Communication and the Media
Exam Answer Key
Course Introduction
This course explores the foundational concepts and contemporary issues in communication as they relate to media industries and practices. Students will examine the evolution of media platforms ranging from print and broadcast to digital and social media and discuss how they shape public discourse, influence culture, and impact society. Key topics include media literacy, the role of journalism, ethical considerations, media regulation, and the effects of emerging technologies on information dissemination. By analyzing case studies and current events, students will develop a critical understanding of media's power in shaping personal identities and collective realities.
Recommended Textbook
Dynamics of Mass Communication Media in Transition 12th Edition by Joseph R Dominick
Available Study Resources on Quizplus
18 Chapters
652 Verified Questions
652 Flashcards
Source URL: https://quizplus.com/study-set/2925
Page 2
Chapter 1: Communication: Mass and Other Forms
Available Study Resources on Quizplus for this Chatper
34 Verified Questions
34 Flashcards
Source URL: https://quizplus.com/quiz/58293
Sample Questions
Q1) The source must decode a message before it can be sent.
A)True
B)False
Answer: False
Q2) A cell phone with an integrated navigation system is an example of:
A)operational convergence
B)device convergence
C)symbiotic convergence
D)consolidation convergence
E)corporate convergence
Answer: B
Q3) The television program Survivor is an example of a:
A)source
B)encoder
C)message
D)channel
E)receiver
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Perspectives on Mass Communication
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/58283
Sample Questions
Q1) Mass media can transmit values by enforcing social norms.
A)True
B)False
Answer: True
Q2) Which of the following might critical/cultural scholars consider a "text"?
A)television program
B)book
C)t-shirt
D)video game
E)all of the these Answer: E
Q3) The interpretation function appears in news content,but not in entertainment content.
A)True
B)False
Answer: False
Q4) Beware surveillance is also referred to as instrumental surveillance.
A)True
B)False
Answer: False
Page 4
To view all questions and flashcards with answers, click on the resource link above.
Chapter 3: Historical and Cultural Context
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58282
Sample Questions
Q1) The telegraph affected:
A)how war was conducted
B)the standardization of prices in commodities markets
C)the style of news reporting
D)newspapers' ability to gather news
E)all of these
Answer: E
Q2) As a result of the digital revolution:
A)raises the possibility of true direct democracy
B)everyone has equal access to information,technology,and its benefits
C)the notion of what community means has become smaller
D)we now have all the information we need
E)none of these
Answer: A
Q3) The telegraph affected not only the conduct of commerce and war,but also newspapers' ability to gather news.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: The Internet and Social Media
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/58281
Sample Questions
Q1) A popular way to make a profit over the Internet is to:
A)sell advertising
B)sell merchandise
C)sell services
D)make people pay to see your site
E)all of these
Q2) In the mid-2000s,easy-to-use software programs made it easy to upload content to the Internet.This encouraged the growth of:
A)blogs
B)social networking sites
C)video sharing sites
D)all of these
E)none of these
Q3) The Internet system most resembles:
A)the phone system
B)the TV system
C)the radio system
D)the magazine system
E)none of these
To view all questions and flashcards with answers, click on the resource link above.
Page 6
Chapter 5: Newspapers
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/58280
Sample Questions
Q1) Which of the following is NOT a general feature of newspapers in early America?
A)Early press filled an important watchdog function
B)there were few news papers
C)most publishers were printers and postmasters
D)timeliness was not a key concern
E)Colonial governments did not endorse the idea of a free press
Q2) Yellow journalism was sensationalistic,but it introduced visual style and layout elements that would eventually characterize modern journalism.
A)True
B)False
Q3) Will user-generated content play a more significant role in online newspapers? If so,in what way?
Q4) ___________ appeared during the Roaring Twenties and was epitomized by New York papers using a tabloid format with numerous photographs.
A)the penny press
B)yellow journalism
C)jazz journalism
D)literary journalism
E)checkbook journalism
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Magazines
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58279
Sample Questions
Q1) A(n)_________ is a plan or blueprint of the pages for an upcoming issue of a magazine.
A)dummy
B)ancillary
C)segmentation
D)pre-press copy
E)affidavit
Q2) A magazine's _________ is the number of buyers guaranteed by a magazine.It is used to compute the cost of a magazine's advertisements.
A)primary audience
B)secondary audience
C)summative audience
D)expanded basic audience
E)rate base
Q3) Controlled circulation magazines have high subscription fees so that members of the general public can't afford them.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 8
Chapter 7: Books
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58278
Sample Questions
Q1) The companies dominating the book publishing industry focus exclusively on book publishing,and tend not to be large conglomerates with interests in other media.
A)True
B)False
Q2) Although book publishers receive income from subsidiary rights,income from book sales is more important.
A)True
B)False
Q3) In the early days of book publishing,publishers functioned as:
A)mechanics
B)printers
C)politicians
D)teachers
E)paste-up artists
Q4) Many early books were considered works of art.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
9
Chapter 8: Radio
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58277
Sample Questions
Q1) Talk radio format is becoming more and more popular.What new talk format content do you think would be successful?
Q2) The first network was
A)ABC (American Broadcasting Company)
B)CBS (Columbia Broadcasting System)
C)RCA (Radio Corporation of America)
D)NPR (National Public Radio)
E)NBC (National Broadcasting Company)
Q3) Even at the very beginning of its development,radio was seen as having the potential to generate huge profits by broadcasting news and entertainment.
A)True
B)False
Q4) During the Depression Era (the 1930s),the radio industry
A)was harder hit than other industries
B)saw a huge increase in the amount of money spent on radio advertising
C)hadn't yet been invented
D)suffered about the same as other industries
E)was plagued by so many interference problems that the Depression didn't really affect it
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Sound Recording
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/58276
Sample Questions
Q1) The Peas,U2,Sting,Tim McGraw,Pearl Jam and Bob Dylan are among the artists who have gone commercial and endorsed products.What artist and product-endorsement surprised you the most? Which did you find the best fit?
Q2) At the dawn of the 1900s,visitors to penny arcades and amusement parks could pay five cents and listen to a brief recording through a machine called a _________.
A)jukebox
B)cylindrical recorder
C)Berliner
D)nickelodeon
E)penny gramophone
Q3) Sales of CD albums have been slowly declining from 2007 to 2010.
A)True
B)False
Q4) The Sony Walkman was the first device that enabled consumers to easily take their recorded music with them.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
11
Chapter 10: Motion Pictures
Available Study Resources on Quizplus for this Chatper
38 Verified Questions
38 Flashcards
Source URL: https://quizplus.com/quiz/58292
Sample Questions
Q1) The casting (finding talent)function of films generally falls into which of these areas?
A)exhibition
B)concession
C)preproduction
D)production
E)none of these
Q2) Do you agree that movie makers have a greater ethical responsibility to be accurate and truthful when dealing with a living person?
Q3) Probably the first practical motion camera and viewer,the _______,was developed in the Edison Labs.
A)Kinetoscope
B)Phonoscope
C)Videoscope
D)Edi-Scope
E)Lumoscope
Q4) The three phases of filmmaking are preproduction,production,and postproduction.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 11: Broadcast Television
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/58291
Sample Questions
Q1) Though it is popular,Cable TV doesn't really represent competition to traditional broadcasting.
A)True
B)False
Q2) In the 1950s,the "golden age" of TV,networks became the primary source of programming for stations.
A)True
B)False
Q3) A favorite genre of radio was the soap opera which has also received high show ratings on television throughout the decades.However,the soap opera genre is disappearing with the cancellation of such shows as All My Children and Guiding Light.What do you think has contributed to this decline of a popular genre?
Q4) The DVR allows viewers to record TV programs to a hard drive.
A)True
B)False
Q5) Local TV stations are licensed by the FCC to provide TV service to communities called markets.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Cable, Satellite and Internet Television
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58290
Sample Questions
Q1) Video-on-demand was slow to catch on because:
A)of competition from broadcasters
B)of too much content
C)of a complicated user interface
D)all of these
E)none of these
Q2) One way to analyze Web video is called "pro or Joe."
A)True
B)False
Q3) MSO stands for:
A)Multiple System Operators
B)Metropolitan System Owners
C)Metropolitan Synchronous Operators
D)Multiple Synchronous Operators
E)Merged Synchronous Operations
Q4) In a cable system,the main cable is also called the trunk.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: News Gathering and Reporting
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58289
Sample Questions
Q1) Soft news,or features,tend to rely on the __________ news value.
A)timeliness
B)human interest
C)sensationalism
D)prominence
E)all of these
Q2) Investigative news reports are typically shorter than the typical print or broadcast news item.
A)True
B)False
Q3) A story that tends to provide the same amount of information throughout is written in the ______ form.
A)inverted pyramid
B)summative
C)pyramid
D)square
E)none of these
Q4) The traditional news media discourages citizen journalism.
A)True
B)False
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Public Relations
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58288
Sample Questions
Q1) The best way to evaluate the effectiveness of a PR campaign is to count press clippings.
A)True
B)False
Q2) Public relations,promotion,and publicity are basically synonymous.
A)True
B)False
Q3) The public relations professional focuses on:
A)communication,especially one-way communication
B)communication,especially two-way communication
C)external problem-solving
D)conducting and analyzing research
E)influencing company opinion
Q4) Although modern PR has a 100-year history (beginning with Ivy Lee),PR activities can be traced back to ancient times.
A)True
B)False
Q5) The Internet has had little effect on the PR industry.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Advertising
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58287
Sample Questions
Q1) According to Barbara Phillips,trade characters like the Jolly Green Giant give meaning and significance to otherwise indistinguishable products.What trade characters have you observed in a recent commercials accomplish this goal? Explain your response.
Q2) In an advertising agency,writers and art directors are typically part of the ________ department.
A)administration
B)account services
C)marketing services
D)creative services
E)advertisement support
Q3) Advertising is nonpersonal promotion of items,and is paid for by an identified sponsor.
A)True
B)False
Q4) Message research is conducted during and after an advertising campaign to see how well the ads perform.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Formal Controls: Laws, Rules, Regulations
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58286
Sample Questions
Q1) Do you think that a blogger is a reporter who qualifies for protection under his or her state's shield law?
Q2) In prior restraint cases,the courts tend to support the rights of:
A)the federal government
B)state governments
C)the press
D)consumers
E)no clear pattern of court support can be detected
Q3) Reporters who lie on job applications so they can gain access to a company to conduct an investigative report run the risk of being charged with:
A)libel and slander
B)fraud and trespass
C)creating a false impression
D)all of these
E)none of these
Q4) In general,commercial speech receives the same amount of First Amendment protection as do other forms of speech.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Ethics and Other Informal Controls
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/58285
Sample Questions
Q1) The advertising industry rarely faces ethical issues and as such has not developed a code for performance.
A)True
B)False
Q2) The effectiveness of the MPAA rating system depends on the cooperation of all of the following EXCEPT:
A)parents
B)government
C)producers
D)theater owners
E)distributors
Q3) Many media professionals must make ethical decisions very quickly,and are often guided by the ethical principles found in:
A)the legal system
B)the reporters' license application
C)the Food Lion decision
D)performance codes
E)none of these
To view all questions and flashcards with answers, click on the resource link above.
19
Chapter 18: Social Effects of Mass Communicationglossary
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58284
Sample Questions
Q1) A 2007 panel study done by researchers at the Child Health Institute at the University of Washington found that viewing violent TV at ages 3-5 was associated with increased risk of anti-social behavior in boys.
A)True
B)False
Q2) The ________ concept believes that the media not only tell us what to think about,but also how to think about it.
A)spiral of silence
B)agenda setting
C)framing
D)mainstreaming
E)agenda building
Q3) The catharsis theory says that exposure to violent media content will actually reduce aggressive actions.
A)True
B)False
Q4) Do you see evidence that social media does affect agenda setting and that social media sites are used by readers to see what is more important rather than relying on media gatekeepers?
To view all questions and flashcards with answers, click on the resource link above. Page 20