast networks
Q3) In a brief essay,discuss how television has become more diverse over the past 10 years.What are the reasons that have driven this move to diversity? How have television networks gone about becoming more diverse in what they present?
Q4) What were the Big Three networks?
Q5) In a brief essay,why are cable networks like Fox News or ESPN more profitable than the broadcast networks?
Q6) What are the two formats for digital television broadcasting in the United States?
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Page 11
Chapter 10: Online Media: The Internet, Social Media, and Video Games
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Sample Questions
Q1) The next-generation Internet will be used primarily for which of the following?
A)having increased loads of e-mail
B)playing online video games
C)providing high-quality video and audio links
D)allowing unrestricted file sharing of commercial music and news
Q2) Name two of the three ways you can post messages to the social networking tool Twitter.
Q3) The Chinese government allows its citizens to freely search the Internet.
A)True
B)False
Q4) The World Wide Web became the standard for posting documents on the Internet because its creator did which of the following?
A)created something that was better than any of the alternatives
B)had support from both Microsoft and Apple
C)gave it away for free
D)came up with a unique idea
Q5) Convergence is the process of bringing together the characteristics of multiple media on the Internet.
A)True
B)False
Page 12
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Chapter 11: Advertising: Selling a Message
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Sample Questions
Q1) Ads designed to promote a special interest group's point of view are what ads?
Q2) In 2008,companies spent ______ a year advertising to children.
A)US$100 million
B)US$650 million
C)US$4 billion
D)US$17 billion
Q3) The first major mass medium to be supported primarily by advertising in the United States was which of the following?
A)newspapers
B)radio
C)broadcast television
D)cable television
Q4) Most American consumers can easily identify native advertising as paid marketing messages.
A)True
B)False
Q5) Why is a British ban on advertising junk food to children so controversial?
Q6) Who is Mountain Dew advertising targeted at?
Q7) How did Gildan use native advertising to promote a modern image for their men's underwear?
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Chapter 12: Public Relations: Interactions, Relationships, and the News
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Sample Questions
Q1) During World War I,the job of the "Four-Minute Men" was to do which of the following?
A)be prepared to give a series of 4-min speeches
B)show up at a meeting with "4-min notice"
C)quickly brief the president on a variety of issues
D)warn the public of possible air attacks
Q2) Domino's Pizza had its reputation damaged by a prank YouTube video posted by two employees.
A)True
B)False
Q3) In a brief essay,you are to explain how a local cable television and Internet provider could make use of social media.What should their goals for using social media be? How can they use social media to improve their public relations?
Q4) Edward l.Bernays is remembered for which of the following reasons?
A)He invented the press release.
B)He handled the public relations for O.J.Simpson following his criminal trial.
C)He wrote the first book about public relations and taught early public relations courses.
D)He made Elvis a star.
Page 14
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Chapter 13: Media Law: Free Speech and Fairness
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Sample Questions
Q1) In a brief essay,explain what New York Times Co.v.Sullivan was about and what the long-term impact of the case has been.
Q2) A newspaper ran an article that says a congressman has accepted a number of payments from an oil company.The article claims that the payments were illegal and that the congressman has committed a crime by receiving the payments.It turns out that the reporter made a mistake in reading a financial report,and the payments were,in fact,legal.The congressman sues the newspaper for libel.The newspaper acknowledges that it made a mistake,apologizes,and then defends itself using the legal principles established by which of the following cases?
A)New York Times Co.v.Sullivan
B)Near v.Minnesota
C)Gertz v.Welch
D)Miller v.California
Q3) Apple CEO Tim Cook argues that the company did the right thing to protect privacy on their smartphones when they made the encryption on them strong enough that neither the company nor the police could break into it without the owner's permission.
A)True
B)False
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Page 15
Chapter 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency
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Q1) A reporter has been ordered by police to leave the scene of a protest or else she will be arrested.The reporter decides to stay in the area to report on the protest based on the principle that a reporter's duty is to always report a story no matter what the outcome.The reporter tells the police he will stay and report because it is the reporter's duty to do so.This reporter is making use of ______.
A)Kant's categorical imperative
B)Aristotle's golden mean
C)Rawls's veil of ignorance
D)John Stuart Mill's principle of utility
Q2) Which of the following advertisers would be held to the highest standard of truthfulness?
A)an ad that a swimsuit was "the cutest ever"
B)an ad that said an amusement park was "the most fun you could have on a summer day"
C)an ad that said a pill was the "fastest headache remedy your doctor can prescribe"
D)an ad that said a restaurant has food "just like mother used to cook"
Q3) List two reasons a journalistic code of ethics might be ineffective.
Q4) What does the ANA Alliance for Family Entertainment do?
Page 16
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Chapter 15: Global Media: Communication Around the World
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Sample Questions
Q1) What is the core of the Last Rights critique of Four Theories of the Press?
Q2) News about the terror attacks in Mumbai in 2008 broke in the West via which of the following?
A)Big Media reporters on the ground in India
B)the BBC
C)social media reports using software such as Twitter sent by people who were nearby
D)Western media ignored the attacks
Q3) The French newspaper Charlie Hebdo was attacked by terrorists after it ran an in-depth exposé on corruption the Syrian government.
A)True
B)False
Q4) Reporters from Al Jazeera receive better treatment in the Arab world than do Western journalists.
A)True
B)False
Q5) Latin America has a growing newspaper industry.
A)True
B)False
17
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