Communication and Technology
Final Exam Questions
Course Introduction
Communication and Technology explores the dynamic relationship between human communication and technological advancement. This course examines how digital tools, social media platforms, and emerging communication technologies shape the ways individuals, organizations, and societies interact and exchange information. Students will analyze both the opportunities and challenges presented by new media, including the impact of technology on interpersonal communication, media literacy, privacy, virtual communities, and global connectivity. Through case studies, discussions, and hands-on projects, learners will develop a critical understanding of technologys role in contemporary communication processes and acquire practical skills for effective digital communication.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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Chapter 1: Mass Communication- a Critical Approach
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Sample Questions
Q1) The key development that allowed for the transition to the digital age was _______.
A)the ability to convert images, text, and sounds into binary code
B)the telegraph
C)the ability to broadcast voices, music, and other sounds via the radio
D)television
E)None of the above options is correct.
Answer: A
Q2) The transformation from an industrial, print-based society to one grounded in the Information Age began with the development of the _______.
A)sound recording
B)printing press
C)newspaper
D)magazine
E)None of the above options is correct.
Answer: E
Q3) The common denominator that makes both our entertainment and information cultures compelling is ____________________.
Answer: narrative
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Chapter 2: The Internet, Digital Media, and Media Convergence
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Q1) Invented in the 1980s, the _________________________ is the most popular part of the Internet and is essentially the navigation system for it.
Answer: World Wide Web
Q2) E-mail was one of the earliest services of the Internet.
A)True
B)False
Answer: True
Q3) Which two developments were key to the Internet's marketability?
A)Microprocessors and fiber-optic cable
B)ARPAnet and microprocessors
C)ARPAnet and digitization
D)E-commerce and distributed networks
E)Moore's Law and the World Wide Web
Answer: A
Q4) _________________________ contain articles in chronological, journal-like form, often with reader comments and links to other articles on the Web.
Answer: Blogs
Q5) YouTube is an example of an online video _________________________ community.
Answer: content
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Chapter 3: Digital Gaming and the Media Playground
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Sample Questions
Q1) The stories, characters, personalities, and music that require licensing agreements are called _________________________.
Answer: intellectual properties
Q2) The most traditional pay model in the electronic game industry is the ______ model.
A)free-to-play
B)subscription
C)boxed game/retail
D)superstore
E)None of the above options is correct.
Answer: C
Q3) Which one of the following is not a category designated by the Entertainment Software Rating Board?
A)EC
B)E 10+
C)T
D)T 17+
E)AO
Answer: D
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Chapter 4: Sound Recording and Popular Music
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Sample Questions
Q1) Music talent scouts, or _________________________, discover, develop, and sometimes manage performers.
Q2) In the 1950s, songs recorded or performed by musicians who did not originally write or perform the music, were called _________________________; they were an attempt by white producers and artists to capitalize on popular songs by blacks.
Q3) Which of the following large corporations is not one of the major firms controlling national and international music distribution today?
A)RCA
B)Sony Music Entertainment
C)Warner Music Group
D)Universal Music Group
E)None of the above options is correct.
Q4) About 40 percent of all music recordings purchased in the United States are digital downloads.
A)True
B)False
Q5) Why did cover music figure so prominently in the development of rock and roll and the recording industry in the 1950s?
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Chapter 5: Popular Radio and the Origins of Broadcasting
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Sample Questions
Q1) Which of the following best sums up the advantages and disadvantages of FM radio versus AM?
A)FM included less static, had better sound fidelity, but traveled for shorter distances.
B)FM included less static, could travel longer distances, but had uneven results with pitch.
C)FM was an older, cheaper technology but did better with stereo sound.
D)FM was much better suited to the spoken voice because music sounded clearer on AM.
E)None of the above options is correct.
Q2) Marconi is widely considered the father of radio, yet he never did any broadcasting, nor was he part of the media.Explain.
Q3) Invented in the 1840s, the _________________________ was the precursor of radio technology.
Q4) The Top 40 format refers to the forty most popular hits in a given week as measured by record sales.
A)True
B)False
Q5) How did broadcasting come to be federally regulated?
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Chapter 6: Television and Cable- the Power of Visual Culture
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Sample Questions
Q1) Which of the following is a premium cable channel?
A)ESPN
B)CNN
C)MTV
D)C-SPAN
E)HBO
Q2) Premium cable channels lure customers with the promise of no advertising.
A)True
B)False
Q3) A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.
Q4) In 1972, the FCC required cable systems to provide and fund a tier of ______ dedicated to local education, government, and the public.
A)DBS services
B)must-carry rules
C)access channels
D)pay-per-view channels
E)superstations
Page 8
Q5) MSO stands for ___________________-system operator.
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Chapter 7: Movies and the Impact of Images
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Sample Questions
Q1) Describe the introduction of sound in movies in Hollywood.
Q2) Movie attendance began a sharp decline in the 1940s mostly because of television. A)True
B)False
Q3) Movie studios can earn more than double their U.S.and Canadian box office receipts by distributing their films in foreign markets.
A)True
B)False
Q4) Grouping films by genre allows the movie industry to achieve both product standardization and differentiation.
A)True
B)False
Q5) Film noir movies are notable for their bright lighting, lush sets, and upbeat story lines.
A)True
B)False
Q6) By the 1920s, Paramount, MGM, Warner Brothers, Twentieth Century Fox, and RKO were known as the ______________________.
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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Sample Questions
Q1) Which statement about the relationship between blogging and traditional newspaper news is true?
A)Bloggers are increasingly following the lead of traditional newspapers.
B)Traditional newspaper news remains unchanged despite the influx of Internet bloggers.
C)After expressing concern and opposition to blogging as news, many newspapers are promoting their own blog presence.
D)No blog has been able to gain credibility or garner a significant readership.
E)All of the options are true.
Q2) Literary journalism uses the devices of fiction to construct a portrait of the real world using nonfictional material.
A)True
B)False
Q3) Yellow journalism publisher
A)Nellie Bly
B)Adolph Ochs
C)William Randolph Hearst
Q4) The inverted-pyramid style is associated with _______________________ journalism.
10
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Chapter 9: Magazines in the Age of Specialization
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Sample Questions
Q1) Online-only and online versions of magazines are _____.
A)having trouble attracting an audience
B)more expensive to produce and distribute compared to printed versions
C)able to add interactive components to their articles
D)struggling with space limitations in the online format
E)All of the options are correct.
Q2) An example of a magazine that was conceived as online-only is _____.
A)Time
B)TV Guide
C)Wired
D)Entertainment Weekly
E)Slate
Q3) Early European magazines were oriented toward _____.
A)broad political commentary
B)discussions of women's issues
C)medical and health advice
D)hunting and fishing tips
E)recent news
Q4) Why is the muckraking spirit-so important at the turn of the twentieth century in popular magazines-generally missing from magazines today?
Page 11
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Chapter 10: Books and the Power of Print
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Sample Questions
Q1) Which of the following have instant books been accused of?
A)Shoddy binding and paper quality
B)Giving too much historical perspective on events
C)Being too similar to made-for-TV movies
D)Exploiting tragedies for quick profits
E)None of the above options is correct.
Q2) Papyrus is a kind of paper made from treated animal skin.
A)True
B)False
Q3) Discuss the publishing industry in the digital age.How has convergence changed the publishing industry?
Q4) Which of the following statements about audio books is true?
A)Audio books are now downloadable to iPods and other portable devices.
B)Audio books offer a valuable service to sightless and vision-impaired readers.
C)Regular readers enjoy audio books during daily commutes or long drives.
D)The number of audio books borrowed from libraries soared in the 1990s and early 2000s.
E)All of the options are correct.
Q5) Explain the arguments for and against the Google Books digital library project.
Page 12
Q6) Why was the printing press such an important and revolutionary development?
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Chapter 11: Advertising and Commercial Culture
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Sample Questions
Q1) Trying to persuade consumers that only a specific product can offer relief, the ____________________ appeal plays on people's insecurities.
Q2) WPP is one of the four global mega-agencies that control over half the world's advertising revenues.
A)True
B)False
Q3) Discuss developments in political advertising over the past fifty years.
Q4) Before the 1830s, there was little need for advertising in America because there were few goods available for sale and virtually no consumer market.
A)True
B)False
Q5) What is "blog-ola," and why are consumer advocates and the FTC concerned about it?
Q6) The Children's Television Act of 1990 severely limits program-length commercials and ads promoting sugar-coated cereal.
A)True
B)False
Q7) What role did advertising play in transforming America into a consumer society?
Page 13
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Chapter 12: Public Relations and Framing the Message
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Q1) Which of the following is not true about Ivy Ledbetter Lee, one of the founders of modern public relations?
A)He wrote the first college textbook on public relations.
B)He worked as a reporter.
C)He argued that an open relationship between business and the press would lead to a better public image.
D)He thought facts were important, but also elusive and malleable.
E)He helped clients repair tarnished images with photo opportunities and well-publicized acts of philanthropy.
Q2) Reporters object to PR flacks who make it difficult for them to get access to people they want to interview.
A)True
B)False
Q3) What are the sources of the antagonism between the journalism and public relations professions?
Q4) Earmarks are spending directives in bills that are often the result of political favors or bribes.
A)True
B)False
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Chapter 13: Media Economics and the Global Marketplace
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Sample Questions
Q1) The concept of synergy can best be described as ______.
A)the power of a new media development as it displaces old, less technologically advanced media
B)several media subsidiaries working under one corporate umbrella to promote different versions of a media product
C)the development of shopping-mall bookstores to boost book sales
D)the development of more multimediated ways to distribute books
E)the ability of one culture to dominate another
Q2) The 1996 Telecommunications Act ______.
A)placed limits on cable company rate increases
B)allowed telephone companies to enter the TV and radio business
C)allowed a company in the Top 20 market to own a newspaper and a TV station, as long as there were at least eight TV stations in the market
D)used regulation to guard against ownership concentration
E)None of the above options is correct.
Q3) How does the modern concept of hegemony apply to the current media landscape?
Q4) What are the differences between freedom of consumer choice and consumer control?
Q5) This corporation owns the ABC television network: _______________________.
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Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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Sample Questions
Q1) Journalism critics say the quest for balance presents some problems, including
A)leading to stories that misrepresent complex issues as two-sided dramas
B)disguising quotes that may be selected for the purpose of drama instead of fairness
C)serving business interests rather than journalistic interests
D)failing to represent those who hold a middle position
E)All of the options are correct.
Q2) A journalist who practices an informational or modern model approach to journalism would most likely be inclined to focus a story about a crime spree around
A)presenting official comments and statistics in a neutral manner
B)taking an advocacy stance
C)condemning the criminals involved
D)acknowledging his or her own point of view
E)None of the above options is correct.
Q3) John Stuart Mill's ethical principle was to promote the "greatest _________________________ for the greatest number" of people.
Q4) Name and explain at least three elements that contribute to the newsworthiness of an event.
Page 16
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Chapter 15: Media Effects and Cultural Approaches to Research
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Sample Questions
Q1) This line of research might help to calculate how many times a person watching an hour of prime-time television might see a violent act.
A)Agenda-setting
B)Cultivation effect
C)Content analysis
D)Experiment
E)Survey
Q2) Which of the following is not a legitimate technique for gathering quality research data?
A)Surveys
B)Content analysis
C)Textual analysis
D)Online question of the day polls
E)Laboratory experiments
Q3) When studying media effects, which kinds of issues should you look at?
Q4) ________________________ is a media research argument that says that when the mass media pay attention to particular events or issues, they determine the major topics of discussion for individuals and society.
Q5) What are pseudo-polls? Why are they used?
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Chapter 16: Legal Controls and Freedom of Expression
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Q1) When a copyright period expires, the work is said to enter the ________________________.
Q2) The Supreme Court has defined censorship as prior restraint of speech.
A)True
B)False
Q3) The creators of works such as books, music, lyrics, movies, and TV programs are protected if someone tries to make money off their work because of ______.
A)copyright law
B)libel
C)fair use
D)limited privilege
E)public domain
Q4) Repealed in 1987, the ________________________ Doctrine required broadcast stations to both air and engage in controversial-issue programs that affected their communities and, when offering such programming, to provide competing points of view.
Q5) Libel is a right guaranteed by the First Amendment. A)True
B)False
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Chapter 17: General Questions Covering the Entire Text
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Sample Questions
Q1) January 31, 1954
A)Longer electromagnetic wavelengths
B)Satellites
C)Shorter electromagnetic wavelengths
D)Armstrong commits suicide
E)Real-time computer messages
F)War of the Worlds
G)Now WNBC
H)Government-sanctioned monopoly
I)CBS
J)Algorithmic search engine
K)Online audio files
L)Web browser
M)Printing press
N)ISP
Q2) What are the qualities of the kind of journalism you would like to see? In what ways are current news sources fulfilling or falling short of those expectations? Give specific examples.
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