Communication and Culture Exam Review
Course Introduction
This course explores the complex relationship between communication and culture, examining how cultural contexts shape the ways individuals and groups create, disseminate, and interpret messages. Students will investigate various communication theories, intercultural communication practices, and the impact of globalization on cultural exchanges. Through case studies and critical analysis, the course highlights the role of language, media, nonverbal cues, and technology in constructing and maintaining cultural identities, ultimately fostering an appreciation for diversity and the skills necessary to communicate effectively in a multicultural world.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
1726 Verified Questions
1726 Flashcards
Source URL: https://quizplus.com/study-set/3847
Page 2
Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
97 Flashcards
Source URL: https://quizplus.com/quiz/76738
Sample Questions
Q1) Which of the following is not a value the textbook associates with postmodern culture?
A)Resistance to ideas such as "high" and "low" culture that set hierarchies of taste.
B)An emphasis on the fragmentation and mixing of cultural styles.
C)Increased faith in science owing to technological and scientific advances.
D)A willingness to accept paradox.
E)All of the options are correct.
Answer: C
Q2) According to your textbook, a major concern of critics of contemporary culture is _______.
A)dull and boring television
B)making sure networks have enough money to continue making programs
C)overly restrained talk shows that are too polite to discuss difficult topics
D)children being bombarded by too many television commercials
E)the lack of information available to consumers
Answer: D
Q3) ____________________ is the process of creating and using symbol systems that convey information and meaning.
Answer: Communication
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Page 3
Chapter 2: The Internet, Digital Media, and Media Convergence
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) According to the textbook, what is the most popular social networking site?
A)Twitter
B)Google+
C)MySpace
D)Facebook
E)eBay Answer: D
Q2) E-mail was one of the earliest services of the Internet.
A)True
B)False
Answer: True
Q3) Apple sells 25 million tablets each year.
A)True
B)False
Answer: True
Q4) Invented in the 1980s, the _________________________ is the most popular part of the Internet and is essentially the navigation system for it.
Answer: World Wide Web
Q5) ISP stands for Internet _________________________ provider. Answer: service
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Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) The most traditional pay model in the electronic game industry is the ______ model.
A)free-to-play
B)subscription
C)boxed game/retail
D)superstore
E)None of the above options is correct.
Answer: C
Q2) An elevated and angled perspective that enhances the sense of three-dimensionality by allowing players to see the tops and sides of objects is ______ perspective.
A)first-person
B)omniscient
C)third-person
D)first-person shooter
E)isometric
Answer: E
Q3) The way in which the rules structure how players interact with the game is called
Answer: gameplay
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Chapter 4: Sound Recording and Popular Music
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Compact discs hit the market in the early 1980s, and by 2000 their sales were still lagging way behind the albums and cassette tapes most people were familiar with.
A)True
B)False
Q2) Why did cover music figure so prominently in the development of rock and roll and the recording industry in the 1950s?
Q3) Which statement best describes the relationship between small independent music labels and the huge major music labels?
A)Each survives only by trying to put the other out of business.
B)The major labels are better able than indies to use downloads and streaming.
C)Independent labels often rely on major labels for distribution.
D)Independents distribute only mainstream music while the majors cover niche markets and discover new talent.
E)There are no independent labels left because they've all been purchased or run out of business by the three major labels.
Q4) Independent labels produce only about 2 percent of all recordings.
A)True
B)False
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Page 6
Chapter 5: Popular Radio and the Origins of Broadcasting
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Guglielmo Marconi is credited with creating FM radio.
A)True
B)False
Q2) Radio soap operas got their name because they were a "clean" form of entertainment that lived up to the social and moral codes of the time.
A)True
B)False
Q3) _________________________, originally called Top 40 radio, encompasses everything from hip-hop to pop punk.
Q4) Competition among media meant that with the arrival of television, radio became obsolete.
A)True
B)False
Q5) The term broadcasting was originally used in ______.
A)farming
B)construction
C)commercial fishing
D)carpentry
E)manufacturing
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Chapter 6: Television and Cable- the Power of Visual Culture
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) The late 1970s saw the introduction of two major threats to the television networks.What were they?
Q2) MSO stands for ___________________-system operator.
Q3) Why might a city decide to start its own municipal cable service?
Q4) Who transmitted the first electronic TV picture?
A)John Grierson
B)Philo Farnsworth
C)Vladimir Zworykin
D)Thomas Edison
E)None of the above options is correct.
Q5) Reality TV shows cost more for networks and cable to make than sitcoms or dramas.
A)True
B)False
Q6) Actors' salaries
A)Domestic comedy
B)DirecTV
C)Above-the-line cost
D)Catch-up service
E)Evergreen
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Chapter 7: Movies and the Impact of Images
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) Adolph Zukor of Paramount Pictures and William Fox of Fox Film Corporation founded the Motion Picture Patents Company.
A)True
B)False
Q2) Which of the following is a reason for the sharp decline in the number of foreign films released in cinemas between 1966 and 1990?
A)Moviegoers asked their local cinemas to stop showing foreign films.
B)Multiplexes felt foreign films posed too strong a threat to domestic films.
C)Multiplexes didn't want to screen foreign titles because of their small profit margins.
D)Foreign films are too highbrow for American audiences.
E)None of the above options is correct.
Q3) IMAX screens
A)1910s
B)1920s
C)1950s
D)1990s
E)2000s
Q4) What is vertical integration in the movie industry?
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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83 Verified Questions
83 Flashcards
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Sample Questions
Q1) The space left over in a newspaper for news content after all the ads are placed is called the _______________________.
Q2) Daily newspaper circulation numbers ______.
A)have declined but these declines show some signs of being offset by increases in online readership
B)continue to grow in terms of actual paper subscriptions in the United States
C)continue to decline in places like Asia, Africa, and South America
D)continue to grow, but newspapers are still operating in the red
E)All of the options are correct.
Q3) General assignment reporters ______.
A)are assigned to particular beats or topics
B)are sometimes referred to as specialty reporters
C)are sometimes referred to as bureau reporters
D)handle all sorts of stories that might "break" in a day
E)All of the options are correct.
Q4) Frederick Douglass's North Star was an antislavery paper published by a former slave.
A)True
B)False
Q5) _______________________ bought the New York Times in 1896.
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Chapter 9: Magazines in the Age of Specialization
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) A type of magazine that addresses a wide variety of topics, ______________________ magazines are aimed at a broad national audience.
Q2) The first magazines primarily offered entertainment news and gossip.
A)True
B)False
Q3) A main purpose of split-run and demographic editions of magazines is to _____.
A)move the magazine industry back to more general-interest publications
B)make sure that local and regional companies are cut off from advertising in nationally distributed magazines
C)create fewer places for advertisers to spend their money
D)attract more targeted advertisers and compete with television advertising
E)None of the options is correct.
Q4) An example of a magazine that was conceived as online-only is _____.
A)Time
B)TV Guide
C)Wired
D)Entertainment Weekly
E)Slate
Q5) When and why did some of the major general-interest magazines fail?
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Chapter 10: Books and the Power of Print
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Which of the following did the linotype do?
A)Engrave photographs
B)Set type mechanically
C)Power the press by electricity
D)Add color to the printed page
E)Type lines underneath printed words
Q2) A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.
Q3) The key to the success of e-books has been ______.
A)the creation of an e-reader that has a comfortable-to-read display
B)the creation of an e-reader that was affordable for a large audience
C)having a large number of titles available electronically
D)making e-books less expensive than hardcover copies
E)All of the options are correct.
Q4) Millions of library books are deteriorating because ______.
A)there is too much humidity in library buildings
B)the ink used in printing the books is eating through the paper
C)the glue holding the books together is drying out
D)the books were printed on acid-based paper, which is turning brittle
E)nobody wants to take care of them
Page 12
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Chapter 11: Advertising and Commercial Culture
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) Why are privacy advocates concerned about online advertising techniques?
Q2) What is "earned media," and why is it valuable to online advertisers?
Q3) The dominant form of Web advertising is ______.
A)interstitials
B)pop-up and pop-under ads
C)paid search advertising
D)spam
E)viral videos
Q4) The Children's Television Act of 1990 severely limits program-length commercials and ads promoting sugar-coated cereal.
A)True
B)False
Q5) From the perspective of myth analysis, many advertisements involve all but which of the following elements?
A)Resolution
B)Disassociation corollary
C)Conflict
D)A narrative
E)All of the options are correct.
Q6) Discuss developments in political advertising over the past fifty years.
Page 13
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Chapter 12: Public Relations and Framing the Message
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) How did Edward Bernays affect public relations?
Q2) Edward Bernays believed that obtaining people's consent was not an essential ingredient of a successful public relations campaign.
A)True
B)False
Q3) Historian Daniel Boorstin considered the press conference a classic example of a pseudo-event.
A)True
B)False
Q4) ________________________ was the first person to apply findings from psychology and sociology to public relations.
Q5) An example of a way the Internet can make a PR practitioner's job harder is that the public can see ______.
A)a promotional video highlighting a company's products
B)a video that went viral of restaurant employees allegedly contaminating food
C)press releases without journalistic filters
D)flattering bios of company officials on a Web site
E)All of the options are correct.
Q6) What is a pseudo-event? How does it relate to the manufacturing of news?
Page 14
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Chapter 13: Media Economics and the Global Marketplace
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) Name and describe the trend for governments to take a decreasing role in monitoring the structure and content of media (as well as other industries).
Q2) The promotion and sale of a product (in all its versions) throughout the various subsidiaries of a media conglomerate is called _______________________.
Q3) Media that rely primarily on direct payment to collect revenues include ______.
A)movies
B)online search engines
C)over-the-air radio stations
D)consumer magazines
E)daily newspapers
Q4) The book publishing and motion picture industries are both examples of ______.
A)monopolies
B)oligopolies
C)O & Os
D)limited competition
E)None of the above options is correct.
Q5) One concern about the creation of a global village is cultural disconnection. A)True
B)False
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Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) Newspaper editors feel that the public's right to know always outweighs other issues, including national security.
A)True
B)False
Q2) According to the textbook, which of the following ideas developed into an underlying, subjective value in the culture of American journalism?
A)Ethnocentrism
B)Individualism
C)Responsible capitalism
D)Small-town pastoralism
E)All of the options are correct.
Q3) An underlying value held by many U.S.journalists and citizens, _________________________ pastoralism favors the small over the large and the rural over the urban.
Q4) Name and explain at least three elements that contribute to the newsworthiness of an event.
Q5) Sound bites
A)Print news
B)TV news
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Chapter 15: Media Effects and Cultural Approaches to Research
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) What are agenda-setting and the cultivation effect?
Q2) ________________________-polls are typically call-in, online, or person-in-the-street polls that news media use to address a "question of the day."
Q3) Survey research is better than experimental research at establishing cause-effect linkages, but experimental research gets closer to real-world conditions.
A)True
B)False
Q4) Which of the following is a theory that contends that people who believe they hold minority opinions on controversial issues tend to keep silent for fear of social isolation?
A)Cultivation effect
B)Agenda-setting
C)Social learning
D)Textual analysis
E)Spiral of silence
Q5) ________________________ is the kind of research method used in the Bobo doll study.
Q6) When studying media effects, which kinds of issues should you look at?
Page 17
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Chapter 16: Legal Controls and Freedom of Expression
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) Libel is a right guaranteed by the First Amendment.
A)True
B)False
Q2) Compared with most other nations, the United States has ______ freedom of speech, religious tolerance, and press freedom.
A)a little less
B)a little more
C)a lot more
D)a lot less
E)about the same
Q3) Broadcasters are no longer legally required to provide competing points of view when airing programs about controversial issues.
A)True
B)False
Q4) ________________________ is the legal right of authors and producers to own and control the use of their published or unpublished writing, music, and lyrics; TV programs and movies; or graphic art designs.
Q5) What is net neutrality and why do supporters say it's important?
Q6) Name and briefly explain at least three of the legal limitations on free speech.
Page 18
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Chapter 17: General Questions Covering the Entire Text
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) JOA
A)Advertising measure
B)Prior restraint
C)Film as free expression
D)Newspaper ownership
E)Libel standard
Q2) New York Times v.Sullivan
A)Advertising measure
B)Prior restraint
C)Film as free expression
D)Newspaper ownership
E)Libel standard
Q3) What are the qualities of the kind of journalism you would like to see? In what ways are current news sources fulfilling or falling short of those expectations? Give specific examples.
Q4) Write a proposal to reform our media system in order to help it deepen and enhance democracy in this country and globally.Give both specific and general ideas.
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