Communication and Media Studies Exam Preparation Guide
Course Introduction
Communication and Media Studies explores the fundamental theories, practices, and evolving dynamics that shape how information is created, distributed, and interpreted in society. The course examines a range of media platforms including print, broadcast, digital, and social media highlighting the impact of technological advancements on communication. Students analyze media messages, audience reception, and the ethical, cultural, and political implications of mediated communication. Through critical thinking and practical assignments, the course prepares students to navigate and contribute to the media landscape as informed citizens and skilled communicators.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
1726 Verified Questions
1726 Flashcards
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Page 2
Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) ____________________ refers to images, texts, and sounds that are converted into electronic signals that are later reassembled as a precise reproduction of the original image, text, or sound.
Answer: Digital communication
Q2) Lassie went off the air because children got tired of seeing the same plot every week.
A)True
B)False
Answer: False
Q3) ____________________ is the technological merging of content in different media channels.
Answer: Media convergence
Q4) Google is the most profitable company of the digital age so far.
A)True
B)False
Answer: True
Q5) Efficiency and individualism are both values of the modern period.
A)True
B)False
Answer: True
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Chapter 2: The Internet, Digital Media, and Media Convergence
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) Thin glass bundles capable of transmitting thousands of messages
A)Fiber-optic cable
B)World Wide Web
C)Social media site
D)HTML
Answer: A
Q2) A site where you can upload photos, share interests, and post messages to friends
A)Fiber-optic cable
B)World Wide Web
C)Social media site
D)HTML
Answer: C
Q3) Designed by the U.S.Defense Department's Advanced Research Projects Agency, the original Internet was called _________________________.
Answer: ARPAnet
Q4) Amazon is the world's largest e-commerce store.
A)True
B)False
Answer: True
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Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Myst is an example of a typically nonconfrontational ______ game.
A)adventure
B)action
C)role-playing
D)strategy
E)casual
Answer: A
Q2) ______ games like SimCity involve managing resources and planning worlds that are typically based in reality.
A)Adventure
B)Action
C)Role-playing
D)Simulation
E)Casual
Answer: D
Q3) The _________________________ game titles are games that represent the current standard for technical excellence.
Answer: AAA
Q4) The key component of the first video games was the
Answer: cathode ray tube
Page 5
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Chapter 4: Sound Recording and Popular Music
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Jailed
A)Buddy Holly
B)Thomas Edison
C)Little Richard
D)Elvis Presley
E)Bing Crosby
F)Chuck Berry
G)Alan Freed
H)Emile Berliner
I)Jerry Lee Lewis
Q2) Sometimes called the first integrationist music, rock and roll blurred all sorts of cultural, class, and geographic boundaries.
A)True
B)False
Q3) Why are independent labels important to the music industry today?
Q4) Because they are smaller, independent record companies are reluctant to invest in commercially unproven artists.
A)True
B)False
Q5) In the 1940s, _____________________ originated as magnetized strands.
Page 6
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Chapter 5: Popular Radio and the Origins of Broadcasting
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) A type of radio and sound transmission that stresses the volume or height of radio waves is called _________________________.
Q2) What three companies controlled most of RCA when it was first a government-approved commercial monopoly in the early 1920s?
A)NBC, GE, United Fruit
B)AT&T, GE, Westinghouse
C)GE, AT&T, American Marconi
D)ABC, NBC, CBS
E)AT&T, Clear Channel, CBS
Q3) Edwin H.Armstrong developed AM radio.
A)True
B)False
Q4) When the radio industry was forced to reorganize in the 1950s, which of the following was not among the changes made?
A)A turn to format-driven radio
B)A greater dependence on recorded music
C)Featuring top deejays during prime driving periods
D)A move to reach national audiences
E)The repeated playing of top songs
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Chapter 6: Television and Cable- the Power of Visual Culture
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) The federal government funds 90 percent of public television's annual budget.
A)True
B)False
Q2) Though independently owned, ______________________ are radio or TV stations that sign a contract to carry its programs.
Q3) In 1972, the FCC required cable systems to provide and fund a tier of ______ dedicated to local education, government, and the public.
A)DBS services
B)must-carry rules
C)access channels
D)pay-per-view channels
E)superstations
Q4) Premium cable channels lure customers with the promise of no advertising.
A)True
B)False
Q5) Explain how cable and satellite television could be made into more democratic media.
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Q6) Explain the effect that third- and fourth-screen viewing habits have had on traditional broadcast television and cable.
Chapter 7: Movies and the Impact of Images
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) Using ______________________ allows filmmakers to capture additional footage without concern for the high cost of film stock and processing.
Q2) In an effort to compete with television in the 1950s, the movie studios began making
A)big-budget family films
B)documentaries
C)X-rated adult movies
D)films that dealt with such social problems as alcoholism, drug abuse, and racism
E)summer "blockbuster" films
Q3) The ______________________ was an early movie camera developed by Thomas Edison's assistant in the 1890s.
Q4) In America, most woman movie directors have first been successful actresses or scriptwriters.
A)True
B)False
Q5) Name three major stylistic or formal elements that defined the film style known as "Hollywood style."
Q6) What is vertical integration in the movie industry?
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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83 Verified Questions
83 Flashcards
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Sample Questions
Q1) Advertising revenue, the lifeblood of newspaper operations, ______.
A)grew rapidly once the Internet boom took off in the late 1990s
B)is holding steady even as the number of newspaper subscriptions increases
C)has fallen dramatically in the last few years, with Internet ad sales unable to fill the gap
D)cycles through periods of increase and decrease every few years
E)None of the above options is correct.
Q2) The term yellow journalism originated from a New York newspaper in the late nineteenth century that was printed on yellow-toned paper stock.
A)True
B)False
Q3) Which of the following statements about paywalls is not true?
A)The Wall Street Journal pioneered one of the few successful paywalls.
B)Readers who are used to free online content are shunning the idea of paywalls.
C)A 2011 study found that smaller newspapers were more likely to have a paywall than larger papers.
D)Newspapers don't see any reason for paywalls-ad revenue is more than enough to cover costs.
E)The New York Times added a metered paywall in 2011.
Page 10
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Chapter 9: Magazines in the Age of Specialization
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Do your favorite magazines define you primarily as a consumer or as a citizen? Do you think magazines have a responsibility to educate their readers as both? Why or why not?
Q2) The average magazine contains about 45 percent ad copy and 55 percent editorial material.
A)True
B)False
Q3) One of Cyrus Curtis's strategies for reinvigorating the Saturday Evening Post was to _____.
A)appeal to farmers
B)romanticize American virtues through images like Norman Rockwell paintings
C)denigrate American values
D)continue the muckraking tradition
E)publish risqué pictures
Q4) The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions.
A)True
B)False
Q5) How are some online-only magazines trying to reinvent the idea of a magazine?
Page 11
Q6) When and why did some of the major general-interest magazines fail?
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Chapter 10: Books and the Power of Print
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) University presses often publish books that only small groups of scholars read.
A)True
B)False
Q2) Which of the following statements about audio books is true?
A)Audio books are now downloadable to iPods and other portable devices.
B)Audio books offer a valuable service to sightless and vision-impaired readers.
C)Regular readers enjoy audio books during daily commutes or long drives.
D)The number of audio books borrowed from libraries soared in the 1990s and early 2000s.
E)All of the options are correct.
Q3) A Japanese form of graphic novels is called ______.
A)a codex
B)a dime novel
C)manga
D)pulp
E)el-hi
Q4) Unlike most other forms of mass media, book publishing has avoided domination by a few huge corporations.
A)True
B)False
Page 12
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Chapter 11: Advertising and Commercial Culture
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) It costs large-volume advertisers much more money to use an ad agency than to use their own staff to create an ad.
A)True
B)False
Q2) Internet advertising is growing at a relatively slow pace of only 1 to 2 percent a year.
A)True
B)False
Q3) Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A)True
B)False
Q4) The 1998 tobacco industry settlement in the United States prohibited ______.
A)the use of cartoon images like Joe Camel in tobacco advertising
B)the use of human images, like the Marlboro man, in tobacco advertising
C)the sale of U.S.tobacco products to Third World nations
D)all chewing tobacco by 2004
E)the tobacco industry's lobbying of Congress
Q5) How did packaging and trademarks influence advertising?
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Chapter 12: Public Relations and Framing the Message
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) What might be a public relations benefit of creating a Facebook page for a business?
Q2) What are the sources of the antagonism between the journalism and public relations professions?
Q3) The first textbook for public relations, Crystallizing Public Opinion, was written by ______.
A)Ivy Ledbetter Lee
B)John Burke
C)Walter Lippmann
D)Edward Bernays
E)P.T.Barnum
Q4) The targeted audience of public relations is ______.
A)consumers and the general public
B)shareholders
C)company employees
D)government agencies
E)All of the options are correct.
Q5) ________________________ was the first person to apply findings from psychology and sociology to public relations.
Q6) How did Edward Bernays affect public relations?
Page 14
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Chapter 13: Media Economics and the Global Marketplace
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) Is there such a thing as a global village? What does this concept mean to you?
Q2) Which of the following is a characteristic of the shift from an industrial to an information economy?
A)A change in focus from mass production to niche markets
B)A movement from global to local markets
C)A movement from office work to factory and industrialized production
D)An emphasis on laborers rather than service workers
E)All of the options are correct.
Q3) Sometimes called monopolistic competition, _______________________ competition refers to a market with many producers and sellers but only a few products within a particular category.
Q4) Most media companies spread out their holdings among various types of mass media rather than trying to control one medium, to avoid monopoly charges.
A)True
B)False
Q5) The shift to an information-based economy emphasized the cultivation of specialized niche media markets.
A)True
B)False
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Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) Satirical news shows like The Daily Show and The Colbert Report only seek to entertain, not inform, viewers.
A)True
B)False
Q2) According to the textbook, which of the following is not characteristic of modern journalism?
A)It tends to rely on "expert" sources for information.
B)It provides little historical context in most front-page stories.
C)It provides detailed interpretation and analysis of news events.
D)It creates an appearance that the reporter is neutral or detached.
E)All of the options are not characteristic.
Q3) Quotes
A)Print news
B)TV news
Q4) Herbert Gans found that beliefs like ethnocentrism and small-town pastoralism consistently affect American journalists' judgment.
A)True
B)False
Page 16
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Chapter 15: Media Effects and Cultural Approaches to Research
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) An example of Carey's description of communication as culture might be seen in ______.
A)people gathering in meeting houses to talk about issues like free speech
B)the way a message goes simply from sender to receiver
C)the attempts to repair and transform society through adjusted narratives and symbols following the Civil Rights protests of the 1950s and 1960s
D)how culture disconnects from the communication of a period in time
E)All of the options are correct.
Q2) Which line of research helps to explain why Midwesterners started to rank shark attacks as a problem after the 1975 release of the movie Jaws and its subsequent press coverage?
A)Cultivation effect
B)Agenda-setting
C)Spiral of silence
D)Textual analysis
E)Social learning theory
Q3) Name (and briefly explain) two major study conclusions used to discount the magic bullet, or hypodermic-needle, theory.
Q4) What are agenda-setting and the cultivation effect?
Page 17
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Chapter 16: Legal Controls and Freedom of Expression
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) Which statement about copyright law is true?
A)Copyright covers a creative work for only seven years after it is produced.
B)Companies like Disney are huge supporters of getting their material into the public domain.
C)Corporate owners spend lots of money getting Congress to shorten the length of copyright protections.
D)The original idea behind American copyright law was that authors would have a financial incentive to create original works, and after fourteen years others would be able to safely use it to create derivative works.
E)Copyright laws have remained virtually unchanged since they were written in the eighteenth century, being adapted without debate to new media.
Q2) Which of the following is not part of the legal definition of obscenity?
A)The work as a whole must appeal to prurient interest.
B)The work as a whole must lack serious literary, artistic, political, or scientific value.
C)The work must depict or describe dirty words and brutal violence.
D)The work must depict sexual conduct in a patently offensive way.
E)All of the options are part of the legal definition.
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Page 18
Chapter 17: General Questions Covering the Entire Text
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) Older media forms have a history of adapting and surviving when a new mass media technology emerges, such as radio to television.In what ways are predigital mass media adapting to the Internet? Is this adaptation fundamentally the same as what has happened in the past, or is it significantly different? Be sure to give examples from at least two different forms of mass media.
Q2) AM radio band
A)Longer electromagnetic wavelengths
B)Satellites
C)Shorter electromagnetic wavelengths
D)Armstrong commits suicide
E)Real-time computer messages
F)War of the Worlds
G)Now WNBC
H)Government-sanctioned monopoly
I)CBS
J)Algorithmic search engine
K)Online audio files
L)Web browser
M)Printing press
N)ISP
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Page 19