Business Writing
Final Exam
Course Introduction
Business Writing is a course designed to develop the essential communication skills required in the professional business environment. The course covers the principles of effective written communication, emphasizing clarity, precision, and conciseness in the creation of memos, emails, reports, proposals, and other business documents. Students will learn to analyze audiences, organize ideas, and tailor their messages to achieve specific business objectives. Practical assignments and peer reviews will help students refine their writing style and understand the conventions and formats commonly used in modern business settings. By the end of the course, students will be equipped to produce professional documents that enhance workplace efficiency and foster successful business relationships.
Recommended Textbook
Business Communication Today 14th Edition by Courtland L. Bovee
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2709 Verified Questions
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Page 2
Chapter 1: Understanding the Foundations of Business Communications
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Sample Questions
Q1) Globally,no more than 50 percent of Internet users access the web at least some of the time with a mobile device.
A)True
B)False
Answer: False
Q2) Which of the following includes patents,copyrighted material,and trade secrets?
A)Contracts
B)Stealth marketing
C)Ethics audits
D)Transparency
E)Intellectual property
Answer: E
Q3) Which of the following is an expected behavior on the job?
A)Using text messaging whenever possible
B)Communicating ethically
C)Saving time by limiting research sources
D)Ensuring others are listening to what you have to say
E)Using text language and shortened forms of grammar and spelling whenever possible
Answer: B
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Chapter 2: Collaboration,Interpersonal
Communication,and Business Etiquette
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Sample Questions
Q1) In participative management
A)employees are involved in the company's decision making.
B)all top-level managers participate in profit sharing.
C)teams are discouraged in favor of individual achievement.
D)an authoritarian management model is used.
Answer: A
Q2) Sometimes,a group member may have a hidden agenda: a private,counterproductive motive that will affect the group's interaction.All of the following EXCEPT the desire to ________ are examples of possible hidden agendas.
A)take control of the group
B)reconcile schedule conflicts for group meetings
C)undermine someone else on the team
D)pursue a business goal that runs counter to the group's mission
Answer: B
Q3) Conflict between persons or groups in an organization is always destructive and must be avoided at all costs.
A)True
B)False
Answer: False
4
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Chapter 3: Communication Challenges in a Diverse,Global Marketplace
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Sample Questions
Q1) By emphasizing principles of ________,a designer can make a website more accessible to people whose vision is limited.
A)web accessibility
B)organic design
C)associative technology
D)emblematic availability
Answer: A
Q2) Culture influences how messages are sent and received in the workplace.
A)True
B)False
Answer: True
Q3) As a rule,your colleagues and customers around the world will use the same communication tools that you use.
A)True
B)False
Answer: False
Q4) People are aware of their own cultural biases.
A)True
B)False
Answer: False
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Chapter 4: Planning Business Messages
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Sample Questions
Q1) Face-to-face communication is the richest medium.
A)True
B)False
Q2) Briefly describe how to meet an unfamiliar audience's informational needs.
Q3) How do good organizational techniques on the part of the writer help the reader?
A)They eliminate the need for topic sentences
B)There is no need for a journalistic approach to writing
C)They help the reader understand the message
D)The scope of the message will increase
E)An indirect approach can be used
Q4) Why might a message need to be longer when the audience is skeptical or hostile?
A)There will be fewer supporting points to win over the audience
B)The message can then be focused on conclusions and recommendations
C)You will have a better opportunity to use a direct format for the message
D)The audience will not understand the main idea of the message
E)You will have to build a consensus about the controversial subject
Q5) What should take place during the writing phase of the three-step writing process?
Q6) Discuss how a visual medium and a digital channel can create a more effective message.
Page 6
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Chapter 5: Writing Business Messages
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Sample Questions
Q1) Which of the following will help emphasize one idea that is more important than others?
A)Develop it as a complex sentence
B)Give the more important idea more space
C)Use jargon so the audience will understand it
D)Use a series of short,simple sentences
E)Put a dependent clause within the sentence
Q2) What should every paragraph include,often at the beginning at the paragraph?
A)A topic sentence
B)A transition
C)A support sentence
D)A unifying phrase
E)A subordinate clause
Q3) Adopting a "you" attitude in business writing is simply a matter of using the pronoun "you" as much as possible.
A)True
B)False
Q4) Support sentences are more specific than topic sentences.
A)True
B)False
Page 7
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Chapter 6: Completing Business Messages
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Sample Questions
Q1) The amount of time needed for proofreading depends on the complexity of the writing.
A)True
B)False
Q2) All of the following EXCEPT ________ will make your messages mobile friendly.
A)thinking in small chunks
B)avoiding the use of white space
C)using simple formats
D)considering horizontal and vertical layouts
Q3) Which of the following should you look for when proofreading for missing elements?
A)Punctuation
B)Missing exhibits such as tables and graphs
C)Inconsistent fonts
D)Misspelled words
E)Incorrect margins
Q4) How is parallel construction used in writing?
Q5) How can you provide meaningful feedback to other writers when reviewing their work?
Q6) Why is it important to select the right typeface for a business message?
Page 8
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Chapter 7: Digital Media
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Sample Questions
Q1) Which one of the following is a planning step in creating effective email messages?
A)Following company email guidelines and policies
B)Double-checking your recipient list before sending your message
C)Creating informative subject lines that clarify the purpose of your message
D)Deciding whether to mark your message as "urgent"
Q2) Many companies have formal email policies that include restrictions on sending
A)personal messages via corporate email.
B)confidential or proprietary information.
C)material that might be objectionable or offensive to others.
D)all of the above.
Q3) When drafting website content,how does the inverted pyramid style of presenting information help the reader?
A)Readers will choose only the additional layers they want to
B)Readers will trust the accuracy of the content
C)The website will appear more authoritative
D)Information will be viewed as concise but skimmable
E)Main ideas will be easier to link
Q4) Give at least three examples of how podcasts could replace more traditional message formats in business.
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Chapter 8: Social Media
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Sample
Questions
Q1) Which of the following is one outcome of using social networks to find pockets of knowledge and expertise within the workplace?
A)Fostering collaboration
B)Integrating the entire company workforce
C)Avoiding communities of interest
D)Understanding target markets
E)Brand socialization
Q2) The practice of content marketing involves ________,in order to build closer ties with current and potential customers.
A)pitching your products and services at every opportunity
B)building up your company by tearing down your competitors
C)offering free information that's valuable to community members
D)monitoring the Twittersphere for discussions about your brand
Q3) Using hashtags in microblogs makes it easy for people to track topics of interest.
A)True
B)False
Q4) Why do social media require a different approach than other forms of communication?
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Page 10
Chapter 9: Visual Media
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Sample Questions
Q1) When a message includes difficult concepts that cannot be conveyed in words,what can a visual aid add?
A)Completeness
B)Conciseness
C)Connectedness
D)Compelling narrative
E)Clarity
Q2) Using video to enhance business messages
A)has become difficult and expensive,since audiences now have such high expectations.
B)is generally a bad idea,since it takes away from the main idea.
C)is easier than ever,thanks to low-cost video cameras and video sharing sites such as YouTube.
D)is effective for tech-savvy audiences,but a turn-off for most others.
E)has replaced almost all written documents
Q3) Altering the horizontal or vertical scale on a line graph can profoundly influence your audience's perception of the data you present.
A)True
B)False
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Chapter 10: Writing Routine and Positive Messages
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Sample Questions
Q1) Messages of ________ recognize the contributions of employees or business associates.
A)salutation
B)recognizance
C)coalition
D)appreciation
E)goodwill
Q2) Why are appreciation messages important? What should they include?
Q3) Which of the following will enable the reader to respond to complex requests?
A)Relevant deadlines
B)Information about how you can be reached
C)Specific date and time you want the request to be completed by
D)Breaking the request into specific,individual questions
E)Combining the request with strong transitions
Q4) In a positive message,present the main idea
A)in the first sentence of the middle paragraph.
B)at the end of the middle paragraph.
C)right at the beginning of the letter.
D)in the last sentence of the letter.
E)just before the courteous close.
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Chapter 11: Writing Negative Messages
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Sample Questions
Q1) Why should an apology be delivered quickly when an apology is included in a negative message?
A)To help close the discussion
B)To encourage further communication
C)To help maintain some control over a story
D)To avoid reasons and detail in the message
E)To prevent comments from being posted on social media
Q2) Define and discuss performance reviews.
Q3) Why is using the indirect approach usually better when refusing claims and requests for adjustments?
A)It is quicker and easier to write
B)You can include an apology and offer discounts on future transactions
C)You don't have to include an apology
D)The customer is likely to be emotionally involved
E)There will be a stronger indication the issue is closed
Q4) Briefly describe the elements of a negative message that uses the indirect approach.
Q5) Withholding or delaying bad news can be unethical,or even illegal.
A)True
B)False
13
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Chapter 12: Writing Persuasive Messages
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Sample Questions
Q1) How should your approach to the AIDA plan shift when developing marketing messages for social media?
Q2) Which of the following is an example of psychographic information that can be determined about an audience?
A)Age
B)Attitude
C)Gender
D)Occupation
E)Education
Q3) Which of the following is the key of a successful call to action when using the AIDA model?
A)Including testimonials from satisfied users
B)Making it as easy and risk-free as possible
C)Identifying industry experts
D)Offering free samples or discounts
E)Including a money-back guarantee
Q4) If you're called upon to create marketing or sales messages for mobile commerce,what two things should you keep in mind?
Q5) How can marketers make sales and marketing messages truthful and nondeceptive?
14
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Chapter 13: Finding,Evaluating,and Processing Information
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Sample Questions
Q1) A problem statement
A)outlines all the potential drawbacks of your research.
B)defines the purpose of your research.
C)is an unsupportable claim or assertion.
D)should be long and complex.
E)identifies your conclusions and recommendations.
Q2) At the beginning of a research project,you need to
A)develop a formal outline you plan to stick to throughout your researching and writing.
B)familiarize yourself with the subject.
C)jump in by finding resources on the Internet and taking notes from them.
D)develop the conclusion you want to reach and start looking for evidence that supports that conclusion.
E)conduct an Internet search to determine areas to investigate.
Q3) Documenting the sources that you use in your writing
A)properly and ethically credits the person who created the original material.
B)shows the audience that you have sufficient support for your message.
C)helps readers explore your topic in more detail.
D)all of the above.
Q4) Compare and contrast drawing conclusions and making recommendations in a report.
Page 15
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Chapter 14: Planning Reports and Proposals
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Sample Questions
Q1) A ________ is written to validate a decision that has already been made.
A)project proposal
B)progress report
C)compliance report
D)justification report
E)strategy analysis
Q2) Because of its natural feel and versatility,the ________ approach is generally the most persuasive way to develop an analytical report for skeptical readers.
A)2 + 2 = 4
B)yardstick
C)direct
D)hypothetical
E)persuasive
Q3) Internal reports are more likely to be misinterpreted than external reports.
A)True
B)False
Q4) How do unsolicited proposals differ from solicited proposals?
Q5) Plans provide feedback on a wide variety of an organization's functions.
A)True
B)False
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Chapter 15: Writing and Completing Reports and Proposals
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Sample Questions
Q1) You don't need to verify information that you plan to use in a report.
A)True
B)False
Q2) Which one of the following is NOT an element of a work plan in the body of an unsolicited proposal?
A)An explanation of the steps you'll take,their timing,and the methods or resources you'll use
B)Persuasive material to convince readers that a problem or an opportunity exists
C)Information about when work will start,how it will be monitored,and when it will end
D)A description of how you'll accomplish what must be done
Q3) In a formal proposal,where does the Work Plan section normally appear,and what information does it contain?
Q4) You don't have to worry about documenting your sources of information when you're writing a report or proposal in the workplace.
A)True
B)False
Q5) List three functions of the close in a business report.
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Chapter 16: Developing Presentations in a Social Media Environment
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Sample Questions
Q1) Best practices for the question-and-answer session after a presentation include
A)counting on being able to set ground rules for the session.
B)assuming that you'll be able to handle questions without some preparation.
C)anticipating likely questions and thinking through your answers.
D)acknowledging that the question-and-answer session is relatively unimportant.
E)preparing questions and answers in the event none are asked.
Q2) Which of the following is an advantage to reviewing comments after the presentation is over?
A)To see what confused the audience and what excited them
B)To immediately respond to each comment
C)To Tweet sections of the presentation to those who were especially interested
D)To gauge effectiveness when there are no comments or questions
E)To eliminate the need for questions during the presentation
Q3) When you have covered all the main points in your speech
A)wrap up the presentation as quickly as possible.
B)get ready to end your message on a strong,positive note.
C)avoid using such phrases as "To sum it all up" and "In conclusion."
D)conclude with a detailed explanation of how hard you worked when preparing for your speech.
Page 18
E)reinforce the main points with addition visual aids.
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Chapter 17: Enhancing Presentations with Slides and Other
Visuals
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Sample Questions
Q1) Expert presenters often structure specific slides around a ________ that helps organize and explain the points they are trying to make.
A)general topic
B)key visual
C)graph
D)conceptual cluster
E)chart
Q2) What two types of artwork can be included in the foreground of presentation slides? Briefly explain the distinction between these types.
Q3) A disadvantage of electronic presentations is
A)they are difficult to include in online meetings and webcasts.
B)they are difficult to store or transport.
C)they can be time-consuming to create.
D)they cannot be customized for different audiences.
E)the cost of the specialized equipment needed to create the presentation.
Q4) Discuss the advantages and disadvantages of using structured slides for presentations.
Q5) Describe at least two advantages of using color in business presentations.
Q6) Discuss the disadvantages of using free-form slides for a presentation.
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Chapter 18: Building Careers and Writing Résumés
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Sample Questions
Q1) Potential employers view your résumé as
A)nothing more than a routine employment-related document.
B)incidental to your workplace credibility.
C)evidence of your attention to detail and quality.
D)your opportunity to channel your creative spirit.
E)a reflection of your interests and desires.
Q2) The best way to become a valued network member is by
A)expecting others in your network to help you.
B)emailing your résumé to everyone in your network.
C)broadcasting the contact information of everyone you meet.
D)none of the above.
Q3) If you decide to include a career objective in your résumé,present it a way that relates your qualifications to A)as many jobs as possible.
B)the employer's needs.
C)your personal needs and desires.
D)your relationship to the global community.
Q4) You should always include your college GPA on your résumé.
A)True
B)False
Page 20
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Chapter 19: Applying and Interviewing for Employment
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Sample Questions
Q1) Describe each of the three stages of a successful employment interview.
Q2) Which of the following is an advantage of researching an organization's operations,market,and challenges?
A)You might find the company is unstable and you don't want to work there
B)You will learn a brief history of the organization
C)You can demonstrate your interest in the company and be identified as a professional who understands analysis
D)You can learn more about travel and relocation opportunities
E)You can better define potential career paths
Q3) When you're staging mock interviews to polish your interview style,pay attention to
A)your nonverbal behavior.
B)the quality of your voice.
C)the length and clarity of your answers.
D)all of the above.
Q4) Pre-employment assessments are always the best predictor of job success.
A)True
B)False
Q5) Explain the function of each phase of an application letter written in the AIDA format.
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