Business-to-Consumer Marketing Exam Review

Course Introduction

Business-to-Consumer Marketing focuses on the strategies, tools, and techniques used by organizations to promote and sell products or services directly to individual consumers. The course explores consumer behavior, market segmentation, targeting, product positioning, and branding, as well as advertising, digital marketing, pricing, and distribution channels. Students will analyze case studies, discuss current trends such as e-commerce and social media marketing, and develop practical marketing plans tailored to consumer markets. This course equips students with the skills needed to understand and influence consumer decision-making, optimize the customer experience, and drive business growth in competitive consumer environments.

Recommended Textbook

CB 2nd Canadian Edition by Murray Babin

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16 Chapters

2117 Verified Questions

2117 Flashcards

Source URL: https://quizplus.com/study-set/285 Page 2

Chapter 1: What Is CB, and Why Should I Care?

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119 Verified Questions

119 Flashcards

Source URL: https://quizplus.com/quiz/4730

Sample Questions

Q1) Consumer behaviour, as a field of study, is a very young field.

A)True

B)False

Answer: True

Q2) What term refers to direct contacts between the firm and a customer?

A) touchpoints

B) intersections

C) interaction points

D) counterpoints

Answer: A

Q3) An exchange is the acting out of a decision to give something up in return for something of equal value.

A)True

B)False

Answer: False

Q4) Companies must deal only with geographical distances when operating in different countries.

A)True

B)False

Answer: False

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Chapter 2: Value and the Consumer Behaviour Value Framework

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116 Verified Questions

116 Flashcards

Source URL: https://quizplus.com/quiz/4731

Sample Questions

Q1) Marketing tactics are ways marketing management is implemented.

A)True

B)False Answer: True

Q2) What is an internal influence on consumer value?

A) costs

B) learning

C) social class

D) family Answer: B

Q3) The Consumer Behaviour Framework (CBF) represents consumer behaviour theory illustrating factors that shape consumption-related behaviours and ultimately determine the value associated with consumption.

A)True

B)False

Answer: False

Q4) Ideal points on a perceptual map represent each marketer's product offering.

A)True

B)False Answer: False

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Chapter 3: Consumer Learning Starts Here: Perception

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135 Verified Questions

135 Flashcards

Source URL: https://quizplus.com/quiz/4732

Sample Questions

Q1) The movie Slumdog Millionaire is about a young man who won on the television show Who Wants to Be a Millionaire by being able to answer the questions correctly based on his life experiences, not formal education. Apparently, he learned without even trying. What is this an example of?

A) experiential memory

B) unintentional memory

C) implicit memory

D) pre-attentive memory

Answer: C

Q2) The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention.

A)True

B)False

Answer: False

Q3) Perception refers to a change in behaviour resulting from the interaction between a person and a stimulus.

A)True

B)False

Answer: False

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Page 5

Chapter 4: Comprehension, Memory, and Cognitive Learning

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140 Verified Questions

140 Flashcards

Source URL: https://quizplus.com/quiz/4733

Sample Questions

Q1) What message source characteristic is Koodo Mobile using when they use the character El Tabador, an animated masked Mexican wrestler, to help promote their product?

A) likeability

B) trustworthiness

C) attractiveness

D) expertise

Q2) What represents the extent to which a message is internally consistent and fits surrounding information?

A) message congruity

B) figure

C) ground

D) message complexity

Q3) Cognitive learning takes place through information processing.

A)True

B)False

Q4) Name and describe the four mental processes that can assist in remembering things and discuss an example of how you can use each to perform better on an exam in this class.

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Chapter 5: Motivation and Emotion: Driving Consumer Behaviour

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131 Verified Questions

131 Flashcards

Source URL: https://quizplus.com/quiz/4734

Sample Questions

Q1) Outcomes appraisal focuses on the future and can elicit emotions like hopefulness or anxiety.

A)True

B)False

Q2) Product involvement means that some product is expensive and presents high potential risk for consumers.

A)True

B)False

Q3) Explain how motivation drives human behaviour and describe the two key groups of behaviours around which human motivations are oriented.

Q4) Which of the following is NOT a type of cognitive appraisal?

A) outcomes appraisal

B) equity appraisal

C) anticipation appraisal

D) visceral appraisal

Q5) Cognitive-based affect are emotions that become stored as part of the meaning for a category.

A)True B)False

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Chapter 6: Personality, Lifestyles, and the Self-Concept

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145 Verified Questions

145 Flashcards

Source URL: https://quizplus.com/quiz/4735

Sample Questions

Q1) Which principle motivates a person to focus on maximizing pleasure and minimizing pain?

A) reality

B) fantasy

C) hedonic

D) pleasure

Q2) Which type of consumption refers to a tendency of the wealthy to flaunt their material possessions as a way of displaying their social class?

A) obnoxious

B) materialistic

C) competitive

D) conspicuous

Q3) When he is not at work, Matthew is best described as a young, urban professional who leads an active lifestyle by cycling and playing tennis three times a week. Which term best describes this consumer lifestyle?

A) demographic

B) life-o-graphic

C) psychographic

D) geodemographic

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Page 8

Chapter 7: Attitudes and Attitude Change

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140 Verified Questions

140 Flashcards

Source URL: https://quizplus.com/quiz/4736

Sample Questions

Q1) Ken is purchasing a new computer for his family. To make this purchase, he learns as much as he can understand about computers and decides which one he likes based on that information. Only then will he actually purchase a computer. According to the hierarchy of effects approach to attitudes, which hierarchy best describes Ken's actions?

A) behavioural influence

B) high-involvement

C) utilitarian

D) knowledge

Q2) Which of the following is based on the premise that behaviour change can precede belief and attitude change?

A) attitude-toward-the-object approach

B) balance theory

C) schema-based approach

D) behavioural influence approach

Q3) The attitude-toward-the-object (ATO) model is a multi-attribute approach.

A)True

B)False

Q4) Explain social judgment theory and its implications for influencing consumers' attitudes.

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Chapter 8: Consumer Culture

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118 Verified Questions

118 Flashcards

Source URL: https://quizplus.com/quiz/4737

Sample Questions

Q1) Shaping is a socialization process by which consumers' behaviours slowly adapt to a culture through a series of rewards and sanctions.

A)True

B)False

Q2) A researcher is interested in conducting a survey in Canada and in Brazil, but she wants each survey to be in each country's native language. So she hires a graduate student from Brazil to translate the survey into Portuguese and hires another one to translate it back into English to ensure that the two surveys share the same meaning. What does using this technique, called back translation, help researchers to ensure?

A) translational equivalence

B) metric equivalence

C) verbal communication

D) verbal congruency

Q3) BRIC is an acronym that refers to the collective economies of Britain, Russia, India, and Canada.

A)True

B)False

Q4) Define core societal values (CSV) and discuss any three described inChapter 8.

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Chapter 9: Microcultures

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127 Verified Questions

127 Flashcards

Source URL: https://quizplus.com/quiz/4738

Sample Questions

Q1) Randy and Cindy are both professionals in the same field and were planning on attending a conference together. However, their two-year-old daughter got ill, so Randy stayed home to take care of her while Cindy attended the conference. They decided that Cindy should go because she had more responsibilities in the professional organization. When others asked where Randy was, she told them that he stayed home with their sick daughter. People asked why she didn't stay home instead because, after all, she was the mother. What did Cindy most likely feel as a result of these competing expectations between being a mother and being a professional?

A) divergence

B) role conflict

C) cognitive dissonance

D) stigmatization

Q2) Demographics refers to relatively tangible human characteristics that describe consumers.

A)True

B)False

Q3) Hip Hop and Goth microcultures are also labelled as street microcultures.

A)True

B)False

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Page 11

Chapter 10: Group and Interpersonal Influence

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154 Verified Questions

154 Flashcards

Source URL: https://quizplus.com/quiz/4739

Sample Questions

Q1) Which type of family consists of three or more generations of family members?

A) generational

B) nuclear

C) extended

D) blended

Q2) Connor is preparing to take the Certified Public Accountants (CPA) exam. He has spent five years in university and now wants to be accepted into this group of professional accountants. For Connor, what type of group is the CPA?

A) primary

B) aspirational

C) associative

D) ideal

Q3) How does a consumer with a connected self-schema see him- or herself?

A) as an integral part of a group

B) as in touch with his or her feelings

C) as individualistic

D) as detail oriented

Q4) Culture plays an important role in how separated or connected consumers feel.

A)True

B)False

Page 12

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Chapter 11: Consumers in Situations

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126 Verified Questions

126 Flashcards

Source URL: https://quizplus.com/quiz/4740

Sample Questions

Q1) Outshopping is an experiential shopping activity.

A)True

B)False

Q2) Which type of shopping behaviour is characterized by situational memory, utilitarian orientation, and spontaneity?

A) impulsive shopping

B) compulsive shopping

C) unplanned shopping

D) secondary shopping

Q3) Discuss antecedent conditions consumers bring to a consumption environment.

Q4) Which term refers to things that influence consumers that are independent of enduring consumer, brand, or product characteristics?

A) temporary influences

B) tangential influences

C) interactive influences

D) situational influences

Q5) Generally, budgeting is associated with frugality.

A)True

B)False

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Chapter 12: Decision Making I: Need Recognition and Search

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127 Verified Questions

127 Flashcards

Source URL: https://quizplus.com/quiz/4741

Sample Questions

Q1) Refer to Coffee Maker Scenario. Jane's concern over the cost of the coffee maker reflects which type of perceived risk?

A) performance

B) financial

C) price

D) fulfillment

Q2) Refer to Coffee Maker Scenario. Jane purchased the coffee maker that was able to make her favourite brand of coffee drinks. What can be said about her feelings towards the Tim Hortons' brand?

A) There is brand loyalty.

B) There is brand inertia.

C) There is brand affect.

D) There is brand extension.

Q3) Name and describe the different "sets" available to consumers when making a decision. Identify the schools that were in each of your sets when you were deciding which school to attend.

Q4) The end state is the perceived state for which the consumer strives.

A)True

B)False

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Chapter 13: Decision Making II: Alternative Evaluation and Choice

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122 Verified Questions

122 Flashcards

Source URL: https://quizplus.com/quiz/4742

Sample Questions

Q1) Which type of quality can be assessed through industry specification or expert rating?

A) absolute

B) objective

C) perceived

D) legitimate

Q2) John is evaluating four brands of 3-D televisions and has decided that picture quality is the most important attribute. All of the alternatives exceed his minimum cutoff for this attribute, so he next compares them on price. One option did not meet his acceptable price cutoff because the price was too high and was eliminated from further review. Next, he looked at the number of HDMI inputs and eliminated another alternative because it did have the minimum number of inputs. He continued in this manner until only one alternative was left and that's the one he decided to purchase. Which decision rule was John using?

A) conjunctive

B) compensatory

C) hierarchical

D) elimination-by-aspects

Q3) List the factors that determine the type of evaluative criteria that consumers use.

Page 15

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Chapter 14: Consumption to Satisfaction

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122 Verified Questions

122 Flashcards

Source URL: https://quizplus.com/quiz/4743

Sample Questions

Q1) The tendency for expectations to guide performance perceptions is called expectation bias.

A)True

B)False

Q2) Refer to Louis Vuitton Scenario. Before entering the Louis Vuitton store in Toronto, Carla expected to be treated well considering she was going to spend over $1,000. Which type of expectation did Carla have?

A) predictive

B) normative

C) equitable

D) desirable

Q3) According to the disconfirmation element of attribution theory, a consumer assesses whether an outcome was controllable or not.

A)True

B)False

Q4) According to the expectancy/disconfirmation theory of consumer satisfaction, disconfirmation is the satisfaction judgment.

A)True

B)False

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Chapter 15: Consumer Relationships

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120 Verified Questions

120 Flashcards

Source URL: https://quizplus.com/quiz/4744

Sample Questions

Q1) What can the result be when negative WOM spreads on a relatively large scale?

A) negative public publicity

B) product recalls

C) negative disconfirmation

D) dissatisfaction

Q2) A loyalty card/program is a device that keeps track of the amount of purchasing a consumer has had with a given marketer; once some level is reached, a reward is offered usually in terms of future purchase incentives.

A)True

B)False

Q3) Complainers are valuable sources of feedback for businesses.

A)True

B)False

Q4) The certainty of a lengthy stream of revenues for a firm is much greater for a customer acting only on inertia.

A)True

B)False

Q5) Explain how relationship quality impacts value for both customers and the firm.

Q6) Describe each component of true consumer loyalty.

Page 17

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Chapter 16: Marketing Ethics and Consumer Misbehaviour

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175 Verified Questions

175 Flashcards

Source URL: https://quizplus.com/quiz/4745

Sample Questions

Q1) The term road revenge is used to describe an extreme manifestation of aggressive driving.

A)True

B)False

Q2) Refer to Cigarette Marketing Scenario. Cigarettes provide hedonic value to smokers but are harmful in the long run. Which type of product does this represent?

A) deficient

B) salutary

C) pleasing

D) desirable

Q3) Which of the following considers not only the wants and needs of individual consumers but also the needs of society?

A) social concept

B) ethical concept

C) societal marketing concept

D) integrated marketing concept

Q4) Moral equity represents beliefs regarding an act's fairness or justness.

A)True

B)False

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